NWA Des Moines Presentation on Communcations
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Transcript of NWA Des Moines Presentation on Communcations
Communicating Uncertainty and Increasing Awareness in Rapidly Evolving Severe Weather Scenarios
Matthew A. Dux*Philip N. Schumacher*
* NOAA/NWS – Sioux Falls, SD
April 1, 2016: Severe Storms & Doppler Radar Conference
When This….
Sioux Falls Flood – Aug 2015
4” to 8” of Rain in 2 Hours
…Turns into This
When This….
Blizzard – January 2015
Snow &
50 mph winds
…Turns into This
Significant Event Challenges?
Impact Challenges
- Rapid Development of Impact- Significant Impact to Infrastructure- Less Planning Time by Partners- Long Recovery Times
Messaging Challenges
- Raising Awareness of Threat- Educating on the Impact- Prompting Action & Decisions
How Do We Lower the “Surprise” Factor?
Our Science Has Moved Forward
Ensemble Forecasting
Radar/AWIPS Upgrades
High-Resolution Modeling
Can We Effectively Communicate:
Potential Risk Uncertainty
Actual Impact
Forms of Communications in 2000
Communication Methods have grown over the past 15 years
2016
NWR
Social
Media
Skype
TextProducts
Partner
Briefin
gs
LiveInterviews
Phone/TV
OTARadios
iNWS/Text
WebPages
Direct
Support
Graphicasts
Have we integrated these tools into our operations?
Creating a New Communication Concept
Initially Developed During the Fall of 2014 for Winter
Plan Provides a Communication Framework:
-Keeps consistency in the message-Focuses the type of outgoing message-Provides support for core partners-Follows social science guidelines
-Part of core winter weather message training-Initially focused on messaging of banded snowfall
Weather Communication Model8 to 24+ Hours
4 to 8 Hours Ahead
1 to 4 Hours Ahead
Event Ongoing
Outlook Stage
Alert Stage
Watch Stage
Warning Stage
Post Event StageAfter Event
- Highlight Broad Areas- Show Potential Impacts- Preparedness Info
- Show Increasing Potential- Increase Awareness of Risks- Have Talking Points
- Narrow Focus/Scope- Mesoscale Projections- Message more Certain
- Provide Warnings- Continual Information- “Now-Cast” Theme- Show Impacts
-Summarize Info and Recovery-Talking Points
General
Specific
Outlook Stage Timeline: 8 to 24 Hours Prior
Messaging Plan
- Highlight Broad Areas
- Focus on Potential
- Highlight Awareness
- Address Uncertainty
Other Thoughts:
- Develop Key Points
- Preparedness Info
- Radio/TV Interviews
- Partner Briefings
Alert Stage Timeline: 4 to 8 Hours Prior
Messaging Plan
- Growing Potential
- Future Radars
- Event Timing
- Impact Risks
Other Thoughts:- Invite Media In
- Dedicated Communicator?
- Skype Interviews
- 30 Sec Updates
Watch Stage Timeline: 1 to 4 Hours Prior
Messaging Plan
- Graphical Mesoscale Discussions
- Watch Education
- Increase Information
- Prompt Action Plans
Other Thoughts:- Change Tone of
Message
- Communicator in Place
- SWOP Active?
Warning Stage Timeline: Event Ongoing
Messaging Plan
- Providing Warnings
- Continual Information
- “Now Cast” What’s Ahead
- Show Impacts
Other Thoughts:
- Control Message Tone
- SWOP Breakout
- Live Reports?
Warning Stage Timeline: Event Ongoing
Other Types of Messages:
- 30 Second Human Video Updates
- Animated Radar GIFS to Show Motion
- Showing Impacts
- Live Radio/TV Interviews or Updates
Post Event Stage Timeline: Event Ongoing
Messaging Plan
- Continual Information
- Web Page Summary
- Show Impacts
- Provide Support for Recovery
Other Thoughts:
- Key Event Points for all Staff Members
- Control Message
- PIO/Communicator
What Tools Do We Need…
Build a Robust Set of Graphics Templates
Establish a Communications Work Area-Including quick references
Specialized Communications Training For All Staff Members
Keep the Key Messages VisibleTo All Staff Members
Example of Key Messages
Message Templates
Future Work and ChallengesFuture Work:
Redefining Communications Role Within Severe Weather Operations Plans (SWOP)
Integrating Communication Training Into Office Training-Simulated Social Media Feeds-Having Staff Prepare Pre-Event Communications Plans-Simulating Interviews and Briefings with Partners/Media
Challenges:
1.) Do we have sufficient available resources
2.) Maintaining the balance of science and communications
Important Questions for the Future
Does Your Office Have a Communications Plan?
Is Everyone Prepared to Take on a Communications Role?
We have “mesoscale meteorologists” , do we need “communication specialists”
Let’s Keep the Conversation Going!
Contact: [email protected]@MatthewDux