NVWN at ProViWo 14dec2010
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Transcript of NVWN at ProViWo 14dec2010
3D-ing: Entrepreneurship and Innovation through Virtual
WorldsPresentation at ProViWo
Nordic VW NetworkDecember 2010
www.nordicworlds.net#NVWN
Overarching Project Objectives
• To explore how entrepreneurs and To explore how entrepreneurs and SMEs globally use and could use SMEs globally use and could use VWs to improve competitiveness VWs to improve competitiveness
• To create a Virtual Center for VW To create a Virtual Center for VW Entrepreneurship & InnovationEntrepreneurship & Innovation
NVWN• Project Team of 9 Partners
• Interdisciplinary: Communication, Design, Economic Geography, Entrepreneurship, Information Technology, Innovation, Strategy
• International: Denmark, Finland, Iceland, Norway, Sweden, USA
• Interorganizational: Academia, Industry, Public Sector• Timing: March 2010 to February 2012• Total budget approx. USD 1 mln
• Nordic Innovation Center: USD 500,000• Co-financing by partners: USD 500,000
5 evolving project areas5 evolving project areas
1. Next practices in entrepreneurship through virtual worlds
2. Innovation by virtual world platform providers3. The future of virtual worlds4. Postcards from the Metaverse edited book5. Virtual center for entrepreneurship
Co-creation and user innovation in VWs
Teigland et al 2010, Helms et al 2010Teigland et al 2010, Helms et al 2010
Co-creating a Co-creating a service with users service with users from across the from across the
globeglobehttp://www.youtube.com/watch?v=2kMNWBU1Yb8 JVWR 2010 JVWR 2010
Some participant comments
Experiencing the environment: “…it looks good you have the ocean you have all the warm good feelings and even though I’m not used to running around in warm areas like this you get really good feelings that made me motivated…”
“I remember it pulled for me some memories of actually running, the last time I was actually running on the sidewalk or through my neighborhood.”
Discussing the ability to exchange knowledge:“I think, the group had many ideas that inspired, too.”
“I was able to tell about a new trend where a handful of people started running, which today gathers several hundreds each week”
Some participant comments
Designing your avatar:“I’m currently in my work avatar, which is an extension of my professional life and when I show up in SL with this avatar I’m a representative of my company and therefore I adjust what I’m saying and doing accordingly. While during the workshop I showed up with my personal avatar, that I use for volunteer efforts in SL for not-for-profit organization. So, I think I adjusted my behavior just a little bit, by being a little bit less worried and more relaxed about just meeting people without being under a particular pressure to make a lot of sense.
Remembering the experience:“I remember being here, the colors, the layout, the tables, the decision board, I remember you, I remember wearing those tennis shoes, the shorts, t-shirts, I have all of that as part of memories set about the all issue, running.”
Enhancing knowledge creation through VWs
Nonaka & Toyama 2003, Teigland et al 2010Nonaka & Toyama 2003, Teigland et al 2010
ImmersionAvatar design
Multi-modal
communication
Interactivity &
Archiving
Under second round reviewUnder second round review
The rise of Avapreneurs (avatar+entrepreneur)?The rise of Avapreneurs (avatar+entrepreneur)?
Global marketsGlobal marketsMicropaymentsMicropaymentsMicroemployees Microemployees
Teigland 2010, JVWR Teigland 2010, JVWR
Postcards from the MetaversePostcards from the Metaverse• E-book by leading-edge voices from diverse backgrounds E-book by leading-edge voices from diverse backgrounds
on how they imagine the future immersive internet will on how they imagine the future immersive internet will shape or misshape society, politics, and economyshape or misshape society, politics, and economy
• Collection of short thought-provoking piecesCollection of short thought-provoking pieces• Confirmations by Boellstorff, Castranova, O’Driscoll, Confirmations by Boellstorff, Castranova, O’Driscoll,
Wellman among several othersWellman among several others• 300 word abstract due March 1, 2011300 word abstract due March 1, 2011
• CFP on our blog, www.nordicworlds.netCFP on our blog, www.nordicworlds.net
Virtual center for entrepreneurshipVirtual center for entrepreneurship
““Under construction”Under construction”All ideas welcome!All ideas welcome!
• Hope for strong Nordic, but also broader Hope for strong Nordic, but also broader European and non-European participationEuropean and non-European participation
• Knowledge sharing, including "lessons learned" Knowledge sharing, including "lessons learned" by practitionersby practitioners
• Innovation and experimentationInnovation and experimentation
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.www.knowledgenetworking.orgorg
www.slideshare.net/www.slideshare.net/eteiglandeteigland
www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland
Photo: Lindholm, Metro
Photo: Nordenskiö
ld
Photo: Lindqvist
If you love knowledge, set it free…
Join us in unveiling the 3rd Industrial
Revolution!www.nordicworlds.net
7 Work Packages
March 1St 2010 - February 29th 2012
Work Packag
eWP Title
WP Coordinatin
g Organization
WP Supporting Academic
Organization
WP Advisor Organizatio
n
WP 1 Nordic VW Network SSE Roskilde
WP 2 Best Practices in VW Innovation Univ of Turku
Iceland Academy of
ArtsTEKES Silver
WP 3Best Practices in
VW Entrepreneurship
Roskilde Agder MindArk
WP 4Future of
Entrepreneurship and Innovation in
VWsSSE Roskilde TEKES
WP 5Virtual Center for Entrepreneurship and Innovation
Agder SSE TEKES
WP 6 Communication Uppsala Univ of TurkuWP 7 Project
Administration SSE Uppsala
An international and interdisciplinary team
Sweden • Stockholm School of
Economics, Center for Strategy and Competitiveness
• Associate Professor Robin Teigland• Assistant Professor Göran Lindquist• Research Associate Eilif Trondsen• Research Assistant Serdar Temiz
• Stockholm University• PhD student Hanna von Schantz • PhD student Elia Giovacchini
• Uppsala Univ, CIND - Centre for Research on Innovation and Industrial Dynamics
• Professor Dominic Power• MindArk AB
• Christian Björkman, Chief Marketing Officer
• Per Jonasson, Director of Special Projects
• Silver Design AB• Ulf Berlin, CEO• Patrick Geuder
Denmark• Roskilde Univ, Dept of Comm,
Business and Info Technologies• Professor Sisse Siggaard Jensen • Assistant Professor Lisbeth FrØlunde
Finland• Univ of Turku, Institutions and
Social Mechanisms• Professor Antti Ainamo • Dr. Titiana-Petra Moldovan
• TEKES • Development Manager Riku Mäkelä
Iceland• Icelandic Academy of Arts
• Director Fashion Dept Linda Björg Arnadottir
Norway• Univ of Agder, Center for
Entrepreneurship• Professor Jan Inge Jenssen • PhD Student Björn-Tore Flåten• PhD Student Ahmad Alaraj