Northwest Fishing Club Marketing Presentation

Meet your teams • Website / Blog

• Megan Wallace and Meg Totusek

• Social Media

• Erin Funk

• Events

• Haley Lewin, Erin Casey and Cynthia Creek

• Sponsorships

• Jakob Kircher

Current Best Practices • Website / Blog • Organization and content

• Social Media • Numerous posts about a variety of topics • A large number of likes, good following

• Events • Cabelas Kid Casting • Professional Speakers at Meeting

• Sponsorships • Team Shirts • Working with current sponsors for events

On Campus Competition • Website/ Blog • Northwest

• Social Media • Northwest page • Athletic Pages vs. Organizations Pages

• Events • Colden Pond Plunge • Northwest Week in April, opportunity for Fish Fry

• Sponsorships • Wrestling Club

Regional Competition • Website / Blog • Other Regional Teams

• Social Media • Posting Consistently on a variety of topics • Sponsors

• Events • Go to more national events • Better relationship with bigger sponsors

• Sponsorships • Larger Brands • Getting school funding and recognition

Goals

• Appear more professional and desirable to potential sponsors

• Get information out for recognition on and off campus

• Create effective online presence and event possibilities to create awareness of group

and encourage sponsors

Website & Blog Megan Wallace

Meg Totusek

Website • We wanted to create one place for all your information

• Increase online presence and streamline the online experience

• We recommend using Wordpress and purchasing BearcatFishing.com

Blog • Posting at least once a month:

• Information about sponsors, new products

• Curated content, found other places

• Upcoming events and speakers

• Articles about the group, media attention

Social Media Erin Funk

Facebook

• Personal Interaction and Starting Conversations

• Posts need:

• Link

• Picture

• Tagging

• Question

• Call to action

Facebook Example

Facebook Strategy • Connect with people

• Encourage sharing - A picture of the biggest fish or links to their favorite fishing websites

• Ask questions - Who they would like to see come speak at your meetings or favorite place

• Create a reason for followers

• A weekly post, Fish Trivia Tuesday, Meet members Monday

• A weekly post/event, Fish with us Friday

• New content – articles or recipes

Twitter

• Fast Communication and Creating Connections

• Short and Sweet

• Tweets need:

• Link

• Picture

• Tagging

• Hashtag

• Call to action

Twitter Example

Twitter Strategy

• Connect with sponsors

• Show them you are interested in their content

• Promote their content

• Provide them content to share to their followers

• Create a reason for followers

• A weekly tweet, using a hashtag #fishfactfriday

• Events and meeting information

• New content – articles or recipes

Other Social Media

• Flickr

• Move pictures to Website or Facebook

• Pinterest

• Only continue use for content reasons

• YouTube

• Sponsor products, How to Video

• Events

• Tips and Tricks

Events Haley Lewin

Erin Casey

Cynthia Creek

Events • Try to hold 1-2 bigger events each semester

• Reach out to campus, community and new sponsors through philanthropy

• During Events

• Live tweet and post, update with pictures

• Bring banner and something recognizing sponsors

• Continue guest speakers at meetings

• DNR officers, Conservation Member, Park Rangers

• Publicize to community and campus

Fishing Pool Game

• Purchase or ask sponsor to help buy , plastic kiddie pool, dowel, fishing line, plastic fish, magnets

• Large prizes could be shirts, gift cards and gifts from sponsors

• Small prizes could be packages of Goldfish crackers, Swedish fish, fortune fish, gummy worms and lures.

Prizes would include next event, social media and website information

Fishing Pool Game

• Where: Anywhere on campus, Mozingo reopening April 6th

• When: Organizational Fairs, before Mozingo

tournament, Bobbypolooza, community events like county fair

• Why: People like to play games and win free prizes and

gets the Northwest Fishing name out • How to Promote: Create an event on University

calendar, take advantage of advertising around campus, post on social media at least a week in advance, contact student media

Hooked on Big Brothers Big Sisters

• Partnering with Big Brothers Big Sisters and having fishing event or small tournament

• Work with sponsors to provide equipment or prizes for little brothers and sisters

Hooked on Big Brothers Big Sisters

• Where: Colden Pond, Mozingo or Nodaway Lake – somewhere well known

• When: Weekend in spring or fall

• Why: Good for sponsors, media coverage opportunity, getting involved and recognized in community

• How to Promote: Press release with details regarding event, ask Big Brothers Big Sisters to promote, create Facebook event, promote throughout planning process on blog

Sponsorships Jakob Kircher

Potential Sponsors - Local

• Northwest Missouri State University • Present to them and explain benefits of club • Northwest would be affiliated when working with

charities and charity events

• Maryville Bait and Tackle • Shakespeare

and Pure Fishing • Mozingo

Potential Sponsors – Regional

• Cabelas

• Website contact via “support and Advertising”

• Casting Day events already good relationship

• National Sponsor with potential deep pockets

• Bass Pro

• Locations in Des Moines, Kansas City, Columbia

• Dick’s Sporting Goods

• St. Joe location

Website / Blog

• Create own section with logos, use picture as links to company website

• Include sponsors social media links

• Blog about new products, new sponsors or companies that you like or want

• Consistent or more organized size for sponsor spots

Social Media • Facebook

• Tag current sponsors in everything applicable

• Placing sponsor logos on cover photo or rotate

• Twitter

• Follow all current and potential sponsors

• Interact with potential sponsors, ask questions

Events • Donations

• Banner • New Banner just for sponsors • Yard signs for events

• Apparel • Clothing with sponsors on it to sell to public • Sponsorship from print shops for discounted clothing

• Philanthropic Events • Ask for sponsors for events like Youth Casting Days, and

charity events • Fishing for Charities.com

How we can help!

• Interns – Megan Wallace and Meg Totusek

• Completing Website

• Blog Schedule / Content

• Facebook Scheduling and assisting

• Starting Twitter and assisting

• Helping Publicize and Plan Events On Campus

• Connect with Sponsors on Social Media

• Find potential Sponsors

Questions? Thank you!