SEMWEB AT THE ENTERPRISE – REALLY?!

Jay Myers, bestbuy.com

"Many of our greatest companies did not start because they thought there was a big pot of gold at the end of the rainbow. They started because they thought there was an interesting problem to be solved."

- Tim O’Reilly, Web 2.0 Summit 2008

PROBLEM: STORE SILOS

Simple form/ user input

Basic transform engine

Human & machine readable data

Simple form/ user input

Human & machine readable data

Basic transform engine and API

Catalog API

+  

MILLIONS OF DATA TOUCHPOINTS

6 Countries

155,000 Employees

10 Brands

1,100+ Stores

1,400 Domains

460,000+ Products

Best Buy Global Graph

BBY US Mobile App

Data

Best Buy Mobile

BBY QR Code Data

Magnolia

m.bestbuy .com

@twelp- force Twi!er

annot.

Reward Zone

@BestBuy Twi!er annot.

BBY US Local

Stores

BBY US Products

BBY US Employee

Insights

BBY US Site

Analytics Geek

Squad

Pacific Sales

BBY US Facebook

BBY Mobile

Apps

BBY US Customer

Insights Carphone

Warehouse

BBY UK Products

BBY UK Employee

Insights

BBY UK Facebook

BBY UK Site

Analytics

BBY UK Site

Analytics @BestBuy UK

Twi!er

BBY UK Customer

Insights

BBY CA Customer

Insights

BBY CA Site

Analytics

BBY CA Products

@BestBuy CA

Twi!er

BBY CA Local

Stores

BBY CA Customer

Insights

BBY CA Employee

Insights

BBY MX Employee

Insights BBY MX

Local Stores

BBY MX Products

BBY MX Customer

Insights

BBY MX Site

Analytics

BBY TK Products

BBY TK Site

Analytics

BBY TK Employee

Insights

Best Buy US

Best Buy Canada

Best Buy Turkey

Best Buy China

Best Buy UK

Best Buy Mexico

BBY CN Site

Analytics

Five Star Products

BBY CN Products

“…e-commerce still lacks browsing and discovery experiences that satisfy curiosity."

-  Alexander Gruensteidl. “Four Keys to Surviving the Future of Retail”. 09 September 2010 . <h!p://www.fastcodedesign.com/1662269/changing-retail-currency>

PROBLEM: SHRINKING MARGINS & ATTACH RATES

CREATE PRODUCT RELATIONSHIPS

Margin: -5% Margin: 19%

Margin: 12%

Margin: 49%

Margin: 8%

Margin: 31%

Margin: 17%

Margin: 10%

Margin: 49%

Margin: 21%

Margin: 61%

Margin: 9%

Margin: 10%

Margin: 25%

Margin: 40%

SPARQL select distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ? currency, ?text, ?label, ?thumb, ?ean, ?order_link where { ?s1 rdfs:comment ?text . ?text bif:contains ’”Netbook”’.

Global Graph of data

"Poor service in the guise of ill-informed store staff creates lack of trust and drives shoppers to look for alternatives."

PROBLEM: DECLINING CUSTOMER SERVICE

- Nigel Fenwick. “Industry Innovation: Retail”. Forrester Research. 28 July 2010 .

Global Graph of data

SPARQL select distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ? currency, ?text, ?label, ?thumb, ?ean, ?order_link where { ?s1 rdfs:comment ?text . ?text bif:contains ’”LCD TV”’.

Global Graph of data

PROBLEM: STAYING CONNECTED IN THE “CONNECTED WORLD”

Global Graph of data

THANK YOU!

@jaymyers