Nzsomo 2014
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Transcript of Nzsomo 2014
@JUSTINFLITTER#NZSOMO | JUSTINFLITTER.COM
SOCIAL IS A BEHAVIOUR, NOT A
CHANNEL#NZSOMO | @JUSTINFLITTER | JUSTINFLITTER.COM
CONTENT IS ADVERTISING AND ADVERTISING IS CONTENT
CONTENT MARKETING IS NOT NEW
THEN VS NOW
THE CAPTIVE AUDIENCE IS DEAD
ADVERTISING IS CONTENT
CONTENT MARKETING IS MORE THAN SEO
YOUR NUMBER ONE JOB IS TO TELL A STORY.
CONTENT MUST = VALUE
IF YOUR CUSTOMERS ARE SUCCESSFUL, YOU WILL BE
SUCCESSFUL.#NZSOMO | @JUSTINFLITTER
NATIVE ADVERTISING
23
WHAT’S YOUR CONTENT MARKETING STRATEGY?
MAKE YOUR CUSTOMERS SMARTER THAN YOUR COMPETITORS
CUSTOMERS#NZSOMO | @JUSTINFLITTER
PEOPLE LIKE DOING BUSINESS WITH PEOPLE THEY TRUST
#NZSOMO | @JUSTINFLITTER
CREATE MANY LIGHT WEIGHT INTERACTIONS
#NZSOMO | @JUSTINFLITTER
THE BEST CONTENT IS…
RELEVANT USEFUL
ENTERTAINING INTERESTING
BRAND/ED EXPERIENCE
IT TAKES GUTS
BE A PART OF THE CONVERSATION
WHY CAN’T A BRAND BE A FAN OF THE TV SHOWS YOU WATCH?
#NZSOMO | @JUSTINFLITTER
BE ON-DEMAND - BE #RFA
4.7% OF YOUR FANS GENERATE 100% OF YOUR SOCIAL ENGAGEMENT
#NZSOMOEngageSciences
MEASURE EXPRESSIONS NOT IMPRESSIONS
JAB, JAB, JAB, RIGHT HOOK =
GIVE, GIVE, GIVE, ASK
YOU CAN’T ASK WITHOUT GIVING
THERE IS NO 60-DAY OR 90-DAY CAMPAIGN.
A SOCIAL MEDIA MANAGER IS NOT A DESK JOB
CREATE, ENGAGE, PARTICIPATE.
BE #RFA !