Nuts Bolts Of Social Media Final
-
Upload
rajpatelplantemoran -
Category
Documents
-
view
2.630 -
download
1
description
Transcript of Nuts Bolts Of Social Media Final
![Page 1: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/1.jpg)
1
Nuts & Bolts of Social Media
![Page 2: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/2.jpg)
Social Media
2
Courtesy of youtube.comhttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng
![Page 3: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/3.jpg)
Agenda
3
Social media landscape and value
R&D with social media
10 minute break
HR considerations and policies
Risks and concerns
10 minute break
Hands‐on workshop using social media tools
![Page 4: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/4.jpg)
Why Social Media Now?SPEAKER — JEFF ANTAYA
![Page 5: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/5.jpg)
Social Media Landscape
5
Online tools creating real‐time, relevant, and targeted two‐way communication utilized by individuals and organizations
![Page 6: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/6.jpg)
Integrated as part of your marketing and business plan.
Value of Social Media
6
![Page 7: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/7.jpg)
Part of the tools used to accomplish your business strategy
Attract business customers
Attain customer feedback
Gather research on target and competition
Recruit staff
Train staff
Identify trends
Value of Social Media
7
![Page 8: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/8.jpg)
Expands frequency and reach of your organization’s messages and offerings
Leverages positive relationships of all employees and customers to advance communication effectiveness
Circumvents filters, “gate keepers”, and clutter
Improves efficiency and cost effectiveness of advertising spend
Keeps your company top of mind
Builds incremental “team spirit”
Why It Helps Your Organization
8
![Page 9: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/9.jpg)
Using as a platform for electronic networking
Pushing company prepared messages and offerings to network
Offering supportive comments to build credibility
Gaining competitive intelligence
Helping recruit and retain human capital
How It Is Most Effective
9
![Page 10: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/10.jpg)
Integrated into everyday routine
Personal and business mix
Controls in place to identify challenges for constructive conversations
When It Is Most Effective
10
![Page 11: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/11.jpg)
Search engines dictate who finds you
Need to speak in terms used by public and your competitors
Use descriptive words
Repeat terms
Use variations
Link terms to geography
Speaking the Language
11
![Page 12: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/12.jpg)
Exercise:
What terms describe products or services you sell?
Are there terms for products you consider “proprietary”?
Will people use them to find you?
Terms to Describe You
12
![Page 13: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/13.jpg)
Media
Households
Businesses
Community organizations
Referral sources
Internal
The Audience You Want To Reach
13
Facebook followers
LinkedIn groups
Twitter followers
YouTube
![Page 14: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/14.jpg)
Exercise:
Take two minutes and list all of the people that you try to reach today through your marketing efforts
Are there other audiences you would like to reach, but you don’t focus on today?
Audience You Would Like to Reach
14
![Page 15: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/15.jpg)
Keys to Your Success
15
CONSISTENCY
AUDIENCE REASON TO FOLLOW
CONTENT
ENTHUSIASM
Who is listening?
Build a Following
![Page 16: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/16.jpg)
What Content Do You Need?
16
Trends Newsletters Expression Offers
Share originalideas or links to relevant content
Create a forum for ideas, announce‐
ments, offers
What are people thinking? “Today I …”
Reference to other sites
and activities
![Page 17: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/17.jpg)
Why Should People Follow You?
17
CHASE EXAMPLE
JAX CAR WASH
![Page 18: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/18.jpg)
Questions?
18
![Page 19: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/19.jpg)
R&D With Social MediaSPEAKER — ALEX BROWN
![Page 20: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/20.jpg)
Marketing
Understanding existing and potential customer base
Networking through prior connections
Understanding competitive environment
Industry trends
Resources
Research and Development
20
![Page 21: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/21.jpg)
Key contacts in companies – Advanced People Search http://www.linkedin.com/search?goback=.cps_1262911765239_1
Select location
Select industry
Title
Vice president
CEO
Getting to Know Your Customers
21
![Page 22: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/22.jpg)
Search connections to existing contacts:
Search or select one key contact using People Search
Networking ‐ Prior Connections
22
![Page 23: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/23.jpg)
Researching Connections
23
Exercise:
Using LinkedIn, try to target an industry with significant presence in your community.
Locate one or more of your customer contacts or other acquaintances and see if they may be connected to others of influence in need of your organization’s services.
Identify key contacts through them and ask for an introduction through LinkedIn.
![Page 24: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/24.jpg)
Exercise:
Using LinkedIn, try to find three groups that may provide information of interest to you and your organization.
Search questions and answers for information related to a current issue impacting your organization.
Industry Trends and Social Media
24
![Page 25: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/25.jpg)
Blogs – What are people saying about your organization?
Surveys – Ask people questions:
“When you want to get X, where would you go?”
“Who do you think offers the best quality at the lowest price?”
The Competitive Environment
25
![Page 26: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/26.jpg)
Facebook Blogs
26
![Page 27: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/27.jpg)
Facebook Surveys
27
![Page 28: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/28.jpg)
Twitter Search
28
![Page 29: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/29.jpg)
Social Seek
29
![Page 30: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/30.jpg)
Questions?
30
![Page 31: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/31.jpg)
Social Networking & HRSPEAKER — PAULA FRERICHS
![Page 32: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/32.jpg)
Risks & Concerns ‐ Employees
32
Personal Image Recruiters
• How do you manage recruiters, who now have good knowledge about your employees?
• Is the employee’s personal image on social networking sites going to reflect your company?
• Do you want your customers seeing pictures of your employees beach vacation or potentially inappropriate behavior?
• There is a lot of personal information on social media – how will your employees react to management seeing this?
• How will management react when they see the personal information?
• Will an employee’s personal choices/beliefs effect how others see them in the workplace?
• How do you handle inappropriate behavior by employees on public social networks?
![Page 33: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/33.jpg)
Using Social Networking
33
1. Finding the Candidate
2. Pre-employment Inquiries
3. During and Post-employment
![Page 34: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/34.jpg)
Using Social Networking
34
1. Finding the Candidate
2. Pre-employment Inquiries
3. During and Post-employment
![Page 35: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/35.jpg)
Everyday 70,000 new blogs appear on the Internet, yet few emerge from the office
Fortune 500 company blogs only account for about 5%
Know yourself
Know the audience
Engage your audience
Stay current
Blogging
35
![Page 36: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/36.jpg)
Build your networks
List open jobs in your status
Forward jobs to your network
INMails
Join groups and post there
Facebook fan page
Using Social Networking to Recruit
36
![Page 37: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/37.jpg)
Using Social Networking
37
1. Finding the Candidate
2. Pre-employment Inquiries
3. During and Post-employment
![Page 38: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/38.jpg)
CareerBuilder study found 20% of employers use sites such as Twitter and Facebook to influence hiring decision
Can use lawful information you gather
You WILL learn things that are illegal to ask during an interview
Don’t pass along what you learn
Pre‐Employment Inquiries
38
![Page 39: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/39.jpg)
Are benefits worth the risk?
EEOC
FCRA
Need to be able to point to a legitimate, nondiscriminatory reason for hiring decision
Don’t “friend” applicants
Pre‐Employment Inquiries
39
![Page 40: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/40.jpg)
Using Social Networking
40
1. Finding the Candidate
2. Pre-employment Inquiries
3. During and Post-employment
![Page 41: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/41.jpg)
Laws are behind technology
May not be able to prohibit, but can blur lines
Possible workplace harassment
Recommendations are similar to an employment reference
Can You Still Be Friends?
41
![Page 42: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/42.jpg)
Social NOTworking: The practice of spending time unproductively on social networking websites, especially when one should be working.
— Urban Dictionary.com
Networking vs. NOTworking
42
![Page 43: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/43.jpg)
HR issue, not just IT
Privacy, confidentiality, time management, productivity
Double standard?
Employees will act the same regardless if they have access or not
Granting Access
43
![Page 44: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/44.jpg)
Nucleus survey of 237 office workers 47% regularly log on to Facebook during working hours
87% can’t define a clear business reason for doing so
Results in 1.5% in lost production across the entire office
One survey showed employees spend from 30 minutes to 3 hours/day on sites.
… Or Not Granting Access
44
![Page 45: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/45.jpg)
37% of employees surf the web constantly while at work
86% use office e‐mail for personal reasons
30% of American workers watch sports online while at work
24% of American workers shop online while at work
70% of Internet porn traffic occurs during the 9‐5 workday
64% of employees have received offensive e‐mails at work
Source: employee‐network‐moniotoring.com/statistics
Startling Internet Statistics
45
![Page 46: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/46.jpg)
Unauthorized disclosures of confidential information
Corporate embarrassment and public relations issues
Regulating activities on employee social media sites
Biggest Risk — External Misuse
46
![Page 47: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/47.jpg)
Inappropriate Content Distasteful/embarrassing
posts and comments
Disparaging remarks about others
Disclosures Endorsing products/services
47
Risks & Concerns ‐ Employees
![Page 48: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/48.jpg)
In addition to your Internet and e‐mail policy
Address social networking sites, blogs, and virtual worlds
Use broad language and update frequently
Include restrictions on usage (who, when, and why)
Have a Social Networking Policy
48
![Page 49: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/49.jpg)
Have a Social Networking Policy
49
No expectation of privacy when online in work e-mails.
Have employees sign off, possibly go through training.
![Page 50: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/50.jpg)
Sample Policies
50
CISCOhttp://blogs.cisco.com/news/ciscos_internet_postings_policy/
Intelhttp://www.intel.com/sites/sitewide/en_US/social‐media.htm
Air Forcehttp://www.af.mil/shared/media/document/AFD‐090406‐036.pdf
General with links to multitudes of sitehttp://socialmediagovernance.com/policies.php
![Page 51: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/51.jpg)
Questions?
51
![Page 52: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/52.jpg)
Risks & ConcernsSPEAKER — RAJ PATEL
![Page 53: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/53.jpg)
Challenges
53
Data security and privacy Too much information Too much trust Lack of security Viral impact Virus corruption
Resource commitment
Adequate monitoring
Communication
Misunderstanding and poor judgment
Rules and regulations
![Page 54: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/54.jpg)
Volume of Information Posted
54
Music
Books
Movies
Pictures
Interests
Daily schedules
Likes
E‐mail
Address
Hometown
Phone Number
Jobs
Education
Birthdates
Sexual orientation
Family and friends
Political affiliations
![Page 55: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/55.jpg)
What One Post Can Reveal
55
Where you live
Questionable behavior
Your profession
Your yearly income
Information about others without consent
![Page 56: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/56.jpg)
Who Is Accessing The Information
56
Your Customer
Your Competitors
Your Boss
Your Staff
Your Peers
The Mailroom Guy
Your Secret Admirer
A Stalker
Your Ex
Your Family
A Hacker
![Page 57: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/57.jpg)
The Friends You Trust
57
![Page 58: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/58.jpg)
Privacy of their personal information
Posting on behalf of your organization
Voicing complaints or bad service Doing nothing vs. being
proactive
Competitive information
Customers
58
The video made a splash online, getting links from all kinds of
venues and garnering over 96,000 views as of Monday morning (5 days later) and over 500,000 in months
following
Good news for community banks –she switched from B of A to a
community bank.
![Page 59: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/59.jpg)
Security & Privacy
Disclosure requirements
Policies & agreements
Logos (FDIC, equal housing lender)
Links to external sources
Etc.
Regulations
59
![Page 60: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/60.jpg)
Potential FTC regulations
Writing false business and product reviews
Other legal issues
Libel/Defamation
Federal securities laws against disclosure of corporate information
Regulations
60
![Page 61: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/61.jpg)
Disclosure requirements: Reg. Z, Reg. DD, FDIC logos, Equal Housing Logo, Insured products, Equal Credit Opportunity Acts & Reg.B, Fair Debt Collection Practices Act, ADAP
Records Retentions: Reg Z & DD (2yrs), FINRA (3yrs), e‐Discovery
FINRA: Separate insured and non‐insured products
CRA: Comments, reviews, and ratings through social media sites would qualify
SEC: Disclosure of financial information or performance
Defamation: Comments made by others can be attributed to the organization (e.g., Cisco’s law suit)
Federal Communication Decency Act
Copyright or Trademark laws
Antitrust Laws: Whole Foods CEO’s anonymous posts of competitor Wild Oats61
Compliance & Legal
![Page 62: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/62.jpg)
Advertising vs. Personal Profiles Businesses – If the site is being used for professional use, social media presence and communication can be considered to fall within the advertising rules.
Personal ‐ Personal use and not intended to market or promote a company.
Advertising Rules
62
![Page 63: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/63.jpg)
Guidelines to include in the policy to educate your employees how not to create a professional site unless intended.
Employees should not associate the company’s name or email address with the site unless it is intended for professional use. This includes stating they are an employee of the company.
Do not use the company’s assets to update personal sites. This includes any company owned laptop or computer, I‐Phone or blackberry, firm IP address, and email address. Using the company’s email address implies the employee is acting on the company’s behalf.
Create an advertising disclaimer to help employees specifically state their use is personal or professional.
Advertising Rules
63
![Page 64: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/64.jpg)
What others are saying about your company
Wikipedia: Are you monitoring the updates to your page and who is updating it?
Blogs (yours and others)
Facebook/Twitter (yours and others)
Company Data
64
![Page 65: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/65.jpg)
Customize your privacy settings
Check privacy settings for each post
Reduce the amount of personal information shared
Be careful on who you befriend online
Segment your friends into lists
Block Facebook applications
Remember to delete older posts
65
Keeping It Personal & Protected
![Page 66: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/66.jpg)
Customize your privacy settings
Check privacy settings for each post
Reduce the amount of personal information shared
Be careful on who you befriend online
Segment your friends into lists
Block Facebook applications
Remember to delete older posts
66
Keeping It Personal & Protected
![Page 67: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/67.jpg)
Customize your privacy settings
Check privacy settings for each post
Reduce the amount of personal information shared
Be careful on who you befriend online
Segment your friends into lists
Block Facebook applications
Remember to delete older posts
67
Keeping It Personal & Protected
![Page 68: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/68.jpg)
Customize your privacy settings
Check privacy settings for each post
Reduce the amount of personal information shared
Be careful on who you befriend online
Segment your friends into lists
Block Facebook applications
Remember to delete older posts
68
Keeping It Personal & Protected
![Page 69: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/69.jpg)
69
Facebook Privacy Overview
![Page 70: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/70.jpg)
Make a conscious decision whether you want to cross the personal and professional boundaries and act accordingly
Create strong passwords/avoid using public machines or public WiFi
Google yourself (you might be surprised what you find)
And, if you get in trouble — blame it on an imposter, jealous ex, or a twin
70
Keeping It Personal & Protected
![Page 71: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/71.jpg)
Education, awareness, and training
Security and risks
Security best practices
Personal vs. professional
Compliance requirements
Impact on organization’s reputation
71
Recommendations
![Page 72: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/72.jpg)
Clear policies for employees and supervisors
Coverage should include all social mediums (Facebook, LinkedIn, Twitter, blogs, etc.)
Everyone should read and acknowledge
HR‐related polices including hiring and disciplinary practices
Use of company name or products on social media sites
Disciplinary actions clearly defined
Understand it is an evolving policy and be judicious in how it is enforced
72
Recommendations
![Page 73: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/73.jpg)
Monitor your company on social media (socialmention.com) and respond appropriately
Monitor postings on Wikipedia, location maps, etc.
Monitor your key management’s posts
Utilize disclaimers and terms of use
Protect your own intellectual property (use clear placement of appropriate symbols, such as ©, ®, ™)
73
Recommendations
![Page 74: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/74.jpg)
Refrain from commenting on third‐party posts
Register your company and C‐level executives on common social media sites (manually or knowem.com)
For marketing services & products, provide links back to your website where all your compliance requirements are being met
Involve your compliance, legal, and risk officers
74
Recommendations
![Page 75: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/75.jpg)
Questions?
75
![Page 76: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/76.jpg)
Hands-On WorkshopTEAM EXERCISES
![Page 77: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/77.jpg)
1. Create a Facebook site
2. Create a LinkedIn site
3. Practice with Twitter
4. Begin Blogging
Don’t be afraid to ask questions! We’re here to help.
77
Hands‐on Workshop
![Page 78: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/78.jpg)
78
Pringles
Mercy Health System
Amador Valley High School
Azure Dynamics
Kodak
OtterBox
Umpqua Bank
Blogs
YouTube
Website
Wikipedia
Best Practice Examples
![Page 79: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/79.jpg)
Pick one social media medium to focus on today
Let people know your site exists
Jeff Antaya | CMO | MarketingPlante & Moran, PLLC, 27400 Northwestern Highway, Southfield, MI 48034Direct Dial: 248.223.3750 | Mobile: 248.249.3108 | Fax: 248.233.7547
Plante & Moran | Twitter | Facebook | Linkedin
Celebrating 12 years as one of FORTUNE magazine's “100 Best Companies to Work For”
Get staff to join
Consistently and regularly publish
Getting Started
79
![Page 80: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/80.jpg)
Create a fan page
Get members
Encourage employees to join
Encourage employees to “share” content
Create a reason to join
Publish
Advertise
Check out the competition
Facebookwww.facebook.com
80
![Page 81: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/81.jpg)
Encourage network updates about your organization
Tool to find customers/clients
Groups
Research
Advertise
LinkedInwww.linkedin.com
81
![Page 82: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/82.jpg)
82
LinkedIn Profile
Highlights your offering
Picked up by search engines
SEO key
![Page 83: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/83.jpg)
Micro‐blogging
Interdependent on followers and who “you are following”
“Chirps”
Twitterwww.twitter.com
83
![Page 84: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/84.jpg)
Interactive personal site often referred to as “weblog”
Allows you to share your knowledge and expertise with the world (content or niche based)
Improves search results
Blogginghttp://security‐assurance‐blog.plantemoran.com/
84
![Page 85: Nuts Bolts Of Social Media Final](https://reader034.fdocuments.in/reader034/viewer/2022051514/54bd8fe14a7959fa6d8b45f3/html5/thumbnails/85.jpg)
85
Thank You!
PAULA FRERICHS248.375.7222 [email protected]
JEFF ANTAYA248.223.3750 [email protected]
ALEX [email protected]