Nyenrode -NyMaS - Master class - Brand management in fashion

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Do you think brand management is boring? Think again! Dutch Business University Nyenrode organized master class ’Brand management in fashion’. In an relaxed ‘fashion’, Kittie Koelemeijer, professor at the Marketing Faculty of Nyenrode; Lothar Schäfer, marketer at Carhartt; Aad Boon, CMO of WE Fashion; Roland Kahn, founder of Cool Cat and Robert Polet, CEO of Gucci Group entertained us with clever marketing insights – and comedy. Njoy your day! Richard Roelofse Fashion design director freelancefashiondesign.com

Transcript of Nyenrode -NyMaS - Master class - Brand management in fashion

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