Nicole Y. Adams, M.A. • German/English Translator, Editor & Consultant • Translation Business Coach • PR, Marketing & Communications Specialist

Media Kit

Multiple Award Winner

Australian Excellence Award 2013

Australian Business Quality Award 2012

Women in Business Award Nominee 2013

http://www.nyacommunications.com

info@nyacommunications.com

Language Expert, Linguist, Author, Public Speaker

Based in beautiful subtropical Brisbane, communicating with the world.

Company Pitch

Imagine if you could boost your business by offering your prospects a flawless version of your website and documentation in their local language? Solopreneurs, small businesses, and PR and communications agencies who need German/English translations or English language copy editing rely on Nicole Y. Adams, a certified German/English translator, editor and public relations consultant, as their fully accredited reliable language services partner to help them expand into foreign markets and grow their business. With a passion for languages and business, Nicole Y. Adams has provided flawless foreign-language copy and perfectly edited English texts since 2003, specialising in PR, marketing and communications.

Services

NYA Communications offers consulting in the following areas for freelance translation professionals: • Business development • CAT tool training (MemoQ and SDL Trados) • Productivity and time management • PR and social media marketing

NYA Communications offers the following services for clients: • Website and document translations between German and English • Localisation and text adaptation between international varieties of English (US to British, Australian and International English) • Proofreading and editing of texts in German and English • Review and adaptation of English texts written by non-native speakers or directed towards an international audience

Professional Bio

Nicole Y. Adams is the owner and founder of NYA Communications, a Brisbane-based boutique translation and language services company specialising in German/English business, marketing, corporate communications and PR translations to help agencies and companies expand into new markets and grow their business through multilingual communication. NYA Communications was founded in the UK in 2003 and has been operating from Australia since 2010.

Nicole Y. Adams founded NYA Communications in 2003 in the United Kingdom before relocating to Australia in 2010. The company, which offers services to companies around the world, including German/English translation, editing, proofreading, and localisation, also offers workshops and coaching for translators. These innovative products and services are designed to allow the modern business to communicate across cultural and geographic barriers. Nicole’s passion for languages, translation and business development through marketing and public relations truly shows. In a 2012 competition she scored 19th on the ranking of the Top 100 Language Twitterers, in addition to being a gold winner at the 2012 Australian Business Quality Awards for Service Excellence scoring over 90% customer satisfaction. Prior to moving to Australia, Nicole was with Xerox GKLS, 2006, serving as its in-house translation project manager, followed by a position at SpinVox, UK, from 2006 to 2007 as the English and German quality manager. She also served as an in-house multilingual account manager with Safenet, UK, from 2004 to 2006. Furthermore, Nicole has been a member in good standing registered with the Institute of Enterprise and Entrepreneurs in the UK, mentoring new freelance language professionals since 2009, and currently serves on several committees of the Australian Institute of Interpreters and Translators. She is also a member in good standing of the German and American Translators Associations, and the Chartered Institute of Linguists and the Chartered Public Relations Institute in the UK. With a Masters Degree in Linguistics from the University of Reading in the UK and her certification in German/English translation, she is well positioned to help companies meet the demands of the modern global economy. Coupled with certifications in public relations, a diploma in marketing communications and social media marketing, Nicole is well placed to be successful in helping businesses launch new multi-national marketing campaigns.

Memberships and Committee Positions

• BDÜ (Bundesverband der Dolmetscher und Übersetzer – German Translators’ and Interpreters’ Association) • CIOL (Chartered Institute of Linguists, UK – CIOL German Society Member)

• ATA (American Translators Association – German Language Division and Language Technology Division Member)

• AUSIT (Australian Institute of Interpreters and Translators – Marketing Committee Member, Qualifications & Membership Committee Member)

• ALAA (Applied Linguistics Association of Australia)

• The Society of Editors (Queensland)

• Marketing Association of Australia and New Zealand

• DVÜD (Deutscher Verband der Übersetzer und Dolmetscher – German Translators’ and Interpreters’ Association)

• Institute of Enterprise and Entrepreneurs, UK (Business Mentor)

• Chartered Institute of Public Relations, UK (Global Affiliate Member)

Business Cards

Media Release (1) – Company Info, January 2013

Translator helps bridge gap in market with unique language skills

A new Brisbane-based agency, NYA Communications, is helping Australian businesses break into foreign markets with expert translation and communication services.

The brainchild of Nicole Y. Adams, a talented and passionate translator, writer and editor with UK, German and Australian qualifications and experience, NYA Communications works closely with businesses and individuals worldwide using its unique English/German translation and communication solutions.

As investors move into international markets, it becomes increasingly important to accurately communicate business ideas without any local language barriers or problems with different communication styles.

More businesses are therefore seeking certified translators with writing flair to translate a wide range of documents, from letters to marketing collateral.

NYA Communications assists organisations perfect their multilingual communications using their extensive experience in marketing, PR, corporate communications, advertising and business documentation.

The agency also alters English language documents to suit localised idioms and spelling across the United States, Australia and the United Kingdom.

NYA Communications’ services also include business mentoring, public speaking and workshops and helps organisations with business development, social media and computer-assisted translation (CAT) software training.

The agency recently won Gold in the 2012 Australian Business Quality Awards and achieved 19th place in the 2012 Top 100 Language Twitterers Competition. Nicole is also working on a book, Translation Means Business (to be published in early 2013), aimed at newly established solopreneurs in the language industry.

To deliver effective communications translated and tweaked for local language markets, contact NYA Communications today:

info@nyacommunications.com Australia: +61 (08) 8121 6095 United Kingdom: +44 (0)20 8133 9012 Germany: +49 (0)9131 8147 416

Media Release (2) – 20 January 2013 Australian Translation Business Wins Australian Excellence Award 2013

NYA Communications has been announced as the winner of the prestigious Australian Business Excellence Award for Service Excellence. This award is given to businesses that have a proven track record of customer satisfaction.

PRLog (Press Release) - Jan. 20, 2013 - For ten years, NYA Communications has helped entrepreneurs to build their businesses and reach their goals. Whether you're a solopreneur or a small business owner, you can trust the experience and professionalism of NYA Communications.

As the global economy continues to expand, it becomes increasingly important for entrepreneurs to take advantage of new markets and reach out across the world to attract new clients. While social marketing and internet advertising are both great ways to begin doing this, these approaches are often limited due to language barriers which exist. In order to break through these limitations, many entrepreneurs have turned to the expertise of translation firms such as NYA Communications.

Germany is the most robust economy in western Europe, with one of the highest per capita incomes in the world and over eighty million consumers buying things daily. As such, it is a wonderful market to tap for the motivated solopreneur. Reaching the German consumer, however, often requires speaking to them in their own native language. Fortunately, NYA Communications offers English to German translation services to entrepreneurs as well as small businesses. They'll be more than happy to translate press releases, help to develop a social media strategy, and translate your website into the German language. As a result, the solopreneur will have a better likelihood of success when communicating with a German audience.

Clients and customers, regardless of which country they originate, prefer to conduct business in their own language; this is a proven fact. Doing so makes them feel more comfortable and trusting. As a result, they're more likely to do business with the company which most effectively communicates with them. If you're an entrepreneur who wishes to attract German-speaking customers yet doesn't have the effective language skills necessary to direct your own marketing efforts, then it is perhaps necessary to turn to a professional service such as NYA Communications. Hundreds of business men and women such as yourself have found success by using this boutique translation service.

For more information, contact the company through http://www.nyacommunications.com

Media Release (3) – 15 December 2012

A Translation Business Wins Gold At The 2012 Australian Business Quality Awards

NYA Communications receives top ratings for outstanding service quality in national program recognising success, innovation and ethics across all industry sectors.

PRLog (Press Release) - Dec. 15, 2012 - Queensland, Australia -- As our global markets mature, there is a greater demand for quality translation services. This is especially true of international marketing and advertising, where companies enter foreign markets in order to attract new customers. On the internet, companies must also ensure that translated pages available on their websites are without potentially embarrassing mistranslations. There is little room for error in this highly competitive business world. Frustrating a potential customer by making communication difficult or impossible will only drive them to a competitor.

Fortunately, NYA Communications is available for international clients seeking German and English translations for business needs. This award-winning boutique business has just won Gold at the 2012 Australian Business Quality Awards, which means that clients have rated the services offered by NYA Communications as being of high quality. Gold is the most prestigious award given to businesses in this category Australia and is only available to those companies that score 90% or higher in meeting customer service standards.

NYA Communications's translator and proprietor Nicole Y. Adams offers quality services for companies in Australia and elsewhere that need to translate text for public relations, marketing, advertising, corporate communications and general business purposes. She works proactively as a partner with businesses to bring their message to a greater audience. Localisation services are also available, where a text such as an advertisement can actually be translated and designed to appeal more to specific regions and cultures.

In today's business environment, companies must seek out new ways of earning a competitive advantage. One of the best strategies used to accomplish this is to better understand the needs of your customer base. For businesses who are just entering the global marketplace or for those who are already firmly established, improving communications between the company and potential buyers is one of the proven ways to increase leads and sales. Entrusting the translation of your website and promotional materials to NYA Communications, who has a track record of success, will ensure the best results.

NYA Communications is proud to have earned the distinction of Gold during this year's awards. For the upcoming year, however, the business will strive to offer companies even more services, which will help new companies to gain a solid footing in the global marketplace and established companies to increase market share. They do their part to make the dreams of clients a reality.

Those interested in learning more about NYA Communications by visiting the company’s website http://www.nyacommunications.com/en/ or calling Australia: +61 (08) 8121 6095, United Kingdom: +44 (0)20 8133 9012, or Germany: +49 (0)9131 8147 416.

Awards

Australian Business Quality Awards 2012

– Gold Winner

Australian Excellence Award Winner 2012

– Service Excellence

Small Business of the Year: Women in Business Award Nominee 2013 – Australian Excellence Awards

Top 100 Language Twitterers 2012 competition – 19th place

Top 100 Language Lovers 2012 competition – 56th place

Speaking Engagements & Presentations

Nicole Y. Adams regularly presents on topics related to • freelancing

• social media marketing

• PR for small businesses and solopreneurs

• translation business development, and

• translation technology (computer-assisted translation tools).

Coaching & Training Nicole Y. Adams can be booked for online and 1:1 coaching sessions, and for group CAT tool training sessions or workshops on the above topics.

Books & Books Reviews

The Little Book of PR for Translators: Publicity for your business on a shoestring budget

“If you think PR is just for large corporations and celebrities but not for freelancers, think again! This booklet will show you some tried and tested tips on how to create a buzz around your business and get your name out there on a shoestring budget. Successful PR is the biggest exposure you can get for the smallest possible outlay as it will drive traffic to your website and ultimately boost sales. So take a look at which simple steps you can take right now to get your business talked about.”

Reviewed by Readers' Favorite:

5 STARS

“In this delightful, professionally presented "The Little Book of PR for Translators", Nicole Adams takes the reader on a whirlwind tour that differentiates PR from marketing, and then launches into a comprehensive checklist of things a freelance language translator should do to brand himself and his service. These include things that may appear obvious, but too often overlooked, such as a media kit, press release, tracking sheet, and social media contacts. Although the booklet is targeted at translators, the advice applies equally well to small business and other professionals, such as writers. Adams uses clear, succinct language in her descriptions that are easily understood and her points make a lot of sense.”

Reviewed on Goodreads:

5 STARS

“A priceless little book for freelance translators who need to tell the world they

exist. Recommended to all my colleagues.”

Books & Books Reviews

Time Management for Freelancers: A Self-Paced Course for Freelance Translators and Other Solopreneurs

“For freelancers, time management is crucial because time is your most valuable asset. This book is designed as a self-paced course and will show you the most useful techniques for setting and achieving goals, how to better organise yourself and your workspace for optimum efficiency, identify the right things to do and develop plans for doing them, and take control of things that can disrupt your workplace productivity.”

Reviewed on Amazon:

5 STARS

“For everyone who is struggling to cope with day-to-day "stuff" which threatens to sink them – this is the book for you. It gives you a method to ensure you carry out real work and not dither about doing non-important "stuff".

I still have too much in my in tray, but now I have a much better way of dealing with it and I know it's not me being inefficient, it's just that there really is too much to do. Now I'm getting more of it done and I'm less stressed about it.”

Testimonials

Client Testimonials

As we’ve had very time critical translations to do with very special financial/stock market wording, we were very pleased to receive the translations within one day, often within an hour, in a perfect wording. The communication with Nicole was always a pleasure. — Direct client (online payment solutions provider), Germany

High quality translations and very prompt with delivery. Excellent translator. — Agency client, Spain

A very professional linguist - thank you very much. — Translation and SEO company, New Zealand

Very reliable, very fast, very thorough - one of the best translators for German-English, and very nice! — Communications and business development company, Germany

Nicole has done several translation for me over the years. She always delivers quality and on time. Thanks Nicole! — Global language service provider

A skilled linguist. Very reliable, and honest. We have now worked on a couple of projects together, and I hope to work with Nicole again soon! — Market research company, USA

Nicole was professional, punctual and accurate. I will have no hesitation in working with her again. — International Language Service Provider

High quality, very reliable. — Language service provider, Switzerland

Nicole is absolutely reliable and very professional. It's always a pleasure to work with her! — Agency client, Switzerland

Very professional. Quality work. Great communication and ability to meet deadlines. — Globalisation and localisation company, USA

Great communication and follow-up, very responsive, friendly, and helpful. — Agency client, Germany

Very professional, friendly and efficient! Looking forward to cooperating with you again! — Business English coaching provider, Germany

A wonderful linguist to work with. Nicole was very helpful for not just translation, but also delivering the meaning of sometimes cryptic responses — Market research company, USA

Extremely quick turnaround, great communication, friendly and professional. Thanks again, Nicole! — Private client, UK

Highly reliable and fast turnaround. Nice contact. Super translation. Will definitely work with NYA again! — Freelance translator, Switzerland

Reliable and punctual translator. Positive feedback from customers and colleagues alike. — Translation agency, Germany

Reliable and professional translator. Excellent cooperation! — Language service provider, USA

Testimonials

Speaking and Coaching Testimonials

Nicole presented a clear and well-organised overview of the social media most relevant to our needs, Proz, LinkedIn, Facebook and Twitter, showing how to best use these to become visible to potential clients and agencies as well as to maintain a more business-like association with colleagues globally. [...] This workshop gave beginners and initiated users alike valuable tips plus structured notes to follow from home. — Social media workshop participant, review published in NAATI News

I attended Nicole's workshop on Social Media Marketing yesterday and was very impressed by the quality of her presentation as well as the contents and material delivered. I would definitely attend another of her workshops and recommend her services to any language professional. — Social media workshop participant

Nicole is an excellent mentor and has taught me so much over the previous year by supporting me to establish my own business. She is a true professional with creativity, who is always open to share her expertise and experience with colleagues and peers. — P. Junge, Australia

I've enjoyed attending Nicole's workshop on Social Media Marketing, it was informative, very well documented and lively. During the workshop, I identified a few ideas I could act on rapidly and food for thought for later too. I definitely recommend Nicole as a trainer, she was open, thorough, attentive to her audience and convincing. One of her advantages is that she talks from experience, she is walking the talk, which makes her presentation even more interesting. — Social media workshop participant

Nicole has been a great help getting my business off the ground back in 2009 and has provided me with invaluable support throughout the process and beyond. Her business and marketing insights were extremely useful, and I can’t recommend her highly enough as a mentor for new translators. — M. Mueller, UK

Nicole Adams presents demonstrations of computer-aided translation (CAT) tools to small groups. This workshop demonstrated the popular market newcomer, MemoQ. Attendees were treated to an excellent summary of the tool’s features with screen-by-screen explanations, information on what the tool can do and how it compares with similar products in performance and support. Those who had not yet used CAT tools left with a gleam in their eye! — MemoQ training participant, review published in NAATI News

Thanks very much. [...] The presentation was quite clear, smoothly presented and understandable. You planned it well and delivered it well. — Social media workshop participant

Nicole gave a very informative and comprehensive presentation on social media marketing for language professionals yesterday [...] in Adelaide. — Social media workshop participant

Articles

The following articles by Nicole Y. Adams have been published in renowned translation trade journals, specialist online publications and websites:

• ‘Self-management for freelancers’, published in the July 2012 issue of the ATA Chronicle (PDF) • ‘Translating in the age of social media’, published in AUSIT’s InTouch Winter 2012 issue (PDF) • ‘Unterwegs übersetzen’, published in Issue 2/2012 of BayernInfo, the magazine of the Bavarian branch of the German Translators’ and Interpreters’ Association (BDÜ) (PDF) • ‘Networking to boost your business’, published in the Summer 2012 issue of ‘interaktiv’, the newsletter of the German Language Division of the American Translators Association (ATA) (PDF) • ‘Ten typical mistakes start-up freelance translators should avoid’, published in AUSIT’s InTouch Spring 2012 issue (PDF) • ‘Zehn typische Fehler’, published on the DVÜD website • ‘Getting things done – a simple step to boost your efficiency’, published on Proz.com • ‘So what do you do? Top tips for professional translators’, guest post on Polaron Language Services’ blog

Interviews & Press

Nicole Y. Adams has been interviewed for and featured in the following publications:

• ‘Meet the Professionals – The Translator: Nicole Y. Adams’, published in Babel – The Language Magazine, Issue No. 2, February 2013 (PDF)

• Interviewed for the Flying Solo ‘Spotlight’ series • Featured on ‘A Mentor’s Story’ on the Institute of Enterprise and Entrepreneurs’ Get Mentoring website • ’1 Linguist, 3 Questions with Nicole Y. Adams’, featured on the Speech Marks Translation blog • Featured member story on SavvyySME • Featured in the Saturday Small Business Chat series published by LibroEditing • Interviewed about corporate branding on BrandingYouBetter • Guest post on using social media for business on the Plonked social media blog • Interviewed by leading business ethics expert and professional speaker C. Gallagher • Proz.com August 2012 Newsletter, featured my article on ‘Networking to boost your business’

Photos

Contact

Nicole Y. Adams, M.A. Email: info@nyacommunications.com Web: www.nyacommunications.com Twitter: @NYAcomm Facebook: facebook.com/NYAcommunications LinkedIn: linkedin.com/nya78 Telephone (direct): +61 (0)488 050902