NYU General Marketing Presentation
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Transcript of NYU General Marketing Presentation
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Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
UNITED WAY
GENERALMARKETING
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Launching LIVE UNITED in NYCVictoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
General Marketing Agenda•Obstacles
•Solutions•Pre-Event Marketing Strategy•Local Marketing Strategy•Website•Multimedia Experience
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Registration Fee for Students“Early” Morning WalkDifferentiating the Bridge Walk from the Volunteer FestivalStudents Connecting to the Mission of United WayLack of Student Voice in Marketing Materials
OBSTACLES:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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SOLUTIONS
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Research Student Organizations Related to United WaySeparate Email Communication for StudentsEmail Communication with Easy Registration Steps
Pre-Event Marketing Strategy:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Past Promotion: Posters & Flyers
Pre-Event Marketing Strategy:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Pre-Walk Communication: Similar to 2008 Thank You Ads
“You Walk.You Give.
You Advocate. You Volunteer.
Join Us.We Live United.”
Pre-Event Marketing Strategy:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Media CoverageTap into “Local” Celebrities and Media
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Pre-Event Marketing Strategy:
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LOCAL MARKETINGPLACEMENTS IN NEW YORK CITY:
Wild Postings (3,000)
“Go Cards” (20,000)
Coffee Sleeves (50,000)Gym Posters (100)
Phone kiosks (500) + (300)
Taxi Tops (100)
Bus Shelters (400)
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Local Advertising in Areas with SchoolsCoffee Sleeves
IncomeEducationHealth
What will you walk for? Join us. We Live United.
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Local Marketing:
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Utilize On-Campus Resources to Advertise•Office of Student Affairs•Dining Halls•Residence Halls•Career Centers
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Local Marketing:
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Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
NYC Schools Newspapers and Blogs
Local Marketing:
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Partner with the Philanthropy Department of Six Flags to offer discount tickets for people who register for the Bridge Walk and have cross-promotional advertising
SIX FLAGS
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Launching LIVE UNITED in NYC
Website:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Website:Student Section/Tab
Specific Student Opportunities to Volunteer
Student Voice Testimonies on how they “Live United”
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Utilize Photos, Videos and other media materials that are already in your database and present it in a dynamic fashion on the website.
Website:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Multi Media Experience
Multimedia Experience:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Multimedia Experience:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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YouTube Contest part of the Pre-Event MarketingWinners will be announced at the Volunteer Festival
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
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Thank you. We will meet you at the Bridge.
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng