O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
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Transcript of O Ecossistema de Conteúdo e o Product Roadmap do LinkedIn - FinanceConnect Brasil 2013
Alison Engel Sr Global Marketing Director LinkedIn
1 of every 3 professionals on the planet is LinkedIn
Our Mission. Connect the world’s professionals to make them more productive and successful
Inform, educate, and inspire professionals.
Definitive professional publishing platform.
Content is our core
6X more engagement with content vs jobs
JOB
S
CO
NTE
NT
Marketing opportunity
Patterns of success
LinkedIn's content evolution
Content Evolution: Editors are being replaced by your network.
Early start-up exec
Finance exec
Relevance driven by your professional profile
VS.
Content Evolution: Exclusive content is magnetic.
http://commons.wikimedia.org/wiki/File:Feeling_magnetic_repulsion.JPG
Influencers
Five top tips to starting a successful business
The “Oh Sh**” List & 14 Other Invaluable Financial Lessons You Need to Know Now
Why Most of Our Business Will Be in Fast-Growth Markets and Digital Within 5 Years
Content Evolution: Mobile is accelerating content consumption.
http://www.flickr.com/photos/clanlife/6369804665/
Smartphone Users in Brazil
Source: eMarketer, May 2013
12.1
22.2 29.7
51.3 60.5
70.5
39.9
2011 2012 2013 2015 2016 2017 2014
Mobile is booming in Brazil
Marketing opportunity
Patterns of success
LinkedIn's content evolution
Relevant Content builds the bridge to meaningful relationships
http://www.flickr.com/photos/mbiddulph/2330029159/
Content Marketing: Marketing is a first class citizen
BlackRock Sponsored The calm before the storm? Russ K expects market volatility to return in September: http://bit.ly/143s8Rp
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BlackRock Sponsored The calm before the storm? Russ K expects market volatility to return in September: http://bit.ly/143s8Rp
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Content Marketing: Social proof. Included.
http://www.flickr.com/photos/kk/513693712/
Share Comment Like
Content Marketing: Your content can be amplified outside of LinkedIn.
http://www.flickr.com/photos/bionicteaching/5886665626/
Content marketing opportunity
Patterns of success
LinkedIn's content evolution
BlackRock 4 things to know about gold's biggest sell-off in years http://bit.ly/12FpSCZ
Has Gold Lost its Luster? | iShares Blog bit.ly • Of all the investment topics I've discussed with clients, whether to invest in gold usually elicits the most divergent opinions. As an investment that is almost impossible to value, people's views on gold are oEen more a maFer of philosophy than...
Like (12) • Comment (6) • Share • 9 days ago
1. Make your customers more productive and successful
Citi Who are the most influenIal, iconic women in the world? In this video, Time Magazine’s ExecuIve Editor profiles far-‐reaching women in from the magazine’s 100 most InfluenIal People in the World list hFp://on.ciI.us/Yc8kPt
Who Are The Most InfluenIal Women in the World? on.ciI.us TIME ExecuIve Editor Radhika Jones discusses the far-‐reaching influence of the iconic women on the 2013 TIME 100 list.
Like (51) • Comment (7) • Share • 3 days ago
2. Be the editor
3. Make it snackable
4. Value the “who”
your success: Enabling
Brand presence
Data and targeting
Power of content
1.
2.
3.
Building relationships between your brand and the world’s professionals
LinkedIn Confidential ©2013 All Rights Reserved