NuVal: Shopping by Numbers Nutrition

Made Easy

Tyra M. Carter, PhD, RD, LDCorporate Dietitian United Supermarkets, LLC

August 2010

Which one of these products is the more nutritious choice?

Quiz – Peanut Butter Nutrition

Q. 2

Quiz – Peanut Butter Nutrition

Regular Jif CreamyA.3

• The NuVal System is a food scoring system that will help you see at a glance the nutritional value of the food you buy.

• The system scores food on a scale of 1 to 100.

• The higher the score, the more nutritious the product.

• The scores are displayed directly on shelf price tags and other in-store signage.

Introducing NuVal

Should you buy wheat or oatmeal bread? Are pretzels more nutritious than tortilla chips?These are the decisions that NuVal Scores can help you make – in seconds – as you’re walking down the supermarket aisle.

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Remember the Peanut Butter Example?

20 7

Let’s take a closer look . . .5

Nutrient Peanut Butter Reduced Fat Peanut Butter

Sodium 150mg 250mgTotal Carbohydrate/sugar 7g 15gAdded Sugar* 3g 4gSaturated Fat/Trans Fat 3g/0g 2.5g/0gFiber 2g 1gCalories 190/32g 190/36g

NuVal Score20 7

A Closer Look

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The Health of America

Sounding the AlarmOBESITY TRENDS AMONG U.S. ADULTS

1990-2008

1990 1998 2008

Frightening rise in obesity holds deadly implications for health.

Obesity contributes to the risk of all major diseases.Jia H, Lubetkin EI "Trends in quality-adjusted life-years lost contributed by smoking and obesity" Am J Prev Med 2010; DOI: 10.1016/j.amepre.2009.09.043.

The DevelopmentThe algorithm that powers the NuVal system was developed over two years by a scientific expert panel, chaired by Dr. David Katz,Director of the Yale Prevention Research Center.

The Scientific Expert Panel includedleading health and nutrition expertsincluding Presidents of the American Diabetes Association, American DieteticAssociation, and the American Cancer Society.

Dr. David Katz, Yale University School

of Medicine

Developed independently from food manufacturers or retailers

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How it Works

FiberFolateVitamin AVitamin CVitamin DVitamin EVitamin B12Vitamin B6PotassiumCalciumZincOmega-3 fatty acidsTotal bioflavonoidsTotal carotenoidsMagnesiumIron

Saturated fatTrans fatSodiumSugarCholesterol

= NuVal ScoreGenerally Favorable Nutrients

Generally Less Favorable Nutrients

The ONQI Algorithm .

Numerator ÷ Denominator = Score of 1 to 100

Why these Nutrients?They have the biggest impact on your health and risk of certain diseases like cancer and heart disease.

The Strengths of NuValIndependenceDeveloped with no commercial ties.

Comprehensive MeasureConsiders more nutrients than any other system, as well as the relationship to health outcomes.

Broadest GuidanceAllows for scoring all products within and across categories

Nutritional Dollar ValueThe proximity of the score to price allows consumers to see “nutrition for the dollar”

Where can you find NuVal in stores?

Categories and Ranges

914

Scores as of April 2010

How it’s Used

Product NuVal Score Price Per 16 Ounces

(Feb. 2010)

Fresh Green Beans 100 $2.59

Food Club Frozen Green Beans, no salt added

100

$1.50

Food Club Canned Green Beans, no salt added

100 $0.94

The standardized scoring process across categories allows you to have multiple choices in maximizing nutrition while managing costs.

Good Value and Good Nutrition Can Go Hand in

Hand

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Simple-to-use Scores

Allows shoppers to compare products within a category.

Program that assign a graded rating symbol or score that allows relative comparison to other products.

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ENRICHED FLOUR (WHEAT FLOUR, NIACIN, FERROUS SULFATE, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, CHEESE BLEND (M0ZZARELLA CHEESE SUBSTITUTE (WATER, PARTIALLY HYDR0GENATED SOYBEAN OIL, RENNET CASEIN, POTATO STARCH, VITAL WHEAT GLUTEN, SODIUM ALUMINUM PHOSPHATE, SALT, POTASSIUM CHLORIDE, CITRIC ACID, POTASSIUM SORBATE (PRESERVATIVE), SODIUM PHOSPHATE, SODIUM CITRATE, TITANIUM DIOXIDE (ARTIFICIAL COLOR), MALTODEXTRIN, MAGNESIUM OXIDE, ZINC OXIDE, VITAMIN A PALMITATE, RIBOFLAVIN, VITAMIN B12), LOW MOISTURE PART SKIM MOZZARELLA CHEESE (PART SKIM MILK, CHEESE CULTURES, SALT, ENZYMES), REHYDRATED PASTEURIZED PROCESS NONFAT MOZZARELLA CHEESE (WATER, NONFAT MILK, CHEESE CULTURES, SALT, ENZYMES, CITRIC ACID, VITAMIN A PALMITATE, VITAMIN B6, SODIUM ALUMINUM PHOSPHATE, SODIUM CITRATE, SODIUM PHOSPHATE), REHYDRATED ENZYME MODIFIED CHEESE (WATER, MILK, CHEESE CULTURES, SALT, ENZYMES)), TOMATO PUREE (WATER, TOMATO PASTE), PARTIALLY HYDROGENATED SOYBEAN OIL, SUGAR, MODIFIED CORN STARCH, SALT, DRY YEAST, DEFATTED SOY FLOUR, DEXTROSE, SPICE, MONOCALCIUM PHOSPHATE, SODIUM BICARBONATE, ARTIFICIAL COLOR, XANTHAN GUM, CITRIC ACID, MALIC ACID, RED PEPPER, NATURAL FLAVOR, SORBITAN MONOSTEARATE, ASCORBIC ACID,

Crust (Enriched Flour [Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid], Water, Sugar, Soybean Oil, Yeast, Natural Flavor), Water, Reduced Fat Mozzarella Cheese (Cultured Milk & Nonfat Milk, Modified Cornstarch*, Salt, Vitamin A Palmitate, Enzymes [*An Ingredient Not In Regular Mozzarella Cheese]), Pepperoni (Pork, Beef, Salt, Spices, Dextrose, Lactic Acid Starter Culture, Oleoresin Of Paprika, Flavors, Sodium Ascorbate, Natural Smoke Flavor, Sodium Nitrite, Bha, Bht, Citric Acid), Tomato Paste, Grated Parmesan, Romano Made From Cow's Milk Asiago Cheeses(Cultured Milk, Salt, Enzymes), Seasoning (Maltodextrin, Modified Food Starch, Sugar, Salt, Dextrose, Spices, Natural Flavors, Dried Garlic, Citric Acid, Xanthan Gum, Sodium Benzoate), Garlic Powder, Spices.

Water, Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Reduced Fat Mozzarella Cheese (Cultured Milk And Non-Fat Milk, Modified Corn Starch*, Salt, Vitamin A Palmitate, Enzyme), Cooked Italian Sausage (Pork, Water, Spices, Salt, Sugar, Flavorings, Bha, Bht, Citric Acid), Tomato Paste, Pepperoni (Pork, Beef, Salt, Spices, Dextrose, Lactic Acid Starter Culture, Oleoresin Of Paprika, Flavorings, Sodium Ascorbate, Natural Smoke Flavor, Sodium Nitrite, Bha, Bht, Citric Acid), Mushrooms (Mushrooms, Water, Salt, Citric Acid, Ascorbic Acid), 2% Or Less Of Seasoning (Maltodextrin, Modified Food Starch, Sugar, Salt, Dextrose, Spices, Natural Flavors, Dehydrated Garlic, Citric Acid, Xanthan Gum), Yeast, Roasted Red Bell Pepper, Roasted Green Bell Pepper, Roasted Onion, Grated Parmesan, Romano Made From Cow's Milk, And Asiago Cheeses (Cultured Milk, Salt, Enzymes), Soybean Oil, Sugar, Soluble Corn Product, Dehydrated Garlic, Garlic Powder, Basil.

12 233

TotinosParty Pizza

Lean Cuisine Pepperoni Pizza

Lean Cuisine Deluxe Pizza

Frozen Pizza

15

96

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The score drops even more when all positive nutrients are take out and negative ingredients are added, such as sugar.

Apple Example

Nutrition Education:Grocery Shopping• Trade-Up for Higher Scoring Foods

• Nutrition Quality and Cost Management

you canguidancecount on. www.unitedtexas.com

Nutrition

How does your Nutrition Know-

HowSTACK UP?

23

Mid

High

Low

Creamette Wide Egg Noodles

Barilla Plus Pasta Multi Grain Spaghetti

Barilla Pasta Rotini

24

Mid

High

Low

61

23

91

Mid

High

LowWheat Thins Multi Grain

Keeblers Wheatable Crackers

Ritz Bits Peanut Butter Sandwich

Crackers

Mid

High

Low

25

5

28

27

Mid

High

LowEgg Beaters

Egg SubstituteEgg Beaters 100% Liquid Egg Whites

Brown Eggs

28

Mid

High

Low

33

26

58

29

Mid

High

LowBirds Eye Steamfresh

Cauliflower with special seasoning

Green Giant Simple Steam Frozen

Broccoli and Carrots with Sauce

Green Giant Frozen Cauliflower & Three

Cheese Sauce

30

Mid

High

Low

65

42

82

31

Mid

High

LowBoneless chicken

BreastPorterhouseBottom Round

32

Mid

High

Low

34

27

39

33

Mid

High

LowPotato Barilla Orzo

Green Giant Cut Green Beans

34

Mid

High

Low

61

52

93