1. 1. Nutrition + Design How nutrition can reshape how we manage our health
2. 2. Let us discuss Defining the space Traditional notion Emerging notion (wellness) Medical nutrition Wellness nutrition The science behind does nutrition really work? Nutrition versus pharma Business models and challenges
3. 3. Nutrition categories Supplements Nutra-ceuticals Meal replacements IV, tube, oral Medical (or therapeutic) nutrition
4. 4. Major chronic diseases linked to lifestyle (nutrition) Diabetes Obesity Hypertension Cardiovascular disease Anemia Cancer
5. 5. Versus Pharma HOSPITAL CLINIC MARKET Healthcare Practitioners Hospitals Governments Insurance companies DTC - Customers
6. 6. Basis for competition Brand Marketing to healthcare practitioners Innovation
7. 7. Value proposition Hard to get nutritional components Complete nutrition hard to feed Optimal situation sp nutrition Nutrition with sp wellness benefits Nutrition with sp therapeutic benefits
8. 8. Regulation USFDA FSSAI Safety is paramount; claims have to be supported; Therapeutic claims regulated like a drug
9. 9. Emerging science Microbiome
10. 10. Nutrition applications Customized nutrition In between exercise versus during exercise Personalized nutrition Nutrigenomics Integrated nutrition Pharma
11. 11. The nutrition value chain Strategic Partners Discovery to Claims Development to Manufacturing Distribution and Sales Suppliers ingredients, packaging Innovators Technologies, novel ingredients, R&D institutions Healthcare/ wellness ecosystem;
12. 12. Driving a tectonic shift Wellness orientation Prevention orientation Lifestyle based approach Ageing Preference for natural products
13. 13. Some suppositions some possibilities - 1 Nutrition works Mediterranean diet and CVD Not possible to get ideal nutrition through diet alone Customization at the level of the individual is possible but may not be feasible immediately or is it? Price versus value how does the customer read
14. 14. Some suppositions some possibilities - 2 Soft science soft claims versus hard science hard claims Is natural source important why? Combinatorial nutrition
15. 15. The big problems Showing value Integrating with the rest of the health ecosystem Educating customers
16. 16. Business topics What role for start-ups? Effective ingredient combinations IP protected Integration plays wearable devices Nutrition support consumer education, genomics Delivery systems IP protected Format/packaging concepts solving a problem relating to taste masking or stability Business model innovation