Nutrilite Supplement Guide

YOUR RESOURCE FOR PRODUCT INFORMATION, VOLUME BUILDING, AND MORE

SUPPLEMENT GUIDE

ECHINACEA FIELD NUTRILITE® CERTIFIED ORGANIC FARM

TROUT LAKE, WASHINGTON

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.2

NUTRILITE® IS

SELLING CHILDREN’S VITAMINS & DIETARY SUPPLEMENT BRAND*

WORLD’S N U M B E R ONE

VITAMINS& DIETARY

WORLD’S NUMBER ONES E L L I N G

SUPPLEMENT BRAND*

WORLD’S N U M B E R ONESELLING OMEGASUPPLEMENT BRAND*

1#SELLING PROTEIN SUPPLEMENT BRAND*

WORLD’S N U M B E R ONE

3

THINK OF THIS BOOK AS YOUR GUIDE TO A HEALTHY BUSINESS This tool is designed to help you reach customers and make a positive impact on their lives. It’s divided into five sections, and at the start of each, we tell you what that section includes, and how you can use it. It contains:

• The practices we follow that make Nutrilite the number one selling vitamin and dietary supplement brand in the world. *

• A detailed product section, including key benefits.

• An in-depth look at how you can use Nutrilite™

supplements to build volume in your business.

• All of the information you need to speak about optimal health with customers.

• Additional resources.

So let’s get started. Use this guide to become a Nutrilite™ product expert, and reference it anytime you or a customer have a question.

It’s an easier way to grow a healthy business. It’s Supplements Made Simple.

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

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4

OUR ORGANIC

FARMS

USING NATURE TO CONTROL NATURE

WHAT ARE PHYTONUTRIENTS?

2212

21

THE SCIENCE BEHIND

NUTRILITE

FINDING THE RIGHT SUPPLEMENTS

FREQUENTLY ASKED QUESTIONS

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24

118

A LOOK INSIDE

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06 The Nutrilite Story 10 Why Supplement?

12 Why Phytonutrients?

16 Why Nutrilite?

26 Supplements Made Simple 28 Three Steps to Supplementation

30 Foundational Supplements

48 Targeted Supplements

98 Convenience Products

108 Grow a Healthy Business 110 Grow Your Business

112 Getting Ready

118 Frequently Asked Questions

124 Meeting with IBOs and Customers

128 Following Up

132 Switch, Share, Build

134 Achieving Optimal Health 136 Eat Healthy

138 Exercise

140 Supplement

142 Resources 144 Resource Center

148 Online Training

150 Nutrition Glossary

LEARN ABOUT OUR PRODUCTS

ACHIEVING OPTIMAL HEALTH

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134

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When it comes to supplements, Nutrilite™ products are different – and that’s a good thing. Turn to this section for help explaining the value of supplements, phytonutrients, and our brand.

10 Why Supplement?12 Why Phytonutrients?16 Why Nutrilite?

THE NUTRILITE STORY

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WHY SUPPLEMENT?Use this section to understand the role supplements play in optimal health:

• Common nutrient gaps.

• How supplements help fill the gap.

WHY PHYTONUTRIENTS?Use this section to learn all about phytonutrients:

• What they are.

• How they work.

• Great food sources.

• What to supplement.

WHY NUTRILITE?Use this section to learn how to tell the Nutrilite story:

• Quality from seed to supplement.

• How we use the best of nature.

• How we enhance our plant-based ingredients with the best of science.

THIS SECTION ANSWERS THREE KEY QUESTIONS

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TELLING THE

NUTRILITE STORY

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USE THIS 30-SECOND ELEVATOR SPEECH TO INTRODUCE PEOPLE TO THE BRAND

Nutrilite™ supplements are different. From being

the only global vitamin and mineral brand to grow,

harvest, and process plants on our own certified

organic farms,* to capturing phytonutrients at

their peak, Nutrilite is dedicated to providing

high-quality products.* We even have a customer

satisfaction guarantee** to back that up.

When you take Nutrilite™ supplements, you’re

getting more than vitamins and minerals – you’re

also getting phytonutrients, the beneficial plant

compounds that you may not be getting enough

of if you don’t eat the recommended daily

servings of fruits and vegetables. Use Nutrilite™

products, and you’ll see the difference.

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims. **Restrictions and fees may apply. For more details, visit www.Amway.com and search Satisfaction Guarantee.

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SUPPLEMENTS HELP FILL NUTRIENT GAPS8 out of 10 people aren’t eating enough fruits and vegetables, which means most people have a nutrient gap between what they eat and what they need.

The American Medical Association and the U.S. Food and Drug Administration both support using supplements to fill this gap.

You should take supplements if any of the following is true:

• You don’t eat 5–9 servings of fruits and vegetables every day.

• You eat 5–9 servings but don’t get a wide variety.

• You often don’t have time to make healthy meals.

• You often choose convenient, processed foods over healthier options.

WHY SUPPLEMENT?

8OUT OF 10 PEOPLE AREN’T GETTING THE RECOMMENDED 5–9 SERVINGS OF FRUITS & VEGGIES EVERY DAY.

Eat what you can, supplement what you can’t.

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NUTRIENT DEFICIENCIES IN THE U.S.Our bodies use over 45 vitamins and minerals every day, and most people aren’t getting enough.

Here’s a look at the percentage of Americans not meeting estimated average requirements through diet alone.

WATCH THE VIDEOAMWAY.COM/ WHYSUPPLEMENT

DID YOU KNOW? Factors like age, gender, smoking, exercise, excessive alcohol consumption, stress, frequent travel, pregnancy, and poor diet can increase the need for supplementation.

Institute of Dietary Reference Intakes/Age range 19 years+ unless otherwise stated. Data derived from: “Foods, fortificants and supplements: Where do Americans get their nutrients?” Journal of Nutrition 2011. 141:1847-1854.

WHY SUPPLEMENT? FILL NUTRITIONAL GAPS

Vit

amin

D

Vit

amin

E

Mag

nesi

um

Cal

cium

Vit

amin

A

Vit

amin

C

94% 92% 55% 48% 45% 37%

LEARN MORE

FOR MORE INFORMATION VISIT AMWAY.COM OR AMWAY.CA

20 30 40 50

mAU

350

300

250

200

150

100

50

0

Natural beta caroteneSynthetic beta carotene

Time

Abso

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WHY PHYTONUTRIENTS?PHYTONUTRIENTS ACT AS POWERFUL ANTIOXIDANTSPlants produce phytonutrients (or “plant nutrients”) as a defense mechanism to protect themselves from their environment. Phytonutrients are thought to provide similar benefits for people.

The next time you walk down a produce aisle, pay attention to all of the different colors. Each vibrant plant color is tied to the phytonutrients it contains – and a specific range of health benefits. In order to get many protective benefits for your whole body, it’s important to eat a wide variety of different colors.

At Nutrilite, we use phytonutrient mapping to measure and compare the phytonutrient content of plant-based and synthetic concentrates. Each peak on the chart represents a phytonutrient.

As you can see, natural beta carotene (from algae) contains far more phytonutrients than its synthetic counterpart.

THE VALUE OF PLANT-BASED INGREDIENTS

When we capture the color from fruits and vegetables, we capture the phytonutrients, too.

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phyto-nutrients

DID YOU KNOW? Nutrilite™ supplements are made by combining the vitamins, minerals, and phytonutrients from over 170 plants.

LEARN MORE

RED GRAPES have 20 times more resveratrol – believed to support memory and heart health – than blueberries.

RASPBERRIES have three times the cellular-health promoting ellagic acid of strawberries.

RAW GARLIC has 11 times more allicin, which supports already healthy blood pressure, than powdered garlic.

CARROTS have four times the alpha carotene – which supports healthy vision – of winter squash.

GREEN TEA delivers 90 times more EGCG,* which supports brain and heart health, than black tea.

PLANT NUTRITION

POWER UP YOUR PLATEWant to add a particular phytonutrient to your diet? Some fruits and vegetables contain more than others.

WATCH THE VIDEOAMWAY.COM/ WHYPHYTONUTRIENTS

GET THE FACTSAMWAY.COM/PHYTOREPORT

WHY PHYTONUTRIENTS? GET KEY NUTRIENTS

*Epigallocatechin gallate.

100% CUSTOMER SATISFACTION GUARANTEE

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KEY PHYTONUTRIENTS KEY PHYTONUTRIENTSPurple fruits and vegetables contain the phytonutrients quercetin, resveratrol, ellagic acid, and many different types of anthocyanidins and procyanidins.

Orange and yellow fruits and vegetables contain the phytonutrients beta carotene, alpha carotene, beta-cryptoxanthin, lutein, zeaxanthin, quercetin, and hesperidin.

WHAT TO EAT WHAT TO EATGrapes, blueberries, boysenberries, eggplant, purple sweet potatoes, plums, beets, and blackberries

Pineapple, lemons, passion fruit, oranges, cantaloupe, carrots, apricots, sweet potatoes, tangerines, squash, papaya, and corn

SUPPLEMENTS THAT SUPPORT IT


• Nutrilite® Balanced Health Omega (page 42)

• Nutrilite® Memory Builder® (page 50)

• Nutrilite® Multi Carotene (page 66)

• Nutrilite® Vision Health with Lutein (page 68)

5 COLORS A DAY IS THE OPTIMAL WAYEating phytonutrient-rich fruits and veggies of every color provides specific health benefits to cover you from head to toe.

BRAIN HEALTH

VISION HEALTH

WHY PHYTONUTRIENTS?

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KEY PHYTONUTRIENTS KEY PHYTONUTRIENTS KEY PHYTONUTRIENTSRed fruits and vegetables contain the phytonutrients lycopene, anthocyanidins, proanthocyanidins, beta carotene, and ellagic acid.

Green fruits and vegetables contain the phytonutrients isothiocyanate, lutein, zeaxanthin, isoflavones, and EGCG, plus many more.

White fruits and vegetables contain the phytonutrients EGCG, allicin, isothiocyanate, quercetin, and anthocyanidins.

WHAT TO EAT WHAT TO EAT WHAT TO EATApples, cranberries, watermelon, pink grapefruit, guava, pomegranate, radishes, raspberries, strawberries, cherries, and tomatoes

Kale, collard greens, spinach, green peppers, watercress, zucchini, broccoli, brussels sprouts, green beans, soybeans, and green tea

Turnips, onions, mushrooms, horseradish, white kidney beans, parsnips, garlic, cauliflower, black-eyed peas, and pears




• Nutrilite® Heart Health Omega (page 43)

• Nutrilite® Heart Health CoQ10 (page 52)

• Nutrilite® Garlic Heart Care (page 55)

• Nutrilite® Cholesterol Health (page 56)

• Nutrilite® Chewable Vitamin E (page 57)

• Nutrilite® Double X® (page 36)

• Nutrilite® Concentrated Fruits and Vegetables (page 41)

• Nutrilite® Antioxidant Health (page 69)

• Nutrilite® Vitamin C Extended Release (page 70)

• Nutrilite® Cal Mag D (page 60)

• Nutrilite® Vitamin D (page 62)

• Nutrilite® Joint Health (page 64)

HEART HEALTH

CELLULAR HEALTH

BONE & JOINT HEALTH

WHY PHYTONUTRIENTS?COLOR YOURSELF HEALTHYWHY PHYTONUTRIENTS?

BEST OF NATURE. BEST OF SCIENCE.

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WHY NUTRILITE?

Nutrilite is the ONLY global vitamin and mineral brand to GROW, harvest, and process plants on OUR OWN certified ORGANIC FARMS.*

TROUT LAKE FARM Washington State, USAHere we work to improve existing Nutrilite™ products, identify nutrients and key ingredients for new products, and refine our organic farming practices.

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

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QUALITY YOU CAN TRUSTFrom the seed that goes into the ground and the soil it grows in, to the finished product, every Nutrilite™ supplement has a story – and we write every chapter.

It starts on organic farms, where we harvest plants at their peak.

It continues in our labs, where Nutrilite scientists are constantly innovating new ways to elevate our plant ingredients.

It ends with multiple quality checks for safety, purity, and identity before supplements are bottled and shipped.

In other words: we control the process from beginning to end. So when you think “Nutrilite,” think “high quality from seed to supplement.” Because every Nutrilite™ supplement’s story begins and ends with us – and continues with you.

OUR GUARANTEEWe stand behind our products with a 180-day, 100% Customer Satisfaction Guarantee.**

WHY NUTRILITE?QUALITY YOU CAN TRUST

**Restrictions apply. For complete details, visit Amway.com and search: Satisfaction Guarantee.

Nutrilite produces 15 BILLION TABLETS per year.

COLOR YOURSELF HEALTHY WITH NUTRILITE

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1 2

WHY NUTRILITE?

SEEDIt starts with specially selected seeds planted in the right soil and at the right depth.

ORGANIC FARMSWe follow organic, sustainable farming practices, allowing our plants to create more phytonutrients.

WE CONTROL

EVERY STEP FROM SEED TO SUPPLEMENT

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WATCH THE VIDEOAMWAY.COM/ SEEDTOSUPPLEMENT

SEE IT IN ACTION!

3 HARVESTWe harvest and process plants at their peak, using whichever parts (seeds, skin, or even the whole plant) have the best phytonutrient profile.

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SUPPLEMENTEvery supplement undergoes numerous quality checks to ensure its safety, purity, and identity before it’s bottled and shipped.

FORMULATEOur scientists are constantly innovating new ways to elevate our natural ingredients by combining essential vitamins and minerals with plant-based phytonutrients.

WHY NUTRILITE?SEED TO SUPPLEMENT

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WHY NUTRILITE?

The best phytonutrients come from organic farms. So that’s what we use.

Sure, organic farming is more expensive than conventional farming, but it’s worth it. Here’s why:

Plants produce phytonutrients as a defense mechanism to protect themselves against pests and disease. When crops are sprayed with herbicides and synthetic pesticides, as they are on conventional farms, the plants don’t have to work as hard to defend themselves. The end result: fewer phytonutrients, and a less-nutritious product.

By growing crops on certified organic farms, we ensure our supplements contain optimal phytonutrient levels. It’s good for our product, good for the earth, and good for the people that work for us.

We own organic farmland in Washington State, Mexico, and Brazil.

YOU COULD SAY PHYTONUTRIENTS ARE OUR SPECIALTY• Our founder, Carl Rehnborg, helped

pioneer sophisticated techniques to analyze the nutritional value of specific plants in the 1930s.

• Nutrilite scientists have been growing, harvesting, and processing plant nutrients ever since, so they know how to deliver extracts that contain high phytonutrient levels.

• We harvest plants at their peak and when possible use whole plants, including seeds and skin, to obtain maximum nutrient levels.

THE BEST OF

NATURE

Alfalfa field at RANCHO EL PETACAL Nutrilite® Certified Organic Farm

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WHAT EXACTLY DOES “ORGANIC FARMING” MEAN? For Nutrilite, organic farming is something we’ve believed in from the very beginning – long before organic farming was even a concept. We:

• Prohibit the use of synthetic fertilizers, toxic chemicals, and pesticides.

• Use natural methods to control harmful weeds, insects, and predators.

• Practice sustainable farming methods that include crop rotation, intercropping, composting, earthworms, and water management.

• Create our own organic compost to put nutrients back in the soil.

• Prevent topsoil erosion and improve soil fertility and water quality by utilizing holistic agricultural techniques.

• Protect the environment and its habitats, and promote species diversity and a sustainable future for our planet.

LEARN MOREWATCH THE VIDEOAMWAY.COM/ WHYNUTRILITE

WE USE NATURE TO CONTROL NATUREMeet Copper, one of the many falcons used for natural pest control on Trout Lake Farm. Copper is three years old, and his job is to scare away smaller birds that pose a threat to our crops. He’s gentle and easy to work with, but terrifying to pest birds. But don’t worry: Copper doesn’t hurt them. He loves his job and is always eager to get started – but when it’s time for dinner, he returns to his handler.

When it comes to smaller pests, we don’t use toxic chemicals. Instead, we use ladybugs and green lacewings, among others, to control the harmful insects that would otherwise attack our crops.

WATCH THE VIDEOAmway.com/FalconVideo

WHY NUTRILITE? BEST OF NATURE

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WHY NUTRILITE?

WE OWN

6300 ACRES OF ORGANIC FARMS

TROUT LAKE FARMWashington State, USAAt 700 acres, this beautiful landscape is the largest certified organic farm in North America – it produces more than 3 million pounds of herbs each year. It’s nestled in the foothills of the Cascade Mountains – which help keep out pollution – and irrigation is provided by the glacier-fed White Salmon River.

PRIMARY CROPSEchinacea (shown)OreganoPeppermintValerianDandelion

WATCH THE VIDEOSAmway.com/OurFarmsSetUsApartAmway.com/SeedToSupplementAmway.com/BrazilFarmAmway.com/MexicoFarmAmway.com/NutriCert

NutriCert™

CERTIFICATION

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WHY NUTRILITE?OUR ORGANIC FARMS

RANCHO EL PETACALJalisco, MexicoThe balance of sunshine and rainfall in southwestern Mexico offers ideal conditions for growing nutrient-rich plants. This 1,400-acre farm is a major source of jobs for the local community, and our reforestation programs have helped increase biodiversity and maintain the region’s natural equilibrium.

FAZENDA NUTRIORGANICAUbajara, BrazilThis once desolate tract of land – located in Brazil’s Caatinga Desert – is now a beacon of organic farmland. The climate here is perfect for growing acerola cherries year-round. Acerola cherries provide 100% of the natural ascorbic acid (vitamin C) used in Nutrilite™ products. At 4,100 acres, this is the largest Nutrilite farm and the largest acerola cherry farm in the world.

PARTNERS IN SUSTAINABILITYWhen we can’t grow certain plants on our farms, we turn to other suppliers. Our NutriCert™ certification program ensures these suppliers are guided by organic, sustainable principles that are consistent with our own.

PRIMARY CROPSAcerola Cherry (shown)

WatercressPicao Preto

PRIMARY CROPSAlfalfa (shown)BroccoliSpinachKaleWatercressParsleyCitrus Fruits


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THE BEST OF SCIENCEScience plays a role throughout the entire seed-to-supplement story. From the way we plant seeds, to how crops are harvested and processed, we’re employing advanced scientific methods every step of the way.

WHY NUTRILITE?

PROCESSINGPlants are dehydrated and processed within hours of harvest, using special methods and state-of-the-art equipment.

PLANTINGOur tractors are guided by GPS – they know where to drive to minimize the need for hand weeding, and they know exactly how deep to plant seeds to make sure they’re safe from predators (including birds).

RESEARCHA team of over 150 Nutrilite scientists is constantly innovating, searching for new concentrates and better formulations. We have over 190 granted and pending patents worldwide.

MANUFACTURINGWe use “soft” blending methods to ensure the potency of our finished product. We thoroughly blend ingredients without damaging the plant concentrates or exposing them to high heat, and our tablet compress uses 1–8 tons of pressure to make up to 7,000 tablets per minute.

We go after the best, natural ingredients. To do that

we need to understand the science behind that nature.

– Dr. Sam RehnborgPresident, Nutrilite Health Institute

“”

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QUALITY CONTROLQuality-assurance experts ensure each supplement meets precise specifications for safety, purity, and identity. They conduct over 500,000 checks every year – that’s one quality check per minute, every day!

Visit the Center for Optimal Health to experience our

story firsthand.

SCIENTIFIC ADVISORY BOARDComprised of leading scientists in the fields of nutrition, health, and genetics from around the world, this board lends their expertise to Nutrilite and helps guide our research and development.

CENTER FOR OPTIMAL HEALTHThis 30,000-sq. ft. world-renowned facility is home to our Research & Development Center, our Quality Assurance building, and more.

It’s located in Buena Park, California, and you can visit it anytime it’s open.

WHY NUTRILITE?BEST OF SCIENCE


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SUPPLEMENTS MADE SIMPLEUse this section to match the right consumers with the right products.

28 3 Steps to Supplementation30 Foundational Supplements48 Targeted Supplements98 Convenience Products

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PRODUCT PAGESUse these yourself to become a product expert. Each page answers the questions:

• How does it work?

• Who needs it?

• Why Nutrilite?

• What does it pair with?

SCIENCE PAGESUse these to understand how body systems work:

• What’s going on in the body.

• How nutrients help.

PRODUCT COMPARISON CHARTSUse these with customers to compare multiple supplements in the same category. Charts quickly identify the following for each listed product:

• The need.

• How it helps.

• Key ingredients.

• Cross-sell opportunities.

THIS SECTION INCLUDES THREE TYPES OF PAGES

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WHERE DO I BEGIN?

Foundational SupplementsGet the basic nutrients that everyone needs with supplements in three categories: macronutrients, micronutrients, and phytonutrients.

IncludesMultivitamins, omegas, protein, and concentrated fruits and vegetables.

Perfect forEveryone. Foundational nutrition makes up the building blocks that everyone needs.

FIND THE RIGHT SUPPLEMENTS FOR YOU

Use this chart to help customers find foundational supplement nutrition (Step 1), targeted supplements (Step 2), and/or a convenience product (Step 3) that fits their busy life.

You can jump to any step – it just depends on you and your customer’s needs.

CERTIFIED FOR SPECIAL DIETARY NEEDSTo know whether a supplement is certified kosher or halal, look for these icons near products throughout the book. The NSF® Certified for Sport® icon means the product has been rigorously tested to minimize the risk of it containing a substance banned by athletic organizations.

NSF® Certified for Sport®

Kosher Halal

DOWNLOAD THE CHARTAmway.com/3StepChart

SUPPLEMENT RECOMMENDERAnswer a series of questions to find what’s right for you.NutriliteRecommender.Amway.com

PDF

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Targeted supplements Convenience productsSupport your unique physiology by addressing specific health needs.

Take optimal health on the go with the convenience of supplement packs and vitamin beverage infusers.

Includes IncludesMemory, heart, bone, joint, vision, immunity and congestion, energy, digestion, sleep, women’s, men’s, weight management, and kids’ supplements.

All-in-one supplement packs and vitamin beverage infusers.

Perfect for Perfect forCustomers with specific health needs. Busy people struggling to fit

supplements into their day.

WHERE DO I BEGIN?3 STEPS TO SUPPLEMENTATION

REFERENCE THE OPTIMAL HEALTH CATALOG FOR ADDITIONAL DETAILS

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Everyone has the same basic nutritional needs, and this section includes a detailed look at those needs, along with supplements that can help fill in the gaps.

This section will help you speak about the science behind foundational nutrition and recommend foundational products to customers.

FOUNDATIONAL SUPPLEMENTS

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mAcronutrientsProtein, fat, and carbohydrates.

UNDERSTANDING FOUNDATIONAL NUTRITIONFoundational supplements aren’t just a great way to fill the nutrient gap most people have – they also help introduce customers to the Nutrilite™ brand. Think of it this way: no matter where you’re from or what your age is, everyone has the same foundational nutrition needs. Unfortunately, 80% of Americans aren’t getting the fruits and veggies they need from diet alone. That means just about everyone could benefit from a foundational supplement.

Foundational nutrition can be split into three categories: macronutrients, micronutrients, and phytonutrients.

Many supplement brands focus on macronutrient and micronutrient supplements.

Nutrilite offers all three.


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MicronutrientsVitamins and minerals.

PhytonutrientsOrganic components found in fruits and vegetables.

BUILDING A SOLID FOUNDATIONThink of your body as a house – macronutrients, micronutrients, and phytonutrients are all essential building blocks.

BRICKS – protein helps us grow and repair ourselves.

MORTAR – vitamins and minerals create a strong foundation by performing hundreds of roles in the body to help sustain life.

SECURITY – phytonutrients help protect the integrity of the bricks and mortar.

ELECTRICITY – omega-3 fatty acids help support the health of our nervous and cardiovascular systems.

WATCH THE VIDEOAMWAY.COM/FOUNDATIONALFOURVIDEO

STEP 1FOUNDATIONAL SUPPLEMENTS

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MacronutrientsThink of “macronutrients” as “basic nutrition.” This category is composed of protein, fat, and carbohydrates.

PROTEIN

WHAT IT DOES – Required for the growth, maintenance, and repair of tissues. It helps your body stay energized, and build and maintain lean muscle even as you age.

DID YOU KNOW – Much of the protein we consume is combined with saturated fat.


FATWHAT IT DOES – Omega-3 fatty acids promote heart health and support brain, vision, and joint health.

DID YOU KNOW – On average, we only get 1.1 out of the recommended 7 oz. of fish per week.

Nutrilite® All Plant Protein Powder provides the macronutrient protein our bodies need (page 46).

Nutrilite® Balanced Health Omega supplies your body with omega-3 fatty acids, one of the most important macronutrients (page 42).

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MicronutrientsMicronutrients are essential vitamins and minerals that work together with macronutrients to perform hundreds of roles in your body that are necessary to sustain life.

DID YOU KNOW – Our bodies can’t produce enough micronutrients on their own, and the typical diet doesn’t satisfy the demand.

PhytonutrientsPhytonutrients are natural compounds found in plants that are thought to promote human health. They contain antioxidants that help protect your body, and we get them by eating fruits and vegetables. Each vibrant plant color is related to a range of benefits – that’s why it’s important to eat a wide variety. Learn more on page 12.

DID YOU KNOW – In the U.S., 8 out of 10 people don’t meet the recommended five servings of fruits and vegetables per day.

DO YOU GET ENOUGH VITAMINS AND MINERALS?


Vitamin Deficiencies Symptom

Vitamin A Night blindness, macular degeneration

Vitamin B1 Beriberi, muscle weakness, edema

Vitamin C Scurvy

Vitamin D Rickets in children, osteoporosis

Vitamin E Anemia and edema

Mineral Deficiencies Symptom

Zinc Hair loss, elevated cholesterol, thin nails

Iron Anemia, dizziness, fatigue

Nutrilite® Concentrated Fruits and Vegetables helps your body get the phytonutrients it needs (page 41).

For the micronutrients your body needs, use Nutrilite® Double X® (page 36).

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THE ULTIMATE DIETARY SUPPLEMENT Nutrilite® Double X®

Nutrilite® Double X® supplement helps fill nutrient gaps with an unrivaled combination of essential vitamins, minerals, and phytonutrients to promote healthy immune, cardiovascular, and nervous systems, along with healthy eyes and skin.†

A-4300 31-day supply with 3-compartment caseA-0244 31-day refillA-4318 10-day supply

WHO NEEDS IT?Everyone, especially health-conscious men and women who understand the benefits of vitamins, minerals, and phytonutrients and want to supplement their diets with higher potencies.

WHY NUTRILITE?Nutrilite® Double X® supplement provides 22 vitamins and minerals, 18 of them at 100% or more of the daily value. That’s more than leading competitors. Further, Double X® contains higher quantities of nine essential vitamins and minerals than leading competitors.*

SAMPLING TIPSTry Nutrilite® Double X® supplement for ten days and then stop for three days to see the difference, and encourage customers to do the same. Many people report feeling sluggish when they stop taking Double X®, making them more inclined to place an order.

Talk to customers about the Double X® Ten Tabs Program – buy 10 boxes, and the 11th is free!

† This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

*For more details, visit Amway.com/NutriliteComparisonSEE HOW WE COMPARE Amway.com/NutriliteComparisons


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STRENGTH IN NUMBERSThe three tablets that make up Double X® supplement offer an incredible range of nutrients:

DID YOU KNOW?We first introduced Nutrilite® Double X® in 1948. “X” is a reference to the Roman numeral, where “X” equals “10” and “Double X” equals “20” – its price at the time.

10essential minerals

20 plant concentrates

12 essential vitamins

WHY DO I NEED ADDITIONAL SUPPLEMENTS IF I’M ALREADY TAKING DOUBLE X®?Not all vitamins, minerals, and phytonutrients are included in Double X® supplement. It’s a good idea to fill your remaining nutritional gaps with additional targeted supplements.

Nutrilite® Concentrated Fruits and Vegetables offers a wider variety of phytonutrients than Double X® supplement alone.

WATCH THE VIDEOAMWAY.COM/ DOUBLEXVIDEO

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THE DOUBLE X® SNIFF TESTIt’s easy to “show” customers how Nutrilite® Double X® compares to the competition. You’ll need: • 2 transparent 8-oz. cups • 4 oz. warm water • 1 bronze Nutrilite® Double X®

phytonutrient tablet • 1 Centrum* or competing

multivitamin tablet

Crush each of the tablets in a separate cup, stirring each tablet with 2 oz. of warm water to dissolve. Once they have disintegrated, sniff the water. You’ll smell the natural herbal freshness of Double X®, compared to the smell of the competing tablet. One sniff and there’ll be no doubt – Double X® contains natural plant materials.

THE SPECKLED PROOFThis quick, simple test helps you show customers the natural plant materials in Double X®. You just need one gold and one bronze Double X® tablet.

Break a Double X® gold vitamin or bronze phytonutrient tablet in half – notice how it’s speckled in color through and through (you can smell the natural plant materials in this demo, too). Double X® contains a great balance of vitamins and minerals plus the visual, positive proof of significant amounts of natural plant materials.

Nutrilite® Double X® supplement provides key nutrients for optimal health benefits, including vitamins B6, B12, and folate as well as the powerful antioxidant nutrients beta carotene and vitamin E.

In a clinical study conducted by the Nutrilite Health Institute, Double X® supplement was shown to support DNA health. In other words, Double X® supplement helps promote healthy aging by protecting your body’s cells from damaging free radicals. It was also clinically shown to help maintain already normal homocysteine levels.

It’s a whole lot of amazing packed into one supplement.

CLINICAL RESEARCHAmway.com/DoubleXClinical


PROMOTE HEALTHY AGING

* Trademark: Centrum (Wyeth Holdings Corp.,Madison,N.J.).

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24 ESSENTIAL VITAMINS AND MINERALS, WITH EXCLUSIVE PLANT CONCENTRATES Nutrilite® Daily

Multivitamins help make up for the nutrients you’re not getting in your diet. With 24 vitamins and minerals, as well as 518 mg of whole plant concentrates for phytonutrient benefits, this easy-to-swallow tablet is a powerful and convenient way to fill your supplement nutrition gaps.

A-4230 180 tablets

Suggested use: 1 tablet, 1x a day.

WHO NEEDS IT?If you’re looking for the simplest way to meet your body’s key supplement nutrition needs, you'll find it in this one-and-done daily supplement. Nutrilite® Daily is perfect for those just starting out with supplements like older teens and people in their early 20s.

WHY NUTRILITE?Nutrilite® Daily is the only multivitamin among leading competitors to provide plant concentrates (518 mg of whole plant concentrates).**

TALKING POINTSOnly Nutrilite® Daily gives you more than 100% of the daily value of 20 vitamins and minerals, as well as the phytonutrients that come from our own farms.

**For more details, visit Amway.com/NutriliteComparisons † This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

SEE HOW WE COMPARE Amway.com/NutriliteComparisons

WATCH THE VIDEO Amway.com/DailyVideo

YOU WANT TO YOU WANT TOGet the most complete nutritional supplement.

Get a once-daily nutritional supplement.

THIS HELPS BY THIS HELPS BYProviding you with 22 vitamins and minerals and 20 plant concentrates.

Giving you essential vitamins and minerals and Nutrilite™ whole plant concentrates in one easy-to-swallow tablet.

KEY INGREDIENTS KEY INGREDIENTSTomato, marigold, grapefruit, mandarin orange, lemon, kale, alfalfa, apple, asparagus, holy basil, blueberry, grape, oregano, prune, rosemary, broccoli, cranberry, watercress, parsley, pomegranate, sage, horseradish.

Alfalfa, watercress, parsley, acerola cherries.

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# 1 seller

MULTIVITAMIN CHARTUSE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOU.

Nutrilite® Double X® A-4300 | page 36

Nutrilite® DailyA-4230 | page 39

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PHYTONUTRIENTS OF 10+ SERVINGS OF FRUITS & VEGETABLES**

Nutrilite® Concentrated Fruits and Vegetables

Eating a variety of fruits and vegetables as part of an overall healthy diet can benefit your health. Unfortunately, most people aren’t getting enough fruits and veggies – this helps fill in the nutrient gap.†

10-0648 60 tablets

Suggested use: 2 tablets, 1x a day.

* For more details, visit Amway.com/NutriliteComparisons

** Nutrilite® believes in the power of a food-first approach to health and wellness. Our nutritional supplements can help you fill in the gap between the fruits and vegetables you actually eat and what your body really needs.



WHO NEEDS IT?If you aren’t eating 5–9 servings of fruits and veggies every day, this antioxidant-rich formula is a convenient way to fit what you need into your busy life.

WHY NUTRILITE?Among top competitors, this is the only supplement that reveals: lutein, which helps promote eye health; ellagic acid, which helps promote colon health; quercetin and EGCG, which help promote heart health; hesperidin, which helps support circulatory health; and lycopene, which helps support prostate health.*

TALKING POINTSConcentrated Fruits and Vegetables is formulated to provide a variety of phytonutrients, making it a convenient way to help make up for what you aren’t getting through diet alone.

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WHO NEEDS IT?People who want support for a strong memory and concentration and for the fitness of their eyes, blood flow, and joints.†

WHY NUTRILITE?Nutrilite® Balanced Health Omega contains a highly refined and unique blend of omega-3 oils from three fish sources from around the world; that’s more than the leading competitors. An ocean-friendly approach to help ensure long-term supply sustainability.*

TALKING POINTSThis product gives you the benefit of two key omega-3 fatty acids, DHA and EPA, equal to three servings of fish a week – without the fishy taste. It’s made from the oils of anchovy, mackerel, and sardines.

If you experience fish burps, just keep your omega supplements in the refrigerator.

SUPPORT BRAIN AND EYE HEALTHNutrilite® Balanced Health Omega

Your body uses omega-3 fatty acids, naturally occurring in ocean fish, to promote brain and eye health. If you aren’t eating the recommended two servings of fish a week, this supplement can help.†

A-8914 90 softgels

Suggested use: 1 softgel, 3x a day with meal.

† Consumption of omega-3 fatty acids may reduce the risk of coronary heart disease. FDA evaluated the data and determined that, although there is scientific evidence supporting the claim, the evidence is not conclusive.

*For more details, visit Amway.com/NutriliteComparisons


WATCH THE VIDEO Amway.com/OmegaVideo


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SUPPORT HEALTHY BLOOD FLOW AND HEART FUNCTION Nutrilite® Heart Health Omega

Although our bodies don’t naturally produce them, omega-3 fatty acids have been shown to support heart and circulatory health. Nutrilite® Heart Health Omega provides an ideal 2:1 ratio of two omegas 3s – EPA and DHA – that are ideal for heart health.†

A-8919 90 softgels

Suggested use: 1 softgel, 3x a day with meal.

WHO NEEDS IT?Anyone who wants to support heart health but might not get enough ocean fish in their diet.†

WHY NUTRILITE?Each daily serving provides 1,200 milligrams of EPA and 600 milligrams of DHA. That’s twice the minimum recommended by the American Heart Association, all naturally sourced from ocean fish.

TALKING POINTSIn a proprietary six-step process, Heart Health Omega reduces the fishy aftertaste commonly associated with fish oil supplements.

† Consumption of omega-3 fatty acids may reduce the risk of coronary heart disease. FDA evaluated the data and determined that, although there is scientific evidence supporting the claim, the evidence is not conclusive.

WATCH THE VIDEO Amway.com/OmegaVideo


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OMEGA HEALTH CHART USE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOU.

YOU WANT TO YOU WANT TOSupport brain and eye health.

Help maintain a healthy heart.

THIS HELPS BY THIS HELPS BYDelivering an equal blend of two key omega-3 fatty acids, with 150 mg of EPA and 150 mg of DHA per softgel.

Giving you the ideal 2:1 ratio of 400 mg of EPA and 200 mg of DHA per softgel, which is shown to be ideal for heart health.†

KEY INGREDIENTS KEY INGREDIENTSHigh-quality oils naturally sourced from ocean fish and purified in a proprietary process.

High-quality oils naturally sourced from ocean fish and purified in a proprietary process.


OMEGA 3s AT A GLANCEThe two most important types of omega-3 fatty acids involved in human physiology are DHA and EPA. They are the building blocks of the cells that make up our bodies.

DHA has a crucial role in eye and brain health, and EPA plays a role in supporting cardiovascular and joint health.

Use this chart to compare the omega-3 content in Nutrilite™ supplements.

Best-seller IN OMEGAS

Nutrilite® Balanced Health Omega A-8914 | page 42

Nutrilite® Heart Health Omega A-8919 | page 43

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YOU WANT TO YOU WANT TOSupport optimal brain health. Support your child’s brain

development – also great for adults who don’t like tablets.

THIS HELPS BY THIS HELPS BYProviding 50 mg of EPA and 500 mg of the DHA per softgel, vital to brain health.

Supporting kids’ growing brains with the ideal ratio of 45 mg of EPA and 105 mg of DHA per serving in a tasty chewable gummie.

KEY INGREDIENTS KEY INGREDIENTSHighly refined oil from calamari (certified sustainable by Friend of the Sea®) that are naturally high in DHA.

Tuna, acerola cherries.


Brain Health Omega11-0101

Nutrilite® Kids Brainiums DHA® Dietary Supplement11-2513 & 10-4282 | page 91

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ENERGY, MUSCLE, AND HEART HEALTHNutrilite® All Plant Protein Powder

Most people know protein is a basic fuel in a good diet, but they might not realize it’s essential to build and repair bone, muscle, and blood. This low-fat, flavorless powder gives you the protein and amino acids you need for energy and overall health.†

11-0415 15.75 oz.

Suggested use: two level tablespoons (12.5 g).

* For more details, visit Amway.com/NutriliteComparisons † This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

WHO NEEDS IT?Most of us get enough protein, but it is often associated with high saturated fat or cholesterol. This low-calorie option is great for people who want to supplement their protein intake with a heart- healthy, vegetarian source.

WHY NUTRILITE?Nutrilite® All Plant Protein Powder includes a wider phytonutrient variety than leading competitors.*

SAMPLING TIPSNutrilite® All Plant Protein Powder is incredibly versatile and can be sprinkled over food, baked into muffins, added to batter or hummus, or mixed into a beverage.


WATCH THE VIDEO Amway.com/AllPlantProteinVideo

TRY THE RECIPES Amway.com/AllPlantProteinRecipesPDF


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Vitamin E of 33 tablespoons of peanut butter

Niacin of 1.5 chicken

breasts

Vitamin C of 7 cups of cantaloupe

Thiamin of 3.3 cups of raw sunflower seeds

Vitamin B12 of 4.2 pounds

of ground beef

Riboflavin of 7.75 quarts of

low-fat milk

Folate of 6 cups of baked

beans

Vitamin B6 of 22 medium

bananas

Magnesium of 4.2 cups

of peas

Lycopene of 1 medium

tomato

Hesperidin of 3 whole

Valencia oranges

Lutein of 1 cup

of spinach

EGCG1 of 2 cups of green tea

Quercetin of 5 whole

medium apples

Ellagic acid of 1.5 cups of raspberries

Omega 3s of 2.25 ounces of

ocean fish

ALL OF THIS. IN THIS.The Perfect Pack provides equivalent vitamins, minerals, and phytonutrients:

Perfect Pack also available in

MyPacks on page 100.


Nutrilite® Perfect Pack

The Perfect Pack for Your Health bundles a trio of premier Nutrilite™ supplements together to help you establish a strong vitamin, mineral, and phyonutrient nutritional foundation to live a full and active life.

• Nutrilite® Double X®

• Nutrilite® Concentrated Fruits and Vegetables

• Nutrilite® Balanced Health Omega

10-0332 30-day refill

OPTIMAL HEALTH. ALL IN ONE BUNDLE.

1 Epigallocatechin gallate.

PAIR IT WITH Nutrilite® All Plant Protein Powder (page 46) for a complete nutritional foundation.


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While foundational supplement nutrition (Step 1) helps address common nutrient gaps, targeted supplements (Step 2) help you address unique concerns.

Use the next following pages to find supplements that support your entire body by addressing specific supplement nutrition needs.

TARGETED SUPPLEMENTS

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WHO NEEDS IT?Active adults looking for a natural product that helps support everyday mental acuity.

WHY NUTRILITE?Our cistanche comes from NutriCert™ certified farms using a patented process to ensure a healthy amount of brain-supporting phytonutrients.

TALKING POINTSCistanche extract provides cell-protecting antioxidants to help support cell health in the brain.


ALSO CONSIDER Nutrilite® Strong Living Pack (page 103) to support strong joints, memory, and vision.

CISTANCHE TO IMPROVE MEMORY, FOCUS, AND RECALL Nutrilite® Memory Builder®

Memory can be problematic at any age, but brain-supporting phytonutrients can help.† Cistanche tubulosa and ginkgo biloba help support both short-term and long-term memory, focus, and recall.

11-1106 60 tablets

Suggested usage: 2 tablets, 1x a day.

WATCH THE VIDEO Amway.com/MemoryBuilderVideo

BRAIN HEALTH

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HOW NUTRIENTS HELP• Omega-3 fatty acids are important

for cognitive function, memory, and behavioral function.

• Ginkgo biloba may be helpful for improving normal, age-related memory loss, and enhancing mental function in younger people.

• Cistanche may improve brain function including learning and short- and long-term memory.

• Your brain is made up of more than 100 billion nerves that communicate in trillions of connections called “synapses.”

• Ginkgo is a living fossil, similar to fossils dating back 270 million years.

DID YOU KNOW?

The brain is the most complex part of the human body. This three-pound organ is the center of intelligence, interpreter of the senses, initiator of body movement, and controller of behavior. The brain is designed to receive information from the rest of the body, interpret that information, and guide the body’s response to it.

The brain is made up of many specialized areas that work together:

1. FRONTAL LOBE – motor function and judgment

2. PARIETAL LOBE – sensation, handwriting

3. TEMPORAL LOBE – memory, hearing

4. OCCIPITAL LOBE – vision

The brain is surrounded by a layer of tissue called the meninges. The skull (cranium) helps protect the brain from injury.

BRAIN BASICSWhat it is and how it works

Frontal Lobe

Parietal Lobe

Occipital Lobe

Temporal Lobe

STEP 2TARGETED SUPPLEMENTS

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HELP KEEP YOUR HEART YOUNGNutrilite® Heart Health CoQ10

Coenzyme Q10, also known as CoQ10, is a natural enzyme needed for triggering energy vital for cell function, particularly in large organs like the heart, liver, and kidneys. Your body creates less CoQ10 as you age, and Nutrilite® Heart Health CoQ10 helps support your CoQ10 levels.†

A-8601 60 softgels

Suggested usage: 1–3 softgels, 1x a day.

WHO NEEDS IT?Adults interested in supporting optimal heart health, particularly those who don’t consume a sufficient amount of red meat in their diet.

WHY NUTRILITE?This supplement contains Nutrilite™ Citrus Bioflavonoid Concentrate to provide excellent phytonutrient benefits against free radicals.

TALKING POINTSA daily dose of this supplement contains 30 mg of CoQ10. To get the equivalent amount of this beneficial enzyme in your diet, you would have to eat two pounds of beef, every day.


ALSO CONSIDER Nutrilite® Heart Health Pack (page 102) to support overall cardiovascular health.

HEART HEALTH

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Combined with the cardiovascular system, the circulatory system helps support the body’s immune system, helps the body maintain a normal body temperature, and provides the right chemical balance to maintain homeostasis among all the body’s systems.

The circulatory system consists of three main components:

1. THE HEART pumps blood and keeps it moving.

2. BLOOD carries nutrients, water, oxygen, antibodies, and waste products to and from your cells.

3. BLOOD VESSELS

• Arteries carry oxygenated blood away from heart toward the rest of your body.

• Veins carry deoxygenated blood to the heart.

• Capillaries connect arteries and veins.

THE HEART OF THE MATTER The circulatory system and cardiovascular health

Aorta(largest artery)

Vena Cava (largest vein)

BloodFlow

Did You know?• The heart beats approximately

3 billion times during an average lifetime.

• There are approximately 5,000,000 red blood cells, 10,000 white blood cells, and 250,000 platelets in one drop of blood.

HOW NUTRIENTS HELP• Omega-3 fatty acids are important for

maintaining healthy blood flow and already normal blood pressure.

• CoQ10 neutralizes free radicals and may reduce some of the damage they cause.

• Allicin, found in garlic, helps prevent damage caused by free radicals and supports already healthy blood flow and blood pressure.


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HEART HEALTH

WHO NEEDS IT?Anyone who has tested positive for an overexpression of the IL1 gene.* To learn if you or one of your customers have an overexpression of the IL1 gene, use or recommend our Inherent Health® personal genetic test, available on the Partner Store at Amway.com.

WHY NUTRILITE?Nutrilite scientists have screened hundreds of fruits and vegetables to determine those with the best capacity/potential for antioxidant activity for heart health support.

TALKING POINTSA randomized, double blind, placebo-controlled clinical study showed that a daily serving of Nutrilite® IL1 Heart Health significantly reduced IL1 gene expression and production in people with a positive IL1 gene test result.

HEART SUPPORT FOR IL1 GENENutrilite® IL1 Heart Health

Some people are genetically disposed to overexpression of the IL1 gene, which is related to heart health. This nutrigenomic dietary supplement supports normal expression of the gene, for those who have tested positive for a variation.*

10-2052 90 tablets


* Anyone with a medical condition, including diabetes and hypoglycemia, should consult with a physician before using this product.

PAIR IT WITH Nutrilite® Chewable Vitamin E (page 57) to support a healthy heart and cells.

CLINICAL RESEARCH Amway.com/IL1HeartHealthClinical

UNIQUE TONUTRILITE®

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PAIR IT WITH Nutrilite® Heart Health Omega (page 43) to support your heart as you age.

WHO NEEDS IT?Those seeking the heart health benefits of garlic’s key phytonutrient, but who don’t want a garlicky aftertaste.

WHY NUTRILITE?Our concentrate is derived from garlic that is dehydrated without additives or excessive heat in a patented process to ensure that its natural qualities are retained.

TALKING POINTSRegular use of garlic can help support already normal levels of cholesterol and triglycerides, and Nutrilite® Garlic Heart Care features a special coating of peppermint oil to minimize “garlic breath.”†

SUPPORT YOUR CARDIOVASCULAR SYSTEMNutrilite® Garlic Heart Care

Good blood flow is essential to heart health, and garlic has been shown to help support healthy blood pressure already in normal range. Nutrilite® Garlic Heart Care contains allicin, a phytonutrient derived from the highest-quality, mountain-grown garlic.

A-5923 120 tablets




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WHO NEEDS IT?Even if you eat right and exercise, you might want support in maintaining already normal cholesterol levels.

WHY NUTRILITE?The green tea compounds in Nutrilite® Cholesterol Health offer phytonutrients that have also been found to protect against cell-damaging free radicals.†

TALKING POINTSNutrilite® Cholesterol Health contains theaflavins and catechins, which are plant nutrients extracted from tea leaves. They bond to cholesterol in the foods we eat, interfering with its absorption into the bloodstream.

CONTAINS GREEN TEA Nutrilite® Cholesterol Health*

Your body produces all the cholesterol you need, but you’re probably getting it from your diet, too. The green tea extract in Nutrilite® Cholesterol Health contains catechins and theaflavins, which have been shown to help support already normal cholesterol levels.†

10-0070 60 softgels

Suggested usage: 2 softgels, 1x a day.

* Anyone with a medical condition, including diabetes and hypoglycemia, should consult with a physician before using this product.

ALSO CONSIDER Nutrilite® Heart Health Pack (page 102) to support overall cardiovascular health.


HEART HEALTH

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WHO NEEDS IT?Anyone who wants to improve their intake of heart health-supporting antioxidants, but isn’t getting enough vitamin E in their diet.

WHY NUTRILITE?Nutrilite® Chewable Vitamin E contains lecithin, which helps the body absorb vitamin E and is a natural emulsifier of fatty substances.

TALKING POINTSNutrilite® Chewable Vitamin E helps restore antioxidant protection, and lecithin helps your body absorb it. This combination lets you use both ingredients more efficiently. Let the customer try a chewable tablet to see how great it tastes.

NATURAL SUPPORT FOR YOUR HEART Nutrilite® Chewable Vitamin E

Free radicals can damage the structure of anything they attach to, including cells. Powerful antioxidants like vitamin E help fight the damage caused by free radicals, and this chewable includes lecithin to help your body use vitamin E more efficiently.

A-4042 270 tablets

Suggested usage: 1–3 tablets, 1x a day.


PAIR IT WITH Nutrilite® All Plant Protein Powder (page 46) for heart-healthy protein.


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HEART HEALTH CHARTUSE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOU.



YOU WANT TO YOU WANT TO YOU WANT TO

Help keep your heart young.† Regulate IL1 gene expression if you’ve tested positive for a variation.†

Maintain cholesterol levels already in the normal range.†

THIS HELPS BY THIS HELPS BY THIS HELPS BYDelivering CoQ10 – a vital enzyme that our bodies produce less of as we age.†

Balancing the IL1 gene expression.†

Providing phytonutrients and beneficial green tea compounds being studied for heart health.

KEY INGREDIENTS KEY INGREDIENTS KEY INGREDIENTSOranges, rosemary. Blackberries, blueberries,

rose hips.Fresh green tea, dried green tea.

ALSO CONSIDER PAIR IT WITH ALSO CONSIDERNutrilite® Heart Health Pack (page 102) – to support overall cardiovascular health.†

Nutrilite® Chewable Vitamin E (page 57) – to support a healthy heart and cells.

Nutrilite® Heart Health Pack (page 102) – to support overall cardiovascular health.

Nutrilite® IL1 Heart Health10-2052 | page 54

Nutrilite® Cholesterol Health 10-0070 | page 56

Nutrilite® Heart Health CoQ10A-8601 | page 52

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Best-seller IN HEART HEALTH

YOU WANT TO YOU WANT TO

Support a healthy heart and cells.† Support your cardiovascular system.†

THIS HELPS BY THIS HELPS BYOffering antioxidant protection through vitamin E. Lecithin helps your body absorb and use vitamin E more efficiently.†

Delivering significant levels of allicin (a phytonutrient), which helps support cardiovascular health.†

KEY INGREDIENTS KEY INGREDIENTSSoybeans, honeycomb. Garlic.

PAIR IT WITH PAIR IT WITHNutrilite® All Plant Protein Powder (page 46) – for heart-healthy protein.†

Nutrilite® Heart Health Omega (page 43) – to support your heart as you age.†



Nutrilite® Chewable Vitamin E A-4042 | page 57

Nutrilite® Garlic Heart Care A-5923 | page 55

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BUILD STRONG BONES WITH CALCIUM, MAGNESIUM & VITAMIN D Nutrilite® Cal Mag D

Bones need calcium to stay strong, but as you age, your body steals calcium from your bones. Nutrilite® Cal Mag D puts hard-to-get calcium within reach, and contains magnesium and vitamin D to help with absorption.†

11-0610 180 tablets

Suggested usage: 1 tablet, 3x a day.

BONE HEALTH

WHO NEEDS IT?Everyone, particularly those over 30 who need additional support when bone loss can begin to occur.

WHY NUTRILITE?Among leading competitors, Nutrilite® Cal Mag D is the only product to provide 50% or more of the Daily Value for calcium, magnesium, zinc, and manganese.* Plus, our natural, renewable calcium source – calcified seaweed – comes from a NutriCert™ Certified farm around the coast of Iceland.

TALKING POINTSThis premium supplement also includes 100% of the Daily Value of zinc to promote bone growth.

Nutrilite® Cal Mag D has more vitamin D in a daily dose than 5 cups of fortified milk to help enhance calcium absorption, and more magnesium than 2 cups of rice.†

* For more details, visit Amway.com/NutriliteComparisons† This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

ALSO CONSIDER Nutrilite® Bone Health Pack (page 103) to optimally support bone health.

WATCH THE VIDEO Amway.com/CalMagDVideo


Bone Marrow

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DID YOU KNOW?• Bones are constantly worn down

and remade; approximately every seven years, you have “new” bone.

• Calcium is the most abundant mineral in the body and approximately 99% of the body’s calcium is found in the bones.

HOW NUTRIENTS HELP• Calcium is essential for the

development and maintenance of strong bones and teeth.

• Magnesium contributes to the makeup of teeth and bones.

• Vitamin D works together with calcium to help build and maintain strong bones.

Spongy Bone

Cartilage

Compact Bone

THE IMPORTANCE OF STRONG BONESUnderstanding the skeletal system

The skeletal system performs a number of vital functions including support, movement, protection, blood cell production, calcium storage, and endocrine regulation.

STRUCTURAL – Bones are hard and very strong, providing support for your body.

MOVEMENT – Bones are connected by joints, which help bones move.

PROTECTION – Bones protect organs that are housed within them (for example, the brain inside of the skull).

BLOOD CELL PRODUCTION – Bone marrow is the tissue comprising the center of large bone; it’s where new blood cells are produced.

RESERVOIR – Bones store two main minerals, calcium and phosphorus, that are essential to other body systems.

ENDOCRINE REGULATION – Bones help regulate hormones to maintain adequate supplies of calcium and phosphorus.

Bone Marrow

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BONE HEALTH

WHO NEEDS IT?If you’re concerned about bone strength and spend a lot of time indoors, a vitamin D supplement will help ensure you’re getting more of this essential nutrient.

WHY NUTRILITE?Nutrilite® Vitamin D provides 2,000 IU of vitamin D3, as well as vitamin K2, which helps support the transfer of calcium from the bloodstream to the bones.

TALKING POINTSSourced from soybeans, which provide the longest-lasting form of vitamin K2.

Contains the same form of vitamin D as you would get from sun exposure – in an amount equal to 20 glasses of milk.

HELP CALCIUM ABSORPTION FOR STRONG BONESNutrilite® Vitamin D

Vitamin D helps your bones absorb calcium. Your body makes vitamin D from sunlight, but most people don’t get enough every day. A supplement that combines vitamin D3 with vitamin K2 for optimal calcium absorption can help. It also supports healthy teeth, your colon, and the immune system.†

10-9760 90 tablets

Suggested usage: 1 tablet, 1x a day with meal.


ALSO CONSIDER Nutrilite® Bone Guard®, available exclusively in the Nutrilite® Bone Health Pack (page 103).

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20sAs women approach menopause, bone-building estrogen declines and the body absorbs less calcium from food.

Get a bone density test and blood test to check your vitamin D levels.

Pregnancy and breastfeeding sap calcium from women.

Talk to your doctor to ensure you’re getting adequate calcium.

It’s estimated that postmenopausal women lose up to 3% of their bone mass every year, and at least one in three women over the age of 50 will suffer a fracture caused by weak bones.

Make weight-bearing exercise (like walking and resistance training) a part of your daily routine.

Avoid soda, excessive dieting, and extreme exercise.

40s30s 50s

BONE HEALTH AT EVERY AGEYour 20s are the time to build a strong base through proper nutrition and daily exercise.


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JOINT HEALTH

WHO NEEDS IT?Whether you’re an older adult, an athlete, or both, if you want to support joint flexibility and mobility, glucosamine and chondroitin can help.

WHY NUTRILITE?This is the only product among top competitors to include acerola concentrate and glucosamine sulfate and is the only supplement among leading competitors to offer seven (glucosamine, MSM, chondroitin, boswellia, vitamin C, boron, manganese) joint-supporting ingredients in a single tablet.*

TALKING POINTSIncludes 5-Loxin®, a potent boswellic acid that has been shown to support joint function and flexibility in one week.

Encourage customers to try Joint Health for seven days to feel the difference for themselves. Be sure to follow up for their feedback.

GLUCOSAMINE AND CHONDROITIN FOR FLEXIBILITY AND MOBILITY Nutrilite® Joint Health

Your body naturally produces glucosamine and chondroitin to help keep joint cartilage healthy, but it produces less as you age. Replacing these nutrients helps support joint mobility.†

10-4664 120 tablets 10-6964 240 tablets



WATCH THE VIDEO Amway.com/GlucosamineVideo


ALSO CONSIDER Nutrilite® Strong Living Pack (page 103) to support optimal overall body performance.

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JOINTS IN MOTIONHow they keep you moving

To keep us moving, our bodies rely heavily on the joints that connect our muscles and bones. Walking, running, jumping, even typing on a keyboard requires healthy joints that move freely and provide support to all of our moving parts.

But joint structure is complex. Our joints are made up of a network containing bones, cartilage, joint fluid, muscles, and tendons, which all work together to give us the range of motion our bodies need to function properly.

In healthy joints, the ends of bones are encased in smooth cartilage, which is protected by a lining that produces a synovial fluid. The fluid protects the cartilage, muscle, and connective tissues. DID YOU KNOW?

• There aren’t any good food sources for glucosamine.

• We source our glucosamine from shrimp and crab shells.

Patella

Ligament


HOW NUTRIENTS HELP• Glucosamine is one of the body’s

naturally occurring amino sugars, and it’s a key ingredient in the materials that provide cushion between bones.

• Chondroitin is a substance that occurs naturally in the connective tissues of people and animals.

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VISION HEALTH

SUPPORT HEALTHY NIGHT VISION Nutrilite® Multi Carotene

Vitamin A promotes healthy vision, but bright light can deplete this essential nutrient from your eyes. Using a blend of beta carotene, alpha carotene, and lutein, Nutrilite® Multi Carotene ensures you get adequate vitamin A, which helps your eyes to adjust to changes in light.†

10-9536 90 softgels

Suggested usage: 1–3 softgels, 1x a day.


PAIR IT WITH Nutrilite® Vision Health with Lutein (page 68) to support overall vision health.

WATCH THE VIDEO Amway.com/MultiCaroteneVideo

WHO NEEDS IT?Those who want to support healthy, normal vision, both in daylight and at night.

WHY NUTRILITE?Our beta carotene comes from one of the best natural sources in the world – D. Salina Algae, which creates beta carotene to protect itself from the sun’s harmful effects, and is grown on a NutriCert™ Certified Aquafarm in Australia. Studies have shown natural carotene from algae has more phytonutrient diversity than synthetic beta carotene.

TALKING POINTSVitamin A is very important to vision, but if you take too much, it can have adverse effects. That’s what’s great about beta carotene, which is converted to vitamin A by your body. Your body only converts what it needs.

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SEE ALL SIDES OF THE STORY Healthy vision and the eye

Cornea

Retina

Rods & Cones

Optic Nerve

Lens

Pupil

DID YOU KNOW?• Lutein should be consumed with

meals, because fat improves absorption of lutein.

• People say “in the blink of an eye” because it’s the fastest muscle in the body.

HOW NUTRIENTS HELP• Vitamin A in the retina helps transform

light into a nervous impulse to trigger the visual signal to the brain.

• Beta carotene prevents damage to eye tissue from free radicals.

• Lutein and zeaxanthin concentrated in the central region of the retina limit retinal oxidative damage by absorbing incoming blue light and fighting damage caused by free radicals.


The human eye can be compared to a camera which gathers, focuses, and transmits light through a lens to create an image of the environment.

The eye is made up of the following structures:

• CORNEAS transmit incoming light.

• PUPILS determine the amount of incoming light.

• IRISES control the size of the pupil.

• LENSES focus light rays.

• RETINAS convert and send nerve impulses to the optic nerve.

• RODS aid night and peripheral vision.

• CONES help with detail and focus.

• OPTIC NERVES carry images from each eye to your brain.

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ALSO CONSIDER Nutrilite® Strong Living Pack (page 103) to support healthy aging.

WHO NEEDS IT?People over 30 who are looking for a way to support healthy functioning and acuity of their vision.†

WHY NUTRILITE?The lutein in Nutrilite® Vision Health with Lutein comes from marigolds, one of nature’s richest sources, grown on our organic farms.

TALKING POINTSThis high-value combination of vitamins and plant nutrients also includes bilberry to promote healthy blood vessels in the eye.

SUPPORT VISUAL SHARPNESS Nutrilite® Vision Health with Lutein

Free radicals are harmful atoms in the body that are caused by oxidation, the chemical reaction when your body metabolizes oxygen. Phytonutrients like lutein help protect your eyes from cell-damaging free radicals.

10-4144 62 tablets

Suggested use: 2 tablets, 1x a day with meal.


WATCH THE VIDEO Amway.com/VisionHealthVideo

VISION HEALTH

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PAIR IT WITH Nutrilite® Multi Carotene (page 66) for antioxidant protection for your cells, heart, immune system, eyes, and skin.

CELLULAR HEALTH

WHO NEEDS IT?People who want to protect their body’s cellular health from oxidative stress but may not eat enough antioxidant-rich fruits and vegetables.

WHY NUTRILITE?One daily serving of Nutrilite® Antioxidant Health contains eight antioxidants, including 90 mg of OPC blend (extracts of grape seed, grape skin, and pine bark) to help fight free radical damage.†

TALKING POINTSNutrilite® Antioxidant Health also contains NAC for a healthy immune system, alpha-lipoid acid to aid antioxidants, turmeric to help fight free radicals, and quercetin to support immune system and heart health.†

CELLULAR PROTECTION FOR HEALTHY AGINGNutrilite® Antioxidant Health

Every day you’re exposed to harmful free radicals that cause cell damage. This antioxidant-rich supplement minimizes that damage by neutralizing free radicals and promoting a healthy immune system.†

A-8603 90 capsules

Suggested use: 1 capsule, 3x a day.



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IMMUNITY

WHO NEEDS IT?A healthy immune system is an important part of overall health. If you aren’t getting enough vitamin C in your diet, this supplement could help support your immune system’s health.

WHY NUTRILITE?Compared with top competitors, only Nutrilite® Vitamin C Extended Release has two sources of vitamin C – acerola cherry concentrate and ascorbic acid.* Acerola cherries are one of nature’s most concentrated forms of vitamin C; a day’s serving gives you more vitamin C than you’d get from seven oranges, 16 lemons, or six grapefruits.

TALKING POINTSThis supplement provides 500 milligrams of vitamin C released over an 8-hour period. This slow release makes it ideal for those with sensitive stomachs. Each capsule provides more total usable vitamin C over time than a single-dose 100-milligram tablet.

SUPPORT YOUR IMMUNE SYSTEMNutrilite® Vitamin C Extended Release

Vitamin C helps support a healthy immune system and serves as an antioxidant, protecting blood vessels from cell-damaging free radicals. The body doesn’t produce its own vitamin C, but this premium slow-release formula provides all-day vitamin C in a single tablet.†

10-9747 180 tablets

Suggested usage: 1 tablet, 1x a day.



PAIR IT WITH Nutrilite® Digestive Probiotic (page 79) to help support daily immunity.

WATCH THE VIDEO Amway.com/VitaminCVideo

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*Tablets enlarged to show scale.

WHY USE ASCORBIC ACID?Ascorbic acid is the chemical name for vitamin C. In fact, ascorbic acid and the vitamin C found in food are chemically identical. Vitamin C was first made in a lab in the 1930s. Nutrilite scientists concluded that the most effective way to pack 500 milligrams of vitamin C into each capsule of Vitamin C Extended Release is a combination of vitamin C from acerola cherries – grown on our own organic farm in Brazil – and ascorbic acid derived from glucose.

This is the

NORMAL size of a vitamin C tablet*.

This is how LARGE the same supplement would have to be using only natural ingredients.

Slow, steady release for 8 hours

• 1-tablet convenience• Slow, steady release for 8 hours• Improved utilization of vitamin C• Minimizes waste• Gentle on the stomach

100

80

60

40

20

0

% V

ita

min

C R

ele

ase

d

21 6543 7 8Time (Hours)



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IMMUNITY

CLEAR NASAL PASSAGES Nutrilite® ClearGuard®

This all-natural supplement – made with acerola cherries, cinnamon, and Spanish needles – helps balance histamine production to promote clear nasal passages in three days or less, and helps deter occasional sniffles and sneezes.†

10-2735 180 tablets

Suggested use: 2 tablets, 3x a day.

PAIR IT WITH Nutrilite® Vitamin C Extended Release (page 70) to support immunity and seasonal symptoms.

WHO NEEDS IT?If you have congestion, ClearGuard® could help you keep your nasal passages clear.

WHY NUTRILITE?Nutrilite® ClearGuard® offers an exclusive combination of premium plant concentrates that work together to help clear your nasal passages, so you can tackle your day, tissue free.

TALKING POINTSA clinical study suggests that ClearGuard® supplement can help support clear nasal passages.†

You shouldn’t take this supplement more than 12 consecutive weeks, as it contains cinnamon, which isn’t intended for long-term use. After a week or more of discontinuing your use of ClearGuard®, you can resume use.


CLINICAL RESEARCH Amway.com/ClearGuardClinical

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WHO NEEDS IT?Those who want support for immune system health.

WHY NUTRILITE?Nutrilite® Immunity Echinacea has more immune-supporting echinacea per serving than leading competitors.*

TALKING POINTSOur proprietary triple blend of extracts from two forms of the plant – the purple coneflower and augustifolia – has been shown to support immune function. Both forms of the plant are grown on our very own Certified Organic Trout Lake Farm.

PAIR IT WITH Nutrilite® Vitamin C Extended Release (page 70) to support a healthy immune system.

SUPPORT YOUR BODY’S DEFENSE SYSTEMNutrilite® Immunity Echinacea

The herb echinacea, derived from the purple coneflower, helps support a healthy immune system. We combined this centuries-old traditional Chinese medicine with our citrus multiflavonoid to support your body’s natural resistance.†

A-5986 120 tablets

Suggested use: 3 tablets, 1–2x a day, as needed.


CLINICAL RESEARCH Amway.com/ImmunityEchinaceaClinical




While ClearGuard® supplement works by clearing nasal passages, Immunity Echinacea provides overall immune support.

KNOW THE DIFFERENCE

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ENERGY

HELP YOUR BODY UNLOCK ENERGY FROM FOOD Nutrilite® Vitamin B

Vitamin B helps your body release energy from food, and it’s found in many different types of food. But there’s one problem: even if you eat a lot of vitamin B-rich foods, your body doesn’t store it well. A supplement could help.†

A-4206 300 tablets


WHO NEEDS IT?Efficiency is good for everyone, but if you’re under stress, vegetarian, or active this could help your body use food efficiently.†

WHY NUTRILITE?Nutrilite® Vitamin B is one of only a few brands that offer seven important B vitamins in a single supplement. And, of those competing products, Nutrilite® Vitamin B offers the highest quantities of four of the seven B vitamins.*

TALKING POINTSNutrilite® Vitamin B provides seven important B vitamins at 100 to 240% of daily values, as well as folic acid. Plus, our Nutrilock® coating makes tablets easier to swallow.


PAIR IT WITH Nutrilite® Heart Health CoQ10 (page 52) to promote heart health and energy level.


CLINICAL RESEARCH Amway.com/VitaminBClinical

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TO ENSURE THE

QUALITYOF EVERY SUPPLEMENT.

WE

EMPLOY MORE THAN

SCIENTISTS

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ENERGY

WHO NEEDS IT?Anyone who wants to add some energy to their day but doesn’t want any of the side effects associated with caffeine.

WHY NUTRILITE?Nutrilite® Natural EnerG delivers a daily dose of 200 milligrams of Siberian eleuthero root to help extend endurance and 133.6 milligrams of ginkgo biloba extract to support blood flow to the brain for mental sharpness.

TALKING POINTSThis product is perfect for people who are sensitive to caffeine and/or sugar but need an energy boost. If caffeine gives you jitters, reach for this instead. Acerola and Citrus Bioflavonoid Concentrates also have extra nutritional benefits and are an excellent source of phytonutrients.

CAFFEINE-FREE ENDURANCE WITH SIBERIAN ELEUTHERO ROOT Nutrilite® Natural EnerG

Whether you’re at the gym or in your office, there’s no time for fatigue. Rather than reach for sugar and caffeine for a short-term boost, this natural supplement combines Siberian eleuthero root and ginkgo biloba to support blood flow to the brain for focus and endurance.†

A-5985 100 tablets

Suggested use: 2 tablets, 2x a day with meal.


PAIR IT WITH Nutrilite® All Plant Protein Powder (page 46) for energy support.

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ENERGY CHARTUSE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOU.

YOU WANT TO YOU WANT TOHelp your body unlock the energy in your food.†

Stay sharp and energized with a better alternative to sugar or caffeine.†

THIS HELPS BY THIS HELPS BYHelping your body release energy from fats, carbohydrates, and proteins.

Providing a safe, natural way to keep your edge.

KEY INGREDIENTS KEY INGREDIENTSYeast, milk. Siberian eleuthero root, ginkgo biloba.

PAIR IT WITH PAIR IT WITHNutrilite® Heart Health CoQ10 (page 52) – to promote heart health and energy level.

Nutrilite® All Plant Protein Powder (page 46) – for energy support.



Nutrilite® Vitamin B A-4206 | page 74

Nutrilite® Natural EnerG A-5985 | page 76

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DIGESTIVE HEALTH

WHO NEEDS IT?Anyone who wants assistance in supporting the healthy digestion of dairy, proteins, fats, carbohydrates, and starches.†

WHY NUTRILITE?Nutrilite® Digestive Enzyme supports the 22 enzymes found naturally in the body.

TALKING POINTSDigestive enzymes are essential for predigestion and begin breaking down food within an hour of consumption. Enzymes help make food digestible and less likely to ferment (gas is a by-product of the bacteria that causes fermentation).

This supplement is perfect for sampling and following up with customers to see its effectiveness.

EASE OCCASIONAL DISCOMFORT AFTER EATING Nutrilite® Digestive Enzyme

Your body uses enzymes to break down food to allow nutrients to be absorbed. But our digestive system has a limited amount of these enzymes, and having too few can cause stomach upset. This natural supplement adds enzymes to aid digestion.†

A-8903 90 capsules

Suggested use: 1 capsule per meal.


PAIR IT WITH Nutrilite® Digestive Probiotic (page 79) to promote normal digestive function.

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WHO NEEDS IT?If you want to support more normal digestion as well as a healthy immune system, or if you don’t always have a healthy diet, you could benefit from a probiotic.

WHY NUTRILITE?Nutrilite® Digestive Probiotic contains five times more prebiotic sources from Chicory Root Extract than Culturelle Digestive Health capsules.Plus, Digestive Probiotic contains a proprietary blend of probiotics.* Does not require refrigeration.

TALKING POINTSEach stick contains a gritless powder that can be easily swallowed, sprinkled on food, or added to your favorite beverage.

SUPPORT HEALTHY DIGESTION AND IMMUNITY Nutrilite® Digestive Probiotic

The good bacteria that live in your intestines help digest food and support your immune system. Probiotics help support the normal balance of good bacteria in your digestive tract, and this product contains a special blend of seven probiotics and the prebiotics that encourage their growth.†

AA-0114 30 stick packs

Suggested use: 1 stick pack, 1x a day.



PAIR IT WITH Nutrilite® Digestive Enzyme (page 78) to help support a healthy digestive system.



Enzymes aid in the digestion of food, while probiotics help keep the digestive system in balance, so it can absorb nutrients.

KNOW THE DIFFERENCE

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LIVER HEALTH

WHO NEEDS IT?There are many foods we eat and drink that take their toll on our livers. This is for people who want to support healthy liver function.

WHY NUTRILITE?Unlike leading milk thistle competitors, Nutrilite® Liver Support also contains dandelion root extract to help support normal liver function. Further, Liver Support is the only product to contain vitamin C and plant nutrients.*

TALKING POINTSThe flavonoids in milk thistle help protect the outer membrane of liver cells, and dandelion root extract helps support healthy liver function.

SUPPORT THE BODY’S NATURAL DETOX SYSTEM Nutrilite® Liver Support

The liver filters toxins from the blood. This supplement is rich with natural antioxidants to help support liver health.†

A-8084 60 tablets



PAIR IT WITH Nutrilite® Heart Health CoQ10 (page 52) to promote cellular health of major organs.


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SLEEP HEALTH

WHO NEEDS IT?If you have a difficult time falling asleep, and you don’t want the worries associated with sleep medications, this supplement could be right for you.

WHY NUTRILITE?Nutrilite® Sleep Health includes a blend of hops and lemon balm, as well as valerian root extract, for help relaxing at bedtime.

TALKING POINTSIngredients like valerian are grown on our own certified organic farms, which ensures quality and integrity of the supplement.

HELPS YOU RELAX TO FALL ASLEEP Nutrilite® Sleep Health

Occasional stress can negatively impact your ability to fall asleep. This blend of hops and lemon balm, as well as valerian root extracts, may help you relax so you can fall asleep.

A-8992 90 tablets

Suggested use: 3 tablets at bedtime as needed.


PAIR IT WITH Nutrilite® PMS Women’s Health (page 82) to help manage the symptoms of PMS.

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WOMEN’S HEALTH

EASE PREMENSTRUAL SYMPTOMS Nutrilite® PMS Women’s Health

This natural supplement combines herbs rich in gamma-linoleic acid (GLA), an essential fatty acid that supports well-being during the menstrual cycle and provides relief from PMS symptoms.†

A-8006 120 softgels

Suggested use: 1 softgel, 1–4x a day.

WHO NEEDS IT?Women who want a natural way to ease PMS symptoms.

WHY NUTRILITE?This gentle formula combines popular traditional herbs with plant concentrates exclusive to Nutrilite.

TALKING POINTSThree out of four women experience PMS, and this premium supplement can be taken anytime of the day to help ease symptoms.


PAIR IT WITH Nutrilite® Women’s Pack (page 101) to maintain a woman’s unique nutritional needs.

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PAIR IT WITH Nutrilite® Bone Health Pack (page 103) to support a healthy skeletal system.


HOT FLASH AND NIGHT SWEAT RELIEF Nutrilite® Menopause Ease™

During menopause, a woman’s body chemistry changes and she stops menstruating, often leading to hot flashes, night sweats, and anxiety. Our supplement with black cohosh provides phytonutrients to help alleviate these symptoms and support overall well-being.†

A-8085 90 tablets


WHO NEEDS IT?Women who are experiencing menopause.

WHY NUTRILITE?This premium supplement contains black cohosh and vitamin C – plus, 300 mg of heart-healthy soy protein and calcium.†

TALKING POINTSNutrilite® Menopause Ease™ supplement delivers the amount of black cohosh recommended by the German Commission E Monograph, a global standard for herbal supplement safety and effectiveness.



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WOMEN’S HEALTH

WHO NEEDS IT?Women in their childbearing years and men or women who have iron deficiencies.

WHY NUTRILITE?Our unique blend of iron bisglycinate, iron fumarate, and mustard greens offers a rich iron supplement, with added calcium and vitamin C to aid in absorption.†

TALKING POINTSFolic acid also promotes heart health and immune health and helps maintain normal homocysteine levels already in the normal range.†

CRITICAL FOR WOMEN IN CHILDBEARING YEARS Nutrilite® Iron Folic

Iron helps transport oxygen in your body, and adequate folic acid may reduce the risk of brain or spinal birth defects.* Women need more during childbearing years, especially while pregnant. This supplement provides three iron sources, folic acid, and vitamin C for better nutrient absorption.†

10-2046 90 tablets

Suggested use: 1 tablet, 1–3x a day.

* Healthful diets with adequate folate may reduce a woman’s risk of having a child with a brain or spinal birth defect.


PAIR IT WITH Nutrilite® Women’s Pack (page 101) to support a woman’s unique nutritional needs.

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WHO NEEDS IT?Those who want to provide targeted supplement support for their healthy hair, skin, and nails.

WHY NUTRILITE?This unique supplement combines biotin, collagen, grape seed extract, glycine, L-cysteine, horsetail herb extract, and vitamin C with powerful antioxidants for a wider range of support.†

SAMPLING TIPGive customers a few tablets to try, and follow up with them in a couple weeks to see if they’re interested in placing an order.

CONTAINS BIOTIN AND COLLAGEN Nutrilite® Hair, Skin & Nail Health

Everyday stress, pollution, UV rays, and other factors can negatively impact the health and appearance of your hair, skin, and nails. Nutrients such as biotin, collagen, and glycine – combined with antioxidants – help support strong nails, elasticity of skin, and the luster of your hair.†

A-7553 60 tablets




ALSO CONSIDER Nutrilite® Women’s Pack (page 101) to support a woman’s unique nutritional needs.


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WHO NEEDS IT?Men over 35, when focusing on prostate health is recommended.

WHY NUTRILITE?This high-value blend of three complementary extracts includes Lemon Bioflavonoid Concentrate, which provides antioxidants and phytonutrients to aid dietary balance and optimal nutrition.†

TALKING POINTSAlso contains Nutrilite™ natural beta carotene concentrate.

MEN’S HEALTH

NATURAL SUPPORT WITH SAW PALMETTO AND NETTLE ROOT Nutrilite® Prostate Health

A healthy prostate and healthy urinary flow is important for men as they age. A supplement with saw palmetto and pumpkin seed oil helps support normal prostate function, while nettle root promotes normal urinary flow.†

A-8004 100 softgels

Suggested use: 1 softgel, 3x a day.

CLINICAL RESEARCH Amway.com/ProstateHealthClinical

PAIR IT WITH Nutrilite® Men’s Pack (page 101) to get the nutrients to keep your body healthy. † This statement has not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure, or prevent any disease.

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WE USE MORE THAN 170 PLANT

CONCENTRATES IN OUR SUPPLEMENTS

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KIDS’ HEALTH

WHO NEEDS IT?All children require vitamins and minerals as they develop. If they aren’t getting enough vitamin A, B, C, D, E, or K or enough magnesium, zinc, iron, copper, or calcium in their diet, this supplement covers them all.

WHY NUTRILITE?Our chewable multivitamin provides 19 vitamins and minerals to support a healthy immune system, eye health, and strong bones and teeth. It tastes great without sugar or artificial colors or flavors.

TALKING POINTSWith natural vitamins, minerals, and phytonutrients from passion fruit, pineapple, papaya, and guava fruit, MultiTarts® supplements give kids an antioxidant boost. Antioxidants fight off free radical damage and are key to a healthy immune system.

CHEWABLE MULTI-VITAMIN/MULTIMINERAL TO SUPPORT GROWING BODIES Nutrilite® Kids MultiTarts®

Growing bodies need a balanced diet and though it’s important to encourage kids to eat nutrient-rich foods, most are too picky to get everything they need. This orange-mango, strawberry, and grape flavored multivitamin can help.

10-4276 60 tablets

Suggested use: 1 tablet, 1x a day for children 2–4. 2 tablets, 1x a day for children 4+.

PAIR IT WITH Nutrilite® Kids Chewable Fruits and Vegetables (page 90), providing 19 vitamins, minerals, and phytonutrients to help support a healthy body.

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PAIR IT WITH Nutrilite® Kids Probiotic (page 92) to get everything needed to support a child’s immunity.

NATURAL IMMUNE SUPPORT Nutrilite® Kids Chewable C

Vitamin C plays an important role in supporting the growth of kids’ bones, teeth, and gums and in the health of their immune systems. Chewable C provides the vitamin C that kids may not be getting in their diet.

A-5353 180 tablets

Suggested use: 1 tablet, 1–3x a day for children 2–4. 1 tablet, 1–4x a day for children 4+.

WHO NEEDS IT?Chewable C is perfect for kids who aren’t eating enough vitamin C-rich foods like oranges, lemons, and grapefruit.

WHY NUTRILITE?This product includes cherry powder from acerola cherries grown on Nutrilite organic farms, and contains 150% of the recommended daily intake of vitamin C – but no artificial colors, flavors, or preservatives.

TALKING POINTSAcerola cherries are one of the richest natural sources of vitamin C. One cherry has about the same amount of vitamin C as four oranges.



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WHO NEEDS IT?If your children don’t get enough phytonutrients from fruits and vegetables in a variety of colors, they could benefit from Kids Chewable Concentrated Fruits and Vegetables.

WHY NUTRILITE?Our citrus orange-flavored chewable contains a nutrient concentrate from foods kids need but are unlikely to eat on their own. Added phytonutrients are equal to the amount found in five servings of fruits and vegetables to help support healthy eyes, cells, immunity, and overall health.

TALKING POINTSKids Chewable Concentrated Fruits and Vegetables provides phytonutrients from tomato, spinach, apples, raspberries, oranges, blueberries, elderberries, rosemary, acerola cherries, broccoli, spinach, and carrots.

KIDS’ HEALTH

PHYTONUTRIENT EQUIVALENT TO 5+ SERVINGS OF FRUITS AND VEGETABLESNutrilite® Kids Chewable Concentrated Fruits and Vegetables

Fruits and veggies contain nutrients your kids need, but getting them to eat 5+ servings a day can be a struggle. A delicious chewable makes it easy to fill the phytonutrient gap.

10-0346 60 tablets


PAIR IT WITH Nutrilite® Kids MultiTarts® (page 88) to help keep kids healthy with vitamins, minerals, and phytonutrients.

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WHO NEEDS IT?Our bodies don’t manufacture omega-3s, so if your kids aren’t eating at least two meals of fatty fish per week, Brainiums DHA® supplement can help.

WHY NUTRILITE?Nutrilite® Kids Brainiums DHA® supplement has the highest levels of DHA, EPA, and total omega 3s per serving among top competitors.* One serving also provides a good source of vitamin C.

TALKING POINTSThis omega-3 supplement is the first DHA gummy offered in the United States. There’s no fishy taste, making it perfect for kids (and even adults who don’t like to swallow tablets).

GUMMY OMEGA 3s FOR BRAIN HEALTH Nutrilite® Kids Brainiums DHA® Dietary Supplement

Omega-3 fatty acids are especially important to the development of a child’s brain. Most children aren’t eating enough fish to get the omega 3s they need, but a supplement can help.**

11-2513 Strawberry flavor11-4282 Fruit Punch flavor12 oz. (about 112 gummies)

Suggested use: 4 gummies for children. 8 gummies for adults.


** Consumption of omega-3 fatty acids may reduce the risk of coronary heart disease. FDA evaluated the data and determined that, although there is scientific evidence supporting the claim, the evidence is not conclusive.


PAIR IT WITH Nutrilite® Kids MultiTarts® (page 88) to give kids the basic nutritional foundation for good health: vitamins, minerals, and omega 3s.



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KIDS’ HEALTH

WHO NEEDS IT?All children ages 4–12 can benefit from having healthy digestive systems that include the right amount of probiotic bacteria.

WHY NUTRILITE?We use a natural probiotic strain, lactobacillus acidophilus, which encourages the growth of healthy bacteria.†

TALKING POINTSThis great-tasting, berry-flavored chewable includes added vitamin C, which comes from acerola cherries grown on our own certified organic farms.

SUPPORT HEALTHY DIGESTION AND IMMUNITY Nutrilite® Kids Probiotic

Having the right amount of good bacteria is important to maintaining a healthy digestive tract, and probiotics help maintain the balance of good and bad bacteria in the digestive system. Nutrilite® Kids Probiotic provides a natural probiotic as well as vitamin C to support immunity.

11-5409 30 tablets

Suggested use: 1 tablet, 1x a day for children 4+.

PAIR IT WITH Nutrilite® Kids MultiTarts® (page 88) to strengthen a child’s overall health.

WATCH THE VIDEO Amway.com/KidsProbioticVideo


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Gastrointestinal Tract

Probiotic Bacteria

Lactobacillus Acidophilus

DID YOU KNOW?• Nutrilite® Kids Probiotic

provides 1 billion CFU of lactobacillus acidophilus.

• Our quality testing ensures that you will always receive the 1 billion CFU of probiotics promised on the label over the life of your product.

• Our kids’ supplements are designed for children, but they’re also great for adults who might not like swallowing tablets. Most bottles even include the adult dosage.

GASTRO HEALTH + IMMUNITY

The human gastrointestinal tract constitutes about 70% of the immune system, and its lining is a gateway to the rest of your body. While researchers are still exploring the exact mechanisms, we do know that if the gastrointestinal tract isn’t healthy, the immune system can be adversely effected.

THE POWER OF PROBIOTICS

The normal human digestive tract contains about 400 types of probiotic material – the “good” bacteria that promote a healthy digestive system by balancing the amount of “bad” bacteria.

LACTOBACILLUS ACIDOPHILUS: THE PROBIOTIC SUPERSTAR

The largest group of probiotic bacteria in the intestine is lactic acid bacteria, of which lactobacillus acidophilus (found in Nutrilite® Kids Probiotic) is the best known.

THE FIRST LINE OF DEFENSEProbiotics and your child’s health



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YOU WANT TO YOU WANT TO YOU WANT TOMake sure your kids are meeting their multivitamin/multimineral needs.

Support your kids’ immune systems, bones, and teeth.†

Provide your kids with the phytonutrients that may be missing from their diets.

THIS HELPS BY THIS HELPS BY THIS HELPS BYProviding more than 100% of the U.S. Daily Value of 19 vitamins and minerals.

Delivering 150% of the recommended daily value of vitamin C.†

Providing phytonutrients equivalent to those found in five servings of fruits and vegetables.

KEY INGREDIENTS KEY INGREDIENTS KEY INGREDIENTSGuava, papaya, passion fruit, pineapple.

Acerola cherries. Twelve plants including: tomato, spinach, apples, raspberries, and acerola cherries.

PAIR IT WITH PAIR IT WITH PAIR IT WITHNutrilite® Kids Chewable Concentrated Fruits and Vegetables (page 90) – providing 19 vitamins, minerals, and phytonutrients to help support a healthy body.

Nutrilite® Kids Probiotic (page 92) – to get everything needed to support a child’s immunity.

Nutrilite® Kids MultiTarts® (page 88) – to help keep kids healthy with vitamins, minerals, and phytonutrients.

Nutrilite® Kids MultiTarts®10-4276 | page 88

Nutrilite® Kids Chewable CA-5353 | page 89

Nutrilite® Kids Chewable Concentrated Fruits and Vegetables

10-0346 | page 90

KIDS’ HEALTH CHARTUSE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOUR CHILD.


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Nutrilite® Kids Brainiums DHA® Dietary Supplement 11-2513 Strawberry flavor | page 9110-4282 Fruit Punch flavor | page 91

Nutrilite® Kids Probiotic 11-5409 | page 92

YOU WANT TO YOU WANT TOSupport your child’s brain health, development, and ability to focus.

Help your kids maintain healthy digestion.

THIS HELPS BY THIS HELPS BYDelivering two types of omega-3 fatty acids, DHA and EPA, that benefit brain health.*

Supporting good bacteria in their digestive tract.

KEY INGREDIENTS KEY INGREDIENTSTuna, acerola cherries. Lactobacillus acidophilus,

acerola cherries.

PAIR IT WITH PAIR IT WITHNutrilite® Kids MultiTarts® (page 88) – to give kids the basic nutritional foundation for good health: vitamins, minerals, and omega 3s.

Nutrilite® Kids MultiTarts® (page 88) – to strengthen a child’s overall health.


Best-seller IN KIDS SUPPLEMENTS

* Consumption of omega-3 fatty acids may reduce the risk of coronary heart disease. FDA evaluated the data and determined that, although there is scientific evidence supporting the claim, the evidence is not conclusive.


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WEIGHT MANAGEMENT CHARTUSE THIS TO FIND THE SUPPLEMENT THAT’S RIGHT FOR YOU.

Nutrilite® Slimmetry® 11-7085


Nutrilite® Glucose HealthA-8600

Suggested use: 1 capsule, 3x a day.

Nutrilite® Lean Muscle10-0280

Suggested use: 2 softgels, 3x a day.

YOU WANT TO YOU WANT TO YOU WANT TOComplement a low-calorie diet and exercise regimen to enhance weight loss.†

Support a healthy metabolism.

Enhance your efforts to retain lean muscle mass and reduce body fat.†

THIS HELPS BY THIS HELPS BY THIS HELPS BYProviding your body with – and improving the absorption of – the EGCG found in green tea.*

Delivering an optimal amount of chromium picolinate, which supports your body’s ability to efficiently metabolize carbohydrates and fats.

Providing conjugated linoleic acid (CLA), a fatty acid that helps build an essential fatty acid from vegetable sources that builds muscle and reduces body fat.†

KEY INGREDIENTS KEY INGREDIENTS KEY INGREDIENTSGreenSelect® Phytosome™ caffeine-free green tea extract, brown seaweed.

Garcinia cambogia. Safflower oil.

PAIR IT WITH PAIR IT WITH PAIR IT WITH

Nutrilite® Lean Muscle to promote lean muscle retention.†

Nutrilite® Carb Blocker to help block the absorption of starches and sugars.†

Nutrilite® Slimmetry® supplement can enhance weight loss and help maintain a healthy waistline when combined with diet and exercise.

Nutrilite® Slimmetry® supplement – when combined, they have the nutrients to support weight loss and muscle building.†

* A single clinical study involving 12 male subjects showed increased serum levels of EGCG after administering 400 mg EGCG in a Phytosome preparation compared to non-Phytosome preparation. Other clinical studies involving different botanical extracts in phospholipid preparations have shown similar results.


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YOU WANT TO YOU WANT TOHelp block the absorption of simple sugars and complex carbohydrates.†

Help curb your appetite by making sure you get enough fiber in your diet.

THIS HELPS BY THIS HELPS BYInhibiting the absorption of simple sugars and complex carbohydrates.†

Adding a unique blend of three natural soluble fibers to a diet already high in fiber.

KEY INGREDIENTS KEY INGREDIENTSWhite kidney beans, parsley, soybeans. Chicory root (provides inulin,

maltodextrin, and guar gum).

PAIR IT WITH PAIR IT WITHNutrilite® Slimmetry® supplement – when combined, Slimmetry® helps enhance weight loss.

Nutrilite® Glucose Health to help support a healthy metabolism.

Nutrilite® Carb Blocker10-0193

Suggested use: 1–3 tablets per meal. No more than 9 per day.

Nutrilite® Fiber Powder10-2736

Suggested use: 1 stick pack, 1–2x a day.




See page 137 for weight management shakes, bars,

and snacks.

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CONVENIENCE PRODUCTSWhether a customer has foundational or targeted needs – or possibly both – many struggle to fit supplements into their busy lives. That’s where convenience products come into play.

Use the next few pages to help your customers find the on-the-go supplements that best fit their needs.

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ALL-IN-ONE

FOUNDATIONAL PACKS

BUILD A STRONG NUTRITIONAL SUPPLEMENT FOUNDATIONNutrilite® Perfect Pack

This perfect mix of three supplements is engineered for men and women to build a solid supplement nutrition foundation, all essential to maintaining optimal health.

CHOOSE ONE THAT’S RIGHT FOR YOU

Supplements are as important to a complete diet as convenience is in our busy lives. Nutrilite® MyPack Supplement Packs make optimal health easy to maintain with prepackaged a.m. and p.m. packets. Choose a foundational pack here, then decide which special-purpose packs on pages 102–103 meet your specific needs.

WHAT’S INSIDE?• Double X® Vitamin/Mineral/Phytonutrient

Supplement (page 36). The ultimate supplement with 22 vitamins and minerals and 20 plant concentrates.

• Concentrated Fruits and Vegetables (page 41) with phytonutrients equal to 10+ servings of fruits and vegetables.

• Balanced Health Omega (page 42) to support brain and eye health.

11-6986

Suggested use: 2 packets a day.

Best-seller

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CONVENIENT DAILY VITAMIN & MINERAL NUTRITION FOR MEN Nutrilite® Men’s Pack

One packet each day helps fill nutrient gaps men commonly face. Supplements can be essential in providing the vitamins and minerals for a healthy heart, a clear mind, and a strong immune system.†

CONVENIENT DAILY VITAMIN & MINERAL NUTRITION FOR WOMEN Nutrilite® Women’s Pack

One packet a day supports the nutrient needs unique to a woman’s body. Give your body what your diet is likely missing with a supplement that supports a healthy heart and brain as well as bone, skin, and hair.

WHAT’S INSIDE?• Daily Multivitamin and Multimineral

(page 39) with 24 essential vitamins and minerals with plant concentrates.


• Multi Carotene (page 66) to promote healthy night vision. Vitamin C Extended Release (page 70) to support the immune system.†

10-5480

Suggested use: 1 packet a day.

WHAT’S INSIDE?• Daily Multivitamin and Multimineral

(page 39) with 24 essential vitamins and minerals with plant concentrates.


• Cal Mag D (page 60) to fortify bones with calcium, magnesium, and vitamin D.†

• Hair, Skin & Nail Health (page 85) with biotin and collagen.

10-5481

Suggested use: 1 packet a day.



STEP 3CONVENIENCE PRODUCTS

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CHOOSE ONE, TWO, OR EVEN ALL THREE

These portable, targeted packs are designed for men and women alike. They’re formulated to help you meet your unique heart, bone, and/or strong living (joint, memory, and vision) needs. And don’t worry – you can take more than one.

ALL-IN-ONE

TARGETED PACKS

WHAT’S INSIDE?

• Heart Health Omega (page 43) supports healthy blood flow and heart health.

• Heart Health CoQ10 (page 52) to support a healthy heart.

• Cholesterol Health (page 56) helps maintain already normal cholesterol levels.

11-6990


PROACTIVELY MAINTAIN A HEALTHY HEARTNutrilite® Heart Health Pack

The supplements in this pack are included to help support already normal cholesterol levels, support healthy blood flow, and keep the heart strong, in just two grab-and-go a.m and p.m. packets a day.

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WHAT’S INSIDE?

• Cal Mag D (page 60) fortifies bones with calcium, magnesium, and vitamin D.†

• Vitamin D (page 62) to help bones better absorb calcium.†

• Bone Guard® (not sold separately) supplement containing key ingredients to help bones retain the calcium they build and defend against changes that occur to bones with age.†

11-6988


WHAT’S INSIDE?

• Memory Builder® (page 50) with cistanche to support memory, focus, and recall.†

• Joint Health (page 64) with glucosamine and chondroitin to support joint flexibility and mobility.†

• Vision Health with Lutein (page 68) to support healthy eyes.†

11-6987


BUILD, SUPPORT, AND MAINTAIN HEALTHY BONES Nutrilite® Bone Health Pack

You need strong bones to stay active. The ingredients in this pack are designed to work together to build bone strength and support bone density by delivering the right nutrients to the right places.

FOR JOINTS, MEMORY, AND VISIONNutrilite® Strong Living Pack

This pack supports healthy vision and flexible, mobile joints and provides benefits to help improve short- and long-term memory.




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SUPPORT FLEXIBILITY AND MOVEMENT Nutrilite® Twist Tubes 2GO™ – Joint Health

These Twist Tubes provide glucosamine, which supports joint health and flexibility. Plus, they’re an excellent source of antioxidants.†

11-6871 Raspberry flavored – 30 tubes

Suggested use: Twist and add to 16.9 oz. of cold water.


WHO NEEDS IT?Anyone with an active lifestyle who wants to support joint health.

WHY NUTRILITE?Joint Health Twist Tubes has 300% more glucosamine for joint health than the leading competitor (emergen-C® Joint Health).*

TALKING POINTSThe antioxidant effect of vitamin C combined with glucosamine help joints feel and act younger,† making these Twist Tubes perfect for people on the go.

CONVENIENCE PRODUCTS

PAIR IT WITH Nutrilite® Vitamin D (page 62) to promote bone and joint health.


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SUPPORT YOUR IMMUNE SYSTEM Nutrilite® Twist Tubes 2GO™ – Immunity Health

Vitamin C is one of the most beneficial supplements, supporting many body systems, including immunity.†

11-6872 Strawberry-kiwi flavored – 30 tubes



WHO NEEDS IT?For anyone who isn’t getting 5–9 servings of fruits and vegetables every day, this supplement can help fill the vitamin C gap.

WHY NUTRILITE?Nutrilite® Twist Tubes2GO™ – Immunity Health has over 80 times more immune-supporting vitamin C than the competition.*

TALKING POINTSOur immune systems are supported by the ascorbic acid in vitamin C. Twist Tubes are a unique delivery system, making it easy to get the vitamin C you need wherever you are.

PAIR IT WITH Nutrilite® Immunity Echinacea (page 73) to help out the body’s natural defense system.




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A FULL DAY’S WORTH OF VITAMINS A AND C Nutrilite® Twist Tubes 2GO™ – Fruits and Vegetables

Getting the recommended amount of fruits and veggies every day can benefit your heart, brain, eyes, skin, cells, and more. Most people aren’t getting enough, and these Twist Tubes make it easy to fill in the vitamin A and C gap – and stay hydrated.

11-7667 Twisted Berry 20 Tubes 11-0538 Mango Citrus 20 Tubes


WHO NEEDS IT?Anyone over the age of four who isn’t getting enough vitamin A or C from 5–9 daily servings of fruits and vegetables could likely use a boost of vitamins A and C.

WHY NUTRILITE?Nutrilite® Twist Tubes 2GO™ – Fruits & Vegetables is the only product among top competitors to provide 100% or more of both vitamins A and C.* Plus, there are only five calories per serving.

TALKING POINTSThese Twist Tubes support immunity and overall body health, can be used anywhere, and also help ensure you are drinking more water. All you need is 16.9 ounces of water – we’ll supply the nutrients and taste.

CONVENIENCE PRODUCTS

PAIR IT WITH Nutrilite® Double X® (page 36) to best meet overall nutritional needs.



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TWIST FOR A REFRESHING BURST OF FLAVOR Nutrilite® Phyto2GO™ Immunity Drink Twist Caps

Vitamin C and zinc both help support your immune system, but most people aren’t getting enough. Nutrilite® Phyto2GO™ twist caps are an easy and refreshing way to get these micronutrients, along with phytonutrients.

11-9391 Starter Pack (6 caps and 1 reusable bottle)11-9392 Refill Pack (24 caps)11-9393 Two-Piece Reusable Bottle

WHO NEEDS IT?If you’re often on the go and not always eating right, this supplement is a refreshing, all-in-one way to get the vitamin C and zinc you need.

WHY NUTRILITE?Includes vitamin C from acerola cherries grown on our own organic farm. The cherries are paired with phytonutrients from grape concentrate, blueberry concentrate, black currant extract, and elderberry extract.

TALKING POINTSPhyto2GO™ twist caps are a fun, refreshing way to hydrate and help protect your cells from free radicals – and the unique pomegranate acai flavor is delicious.

PAIR IT WITH Nutrilite® Daily (page 39) to help support overall health and the immune system.


WATCH THE VIDEO Amway.com/Phyto2GOVideo



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GROW A HEALTHY BUSINESSThis section walks you through the steps successful IBOs have taken to grow their business with Nutrilite™ products, including the Switch, Share, Build technique. Turn to these pages for ways to get the conversation started – and build a consistent, sustainable volume.

110 Grow Your Business 112 Getting Ready – Switch124 Meeting with IBOs and

Customers – Share128 Following Up – Build132 Switch, Share, Build

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GETTING READYUse this section as a checklist to help you get ready to talk to downline IBOs and customers about switching to Nutrilite™ supplements. It covers:

• Identifying potential consumers.

• Learning about and trying products.

• Preparing switch suggestions.

MEETING WITH IBOs AND CUSTOMERSUse this section to guide your conversation with downline IBOs and customers. It helps you:

• Start the conversation.

• Determine the need.

• Offer solutions.

FOLLOWING UPUse this section to see how following up impacts your business – and learn how to do it:

• Understand why, how, and when to follow up.

• Get tips to help you cross-sell and up-sell.

• Use the Switch, Share, Build technique to grow your business.

ADVICE FOR EVERY PART OF THE CONVERSATION

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MAKE THE SWITCHThe key to building volume in your business is you. It starts with personal use – make the SWITCH from other supplements to Nutrilite, and SHARE the products with others and get them to switch, too. Teach this same method to downline IBOs as a simple but powerful way to BUILD your business. It’s the SWITCH, SHARE, BUILD technique – a simple but powerful way to create momentum in your business and build consistent, sustainable volume.

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READY, SET, GROWMost people want to eat a healthy diet, and those who already do so want to keep it that way. This is good news for you – it means potential customers are all around you.

We’ll take a look at the average supplement user in a bit. But one thing you should always keep in mind: even if someone doesn’t fit the profile for a typical supplement user, chances are they still have a need. 80% of Americans aren’t eating enough fruits and veggies every day. That means there are people out there who should be taking supplements, but currently are not.

You can be the one to help them recognize their need.

of U.S. adults use supplements.

That’s 250 million people – and huge potential for your business.

68%

“Amway is a people business. It’s a business with millions of Amway Business Owners and thousands of employees worldwide.

And Amway’s success is a result of all these people working together to bring to life our mission of helping people live better lives.”

– Steve Van Andel, Chairman and Doug DeVos, President

GROW YOUR BUSINESSMAKE THE SWITCH


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* Source: 2014 Council for Responsible Nutrition Consumer Survey on Dietary Supplements. August 25–29, 2014.

86%

TRY TO EAT A BALANCED DIET

67%

EXERCISE REGULARLY

78%

DON’T SMOKE

66%

MAINTAIN A HEALTHY WEIGHT

KNOW YOUR MARKETUnderstanding the mindset of people who already take supplements will help you identify potential customers. Research indicates people who take supplements are more likely to engage in other healthy habits.*

75%

REGULARLY VISIT THEIR DOCTOR

GETTING READYKNOW YOUR MARKET

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Of those supplement users:

75% take a multivitamin

30% take vitamin D

24% take vitamin C

21% take vitamin B

Of those supplement users:

19% take omega 3

12% take fiber

10% take probiotics

10% take glucosamine and/or chondroitin

7% take coenzyme Q10

BUYING HABITSUnderstanding what products are “favorites” among supplement-users is also helpful in building their trust and confidence in Nutrilite™ products.

97%

OF SUPPLEMENT USERS TAKE VITAMINS AND MINERALS

43%

OF SUPPLEMENT USERS TAKE SPECIALTY SUPPLEMENTS

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KNOW THE PRODUCTSHaving a good idea of what Nutrilite

offers, and knowing which resources to turn to whenever you need more information, will help you speak about Nutrilite™ products with confidence.

You have a lot of great resources at your disposal, including:

1. THIS BOOKCheck out the Supplements Made Simple Section (page 26) for an in-depth look at each product. (40-1755)

2. OPTIMAL HEALTH CATALOGEvery product we offer, supplements and beyond, is in here – along with its key benefits and suggested retail price. (10-pack 40-1657)

3. THE BOTTLEFinding the right supplement for your customers can be as simple as looking at the bottle. According to the Council of Responsible Nutrition, 90% of supplement users say they read and follow directions on supplement labels.

SMART LABELS SAY IT ALLA: Who am I?

Our brand name stands out on the top of each bottle.

B: What are my key ingredients?The primary sources for the key ingredients show you the best of nature combined with the best of science, represented with a hexagon graphic.

C: What am I?Supplement name says exactly what it’s for.

D: Why am I right for you?Key product claim makes it easier to sell.

E: How do I help?Icon quickly identifies key benefit.

F: How much do you take?Easy dosage instructions.

A

B

C

F

D

E

2 3 4

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4. PRODUCT PAGES ON AMWAY.COMThe product pages on the Amway™ website offer a wealth of information. Simply log in to Amway.com and type the product name or item number.

1: Icons near the product image tell you if a product is halal, kosher, carries the NSF® Certified for Sport logo, and/or available in packets.

2: Overview Tab includes the product’s main benefits and key ingredients.

3: Details Tab provides an in-depth product description and extended list of benefits.

4: More Tab is loaded with additional information. Content varies but could include: ingredients, competitive comparison PDF, advisories, certifications, frequently asked questions, videos, and more resources.

5: Includes the option to add the product to your cart, sign up for Ditto®, create a shopping list, or view special promotions.

GETTING READYKNOW THE PRODUCTS

See page 144 for a full list of resources available

on Amway.com

1

5


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SWITCH TO NUTRILITEThe best way to understand a product and have confidence when talking about it? Use it yourself. Using the supplements will help you become a product expert – and make it easier to talk to IBOs and customers. We call this being a “product of the product” – and it’s the easiest way to connect with downline IBOs and consumers.

TALKING ABOUT PRODUCTS YOU’VE TRIEDJot down your product experience – this will make a great conversation starter later when you’re meeting with downline IBOs and customers. In order to write your story, simply:

• Know the main product feature.• Try the product (“Eat your supplements”).• Review your experience.

TALKING ABOUT PRODUCTS YOU HAVEN’T TRIEDIf you haven’t tried a product, talk to someone who has. Ask them about their experience, and create a product story based on what they say.

GETTING READY

Only 35% of customers make a purchase

based on facts – 65% are more likely to act if they know someone tried it

and loved it.

CREATE YOUR PRODUCT TESTIMONIAL Use these thought-starters to journal your product experience. Consider using your smart device to record this information, so it’s easy to always keep nearby.

• Product name

• How I felt before using it

• Why I liked it

• How I felt using it

• My story in a couple sentences

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TOP 10 BEST SELLERS

EXAMPLE PRODUCT TESTIMONIALSNUTRILITE® VITAMIN B

“I’m on a low-carbohydrate diet. Unfortunately, carbohydrates are one of the key sources for many of the B vitamins we need, and I was worried that by limiting my intake of carbohydrates, I was not getting enough vitamin B. Since I started taking Nutrilite® Vitamin B, I know I’m meeting my vitamin B needs.”

NUTRILITE® JOINT HEALTH

“Our bodies generally stop making glucosamine after we turn 35, and I was concerned with my joint health as I aged. So I take Nutrilite® Joint Health to ensure I get the glucosamine I need to help support my joints.”

1. Nutrilite® Double X® Great for sampling (page 36).

2. Nutrilite® All Plant Protein Powder (page 46).

3. Nutrilite® Perfect Pack for Your Health Great for sampling (page 47).

4. Nutrilite® Vitamin C Extended Release (page 70).

5. Nutrilite® Joint Health Great for sampling (page 64).

6. Nutrilite® Women’s Pack Great for sampling (page 101).

7. Nutrilite® Cal Mag D (page 60).

8. Nutrilite® Twist Tubes 2GO™ – Fruits and Vegetables Great for sampling (page 106).

9. Nutrilite® Men’s Pack Great for sampling (page 101).

10. Nutrilite® Vitamin B (page 74).

Use your product resources to read up on our Top 10 Supplements. Many of these are best-sellers because they

represent a common need – which means they might be exactly what an IBO or customer is looking for.


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Q: Why are some nutrient levels in Nutrilite™

products over 100% of the Recommended Dietary Allowance (RDA)?A: The Recommended Dietary Allowance established for vitamins and minerals is designed primarily to prevent deficiency for the average healthy person. The RDAs do not consider other factors (lack of sleep, smoking, stress, excessive weight, poor eating habits, etc.) that may determine a need for higher or lower intake of vitamins and minerals in order to achieve optimal health. Nutrilite™ supplements with values higher than RDA recommendations are designed to help compensate for the increased demands we put on our bodies.

Q: Does Nutrilite have products for vegetarians or customers that want products that are kosher or halal? A: Yes. At this time, Concentrated Fruits and Vegetables, Vitamin E, ClearGuard®, and All Plant Protein Powder products are vegetarian. We offer many halal products – just look for the “M” on product pages/labels. For kosher products, look for the star with a “K” in the middle. For a quick rundown of kosher and halal products, type either word into the search bar on Amway.com.

Q: Are Nutrilite™ products certified organic?A: Nutrilite grows plants on our own certified organic farms; however, our products themselves are not considered organic. Organic certification of our products is not possible due to the complexity of product formulations.

FREQUENTLY ASKED QUESTIONSThere’s one additional part of the conversation you need to be ready for: frequently asked questions.

Here are a few to help you get started. For even more, go to Amway.com/NutriliteFAQs.

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SET YOUR OWN PRICE AND CONSIDER OFFERING FREE SHIPPINGYou should know the price you want to offer customers before you meet with them. Fortunately, our Customer Pricing Tool makes it easy to set prices – and to offer free shipping.

Here’s how free shipping works:

• It’s available on orders over $90 USD or $150 CA.

• Shipping charges will be deducted from the IBO’s retail margin.

• A retail margin of at least 15% must be set.

• Any retail margin over the cost of shipping will be paid to the IBO.

• Customers set up for free shipping will see promotional banners on Amway.com and your Personal Retail Website (PRW) after they log in.

To set your prices, look for the Customer Pricing Tool under “Business Center” on Amway.com.

GETTING READYFREQUENTLY ASKED QUESTIONS

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THE POWER OF DOOR-OPENERSSome of our products are particularly effective in opening the door to a Nutrilite conversation with your customers and downline IBOs. You’ll want to be ready for the opportunity to share and enjoy these offerings, providing you with a compelling way to discuss the larger Nutrilite story.

XS® Energy DrinksAll of the energy – none of the sugar*

“I was drinking 3 to 4 cups of coffee every day. I tried drinking an XS® Energy Drink in the morning instead, and I loved the taste. Now I drink an XS® Energy Drink every morning!”

Nutrilite® Twist Tubes 2GO™ – Fruits & Vegetables

Get your daily dose of vitamins A and C in one twist

“I used to get plenty of vitamin A and C from fruits and vegetables, but now that I have kids, the only time I eat enough fruits and vegetables to get my vitamins is when I pick them off my kids’ plates! These twist tubes are a delicious way to get the vitamin A and C that I’m missing!”

Learn more on page 106.

Be sure to have serving-size samples on hand, and use them in your day-to-day life to spark curiosity

and promote sharing opportunities.

GETTING READY

*Some XS® Energy Drinks contain up to 9 g of sugar.

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CREATE YOUR SAMPLING STRATEGYYou have the confidence to suggest supplements to customers and downline IBOs so they have a chance to experience their optimal health benefits firsthand with no risk due to our 100% customer satisfaction guarantee.* Here are some key products you might suggest.

Nutrilite® Women’s PackSupport a woman’s unique nutrient needs.

“As a woman, I know my nutrient needs aren’t the same as a man’s. Along with additional bone support, I also wanted to support healthy hair, skin, and nails. The Nutrilite® Women’s Pack is great because it gives me all of that, and more – and all in a packet that I take just once a day.”


GETTING READYDOOR-OPENERS AND SAMPLING

*Restrictions apply. For complete details, visit Amway.com and search: Satisfaction Guarantee.

Nutrilite® Men’s Pack Fill nutrient gaps men commonly face.

“Men and women have different nutrient needs, and I wanted to make sure mine were being met. The Nutrilite® Men’s Pack is great because I get everything I need in one convenient packet that I can take with me.”


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IF YOU TAKEBasic multivitamin

SWITCH TO THISNutrilite® Daily

BECAUSENutrilite® Daily is the only multivitamin among leading competitors to provide plant concentrates (518 mg of whole plant concentrates).†

PREPARE SWITCH SUGGESTIONSSeventy-five percent of adults who use supplements take a multivitamin, with vitamin D, calcium, vitamin C, or vitamin B also being among the most popular supplements.* Get them to switch from their current brand to a similar Nutrilite™ product, and you could have a customer for life. The best way to do that? Be aware of the supplements they’re most likely already taking, and be ready to suggest a similar Nutrilite™ product.

SWITCH WITH CONFIDENCERemind customers about our 100%, 180-day satisfaction guarantee.** If they’re not satisfied, they can return the unused portion to get their money back.

GETTING READY

* Source: 2014 Council for Responsible Nutrition Consumer Survey on Dietary Supplements. August 25–29, 2014.

** Restrictions apply. For complete details, visit Amway.com and search: Satisfaction Guarantee.

†See Amway.com/NutriliteComparisons for more information.

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To see how 20 popular Nutrilite™ supplements stack up against the competition, check out our Competitive Comparison Chart.

SPOILER ALERT: NUTRILITE IS BETTER.

Amway.com/NutriliteComparisons

SEE HOW WE COMPARE


IF YOU TAKE IF YOU TAKEVitamin D or calcium Vitamin C

SWITCH TO THIS SWITCH TO THISNutrilite® Cal Mag D Nutrilite® Vitamin C Extended Release

BECAUSE BECAUSEAmong leading competitors, it’s the only product to provide 50% or more of the Daily Value for calcium, magnesium, zinc, and manganese.†

Compared with top competitors, only Nutrilite® Vitamin C Extended Release has two sources of vitamin C – acerola cherry concentrate and ascorbic acid.†


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MEETING WITH IBOs AND CUSTOMERSSTART THE CONVERSATION There are several great ways to build volume with downline IBOs and customers by matching them with supplements, but many successful IBOs take the F.O.R.M. approach. It’s a natural, easy way to positively impact the lives of others – and your business.

FAMILY AND FRIENDSAsk about their family and friends to learn about their needs. For example: Do you have kids? How old are they? What do they like to do?

OCCUPATIONAsk about their job or occupation to learn more about them and their needs. For example: Where do you work? What do you do?

RECREATIONAsk questions about what they like to do for fun and fitness. For example: Do you work out? What are your hobbies? Are your kids involved in sports?

MAKE THE CONNECTIONOnce you know what they need, connect them with the right product by sharing the message. For example: if a busy mom is concerned about her kids not eating well, suggest Nutrilite® MultiTarts®.

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MEETING WITH IBOs AND CUSTOMERSSHARE THE CONVERSATION

NOT SURE WHAT TO SAY? Use one of these conversation starters.

“Tell me a little about your day-to-day life.”Listen closely and assess their need based on their age, gender, and lifestyle.

“Do you eat 5–9 servings of fruits and veggies every day?If not, recommend products to help fill nutrient gaps.

“Do you currently take any supplements? If so, which ones?”If they currently take supplements, recommend the Nutrilite™ equivalent.

“Do you want more energy?”If they do, XS® Energy Drinks.

“What are your health goals?”Listen closely and assess their need based on their age, gender, and lifestyle.


See pages 112–113 to better understand buying habits.

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1. LEAD WITH THE NEEDAsk questions to help you determine which supplements could benefit them most. Ask about their occupation, their family, their recreational activities, and any supplements they already take.

This online assessment can help drive the conversation – and even propose solutions.

SUPPLEMENT RECOMMENDER

A quick, simple, and scientifically supported assessment that creates a regimen tailored to each customer’s unique needs. Find what’s right for you at NutriliteRecommender.Amway.com

2. OFFER SOLUTIONSListen closely when the customer talks about their needs, and use the materials you’ve brought with you to offer solutions.

• THREE-STEP CHARTMakes it easy to match customers with products based on their foundational, targeted, and/or convenience needs. For more information, see page 28.

• THIS BOOK If a customer wants to know more about a product, look it up in the Supplements Made Simple section.

• YOUR STORYIf your customers could benefit from a product, now’s the time to share that product story.

SHARE YOUR MESSAGE USING THESE SEVEN HELPFUL TIPSThe best way to engage with downline IBOs and customers? Make a connection and maintain the relationship.

Here are some tips to help guide your conversation and match the right consumers to the right supplements.

WATCH THE VIDEO Amway.com/NutriliteRecommenderVideo

MEETING WITH IBOs AND CUSTOMERS

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3. MAKE SWITCH SUGGESTIONS

If a customer is already taking supplements, talk to them about Nutrilite™ equivalents.

Reference the switch list you prepared before your meeting, as well as the Competitive Comparison Chart, to make a recommendation – and turn to that product’s page in this book to help your customer see what makes Nutrilite™ products special.

4. GIVE SAMPLESWhich of the door-openers you brought with you is most likely to meet their needs? Give them a free sample of that and any other sample products.

5. BUILD CUSTOMER VOLUME FOR FAST TRACK

Register customers and record all sales as you work toward Fast Track Program incentives.

6. LEAVE YOUR CARDGive them your leave-behind card so it’s easy to get ahold of you.

7. FOLLOW UPRead on to learn about the importance of following up with customers.

MEETING WITH IBOs AND CUSTOMERSSHARE YOUR MESSAGE

Leave a can behind


IBOs who used Ditto® had an average

PV increase of MORE THAN 25%

monthly and annually.

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FOLLOWING UP

BUILD YOUR BUSINESSThere is only one thing you need to do after you meet with an IBO or consumer, but it’s crucial to growing your business: follow up with them. Following up with downline IBOs and customers can help increase your income and build volume in your business by providing a steady stream of revenue.

FOLLOW UP WITH YOUR CUSTOMER: WITHIN 24 HOURS AFTER YOUR FIRST MEETINGSend a quick thank-you note.

AFTER PRODUCT DELIVERYAsk if they have any questions. Provide answers for those you can, and get back to them later on anything you can’t immediately address.

TWO WEEKS BEFORE THE PRODUCT IS SCHEDULED TO RUN OUT • Let your customer know you

can reorder it for them.

• Consider offering a discount off of their next purchase.

• Recommend Ditto® Delivery.

ABOUT DITTO® DELIVERYDitto® Delivery is a simple and convenient shop-and-ship program that delivers your favorite products to your door, when you want them to arrive. It goes great with supplements to help ensure the customer never runs out.

• Tell downline IBOs that Ditto® Delivery is a great way to build consistent, sustainable volume.

• Tell customers it is convenient, customizable, and free.

On average, it costs 5 TIMES as much

to sell to a new customer than to follow up with an

existing customer.

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FOLLOWING UPBUILD YOUR BUSINESS

CREATE A CONSUMER PROFILEEnter a few notes into your smart device after you meet with each customer – this will make it easier to follow up.

CONSIDER INCLUDING:

• Customer health concerns

• Events you have invited them to• Event name• Event date• Did they attend (Y/N)

• Assessments you provided

• Samples and materials you left behind

• Products they were interested in but didn’t order

• Products they ordered

• Questions asked and your answers

130

CROSS-SELLING NUTRILITESome Nutrilite™ products work even better together. So if a downline IBO or customer tries one and loves it, recommend the other. You’ll find cross-sell ideas in the Supplements Made Simple section of this book, starting on page 26. Just look for the callouts titled “Pair It With.”

CROSS-SELLING BODYKEY™, SPORTS NUTRITION, AND XS® ENERGYSupplement customers might also be interested in other healthy products – and vice versa. Talk to IBOs and customers about using Sports Nutrition to give their body what it needs before, during, and after a workout. Or show them how BodyKey™ products can help with weight management. And if they want help powering through their day, talk about XS® Energy.

CROSS-SELLING OTHER BRANDSIf they use skincare or beauty products, recommend Artistry – from skincare solutions to color collections, the Artistry™ brand is dedicated to developing innovative products to meet the individual beauty needs of women and men.

For cleaning supplies that are safer for the environment and work great, recommend Legacy of Clean™ products. They’re better. Naturally.

For additional household needs, recommend Atmosphere® Air Purifier, iCook® Cookware, and eSpring® water purifier.

FOLLOWING UP

HOW TO CROSS-SELL Follow-up provides you with the opportunity to introduce other products to downline IBOs and your customers – and grow your business volume. This is commonly referred to as “cross-selling.”

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HOW TO UP-SELLConsumers often start with a more affordable product to see if it’s something they like. Once they love it, chances are they’d be interested in a premium item. Following up is a great time to suggest an upgrade – we call this “booking a product from a product.”

FOLLOWING UPBUILD YOUR BUSINESS

IF THEY LOVE RECOMMEND PRODUCT PV INCREASE

Nutrilite® Twist Tubes 2GO™ – Fruits and Vegetables

Nutrilite® Concentrated Fruits and Vegetables + 8.11 PV

Nutrilite® Daily Nutrilite® Double X® + 16.44 PV

Nutrilite® Double X® Nutrilite® Perfect Pack + 22.86 PV

Nutrilite® Cal Mag D Nutrilite® Bone Health Pack + 24.32 PV

Nutrilite® Joint Health Nutrilite® Strong Living Pack + 30.93 PV

Nutrilite® Heart Health Omega Nutrilite® Heart Health Pack + 38.03 PV

PV


132

SWITCH, SHARE, BUILD

BUILD VOLUME IN THREE EASY STEPSAs your business grows, you’ll want to start building your teams and teach them how to succeed – just like you! The “Switch, Share, Build” technique is a great way to start. It works like this: if you, three of your customers, downline IBOs and three of their customers all switch from “anyway products” – products people spend money on every day – to the Nutrilite™ equivalent, your volume increases.

SHAREGet three customers to also switch from another brand to a Nutrilite™ product. If they aren’t currently taking any supplements, determine which ones are right for them or recommend the Men’s or Women’s Pack.

BUILDKeep the momentum going by having downline IBOs repeat this process and watch your business volume grow.

SWITCHYou are your easiest first sale. If you’re using a different supplement brand, find the Nutrilite™ equivalent and make the switch. Not taking any supplements? Try the Men’s or Women’s Pack.

IBO teams who follow the Switch, Share, Build approach have increased the number of $50 New IBO Incentive Award

checks by 18% than those who do not.

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Y BUSINESS

PROFITABILITY EXAMPLESSee how using this approach with popular Nutrilite™ products can impact your volume.

DOUBLE X®

A GREAT START

SWITCH, SHARE, BUILDBUILD VOLUME

THE PERFECT PACKTHE ULTIMATE SWITCH

Switch Share Duplicate Duplicate Duplicate

You 3 Customers 3 Downlines 3 Downlines 3 Downlines

Product PV 46.76 46.76 140.28

Personal PV 187.04

Group PV 748.16 2,431.52 7,481.60

Switch Share Duplicate Duplicate Duplicate

You 3 Customers 3 Downlines 3 Downlines 3 Downlines

Product PV 23.90 23.90 71.70

Personal PV 95.60

Group PV 382.40 1,242.80 3,824.00

GET THE APP The Switch, Share, Duplicate app is a great way to show others how the Amway business works – it features products people regularly use and demonstrates how everyday purchases can drive your daily business volume and lead to income. See how switching, sharing, and building translates to real PV and dollars.


134

ACHIEVING OPTIMAL HEALTHWhen every system in your body is functioning at its peak, you’ve reached what we call “optimal health.” This section looks at three optimal health principles – eating healthy, exercising, and supplementing – as well as the products we offer to support all three.

136 Eat Healthy138 Exercise140 Supplement

135

ACHIEVING

OPTIMAL H

EALTH

EAT HEALTHYUse this section to understand what it means to eat a well-balanced diet:

• The basic principles of eating healthy.

• The role BodyKey by Nutrilite™ can play.

EXERCISEUse this section to be able to speak to the role exercise plays in optimal health:

• How much you need.

• How Sports Nutrition can help.

SUPPLEMENTUse this section to see how supplements impact optimal health – and your business:

• What to recommend.

• How to meet the customer’s need.

EXPLORE THE THREE FACETS OF OPTIMAL HEALTH

136

SET THE PACE FOR A HEALTHIER LIFESTYLEThe food choices you make throughout the day impact your ability to maintain optimal health. Unfortunately, our busy lifestyles and the temptation of unhealthy indulgences make it difficult to eat what we should. But if you want to maintain optimal health, remember that it takes more than calories to fuel a healthy body. That means being mindful of your food choices and the variety of your diet.

We developed the BodyKey™ product line to give people wholesome options that make it easier to achieve their optimal health goals. Understanding how the BodyKey™ offerings fit into your customer’s goals will be beneficial for their lives and your business.

EAT HEALTHY

HEALTHY TIPSFRUITS & VEGETABLESGet 5 to 9 servings a day to give your body fiber for good digestion and phytonutrients to protect your cells.

PORTION SIZEBe mindful of how much food you put on your plate and go easy on sugar and saturated fats.

AVOID OVERLY PROCESSED FOODSHeavily processed foods often lack key nutrients and have “empty calories,” ultimately dragging you down instead of fueling you up.

SHAKES

SNACKS

BARS

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OPTIMAL H

EALTH

EAT HEALTHYBODYKEY BY NUTRILITE™


Making better, smarter choices is the key to managing your weight. By fitting into your personal lifestyle, the BodyKey™ program helps you make better choices without taking over your life.

Make 4 better choices every day – shakes, bars, snacks, and exercise, in any combination.

BodyKey™ Meal Bar instead of a bagel and latte.

Yoga at night instead of the couch.

BodyKey™ Slim Popcorn instead of the vending machine.

BodyKey™ Shake instead of the drive-thru.

EAT HEALTHY

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EXERCISE

KEEP YOUR BODY IN MOTIONStrong evidence suggests regular physical activity improves cardiovascular health, muscle fitness, bone health, and body composition. Not everyone is a marathon runner or yoga master, but regular exercise is essential for anyone to be healthy and in excellent shape.

XS™ Sports Nutrition was developed to address key aspects of the body’s needs before, during, and after your workout to keep you in optimal health.

FITNESS ESSENTIALS• Energy: the fuel for

a great workout

• Strength: Muscle-boosting protein

• Hydration: Prime and replace carbohydrates and electrolytes

• Recovery: Nourishing the muscles and joints

Your body needs 150 minutes

of moderate-intensity exercise – like running,

cycling, or yoga – every week.

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ACHIEVING

OPTIMAL H

EALTH

BUILD LEAN MUSCLES.SUPPORT MUSCLE RECOVERY.†

BALANCED HYDRATION.

HYDRATE

SUSTAINED ENERGY.SUSTAINED FUEL.

ENERGIZE

RECHARGE

NEW SPORTS NUTRITION

COMING SPRING 2016


140

RECOMMENDED

ACTUAL

NUTRITIONAL GAP

SUPPLEMENT

141

ACHIEVING

OPTIMAL H

EALTH

FILLING THE GAPS Optimal health involves exercising, eating as healthy as you can, and turning to supplements for help filling any remaining nutrient gaps. So when you’re helping customers find the BodyKey by Nutrilite™ or Sports Nutrition products that help them maintain optimal health, you might uncover a need for supplements, too.

HEALTHY TIPSAN ONGOING NUTRITIONAL CONVERSATIONEven someone who tries to make healthy food choices could still have a nutrient gap. In fact, most people do. Here’s how to continue the conversation:

1. Recommend customers start by adding a multivitamin to their regular regimen.

2. Meet them at their need. For example, if they are using BodyKey, start with the weight management supplements, if they are using Sports Nutrition, suggest Nutrilite® Joint Health.

3. Show them all of the Nutrilite™ supplements that can help fill nutrient gaps.

SUPPLEMENTNUTRILITE


142

RESOURCESThis section includes additional resources you can turn to for help growing a healthy business. Use it to see all of the learning tools that are available to you.

144 Resource Center148 Online Training150 Nutrition Glossary

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RESOURCES

YOUR RESOURCES FOR LEARNING MORE RESOURCE CENTERUse this section to see at-a-glance all of the resources that are available, including:

• Online and print learning tools.

• Social media.

ONLINE TRAININGUse this section to see which online courses, available on the Amway Learning Center, could most benefit your business:

• Body Science.

• Color Yourself Healthy.

• Nutrilite™ Brand.

• Children’s Nutrition.

NUTRITION GLOSSARYAnytime you see a word in this book that you’re unsure of, look for it in this glossary. It includes, among other things, entries for types of:

• Macronutrients.

• Micronutrients.

• Phytonutrients.

144

RESOURCE CENTER

GET TO KNOW THE WEBSITENutrilite™ supplements are something special, so there’s a lot to say about the brand, the products, and the people behind them.

AMWAY.COM/NUTRILITEThis consumer-facing site is a great resource for IBOs, too. It makes it easy to find answers to the three questions (why supplement, why phytonutrients, and why Nutrilite), and includes direct links to the Supplement Recommender and the 3 Steps to Supplementation.

AMWAY.COM/NUTRILITERESOURCES Find all of the IBO-only resources you’ll need for Nutrilite, such as brochures, event signage, training, and videos. Be sure to try the Supplement Recommender, found in Nutrition/Sales Tools, for help in matching the right products to your customer’s specific needs.

PRODUCT PAGES ON AMWAY.COM Look up a supplement by name or item number on Amway.com to find out just about everything there is to know about it. Make sure you click the “More” tab to discover all available product resources.

VIDEO LIBRARYVisit Amway.com/NutriliteResources to watch these great videos.

NUTRILITE FARM AND BRAND VIDEOS· Nutrilite Infographic

· Seed to Supplement

· Our Farms Set Us Apart

· Mexico Farm

· Brazil Farm

· Quality Control through NutriCert™

· Nutrilite Timeline: 80 Years of Growth

· Use the Nutrilite Supplement Recommender to Build Business

· What is NSF?

• Falcon video

NUTRILITE PRODUCT VIDEOS· Double X®

· Daily

· Vitamin C Extended Release

· Joint Health

· Multi Carotene

· Vision Health

· Memory Builder®

· All Plant Protein Powder

· Omegas

· Cal Mag D

· Kids Probiotic

· MyPack

· Foundational Four

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RESOURCES

RESOURCE CENTER RESOURCE CENTER ONLINE TOOLS

LET’S TALK– ONLINEConnect with us on your favorite social media platforms.Facebook.com/NutriliteUSTwitter.com/NutriliteUSAmwayConnections.comInstagram.com/AmwayUSYouTube.com/AmwayUSPlus.google.com/+AmwayCONNECT WITH

NUTRILITESocial media is a great way to connect with Nutrilite, Amway, and your customers. When you use social media to stay in touch with customers, you get a glimpse into their day-to-day lives, which can help you determine products they might be interested in.

Not sure how to use social media to grow your business? We offer training to help. You can:

• Check out the Amway Social Media Guide (Resource Center > Search > Social Media)

• Complete training on several social media tasks, including how to create Facebook lists or start a Twitter account (Resource Center > Search > How To)


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KEY RESOURCES FOR YOUR NUTRILITE BUSINESS

Nutrilite 3 Step ChartAmway.com/3StepChart

Optimal Health CatalogAmway.com/Catalogs

40-1657 10-pack 40-0996 Single-pack

Amway Mini CatalogAmway.com/Catalogs

40-1770 10-pack

Nutrilite Supplement GuideAmway.com/SupplementGuide

40-1755

Color Yourself Healthy BrochureAmway.com/ColorBrochure

40-1754 10-pack

Icon Key PDFAmway.com/NutriliteIconKey

MyPack BrochureAmway.com/MyPackBrochure

40-1691 10-pack

Nutrilite Competitive ClaimsAmway.com/NutriliteComparisons

147

RESOURCES

Nutrilite Supplement RecommenderNutriliteRecommender.Amway.com

Business Cards and LetterheadVistaprint.com/Amway

Event Signage and WingsVistaprint.com/Amway

5 Tabletops on ShowSellShowsell.Amway.com

Twist Tube Sampler Pouch40-1522 20-pack

MyPack Sampler Pouch40-1629 30-pack

KEY RESOURCES ADDITIONAL TOOLS


GET CONNECTED.

GET EDUCATED.

GET AHEAD.

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ONLINE TRAINING

THE AMWAY LEARNING CENTERThe Amway Learning Center is packed with Nutrilite-related training courses that give you the information you need to talk to customers about the body, health, and the role supplements play.

Additional resourcesFIND MORE GREAT COURSESAMWAY.COM/ LEARNINGCENTER

NEW BODY SCIENCESee how nutrition impacts the body through Body Science – a tutorial that allows you to explore the anatomy and physiology of major body systems, and the relationship nutrients and phytonutrients play. Body Science is easy to use and features 13 animated videos and many “Did You Know” facts.

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RESOURCES

ONLINE TRAININGTHE AMWAY LEARNING CENTER

COLOR YOURSELF HEALTHYThis course will help you talk about the role fruits and vegetables play in living a more colorful and balanced life, as well as the benefit of consuming the five color groups in your daily diet. It also describes how Nutrilite™ plant-based supplements help fill in the vitamin, mineral, and phytonutrient gap most people have.

NUTRILITE BRANDExplore the remarkable Nutrilite heritage and story. Topics include Why Supplement, Phytonutrients, Organic and Sustainable, Science and Innovation, Seed to Supplement, and Product Portfolio. Learn how to craft your own “Nutrilite™ Journal,” so you can speak to customers about the brand with ease.

CHILDREN’S NUTRITIONBroaden your knowledge of Nutrilite™ children’s nutrition products, and you will understand the impact Nutrilite™ supplements can have on a child’s life.


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NUTRITION GLOSSARY

Allicin – A phytonutrient found is garlic that promotes healthy blood pressure already within normal range and heart health.

Alpha carotene – Often found in carrots, sweet potatoes, broccoli, and other yellow-orange and dark-green vegetables, your body converts this phytonutrient into vitamin A, which is needed to support vision health.

Amino acids – Organic compounds that combine to form proteins as well as a source of energy for the body.

Anthocyanidins – This phytonutrient, found in foods like blueberries, grapes, cranberries, and other red-purple fruits, is believed to help with cardiovascular health.

Antioxidants – Man-made or natural substances that bodies use to balance oxidants (free radicals).

B vitamins – Although each B vitamin has its own unique function, overall they help the body unlock energy from food and are necessary for the metabolism of carbohydrates, proteins, and fats.

Beta carotene – A phytonutrient found in red-orange fruits that supports healthy vision.

Beta cryptoxanthin – Found in red-orange fruits and vegetables, this antioxidant helps prevent free radical damage to cells.

Biotin – A vitamin that helps enzymes break down certain substances, like fats and carbohydrates.

Black cohosh – An herb whose root has been shown to help reduce some menopausal symptoms.

Calcium – Calcium is a mineral best known for helping build strong bones and teeth.

Carbohydrates – When your body needs energy, it looks for carbohydrates first. Carbohydrates also protect your muscles and help regulate the amount of sugar circulating in your blood so that all the cells get the energy they need.

Carotenoids – A class of more than 600 naturally occurring phytonutrients that are often found in yellow-, orange-, and red-colored fruits and vegetables.

Catechins – Antioxidants commonly found in green and black teas.

Chicory root – The root from an herbaceous plant, sometimes added to yogurt as a prebiotic.

Cistanche tubulosa – An herb often used to make extracts to promote better communication between brain cells by maintaining levels of important brain chemicals.

Coenzyme Q10 – CoQ10 is a coenzyme naturally produced by the body, though our bodies produce less of it as we age. It is a vital factor in triggering energy that our cells need to do their work. It is important in large organs like the heart, liver, and kidneys, which burn a lot of energy. It also participates in antioxidant activity to help protect against free radical damage.

From macronutrients, micronutrients, and phytonutrients, to other key terms, refer to this glossary anytime you come across a scientific word in this book you’d like to learn a little more about.

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Collagen – A major structural protein of connective tissues and skin.

Conjugated linoleic acid (CLA) – Involved in muscle and energy production. Helps reduce the breakdown of skeletal muscles.

DHA – Docosahexaenoic acid is an important omega-3 fatty acid that plays a crucial role in eye and brain health.

Digestive enzymes – Enzymes help break down food at different stages of the digestive process.

Echinacea – A purple coneflower that is used to support your body’s immune response.

EGCG – Also known as epigallocatechin-3-gallate, this phytonutrient has been found to help with brain and heart health, as well as weight loss.

Ellagic acid – Often found in red berries, this naturally occurring phytonutrient acts as an antioxidant, helping with cell health.

EPA – Eicosapentaenoic acid is an important omega-3 fatty acid that plays a role in supporting cardiovascular and joint health.

Fats – Fats are essential for good health. They aid in energy production, cell building, oxygen transport, blood clotting, and the production of extremely active hormone-like substances called prostaglandins. Fat is also needed to carry and help absorb fat-soluble vitamins, such as vitamins A, D, E, and K, and carotenoids.

Fiber – General name for material in fruits, vegetables, grains, legumes, and seeds that our bodies cannot digest fully.

Flavonoid – A large class of phytonutrients thought to have multiple health benefits, including antioxidant effects.

Folate – A form of the water-soluble B vitamin, occurring naturally in food.

Folic acid – A synthetic form of the water-soluble B vitamin.

Free radicals – Molecules with unpaired electrons that are very reactive and cause damage to surrounding molecules.

Gamma-linolenic acid – Helps maintain a healthy reproductive function and minimizes fluid retention related to menstruation.

Garcinia cambogia – A tropical fruit that has been studied for its ability to boost fat-burning and curb appetite.

Ginkgo biloba – An herb often used to make extracts to promote better memory function, focus, and recall.

Glucosamine – An amino derivative of glucose that helps support joint health.

Glycine – An amino acid that works in conjunction with collagen to promote skin moisturization.

Grapevine extract – Extract derived from red grape stems and vines believed to offer specific heart health support and participate in the body’s antioxidant processes.

Hesperidin – Usually found in citrus fruits, this phytonutrient can help circulatory health.

Homocysteine – A non-protein amino acid.

Hops – The female flowers of the hop plant, believed to help support normal sleep and relaxation.

Horsetail herb extract – Extract from the horsetail plant, known for its antioxidant effects.

NUTRITION GLOSSARYKEY TERMS EXPLAINED


152

NUTRITION GLOSSARYIron – Iron is essential for life. It is a component of hemoglobin, and it’s the red pigment in blood that transports oxygen to the cells and removes carbon dioxide from the cells.

Isoflavones – Phytonutrients that have been shown to offer protective functions.

Isothiocyanate – A phytonutrient found in broccoli, cauliflower, cabbage, and brussels sprouts.

Lactobacillus acidophilus – A type of probiotic that produces vitamin K and lactase.

L-Cysteine – An amino acid that promotes the formation of keratin, a major protein in the hair, skin, and nails.

Lecithin – A carrier for vitamin E that helps your body absorb the vitamin E that is often found in animal tissues, egg yolks, and vegetable sources.

Lutein – A carotenoid that filters out harmful blue light wavelengths and acts as an antioxidant in the eye to promote vision health.

Lycopene – Found in red foods, this phytonutrient has been shown to help support prostate health.

Macronutrients – Basic nutrition, composed of protein, fat, and carbohydrates.

Macula – The central part of the retina that works like a camera lens.

Magnesium – A mineral that is essential for a wide variety of processes that take place in the body, such as turning food into energy, as well as helping in the release of insulin, which regulates blood sugar levels.

Micronutrients – Essential vitamins and minerals that help your body function every day.

Milk thistle – A plant known to participate in the body’s antioxidant processes, which has also been shown to protect the outer membranes of the liver.

N-Acetyl-Cysteine (NAC) – A natural, sulfur-containing amino acid derivative found naturally in foods and believed to be a powerful antioxidant.

Oligomeric proanthocyanidins (OPC) – Commonly derived from a combination of grape seed, grape skin, and pine bark to fight free radical damage.

Omega-3 fatty acids – Omega 3s are termed Essential Fatty Acids (EFAs) because they are critical for good health.

Phytonutrients – Nutrients from plants that offer specific health benefits tied to their color.

Potassium – Helps kidneys balance blood pressure, heart function and electrical impulse.

Proanthocyanidins – Found in blue and purple fruits and vegetables, this phytonutrient helps with skin and cell health.

Probiotics – Natural, “good” bacteria that supports healthy digestive and immune systems.

Procyanidins – A flavonoid thought to have antioxidant effects that support cardiovascular health.

Protein – The body uses protein to build new cells, maintain tissues, and regulate cell function. About half of the protein consumed daily is converted into enzymes, the “worker proteins” that regulate the speed of biological reactions in your body and permit it to perform functions such as digesting food.

Quercetin – A flavonoid that is thought to help blood vessels and overall heart health.

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Resveratrol – Found in red and purple fruits and vegetables, this phytonutrient is believed to help with memory.

Retina – The light-sensitive layer of tissue in the eye where the images that you see are passed through, sensed, and then relayed to the brain.

Rose hips extract – Extract taken from the round portion of the rose flower, with antioxidant properties.

Saw palmetto – A plant commonly used to support prostate health.

Soluble fiber – Absorbs water and slows down digestion; provides feeling of fullness.

Theaflavins – Antioxidants commonly found in green and black teas.

Turmeric – Belonging to the ginger family, this spice has been used in a variety of curry-based foods. It is an excellent source of fiber, vitamin B6, potassium, and healthy amounts of vitamin C and magnesium.

Valerian – A perennial flowering plant believed to support sleep while providing additional phytonutrient benefits.

Vitamin A – Vitamin A is a fat-soluble vitamin, which is stored primarily in the liver. Vitamin A is essential for healthy skin, eyesight, and growth.

Vitamin C – Also known as ascorbic acid, vitamin C is known to be a powerful antioxidant. The body utilizes vitamin C in the immune system by maintaining white blood cell activity.

Vitamin D – A fat-soluble vitamin that plays a role in controlling calcium absorption, vitamin D is produced by the body when the skin is exposed to sunlight. Vitamin D is crucial for the development of healthy bones and teeth. Without it, the body cannot build or maintain strong bones.

Vitamin E – Vitamin E is a key antioxidant, so it is particularly important for a healthy heart and blood supply. It is also very good for your skin.

Vitamin K – A vitamin involved in the synthesis of certain proteins, chiefly responsible for blood clotting and also needed to make bone and kidney tissue.

Zeaxanthin – Found in red-orange fruits and vegetables, this compound is believed to help vision by protecting the eyes from high-energy rays.

Zinc – An essential mineral known to help maintain healthy skin and immune function.

NUTRITION GLOSSARYKEY TERMS EXPLAINED


Why nutrilite?1

23

Nutrilite® is the only global vitamin and mineral brand to grow, harvest, and process plants on our own certified organic farms.*

We control every step of the process from seed to supplement.

We stand behind our products with a 180-day 100% Customer Satisfaction Guarantee.**

For more information visit Amway.com/Nutrilite

Supplement

Seed

©2015 All rights reserved. Printed in the USA. L6659ENB 40-1755 *Source: Euromonitor International Limited, www.euromonitor.com/amway-claims. **Restrictions apply. For complete details, visit Amway.com and search: Satisfaction Guarantee.

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