NYC 2017 Retail Store Walking Tour Featuring Eataly and Sonos
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Transcript of NYC 2017 Retail Store Walking Tour Featuring Eataly and Sonos
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NYC 2017 Retail Store Walking Tour Featuring Eataly and Sonos
ADAM SAPER, Managing Partner, EatalyMARA DEVITT (in place of NEIL STERN), Senior Partner, McMillanDoolittle
WHITNEY WALKER, GM, Stores, SONOS
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Get The App Now!• Download the App Using the
QR Code• Go to the iTunes App store or
Android Play to download the National Retail Federation App• On the side tab, click the link
to Store Tours
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We’re Taking You Around The City to all the Destinations…
We’ve Got you Covered for • Omni/Tech• Luxury/Fashion• Foodie
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With Easy Sorting Capabilities, See What’s In Your Neighborhood…
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Omni/Tech, 11 Destinations
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Luxury/Fashion, 18 Destinations
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Foodie, 11 Destinations
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What you'll see….
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OMNI / TECH
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Microsoft• Enter into virtual
reality• Customization station• Educational
components
677 Fifth Avenue, Midtown
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Sonos• Brands going retail• In-store (in home)
experience
101 Greene St., Soho
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Zara• “Smart”
dressing rooms • Inventory
visibility
503 Broadway, Soho
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Pirch• Product “test
drive”
200 Lafayette St., Soho
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LUXURY / FASHION
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Topshop• Excusive 5th Avenue
collaborations• Apparel
personalization station
608 5th Avenue, Midtown
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Barney’s• iPad equipped
associates w/ clienteling system
101 7th Avenue, Chelsea
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LUXURY / FASHION
Macy’s• $400 M Makeover• Shop-in-shops
galore• In-house blow dry
bar
151 W 34th St., Herald Square
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Cadillac House• Brand extension• Integration of
retail partnerships (CFDS Retail Lab, Joe Coffee, Visionaire), technology & art installations
330 Hudson St., Greenwich Village
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Lululemon Lab• First concept
store• ½ retail boutique
½ design lab
50 Bond Street, Noho
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Saks Fifth Avenue• New downtown concept
store• Products merchandised
in a “lifestyle edit” display• “Save Me” hotline for
fashion emergencies
230 Vesey St., Battery Park
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FOODIE
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Kellogg’s NYC• Brands going retail• Reinventing how we think
about cereal
1600 Broadway, Times Square
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Gotham West Market• Food as theatre – rolling new
concepts• Artisanal vendors and
restaurants with communal dining
353 W 14th St., Hell’s Kitchen
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Gansevoort Market• Reinvention of old concept• Test driving new concepts
353 W 14th St., Meatpacking
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Le District• “New York with
a French Attitude” - Massive French food hall • Upscale
environment
20 S Liberty St., Battery Park
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Eataly• Retailvention• Narnia world made
of bread and pasta• First outpost to
serve breakfast
1 Word Trade Center, Battery Park
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Whole Foods Williamsburg• First Williamsburg outpost• La Croix wall• Blend food & foodservice
238 Bedford Avenue, Williamsburg
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Whitney Walker, GM Stores
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1. Your mission is your most important guiding principle
2. The best experience is one that adds value to your product
3. Be relentlessly progressive
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1. Your mission is your most important guiding principle
Ours is to fill every home with music
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The Lineup
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2. The best experience is one that adds value to your product
– We built the Sonos Store to be the best place to discover and fall in love with Sonos
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The Store
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3. Be relentlessly progressive
– We’re continuously testing and learning—in the lab and in the field
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Thank you
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Adam Saper, Managing Partner
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Thanks!