NWIUG / Google Analytics Sara Amato / Bowdoin College Bill Kelm / Willamette University (...and...

NWIUG / Google Analytics

Sara Amato / Bowdoin CollegeBill Kelm / Willamette University

(...and thanks to Rebekah KilzerThe Ohio State University Libraries

[email protected] and the iii listerv....)

Today's Goals

Intended Audience: If you are wondering WHAT IS Google Analytics, and are interested in usage statistics for your OPAC, you are in the right session • Google Analytics: what is it?• How do you set it up?• What information does it provide?

What is Google Analytics

"Google Analytics is a full-featured, powerful analytics package." Track usage, entry points, searches, etc. via a web based interface. Reports can be viewed, emailed and exported. This free version is limited to 5 million pageviews a month Privacy Policy & Terms of Service :You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data.

Set Up

1.Sign up for Google Analytics account

http://google.com/analytics2.Add javascript to all site pages (botlogo)

Also add to resserv_panel.html if you want to collect link resolver statistics

Set Up

Apply js code to all site pages / use botlogo loaded last <script type="text/javascript">var gaJsHost = (("https:" == document.location.protocol) ?"https://ssl." : "http://www.");document.write(unescape("%3Cscript src='" + gaJsHost +"google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));</script><script type="text/javascript">var pageTracker = _gat._getTracker("UA-xxxxxx-x");pageTracker._trackPageview();</script>

Cached / No Bots!

Google Analytics Dashboard (1)

Google Analytics Dashboard (2)

Vistitor Info - What Browsers

Willamette Catalog Uses

State Library Usage - Across the State

Willamette Using Awstats

Subject guide usage

Willamette Using Google Analytics

Subject Guide Usage

Willamette's Other Uses

Journal Title Finder - Subject Searches

Willamette's Other Uses

Library Web Site - Referring Page

Willamette Catalog UsesPatron Information - monitor renewals/holds

Filters - Hide the Patron Id

Filters can be used to include/exclude domains, directories, or to change incoming url info

Filters - Hide the Patron Id

Bowdoin: from BLACKBOARD!

worldcat .4% , google .3%

Content Drilldown - Scopes

~7 - gov docs - 0.07% ~6 - journals - 3.89% ~5 - Electronic Resources - 0.15% ~4 - music scores - 0.24%~3 - tapes/lps/cds - 1.28% ~2 - dvd/video - 0.99% ~1 - all - 63.19% But wait, that doesn't add up to 100%!/search/ & /patroninfo/ were most of rest of it, but..../record=b1063661 /record=b2266163&searchscope=1 -- looks like the new books/record=b1900235%7ES1

Are they using the New Book List

Search TermsExcluding reserves.....

Webbridge SIDs - google vs. webfeat

Tracking Outbound Links

http://www.google.com/support/analytics/bin/answer.py?answer=55527

...add the following attribute to the link's tag: <a href="http://www.syndetics.com" onClick="javascript: pageTracker._trackPageview('/outgoing/syndetics.com');"> Important: if your pages include a call to _trackPageview, _setAllowLinker _trackTrans(), your Analytics tracking code must be placed in your HTML code above any of these calls. In these cases the tracking code can be placed anywhere between the opening <body> tag and the JavaScript call. Might work ... definitely for our script generated links, not sure about bibimages

Presentation Available Online at: http://www.willamette.edu/~bkelm/presentations/2008/nwiug/NWIUG.ppt

[email protected]@bowdoin.edu

NWIUG / Google Analytics Sara Amato / Bowdoin College Bill Kelm / Willamette University (...and...

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