NZZ – for cost-effective financial market...

2011 target groups, offers and prices for clients outside Switzerland

NZZ – for cost-effective financial market advertising

January 2011

2

Page 3NZZ – Your number 1 choice for financial market advertising

Page 4Added value for financial market advertisers

Page 12Overview of services for the financial sector in “Neue Zürcher Zeitung”

Page 16Overview of services for the financial sector in “NZZ am Sonntag”

0Overview of services for the financial sector in “NZZ-BusinessCombi”

Page 24Overview of services for the financial sector on NZZ-Online

Page 31Crossmedia

Page 32Contact

All prices are in Swiss francs, gross, and apply to customers

outside Switzerland. The terms and conditions of NZZ

and “NZZ am Sonntag” and/or the NZZ-Online rate apply.

Contents

3

NZZ – Your number 1 choice for financial market advertising

“Neue Zürcher Zeitung” is Switzerland’s leading daily business paper. Together with “NZZ am Sonntag” and NZZ-Online, its editorial services provide blanket coverage of the three target groups – banks, institu-tional investors and private investors. This is its unique selling point over competing products and makes the NZZ portfolio an extremely attractive option for cost-effec-tive financial market advertising.

This brochure is designed to give you an overview and also provide detailed infor-mation about all the options and rates for successful financial market advertising in NZZ media.

A large number of statutory and commer-cial financial advertisements appear daily in “Neue Zürcher Zeitung”. This information is highly relevant and sometimes of great legal significance to readers and market observers alike.

All financial market advertisements published in “Neue Zürcher Zeitung” are archived and available free of charge to users of NZZ-Online. Searches may be

conducted by company name, ISIN/ security, publication date or a number of other categories. Online financial market advertisements make such information easily accessible for other purposes – such as printouts, links to other sites or e-mail forwarding.

This means that you, as a financial sector advertiser, gain added value for any advertisements placed in “Neue Zürcher Zeitung” at no extra cost.

Free publicationof financial market

advertisementson NZZ-Online

Advertise in the leading business media

All financial market advertisements in NZZ now also appear on NZZ-Online

4

“Neue Zürcher Zeitung” is by far the most important work-related newspaper in German-speaking Switzerland. It is the most widely read by opinion leaders and top executives.

With our advertising combination “NZZ-BusinessCombi”, we can offer you sound coverage in French-speaking Switzerland. This is because our partner newspaper “Le Temps” is also the most widely consulted by opinion leaders and top executives in French-speaking areas of the country.

Neue Zürcher Zeitung

Title

Source: MA Leader 2009, German-speaking Switzerland (basis: 80,000 top leaders, 233,000 leaders).

Positive responses

Tages-Anzeiger

Finanz und Wirtschaft

Handelszeitung

Bilanz

NZZ am Sonntag

Sonntags-Zeitung

Berner Zeitung

Die Weltwoche

Basler Zeitung

39.7%

24.6%

17.1%

19.4%

12.8%

15.8%

13.6%

9.6%

6.9%

4.9%

32.2%

23.1%

11.9%

12.5%

8.6%

13.5%

11.6%

9.9%

6.5%

4.3% Top leadersLeaders

ImPOrTANT BuSINeSS reADINg IN germAN-SPeAkINg SWITZerLAND

Le Temps

Title

Source: MA Leader 2009, French-speaking Switzerland (basis: 23,000 top leaders, 69,000 leaders).

Positive responses

Bilan

L’Agefi

Pme magazine

24 heures

L’Hebdo

Private Banking


Tribune de genève

41.5%

28.2%

19.9%

17.8%

13.3%

14.3%

6.1%

8.5%

10.9%

34.5%

22.3%

12.6%

16.0%

14.3%

18.3%

3.5%

5.6%

11.3%

Top leadersLeaders

ImPOrTANT BuSINeSS reADINg IN FreNCH-SPeAkINg SWITZerLAND

Added value for financial market advertisers

The most important newspapers for the workplace

5Top earners consult NZZ media

You can reach this target group cost- effectively with our attractive rates, as this cost per thousand comparison shows.


Title

Source: MA Leader 2009, German-speaking Switzerland (basis: people with personal gross income over 180,000 francs, 40,000 people).

Cost per thousand readers in Swiss francs

NZZ am Sonntag

Handelszeitung

Bilanz

Weltwoche

Sonntags-Zeitung


Tages-Anzeiger

Berner Zeitung

Basler Zeitung

936.60

1,123.10

1,184.40

1,187.25

1,400.35

1,522.35

1,483.20

1,642.05

5,204.00

6,339.05

COmPArATIve COST Per THOuSAND


When you advertise in “Neue Zürcher Zeitung” and “NZZ am Sonntag” you gain exposure to a target group with above- average purchasing power. This is because both papers are most likely to be read by people with annual gross incomes of more than 180,000 francs.

NZZ am Sonntag 140

169

116

111

168

121

169

196

79

85

Title

Source: MA Leader 2009, German-speaking Switzerland (basis: people with personal gross income over 180,000 francs, 40,000 people).

Reach Readership Affinity


Sonntags-Zeitung

Tages-Anzeiger

Bilanz

Weltwoche

Handelszeitung


Berner Zeitung

Basler Zeitung

46.4%

46.5%

44.3%

34.4%

31.4%

27.4%

28.6%

22.0%

12.7%

6.3%

COmPArATIve reACH, reADerSHIP AND AFFINITY

19,000

19,000

18,000

14,000

13,000

11,000

11,000

9,000

5,000

3,000

6 NZZ readers are interested in private investments and investment strategies

Placing advertisements in both papers allows you to pinpoint and address your target group cost-effectively in the lucrative financial markets.


What’s more, you also benefit from our attractive rates, as confirmed by the cost per thousand comparison.


Title

Source: MA Leader 2009, German-speaking Switzerland (basis: people with strong/fairly strong interest in private investments and investment strategies, with incomes over 180,000 francs, 27,000 people).


NZZ am Sonntag

Bilanz

Handelszeitung


Weltwoche

Sonntags-Zeitung

Tages-Anzeiger

Berner Zeitung

Basler Zeitung

1,263.60

1,554.00

1,471.85

1,518.35

1,728.75

2,050.10

2,269.10

2,397.95

9,997.60

10,065.35


COmPArATIve reACH, reADerSHIP AND AFFINITY


Title

Source: MA Leader 2009, German-speaking Switzerland (basis: people with strong/fairly strong interest in private investments and investment strategies, with incomes over 180,000 francs, 27,000 people).

.

Reach Readership

NZZ am Sonntag

Sonntags-Zeitung

Tages-Anzeiger

Bilanz

Handelszeitung

Weltwoche


Berner Zeitung

Basler Zeitung

51.7%

50.3%

44.7%

35.4%

38.1%

33.4%

28.1%

28.4%

9.9%

6.0%

14,000

13,000

12,000

9,000

10,000

9,000

7,000

8,000

3,000

2,000

152

188

117

114

204

124

197

253

62

81

Affinity

7The newspapers preferred by decision makers

COmPArATIve reACH

NZZ am Sonntag

Title

Source: MA Leader 2009, German-speaking Switzerland (basis: sole or joint decision makers in executive management or finance, equity and investment firms with incomes over 180,000 francs, 27,000 people).

Reach


Sonntags-Zeitung

Tages-Anzeiger

Weltwoche

Handelszeitung


48.5%

47.1%

46.3%

35.8%

30.1%

30.3%

23.7%

Decision makers in executive manage-ment, or finance, equity and investment firms are most likely to read “Neue Zürcher Zeitung” and “NZZ am Sonntag”.


Benefit from our extremely attractive offers and reach the decision makers at favourable rates.


Title

Source: MA Leader 2009, German-speaking Switzerland (basis: sole or joint decision makers in executive management or finance, equity and investment firms with incomes over 180,000 francs, 27,000 people).


NZZ am Sonntag

Handelszeitung

Die Weltwoche

Sonntags-Zeitung


Tages-Anzeiger

1,377.60

1,601.35

1,665.90

1,898.60

2,171.60

2,055.15

2,351.10


Source: LAE 2009 (reader analysis of decision makers in business and administration 2009).1AR = average readership (people who read “every/almost every” or “about every second” or “about every third or fourth issue” of the title in question).2 WR = widest readership (people who read “every/almost every” or “about every second” or “about every third or fourth issue” of the title in question, or who read it “less frequently”) (not identical with WR used in Switzerland).

reADINg HABITS OF germAN BuSINeSS LeADerS

Title Ranked by reach AR AR1 in 1,000 AR in % WR 2 in 1,000 WR in %Overall 2,396 100 2,396 100Financial Times 106 4.4 357 14.9Neue Zürcher Zeitung 74 3.1 290 12.1Time 65 2.7 286 11.9Wall Street Journal Europe 59 2.4 183 7.6International Herald Tribune 40 1.7 163 6.8Die Weltwoche 36 1.5 108 4.5Newsweek International 35 1.4 171 7.1USA Today 35 1.4 192 8.0The Economist 33 1.4 123 5.2Business Week 32 1.3 136 5.7Forbes 31 1.3 137 5.7Le Figaro 24 1.0 97 4.1Fortune 15 0.6 56 2.3L’Express 14 0.6 50 2.1

“Neue Zürcher Zeitung” is also highly regarded by German business leaders.

Widely consulted outside Switzerland

8


NZZ is number 1

When “Wirtschaftsjournalist” and News aktuell in association with “Schweizer Journalist” asked 247 senior press officers and PR professionals in the top companies of Switzerland to rank the editorial work of key Swiss business papers, “Neue Zürcher Zeitung” emerged as the undis-puted favourite.

“Neue Zürcher Zeitung” is not only com-pulsory reading for communication profes-sionals – it is the opinion leader.

1. Neue Zürcher Zeitung 1. Neue Zürcher Zeitung

Title Title

Which editorial team in your opinion does the best job overall?

In which media does publication of information about your company have the greatest impact/consequences?

Source: “Wirtschaftsournalist”, “news aktuell”, “Schweizer Journalist”, March 2010.


Rating Rating

3. DrS 3. NZZ am Sonntag

2. NZZ am Sonntag 2. SF

4. Finanz und Wirtschaft 4. Tages-Anzeiger

4. Handelszeitung 5. Sonntags-Zeitung

6. SDA 6. DrS

7. reuters 7. SDA

8. AWP 8. Handelszeitung

9. SF 9. Sonntags-Blick

10. Tages-Anzeiger 10. Blick

11. Bilanz 11. Der Sonntag

12. Sonntags-Zeitung 12. Finanz und Wirtschaft

13. Basler Zeitung 13. AWP

14. Der Sonntag 14. reuters

15. St. galler Tagblatt 15. Bilanz

16. mittelland-Zeitung 16. Die Weltwoche

17. Berner Zeitung 17. Basler Zeitung

18. Südostschweiz 18. mittelland-Zeitung

19. Neue Luzerner Zeitung 19. Berner Zeitung

20. Die Weltwoche 20. Neue Luzerner Zeitung

21. Stocks 21. St. galler Tagblatt

22. cash.ch 22. Südostschweiz

23. Sonntags-Blick 23. cash.ch

24. Blick 24. Stocks

5.44 5.11

4.82

4.834.98

4.82

4.70 4.74

4.70 4.56

4.56 4.51

4.39 4.43

4.33 4.07

4.27 3.99

4.23 3.95

4.14 3.87

4.12 3.85

3.79 3.77

3.78 3.66

3.70 3.42

3.69 3.29

3.61 3.12

3.59 3.08

3.56 3.06

3.46 2.81

3.45 2.78

3.44 2.76

3.20 2.67

2.97 2.15

ImAge PrOFILe ImPACT

9


Die NZZ dominiert

1. Neue Zürcher Zeitung1. Neue Zürcher Zeitung 1. Neue Zürcher Zeitung

Title Title Title

Journalists of which medium/which business editorial team know their craft and work with care and attention to detail?

Which media simply cannot be ignored? Which ones do you read/listen to regularly?

Which editorial teams stick to arrangements? Which ones employ journalists who always focus solely on the facts?




Rating Rating Rating

3. Finanz und Wirtschaft2. NZZ am Sonntag 3. NZZ am Sonntag

2. NZZ am Sonntag2. Finanz und Wirtschaft 2. DrS

4. DrS 4. SF 4. SDA

5. Handelszeitung 5. Handelszeitung 5. Handelszeitung

6. reuters 6. Tages-Anzeiger 6. DrS

7. SDA 7. SDA 7. reuters

8. Bilanz 8. Sonntags-Zeitung 8. AWP

9. Tages-Anzeiger 9. Finanz und Wirtschaft 9. Bilanz

10. AWP 10. reuters 10. SF

11. SF 11. Bilanz 11. Tages-Anzeiger

12. Sonntags-Zeitung 12. AWP 12. Stocks

13. Der Sonntag 13. Der Sonntag 13. St. galler Tagblatt

14. Basler Zeitung 14. Die Weltwoche 14. Basler Zeitung

15. Stocks 15. Blick 14. Neue Luzerner Zeitung

16. mittelland-Zeitung 16. Sonntags-Blick 16. Berner Zeitung

17. St. galler Tagblatt 17. cash.ch 16. Südostschweiz

18. Berner Zeitung 18. Basler Zeitung 18. mittelland-Zeitung

19. cash.ch 19. mittelland-Zeitung 19. cash.ch

19. Neue Luzerner Zeitung 20. Berner Zeitung 20. Sonntags-Zeitung

21. Südostschweiz 21. St. galler Tagblatt 21. Der Sonntag

22. Die Weltwoche 22. Neue Luzerner Zeitung 22. Die Weltwoche

23. Sonntags-Blick 23. Stocks 23. Sonntags-Blick

24. Blick 24. Südostschweiz 24. Blick

5.305.48 5.26

4.95

4.96 4.65

4.96 4.62

4.99

4.70 4.53 4.86

4.59 4.38 4.78

4.55 4.28 4.75

4.48 4.26 4.62

4.44 4.16 4.58

4.32 4.09 4.48

4.31 3.83 4.38

4.24 3.73 4.26

4.07 3.55 4.25

3.80 3.31 4.14

3.74 3.27 4.11

3.70 2.91 4.11

3.63 2.90 4.09

3.61 2.81 4.09

3.57 2.61 4.08

3.56 2.56 3.99

3.56 2.53 3.98

3.55 2.50 3.97

3.49 2.46 3.57

3.30 2.41 3.51

3.04 2.36 3.11

JOurNALISTIC ACCurACY COmPuLSOrY reADINg FAIrNeSS

10

“Neue Zürcher Zeitung” is ranked number one, and 28% of Swiss investors use it as a source of information.

Holders and ex-holders of structured products regard “Neue Zürcher Zeitung” as their preferred print medium.


Preferred source of information for shareholders

Preferred source of information for structured products

Source: “Equity Ownership in Switzerland 2008”, Swiss Banking Institute of the University of Zurich (Theodoro D. Cocca, Rudolf Volkart, Stefan Schmid).

NeWSPAPerS AND mAgAZINeS AS INFOrmATION SOurCe FOr THe SWISS BANkINg SeCTOr BY Age grOuP (muLTIPLe reSPONSeS POSSIBLe)

Title Total Total Respondents by age groups in % 2008 2006 18–29 30–39 40–49 50–59 60–74Neue Zürcher Zeitung 28.1 28.5 25.5 30.3 30.9 31.8 20.5Tages-Anzeiger 22.0 26.0 25.5 15.1 24.3 25.8 20.5Finanz und Wirtschaft 13.0 10.9 <1 12.6 13.2 20.6 8.2Cash daily 10.6 12.8 25.5 12.6 5.9 13.9 6.2Handelszeitung 7.8 4.2 <1 17.7 2.2 6.7 8.2Le Temps 5.7 5.3 <1 5.3 9.2 4.1 5.7Stocks 5.1 4.2 <1 12.6 4.4 4.0 2.1Bilanz 4.8 5.9 <1 2.5 6.6 6.7 4.1Sonntags-Zeitung 4.1 7.2 8.5 2.5 <1 7.9 4.120min 4.1 2.9 <1 5.0 6.6 2.0 4.1Financial Times 3.6 4.4 <1 4.3 3.7 4.0 3.524 heures 3.4 3.5 <1 <1 3.1 6.2 4.3Newspapers and magazines with 1–3%: Heute, News, .ch, 20 Minuten, Wall Street Journal, Blick, Frankfurter Allgemeine Zeitung, Le Matin édition de la semaine, Tribune de Genève, Sonntags-Blick, Time, Beobachter, NZZ am Sonntag, L’Agefi, Le Monde

Source: Swiss Banking Institute of the University of Zurich, study of structured products in Switzerland 2008.

PrINT meDIA AS AN INFOrmATION SOurCe BY HOLDer grOuP

All data shown as percentages (%)Title Total Holders Ex-holders Non-holders to date Neue Zürcher Zeitung 32.6 41.6 44.1 20.6Tages-Anzeiger 22.0 20.1 14.0 27.0Finanz und Wirtschaft 12.9 21.4 14.0 5.9Cash daily 10.2 13.6 14.0 5.9Handelszeitung 6.0 11.0 8.6 1.0Stocks 4.3 7.8 4.3 2.0NZZ am Sonntag 4.2 4.5 4.3 3.9Payoff-Magazin 0.6 2.2 0.0 0.0Other print media 58.5 55.8 57.0 61.3

11

NZZ-Online is also preferred by those with higher education and higher incomes.


NZZ-Online users

men

reach Switzerland 14.4%reach german-speaking Switzerland 18.7%unique users per month 715,000 people

436,000 people

Women

279,000 people

Source: Net-Metrix-Profile 2010-2, all Switzerland and the Principality of Liechtenstein (UUpM).

Source: Net-Metrix-Profile 2010-2

NZZ-Online 61.0

NZZ-Online 39.0

NumberNZZ-ONLINe uSerS (IN %)

reACH

Overall 23.7

Overall 17.9

NZZ-Online 26.7

NZZ-Online 19.7

30 to 39 years of age


Source: Net-Metrix-Profile 2010-2, all Switzerland and the Principality of Liechtenstein (UUpM).

191,000 people

141,000 people

Overall 20.1NZZ-Online 19.1


137,000 people

Overall 39.1

Overall 15.8

NZZ-Online 54.9

NZZ-Online 14.1

Higher education


393,000 people

101,000 people


university

229,000 people


management level

37,000 people


monthly gross income over CHF 10,000.–

172,000 people

NumberreACH Per mAIN CATegOrIeS (IN %)

12

Overview of services for the financial sector in “Neue Zürcher Zeitung”

1st section

InternationalSwitzerlandZurich and RegionZurich CultureOpinion & DebateMiscellaneous

3rd section

FeaturesRadio/TVWeatherSpecial Topics

2nd section

BusinessStock exchanges and marketsInvestment Funds (published Tue–Sat)Sport (back page)

Section overview

13range of editorial services


Six times a week, “Neue Zürcher Zeitung” provides extensive and factual reporting of the events of the day along with back-grounders on business, stock exchanges and financial markets both in and beyond Switzerland.Our journalism is noted for its sophisticated style, objective analysis and intelligent commentary.

Business section Our business section provides extensive reporting of all aspects of business life, analytically and coherently. Over 15 edi-tors and almost as many correspondents – exclusive to NZZ – describe, analyse and provide commentary on all that happens in business and economic policy. The fo-cus is not only on facts and figures, but also on the decision makers themselves, along with their strategies and motives. A variety of daily reflections or weekly arti-cles such as “Focus on Business” (Tuesday to Saturday), along with the traditional Saturday editorial, provide in-depth analy-sis of current affairs. The “Business Talk” article appearing every Monday is based on a conversation with a leading business personality.

Stock exchanges and markets section The same team that writes for the Business section also reports on the financial mar-kets. Their reports appear in the Stock Ex-change section on the “Stock Exchanges and Markets” pages and are just as strongly focused on the share and bond markets and on derivative products as they are on developments in the raw ma-terials and foreign exchange markets. Daily updates are complemented by a variety of special supplements and by the weekly page “Money and Investments”. A range of columns, from the “Eurobond Report” on Monday and “Wall Street Notices” on Tuesday, to “Funds of Hedge Funds” on Wednesday, and Saturday’s weekly review of the Swiss share market, shed light on the happenings of the various markets. This wealth of information is complemented by daily market commentaries and de-tailed information about exchange rates in markets like Zurich, New York, London, Tokyo, Frankfurt and Chicago.

Special supplements 2011

Financial Year 2010

4 January

Investment Funds

26 January

Asset management

15 June

Derivative Products

31 August

Print run Total 136,894 copies Switzerland 123,079 copies Outside Switzerland 13,815 copies

readers German-speaking Switzerland 306,000 Readers

reach German-speaking Switzerland 7.0%

media data

extra: Special supplement «Pro -

vision for reti re ment» will be published

on 13 April

14 Advertising rates – financial sector

recommendations and classifieds

Total editionFixed formats b/w colour2/1 pages 43,160.– 56,550.–1/1 page 22,020.– 28,850.–1/2 page 11,010.– 17,020.–1/4 page 5,500.– 8,720.–1/8 page 2,750.– 4,360.–

millimetre rates b/w colourUp to 400 mm 5.11 7.98401 mm or more 5.60 7.98

Text-adjacent advertisements

Total editionFixed formats b/w colour2/2 pages1 28,880.– 35,640.–2/4 pages2 14,440.– 20,960.–1/2 page 14,440.– 18,170.–1/4 page (291×108 mm) 7,220.– 10,470.–

Fixed formats Business/Stock exchanges b/w colour1/2 page 18,580.– 22,020.–1/4 page (291×108 mm) 9,250.– 12,390.–

millimetre rates b/w colourStandard (min. height = 60 mm, 1st section = 80 mm) 6.83 9.66Business/Stock Exchanges (min. height = 80 mm) 8.74 11.62


1Half-page panorama advertisement2Quarter-page panorama advertisement

15Advertising rates – financial sector

Financial advertisements

Total editionmillimetre rates b/w colourAnnual general meetings, dividend, coupon, financial and statutory notices, issue announcements, capital market information, listings 5.11 6.75

Advertisements

Total editionmillimetre rates section column min. height max. height b/w publicationFrontpage of Business section 2nd section 54 mm 80 mm 100 mm 39.90 Mon–SatBusiness 2nd section 54 mm 80 mm 36.40 Mon–SatLead item Stock Exchanges and Markets1 2nd section 54 mm 80 mm 100 mm 36.40 Tue–SatStock Exchange (centre page)1 2nd section 54 mm 60 mm 80 mm 29.—— Tue–SatStock Exchange pages1 2nd section 54 mm 60 mm 80 mm 23.48 Tue–SatSIX fund pages1 2nd section 47 mm 30 mm 16.55 Tue–Sat

Colour surcharge colourUp to 440 mm 5,580.– 441 mm or more 6,960.–

Special placements

Fixed format recommendationsPlacement format columns width∙height b/w colour publicationFirst advertisements page, total edition recommendations 10 291×440 mm 31,730.– Mon–SatPage two recommendations 10 291×108 mm 7,940.– 11,520.– Mon–SatWeather recommendations 10 291×108 mm 7,220.– 10,470.– Mon–Sat

Fixed format advertisementsFront page ad 1 54× 76 mm 9,470.– Mon–SatWeather panel 1 54×100 mm 2,345.– 5,970.– Mon–Sat

Fixed format panorama advertisementsCentre panorama I ad 4 257×218 mm 25,530.– 30,430.– Mon–SatCentre panorama II ad 6 375×268 mm 39,390.– 43,910.– Mon–SatCentre panorama page-high ad 4 257×409 mm 48,720.– 53,240.– Mon–Sat

Fixed format monolith advertisementsMonolith I Business ad 1 54×409 mm 15,290.– 18,460.– Mon–SatMonolith II Business ad 2 113×409 mm 30,580.– 36,920.– Mon–Sat

Fixed format Junior Page advertisementsJunior Page Business ad 3 172×236 mm 19,250.– 23,770.– Mon–SatJunior Page Maxi Business ad 4 231×318 mm 21,660.– 26,190.– Mon–Sat


1Only published in the Swiss edition

16

Overview of services for the financial sector in “NZZ am Sonntag”

Overview of sections

1st section

Topics of the day

2nd section

Background

3rd section

Business

4th section

Sport

5th section

Science

6th section

Culture

7th section

Society

8th section

Style

17


range of editorial services

Once a week, “NZZ am Sonntag” business section focuses on major developments in the markets, business world, stock ex-change and companies. “NZZ am Son-ntag” sheds light on the background and broader context of events and puts them into perspective. In addition, it highlights key issues uncovered by in-house re-search, checking behind the scenes and questioning the motives of the major players.

While Switzerland is the key focus, the main overseas markets also come in for regular analysis. The editors make every effort to ensure that Sunday readers with an interest, but not necessarily a career, in business issues are able to follow the articles as well as the experts.

The investment section also follows this approach – its easily understood, practical articles on all money-related matters are designed to help readers make informed decisions on their finances.

The stock exchange page provides a clear overview of the preceding week’s key fi-nancial indicators – share prices, exchange rates, and market trends.

A mainstay of the “NZZ am Sonntag” busi-ness section is Switzerland’s most popular business column. Here, Beat Kappeler’s hard-hitting, original analysis and thought-provoking commentary on current events add new impetus to the debate.

Special supplements 2011

Investing and Planning Ahead

22 May

Derivative Products

16 October

Investing and Planning Ahead

27 November

Print run Switzerland 129,813 copies

readers German-speaking Switzerland 505,000 Readers

reach German-speaking Switzerland 11.6%

media data



Placement in 1st sectionFixed formats b/w colour2/1 pages 38,920.– 55,350.–1/1 page 19,460.– 27,670.–

Placement in sections 2 to 8Fixed formats b/w colour2/1 pages 35,360.– 50,310.–1/1 page 17,680.– 25,160.–1/2 page 8,840.– 14,980.–1/4 page 4,425.– 7,630.–1/8 page 2,220.– 3,875.–



Placement in 1st sectionFixed formats b/w colour1/2 page 17,320.– 23,850.– 1/4 page (291×108 mm) 8,660.– 13,950.–

millimetre rates b/w colourMin. height = 80 mm 8.53 13.14

Placement in sections 2 to 8Fixed formats b/w colour2/2 pages1 31,500.– 43,350.–2/4 pages2 15,750.– 25,360.–1/2 page 15,750.– 21,670.–1/4 page (291×108 mm) 7,880.– 12,690.–

millimetre rates b/w colourMin. height = 60 mm,Business section = 80 mm 7.73 11.97




Advertisements

Placement in 1st sectionmillimetre rates b/wColumn width = 55 mm Min. height = 80 mm 27.70

Placement in sections 2 to 8millimetre rates b/wColumn width = 55 mm Min. height = 30 mm Business = 80 mm 25.16

Centre pagemillimetre rates b/wColumn width = 55 mm Placement in Sport section possible 32.66

Colour surchargesmillimetre rates colourUp to 440 mm 4,780.–441 mm or more 5,970.–

Special placements

Fixed formats advertisementsFormat placement format columns width∙height b/w colourAd panel front front page ad 1 55× 60 mm 11,270.–Centre panorama I 2nd to 8th section ad 6 376×218 mm 33,220.– 39,930.–Centre panorama II 2nd to 8th section ad 6 376×268 mm 40,750.– 47,270.–Centre panorama page-high 2nd to 8th section ad 4 256×420 mm 42,260.– 48,410.–Monolith I 1st section page-high ad 1 55×420 mm 11,910.– 16,490.–Monolith II 1st section page-high ad 2 114×420 mm 23,830.– 29,280.–Monolith I 2nd to 8th section page-high ad 1 55×420 mm 10,810.– 15,420.–Monolith II 2nd to 8th section page-high ad 2 114×420 mm 21,640.– 27,160.–Ad panel Weather page 2nd to 8th section ad 1 42× 38 mm 693.– 1,060.–Ad panel Traffic jam map 2nd to 8th section ad 1 42× 38 mm 325.–Ad panel Funds page 2nd to 8th section ad 2 114× 76 mm 2,290.–Junior page 1st section ad 3 173×268 mm 16,126.– 23,910.–Junior page 2nd to 8th section ad 3 173×268 mm 14,750.– 21,740.–


20

Overview of services for the financial sector in “NZZ-BusinessCombi”

1st section

ZoomsTemps fortInternational/SuisseRégions/SportsEclairages

2nd section

�economie & FinanceBoursesFinanceFonds de placementCulture & SociétéAir du Temps

Section overview “Neue Zürcher Zeitung”

Section overview “Le Temps”

1st section

InternationalSwitzerlandZurich and RegionZurich CultureOpinion & DebateMiscellaneous

3rd section

FeaturesRadio/TVWeatherSpecial Topics

2nd section

BusinessStock exchanges and marketsInvestment Funds (published Tue–Sat)Sport (back page)

21

Special supplements “Le Temps” 2011


range of editorial services media data

“Le Temps” is the definitive finance and business paper in French-speaking Switzerland. French-speaking business leaders call it “the key source of work-related information”. From Monday to Saturday the 2nd section gives readers an in-depth insight into the happenings of the business world and journalistic quality they have come to expect. Its clear layout allows readers to move with ease from international and Swiss business news to economic analysis.

The Finance part of the paper is a separate section featuring “Bourses” and “Fonds de placement” pages with stock exchange and investment fund informa-tion. Each Monday, the editorial team im-merse themselves in the financial markets with “Lundi Finance”. Analysis by experts and finance professionals adds depth to a variety of topics and complements articles written by in-house journalists.

Ten times a year, “Lundi Finance” is de-voted to a special topic. Structured Prod-ucts, Asset Management, Planning Ahead, Investment Funds, Mortgages & Property along with Emerging Markets are but a few examples of the topics investigated by our editorial team and presented in such a way that both lay people and experts gain valuable insights.

The business and finance world even finds its way into the Hors Séries – the “Le Temps” high-end supplements printed on glossy paper. At the beginning of each year, the Hors Série “Fonds de placement” details the latest trends in financial tools and provides a comprehensive overview of the investment funds on offer. And the one-off “Finance” series is published on 29 June, right on time for Swiss Banking Day.

Print run Switzerland 181,344 copies

readers German-speaking and French-speaking Switzerland 454,000 Readers

reach German-speaking and French-speaking Switzerland 7.9%

Fonds de placement

2 February

Finance

29 June

Produits structurés

31 August



Total edition (NZZ-BusinessCombi II)Fixed formats b/w colour2/1 pages 66,170.– 78,730.–1/1 page 34,610.– 40,890.–1/2 page 16,140.– 21,670.–1/4 page 8,070.– 11,030.–1/8 page 4,030.– 5,510.–



Total edition (NZZ-BusinessCombi II)Fixed formats b/w colour2/2 pages1 47,090.– 53,970.–2/4 pages2 27,640.– 33,640.–1/2 page 25,550.– 28,980.–1/4 page (291×108 mm) 13,450.– 16,440.–

Fixed formats Business b/w colour1/2 page 29,360.– 32,520.–1/4 page (291×108 mm) 15,320.– 18,210.–

millimetre rates b/w colourStandard (min. height = 60 mm, 1st section = 80 mm) 12.47 15.07Business (min. height = 80 mm) 14.22 16.87




Financial advertisements

Total edition (NZZ-BusinessCombi II)millimetre rates b/w colourAnnual general meetings, dividend, coupon, financial and statutory notices, issue announcements, capital market information, listings 7.43 8.94

Advertisements

Total edition (NZZ-BusinessCombi II)millimetre rates section column width min. height b/w publicationBusiness 2nd section 54 mm 80 mm 51.60 Mon–SatStock Exchange1 2nd section 54 mm 80 mm 39.72 Tue–SatSIX Funds pages 2nd section 47 mm 30 mm 26.24 Tue–Sat

Colour surcharges colourUp to 440 mm 5,450.– 441 mm or more 6,720.–

Special placements

Panorama advertisements (NZZ-BusinessCombi II)Placement format column width∙height b/w colour publicationCentre panorama I ad 4 257×218 mm 39,860.– 44,370.– Mon–SatCentre panorama II ad 6 317×268 mm 60,890.– 69,500.– Mon–Sat

monolith advertisements (NZZ-BusinessCombi II)Placement format column width∙height b/w colour publicationMonolith I Business ad 1 54×409 mm 23,250.– 26,160.– Tue–SatMonolith II Business ad 2 113×409 mm 40,400.– 46,240.– Tue–Sat

Junior Page advertisements (NZZ-BusinessCombi II)Placement format column width∙height b/w colour publicationJunior Page Business ad 3 172×236 mm 28,440.– 32,600.– Tue–SatJunior Page Maxi Business ad 4 231×318 mm 34,280.– 38,450.– Tue–Sat


1Ad is placed in “Le Temps” in the Business section.

24

Overview of services for the financial sector on NZZ-Online

The NZZ-Online finance portal is the place to go for news, analysis and background on the latest in the financial markets as well as interactive prices and rates. The graphs on the opening page offer a quick overview of the latest developments at any given time in the key investment markets.

NZZ-Online – an indispensable guide for investors

The NZZ finance portal also provides a wide range of services. For instance, you can monitor and evaluate your financial investments via your own watchlist. In addition, you have access to a variety of financial calculators and an extensive glossary of relevant financial terms.

A wide range of services at your disposal

25

Overview of services for the financial sector in NZZ-Online

All of the online finance pages feature news items that are highly relevant to the share market information being displayed at the time. This ensures that what you are reading is individually targeted and highly relevant to your own area of interest.

The summary pages feature an overview of analytical articles (“Analysen im Über-blick”), with a selection of factual studies on many fascinating investment strategies and the latest issues in the financial world.

Linking financial market data to relevant economic news

26


Advertising formats – financial sector

Standard formats

➊ maxiboardFormat: 994×118 pixelsFile size: max. 100 KB Files required: SWF, GIF/JPEG, target URL

➋ SkyscraperStandard formats: 160×600 pixelsVariable formats: 120×600 pixels, 140×600 pixelsFile size: max. 100 KB Files required: SWF, GIF/JPEG, target URL

➊+➋= WallpaperFormat: 994×118 pixelsplus 160×600 pixelsFile size: max. 100 KB Files required: SWF, GIF/JPEG, target URL

➌ rectangleFormat: 300×250 pixelsFile size: max. 100 KB Files required: SWF, GIF/JPEG, target URL

➊

➋

➌

27


Advertising formats – financial sector

Standard formats

➍ Button– Text button– Image text button– Image button

➎ Half-pageFormat: 300×600 pixelsFile size: max. 100 KB Files required: SWF, GIF/JPEG, target URL

➍

➎

28 Advertising formats – financial sector

Advertorial

➏ Button plus ➐ AdvertorialThis exclusive advertising format links to a sub-page within NZZ-Online. This means the user remains on the NZZ-Online web-site. The advertising page has the usual navigation elements. The entire content area is available to the advertiser. This gives you the opportunity for prominent placement of your brand or product names and your own written messages within the NZZ-Online editorial domain.


➏

➐

29Advertising formats – financial sector

Standard format (new)

Web Tv

Placed at the bottom of each page.

➑ BillboardFormat: 560×400 pixelsFile size: max. 100 KB Files required: SWF, GIF/JPEG, target URL

Apart from the classic advertising formats, you now have the added option of exclusive involvement in one of the TV spots shown in our “Impulse” web cast on the share market. You can also reserve attractive advertising space in our Funds area. We would be happy to provide you with further information and comprehen-sive advice on these products and services. Go to www.netz.nzz.ch for details of other offers.

➒ Preroll Web TvPer broadcast, exclusively for one week.


➑

➒

30


1 Also semi and quarter contact2 Standard advertorial

Fixed placements

rates for weekly bookings1

Category Page Impressions Standard formats Halfpage Teaser and Advertorial 2

Business 250,000/Week 13,200.– 14,800.– 5,800.–

Category Finance 400,000 17,500.– 19,700.– 7,500.–

Preroll Web-Tv 1 Week Per broadcast, exclusive, 20,000 video contacts 4,900.–

rates for daily bookingsCategory Page Impressions Standard formats Wallpaper HalfpageBusiness 35,000/Day 3,000.– 4,400.– 3,300.–

Category Finance 57,000/Day 3,900.– 5,900.– 4,400.–

Business pool rateCategory Page Impressions CPT Standard formats CPT Halfpage CPT Wallpaper

Business, Finance 650,000 75.– 90.– 110.–

CPT bookings

31Our wide range of services will help you best meet your goals

Crossmedia is the networking of different media channels and advertising media in terms of content, creativity and form, in order to achieve maximum advertising success through a multi-channel appeal.

By means of its versatile product port-folio and competent consultants, the NZZ media company makes a contribution towards the successful implementation of your overall campaign concept.

For our latest offers and more information visit: www.nzz.ch/werbung/crossmedia.

Crossmedia


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Contact

Publicitas Ag, NZZ-media Seehofstrasse 16Postfach CH-8021 Zürich Phone +41 44 258 16 98 Fax +41 44 258 13 70 [email protected] www.nzzwerbung.ch

Publicitas SA, NZZ-mediaAvenue Mon-Repos 22 Case postale 7082 CH-1002 Lausanne Phone +41 21 317 88 08 Fax +41 44 258 13 70 [email protected] www.nzzmedia.ch www.nzzwerbung.ch

Neue Zürcher Zeitung AgAdvertising NZZ-Online Falkenstrasse 11 Postfach CH-8021 Zürich Phone +41 44 258 16 69 [email protected] www.nzzwerbung.ch

Advertisements german-speaking Switzerland

Advertisements French-speaking Switzerland

Online Advertising

To place advertisements in NZZ titles from outside Switzerland, please do not hesitate to contact one of our agents within the worldwide Publicitas network. Click on “ Location finder ” under “ Network of offices ” on www.nzzwerbung.ch/kontakt to find your nearest contact person.

Crossmedia

Neue Zürcher Zeitung AgAdvertising Industry Marketing Falkenstrasse 11 Postfach CH-8021 Zürich Phone +41 44 258 12 88 Fax +41 44 258 22 88 [email protected] www.nzzwerbung.ch

NZZ – for cost-effective financial market...

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