1.NW Technologies

2. History of Social MediaSocial media has been around for several yearsfrom the 1950s phone phreaking era, to thefirst BBS(Bulletin Board Systems) in 1979.Geocities is the first social networking thatstarted in 1994 followed by AOL Instantmessaging in 1997.Social media is anythingbut new. Social media is better known throughFacebook or Twitter. Social media sites includeshopping, dating, gaming, blogging andbusiness networking are a few areas that haveexcelled in the last few years. 3. USA Online Population 98% of the online population of the USA usesSocial Media sites Around the world every 6 out of 10 peopleuse social networks and forums USA has an estimated population of 308.7million people with an estimated 240 millioninternet users 4. Daily Hits and Visits Google has 2 billion hits daily Google+ logs in 20 million daily Facebook logs in 175 million daily LinkedIn logs in 2.9 million daily Twitter logs in 1 million daily MySpace logs in 1 million daily 5. Advertising Costs Magazine large ad, 10 words $10,000 Newspaper(Wall Street Journal) full pageblack/white national ed.$164,300 Radio Rotation -4 weeks $20,000 Television Commercials 30 sec. $350,000 Super Bowl Ads$2-3 Million Online Ad Placements $1,000 Social Media $0 6. Social NetworksCompared700,000,000600,000,000500,000,0002002400,000,0002003300,000,000 20042005200,000,0002011100,000,000 0Friendster My Space LinkedIn Facebook Twitter Google+ 7. More Personal Attention 8. Consumer Generated Media (CGM) 9. Consumer Generated Media(CGM) It can increase your sites link popularity It can increase your companys brandawareness on the Web. It can increase your search engine rankings It gives you quick access to a lot of people 10. Conclusion Social Media is key for keeping close personalrelationships and building trust with thecustomers Social Media is a great opportunity that isavailable to every internet user and is free Social Media gives you quick access to a largeamount of people Social Media can increase your companysbrand awareness 11. SOURCES www.fastcompany.com www.fredcavazza.net www.mvfglobal.com www.socialmediaexaminer.com 2011 Social Media Marketing Industry Report