Nutrition Trends - calsna.org · Natural food stores Use natural food stores as inspiration for...
Transcript of Nutrition Trends - calsna.org · Natural food stores Use natural food stores as inspiration for...
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Nutrition Trends
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Trends analysis
Trends analysis is the practice of collecting information and attempting to spot a pattern in the information.
The science of studying changes in social patterns, including fashion, technology and human behavior.
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Trends System
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Trend # 1Abundance of food and beverage choices complicate healthy eating.
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As consumers are aligning their food choices with value and identity, the food industry is aligning with consumer values.
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Unintended health consequences?
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Parent Meetings
✴ Emphasize healthy school meals ✴ Menu planning through the five food groups✴ Emphasize balanced meals✴ Showcase sample trays and how food groups are met ✴ Menu Sampling
Back to Basics
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Trend # 2 Plant- based eating patterns which include dairy are supported by newer research as
optimal for health, yet dairy is often overlooked in recommendations.
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Eating Patterns Grounded in Science
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Examples of Plant Based Entrees
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Trend # 3Disruption to agriculture could change
the future food supply.
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Consumers are becoming less connected with agriculture, even as their interest in where their food comes from continues to grow.
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Trend # 4Rapid changes in technology and social
media challenge health educators to remain relevant and engaging, yet also present
increased opportunities for effective education.
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Communication Channels Continue to Evolve✴Videos: use in marketing is increasing. Live streaming can help to
create new exciting content. The key differentiator is high, quality relevant video.
✴Podcasts: rising in popularity—4,0 0 0 new podcasts added to iTunes each month.
✴Influencers: the future of influencer marketing will see brands turn to real experts.
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Reach students and families more times, more ways!
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Social Media Use By Generation
Millennials Generation ZAge 21-34 (Parents) Age 16-20 (High School)
Source: www.wearesocial.com- Global Marketing Agency
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✴ Show off produce!✴ Applications/Meal Charge✴ Going Green/Share Tables✴ Share posts to local groups
Parent✴ Promotions✴ What’s for lunch today✴ Nutrition Education focused
on student concerns✴ Students!
Student
←Both→
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Run Contests
✴ Menu Design✴ Requires voting on FB✴ Increases Traffic
✴ Tag us @MurrietaSchoolNutrition in a photo of your lunch. Photo with most likes (or our favorite) wins:
✴ Front of the line pass✴ A Free Pizza
Giveaways for Likes
✴ Like us for a free cookie or water bottle
District Support
Gaining More Followers
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Trend # 5Millennials broad set of food
preferences and values are influencing the way we eat.
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✴Natural & organic✴Market “Clean Label” Items✴Market Local Produce
✴Environmentally conscious✴Share Tables✴Recycling/Composting✴Data Talks! “150 lbs a week”
✴Social responsibility ✴Commitment to no shaming✴CEP or Meal Charge Policy✴Share your values/mission statement, your “Why”
✴Meal delivery services✴Mobile ordering
What Millennials are looking for…and how schools can address their needs
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✴Online shopping✴Online meal payment
✴ Natural food stores
✴Use natural food stores as inspiration for marketing
✴ Transparency
✴Video Kitchen Tours
✴Student Taste Tests
✴ Story- telling
✴HASHBROWN STORY
✴ Functional foods and beverages
What Millennials are looking for…and how schools can address their needs
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Cooking Up Change Competition
Showcasing Student-made recipes
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Anaheim High School: Thunderstorm Slider w/ the Calm Before the Storm Slaw
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Making it work for us/our staff!
Sandwich100% homemade hot sauce
Hamburger bunBreaded chicken pattyQuick-pickled onions on the salad barCilantro on the salad barSliced Pepper Jack cheese
Slider50% homemade hot sauce, 50% Frank’s Red Hot SauceDinner RollChicken NuggetsTopped with Quick-pickled onionsGarnished with cilantroShredded Mozzarella cheese
Hand-shredded carrotsHand chopped celeryHand chopped cilantroHomemade dressing usingmulitple ingredients
Pre-shredded carrotsPre chopped celeryPre-chopped cilantroChipotle Ranch dressing
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Training Staff and Involving Students
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The Debut
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Thank You!Dairy Council of California
Sacramento | Irvine877.324.7901
HealthyEating.org