NXP Connects the Car 25 Jul. 2013archive.ednchina.com/• Multi channel simultaneous low power...
Transcript of NXP Connects the Car 25 Jul. 2013archive.ednchina.com/• Multi channel simultaneous low power...
NXP Connects the Car 25 Jul. 2013
Winston ZhouSenior Marketing Manager, BU Automotive, GC
Business Unit Automotive
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NXP SemiconductorsNXP Semiconductors N.V. (NASDAQ: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise.
A global semiconductor company with operations in more than 25 countries, NXP posted unaudited revenue of $4.36 billion in 2012. Additional information can be found by visiting www.nxp.com.
These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications.
2000 2005 2010 2015
Source: WSTS (extrapolated after 2011), Cisco, Machina Research / GSMANote: connected devices = “Connections to remote sensing, monitoring and actuating devices, together with associated aggregation devices“
Internet of Things Drives Connectivity Standards
Number of Connected Devices (B Units)
2020Internet of Things
Connections
~35%PC
Mobile
“Things”
~30%
~10%
~10%
~5%~10%
Early 2000s
2011 2020
PCs
Smartphones/Gaming
Consoles
Consumer Electronics
Car
Industrials
ConsumerElectronics
Buildings
Utilities/ Energy
Automotive
Healthcare
Other~1
9–12
25–50
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COMPANY CONFIDENTIAL
Mega Trends Shaping the Automotive Industry
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Energy Efficiency• Government regulations• Electrification of drive train• Replacement of mechanics by smart electronics
Connected Devices• Safety • Entertainment and convenience• Intelligent traffic management
Security• Protection of the connected car against hacking• Theft prevention• Detection of counterfeit parts
90% of all automotive innovations are enabled by electronics,making semiconductors a critical success factor!
Safety• Active accident prevention• Rapid help in case of emergency• Reliable wireless communication
NFC
Cellular
802.11p
802.11p
LF, UHF
NXP Connects the Car… enabling communication between cars, people, infrastructure
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COMPANY CONFIDENTIAL
NXP Driving Growth in Automotive –Connecting the Car
#1 Car Entertainment
#1 Car Access
#1 In-Vehicle Networking
#3 Magnetic Sensors
#1 Automotive Logic
#1 Small Signal Discretes
#3 Low Voltage Power
Interface Products
Core
• SW Defined Digital Radio• Smart Car Access• Smart Key• Car-to-Car/ Infrastructure• NFC for Automotive• FlexRay & Ethernet• Telematics
• Partial Networking• Class-D Amplifiers• LED Drivers
Connect the Car…
CO2 Reduction
Growth
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Car Entertainment
#1 in Car Entertainment
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Car EntertainmentS
AM
/Car
AM/FMClass–AB
RFCMOS 1-Chip (DSP & Tuner)
Class-D
Software Defined Digital Radio
Time
NXP designed in at 19 of top 20 tier-1s.
#1 in Car Entertainment – Innovative Portfolio
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SAF775x – Industry 1st Analog/Digital Radio One-Chip
• HD Radio, DAB, DRM
• Software-defined multi-standard
• In mass production
• Radio/audio processing and AM/FM/DAB tuners • Released early 2013• Designed-in at several leading OEMs and Tier-1s
SAF35xx – Industry 1st GlobalAutomotive Digital Radio
Surround Sound
Acoustic Noise Cancel
Multi-standard SDR & RFCMOS: lower R&D Investment & leaner Supply Chain
Car OEMs
Module makers
IC suppliers
Consumers
Tier-1s
Single HW validation and qualification
Single HW validation and qualification
Lean logistics and assemblyLean logistics and assembly
Single HW R&D investment
Single HW R&D investmentEnd of line SW
programming at OEM:
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Car-2-X Communications
NXP Multi-Standard Software Defined Radio ICs enable Car2X communication, saving lifes, reducing CO2
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Car2X use cases address increased safety & prevention of traffic congestion (CO2 reduction)
Emergency Vehicle Warning Seeing Around Corners
Hazard Warning
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Cisco, NXP Invest in Cohda Wirelessto Enable the Connected CarAdvancing Intelligent Transport Systems & Car2X Communication
Eindhoven, the Netherlands, January 4, 2013:Cisco (NASDAQ: CSCO) and NXP Semiconductors N.V. (NASDAQ: NXPI) today announced that they have each made an investment in Cohda Wireless to advance intelligent transportation systems (ITS) and car-to-X communications.
NXP will exclusively license the Cohda IEEE 802.11p technology together with its market proven SDR chipsets as a one-stop shop to automotive customers.
Onboard and road side units developed using technologies from NXP, Cisco, and Cohda have been tested to global standards in major field trialssuch as the “Safety Pilot Model Deployment” trial by the US DOT, simTD in Germany, Score@F in France, and ERP2 in Singapore.
NXP is member of Cohda’s board
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Car2X Reference System Evolution
Maxim Tuners
MARSTC
SAF5100TEF5100OneChipITS
Available today 2013 2017+
System OBU Reference(MK3)
Production Modem (MK4a/MK4)
2nd Gen modem(MK5)
Chipset Dual Maxim TunerMARS Test Chip
WISPA-N1B / TEF5100SAF5100
2nd Generation ITS One Chip
1414
Telematics
CUSTOMER CONFIDENTIAL
Telematics - eCall, Remote Car Management & Intelligent Traffic ManagementTelematics is required for secure multi-servicesystems, such as traffic management Key requirements:
Concurrent execution of multiple apps & services in a standardized way
Remote management capabilities
Robustness
High development efficiency through standardized framework
Open for 3rd party services
Application examples:eCall location-based services … and many more
NXP ATOPSecure Telematics for Connected Cars
Ready for mass markets : – enabler of new business models– small form factor & low cost– automotive grade – easy programmability– privacy protection / security
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Inte
rface
Mod
ule
RFPA
CAN
USB
GPIO
SIM
ADC
UART
PCM
Antenna
2nd Antenna
Active GPSAntenna
Passive GPSAntenna
NFC Antenna
GPS
NFCSecurity SMX
Memory
BasebandMicroprocessor GSM
Mic
roph
one
Loud
spea
ker
RTC
Bat
tery
Cha
rger
Mai
n Ba
ttery
NXP ATOP – Automotive Telematics platform
In Vehicle Networks
NXP In-Vehicle Networking – Driving Trends
1Mbps >2Mbps
Safety & Bandwidth
•FlexRay proliferation & ramp-up•Automotive Ethernet introduction “BroadR-Reach”
Integrating Functions
•IVN ++•nCAN+mLIN•Power Management
Boosting Performanceof existing CAN Networks
•Partial networking•CAN FD •Isolated CAN•48V power net•Choke-less CAN
Competence & Capability
•IVN applications & support•Industry acceptance•Volume & flexibility•Driving standard definitions•High-voltage SOI Technology•Quality
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Car Access
#1 in Car Access
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Car Access
Immobilizer
Remote Keyless Entry
Passive Keyless Entry/Go
2 Way RF
Smart-Key
SA
M/C
ar
Time
NXP designed in at almost all OEMs: almost one billion car keys out in the field.
#1 in Car Access – Innovative Portfolio
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NCF2960 – Industry’s Smallest One-Chip Car-Key
• 2-way communication• Multi channel simultaneous low power reception• Volume ramp 2013 Japanese car maker
• Immobilizer, keyless entry, AES security, 16bit MCU
• Full one-chip integration• Volume ramp in 2013 with leading EU car maker
NCF2983 – Multi Channel 2-way RF Transceiver
NXP Car Access & Immobilizers:Innovation leader
• #1 in Transponder
• #1 in Immobilization Reader
• #1 in PKE. 1st in Market!
• Partner to all industry leaders…
• ~ 40% MS in car access
• ~ 1 billion NXP car-keys out in the field
• Designed-in at nearly all OEMs…
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Com
fort
Time
NXP Connects the Car - Automotive NFC … connecting Car, Key, Smartphone & Infrastructure
NFCNFC
LF, RF
Connecting Car & Phone• Data Exchange & BT/ WiFi pairing• Car Sharing• Complementing Car Access• Wireless power charging
(data channel)
Connecting Key & Phone• Data Exchange & BT/ WiFi pairing
Data exchange & BT/ WiFi pairing Passenger preference settings• Seat, mirror, light, air condition• Music, video, internet settings• Trip planning• Starting smartphone apps • Hot spot credentials Vehicle
diagnostics
Connecting Key & Infrastructure• Diagnostic for service• Payment
COMPANY CONFIDENTIAL
• Leading, in-house Mixed-Signal- High Voltage / Temperature
• World class RF-CMOS- High Integration /
Low Power
• NXP Connects the Car- Car Infotainment - Smart Car Access- In-Vehicle Networks- ABS & Throttle Sensors- Smart Mobility
• Unique application & system expertise
• Automotive Quality & Customer Service
• Global Supply-Chain • Competent, motivated
and engaged workforce
TrustedPartner SolutionsTechnology
Automotive Sustainable Competitive Advantage
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Thank you