“Nutrition Labels for Better Health” Sue Zevan, RD Arizona Nutrition Network.
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Transcript of “Nutrition Labels for Better Health” Sue Zevan, RD Arizona Nutrition Network.
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“Nutrition Labels for Better Health”
Sue Zevan, RD
Arizona Nutrition Network
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SPOT THE BLOCK
• “Spot the Block - Get your food facts first” – Brand concept created by FDA– Announced June 2007
• "The Block" = Nutrition Facts Label
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SPOT THE BLOCK
• Designed for Tweens (9-13 years)
• Read the Nutrition Facts – make decisions and choices based on the
information
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PARTNERSHIP
• FDA is partnering with Time Warner's Cartoon Network to promote “Spot the Block” to tween audiences
• www.cfsan.fda.gov
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NATIONWIDE
– Deliver the brand to tweens across the U.S.
– Cartoon Network is delivering the messages• broadcast on-air spots• integration with existing Cartoon Network
characters• Cartoon Network's Web site
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TELEVISION
• Spot the Block messages are integrated with Cartoon Network's nationwide Get Animated health and fitness initiative
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INTERNET
• Web ‘sitelet’ on Cartoon Network • animated spots • interactive nutrition messages • nutrition label game
• www.SpotTheBlock.com
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Spot the Block! Yo!Serving Size! Yo!
http://www.cartoonnetwork.com/promos/200702_fda/spot.html
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GOALS
• Urge tweens to look for the Nutrition Facts Label on the food package
• Encourage tweens to read and think about the Nutrition Facts ("food facts") before making food choices
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OBJECTIVE
• To combat childhood obesity by empowering "tweens" to look for and use the Nutrition Facts on the food label.
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INFORMATION
• Check out the serving size– one package isn't necessarily one serving!
• Use serving size information– to discover the total number of calories and nutrients
per package
• Consider the calories 40 = low
100 = moderate400 = high
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CHOOSE NUTRIENTS WISELY
When making daily food choices:• Get less of trans fat, saturated fat, cholesterol,
sodium, sugars– 5% Daily Value (DV) = low
• Get more of potassium, fiber, vitamins A & C, iron, calcium– 20% Daily Value (DV) = high
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PARENT COMPONENT
• FDA to launch a Parent Component this Spring, 2008
• Parent Outreach Objective: Help parents help their children as they learn to use the Nutrition Facts label.
• For updates on Spot the Block Parent Outreach, visit www.cfsan.fda.gov
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HOW CAN PARENTS GET INVOLVED?
• Urge tweens to look for the Nutrition Facts Panel on the Food Label
• Encourage tweens to read and think about the Nutrition Facts ("food facts") before making food choices
• Use mealtime and grocery shopping as a teachable talking time to read labels together and discuss healthy eating
• Invite tweens to check out www.SpotTheBlock.com
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How to Understand and Use the Nutrition Facts Label
www.cfsan.fda.gov/~dms/foodlab.html
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DVs (Daily Values)
• A guide to amount of nutrients needed daily based on a 2000 Calorie diet
• Found in the footnote of the Nutrition Facts label and do not change from product to product
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%DVs (Percent Daily Values)
• percentage of the daily values found in a serving of a food
• helps determine if a serving of food is high or low in a nutrient
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PROPS, GAMES, ETC.
• Use empty food boxes with labels• Make up games
– What food has the most/least fat?– What food has the most calcium?
• “The New Food Label-There’s Something in it for Everybody” - sample at exhibit area
• Use videos, games, etc. from product catalogs– See catalogs at exhibit area
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ALLERGENS• Food Allergen Labeling and Consumer
Protection Act of 2004
• Domestic and imported foods regulated by FDA and labeled on or after January 1, 2006
• To help consumers allergic to foods identify and avoid them easier
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LISTING ALLERGENS
• Unless the food source of a major food allergen is part of the ingredient's common or usual name (or is already identified in the ingredient list), it must be included in one of two ways.
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LISTING ALLERGENS
• In parentheses following the name of the ingredient. Examples: "lecithin (soy)," "flour (wheat)," and "whey (milk)"
– OR –• Immediately after or next to the list of
ingredients in a "contains" statement. Example: "Contains Wheat, Milk, and Soy."
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The Eight Major Food Allergens Identified by the Act
• Milk • Eggs • Fish (e.g., bass, flounder, cod) • Crustacean shellfish (e.g. crab, lobster, shrimp) • Tree nuts (e.g., almonds, walnuts, pecans) • Peanuts • Wheat • Soybeans
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MORE INFORMATION
• For more information visit FDA’s food allergy page
• http://www.cfsan.fda.gov/~dms/wh-alrgy.html
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MyPyramid
• MyPyramid for Pregnancy and Breastfeeding
• MyPyramid Menu Planner-– Plan food choices to meet your MyPyramid
goals-available March, 2008
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MORE MyPyramid
• MyPyramid Podcasts– show how taking small steps can add up to
real changes in your weight and health.
• Public Service Announcements (PSA’s)“Good Nutrition Can Lead to Great Things” – Ad Council and Walt Disney Studios Home
Entertainment– Refers to MyPyramid.gov