Nus: Service Meets Social
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Transcript of Nus: Service Meets Social
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
SHOTYZ INC.Service Meets Social 2010 Design Challenge Sponsored by Microsoft & Motorola
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 2
News is everywhere.
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 3
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 4
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 5
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010 6
I miss things.
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Where do I go?
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
How do I find what I like?
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
The average American spends about 12 hours digesting 34 gigabytes of information daily
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
of Americans agree the amount of news and information available from different sources today is overwhelming. 70%
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
The overabundance of irrelevant information makes it difficult to find personally useful news.
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
The news industry is failing; the business model is broken.
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Angelina Jolie + Brad Pitt are not news
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
most trusted news source is not the same as most frequently used or most essential source
exploratory research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Our opportunity is to leverage social connections to find relevant news more efficiently and foster community engagement.
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
eventsinformation documentation
happeningslife impactworld
weather
consumer information
politics
sports
stories
crimes breaking information
pop culture
warreal life
people, places, things
any change from yesterday
generative research
“What is news?”
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
consume news several times a day during brief intervals of spare time or have no set routine84%
generative research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
“The human condition thrives on serendipity.”
generative research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
“News is social. All good stories are tweeted.”
generative research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
“When I’m stressed, I visit sites like Hipster Puppies and LOL Cats.”
generative research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
People share news that is important to them.
generative research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Your news aggregation service that leverages social connections to deliver
personalized news from sources around the world to around the corner.
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
SOCIAL + SERVICE• uses collaborative and contextual filtering• encourages community engagement
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
SOCIAL + SERVICE• uses collaborative and contextual filtering• encourages community engagement• provides a single subscription to multiple news providers• aggregates and delivers personalized news
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
premium content | member content | other free content
local
regional
national
international
hyperlocal
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
premium content | member content | other free content
local
regional
national
international
hyperlocal
Poorer Nations Get Larger Role in World BankBy SEWELL CHAN | April 29, 2010
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
premium content | member content | other free content
local
regional
national
international
hyperlocal
Arizona: The Wrong Answer By DESMOND TUTU | April 29, 2010
Poorer Nations Get Larger Role in World BankBy SEWELL CHAN | April 29, 2010
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
premium content | member content | other free content
local
regional
national
international
hyperlocal
communityBroad St is closed for construction!April 29, 2010, 11:34am
Arizona: The Wrong Answer By DESMOND TUTU | April 29, 2010
Poorer Nations Get Larger Role in World BankBy SEWELL CHAN | April 29, 2010
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
information
KEYWORD + NEWS SOURCES
SOCIAL CONNECTIONS
INDIVIDUAL RATINGS
CURRENT CONTEXT
PERSONALIZEDNEWS
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
2 modes of interaction
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
aggregate2 modes of interaction
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
add + share + amplify (rate)aggregate2 modes of interaction
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
add + share + amplify (rate)aggregate2 modes of interaction
personalize
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
add + share + amplify (rate)aggregate2 modes of interaction
news by moodpersonalize
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
add + share + amplify (rate)aggregate2 modes of interaction
channel for community news news by moodpersonalize
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nuts & bolts
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
evaluative research
Doesn’t look “newsy” enough.
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
evaluative research
Mood-based news is a novelty.
tagline goes here. especially for you.
right now i feel
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
evaluative research
Navigation should stay anchored.
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
evaluative research
Dragging to rate or share is too much work!
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Public and local vendors are both enthusiastic about news at point of sale.
evaluative research
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
video sketch
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Finance
ABOUT | TERMS | PRIVACY POLICY | CONTACT
Hello Vanessa.
U.S. Accuses Goldman Sachs of Fraud in Mortgage Deal New York Times
Finance
China quake death toll passes 1,000
The Associated Press
International
Honk Jr. Opens May 14 at 7:00 p.m.
Arts
Why are Airlines Always Merging?
slate.com
Business
MPs urge new Guergis ethics, lobbying probes
CBC News
Politics
Franklin county back yard poultry ownerscraigslist.org | Pittsburgh
LocalArts
New York Times
Water works chief gets $128k pension + contract
Cincinatti.com
Cloud cost arguments are too narrow
zdnet.com
Technology International
Volcano closes airspace across Europe
CBC News Columbus Parks & Recreation
national techonology
national finance
national airline
industry
internationalpolitics
localfood policy
nationalarts
regionalfinance/politics
international natural/ disasters,
airline industry
international natural
disasters
local arts
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Finance
ABOUT | TERMS | PRIVACY POLICY | CONTACT
Hello Vanessa.
U.S. Accuses Goldman Sachs of Fraud in Mortgage Deal New York Times
Finance
China quake death toll passes 1,000
The Associated Press
International
Honk Jr. Opens May 14 at 7:00 p.m.
Arts
Why are Airlines Always Merging?
slate.com
Business
MPs urge new Guergis ethics, lobbying probes
CBC News
Politics
Franklin county back yard poultry ownerscraigslist.org | Pittsburgh
LocalArts
New York Times
Water works chief gets $128k pension + contract
Cincinatti.com
Cloud cost arguments are too narrow
zdnet.com
Technology International
Volcano closes airspace across Europe
CBC News Columbus Parks & Recreation
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
ABOUT | TERMS | PRIVACY POLICY | CONTACT
Hello Vanessa.
SET MOOD
Obama vows ‘relentless’ response to oil spillVenice, Louisiana (CNN) — President Obama said Sunday his administration has mounted a "relentless response" to the oil spill unleashed by the sinking of an offshore drill rig in the Gulf of Mexico.
Obama met with local, state and federal officials involved in the cleanup in southeastern Louisiana, the closest stretch of coastline threatened by the massive spill. Afterward, he said that despite "the most advanced technology available," the spill may not be stopped for many days.
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
ABOUT | TERMS | PRIVACY POLICY | CONTACT
Hello Vanessa.
SET MOOD
Obama vows ‘relentless’ response to oil spill
Venice, Louisiana (CNN) — President Obama said Sunday his administration has mounted a "relentless response" to the oil spill unleashed by the sinking of an offshore drill rig in the Gulf of Mexico. Obama met with local, state and federal officials involved in the cleanup in southeastern Louisiana, the closest stretch of coastline threatened by the massive spill. Afterward, he said that despite "the most advanced technology available," the spill may not be stopped for many days. "I'm not going to rest, and none of the gentlemen and women who are here are going to rest or be satisfied, until the leak is
stopped at the source, the oil on the Gulf is contained and cleaned up and the people of this region are able to go back to their lives and their livelihoods," he said. "We will spare no resource to clean up whatever damage is caused." Obama met with the commandant of the Coast Guard, Adm. Thad Allen; EPA administrator Lisa Jackson; Louisiana Gov. Bobby Jindal; and the presidents of several parish governments after arriving, White House spokesman Robert Gibbs said. The president's briefing included an update on the procedures being attempted to cap the well and the economic and environmental impact of the spill, Gibbs said. After landing in New Orleans, Louisiana, on Sunday, Obama joined Jindal
on a two-hour drive to Venice, a staging ground for efforts to fight the growing slick. That would mean oil damaging sensitive coastal wetlands and industries, including a vital fishing sector that was damaged by Hurricane Katrina in 2005. Obama initially planned to fly over the affected area by helicopter, but weather conditions prevented the flight. Before his trip, Cabinet officials warned he would find a dire situation. Salazar blamed the explosion that caused the spill on a failure in rig technology intended to prevent so-called blowouts. "There is no doubt at all here that what has happened is the blowout prevention mechanism at the bottom of the well ... is defective," Salazar said. "While there have been blowouts in the past, we have never
seen anything that has been quite of this magnitude." The well is owned by oil company BP. Lamar McKay, president of BP America, told ABC's "This Week" that the company doesn't know why the blowout preventer failed. All three officials interviewed by CNN repeatedly emphasized that BP is legally responsible for spill and clean-up efforts. They avoided direct criticism of the company, but said BP must do more to try to cap the gushing well. Allen called the spill "one of the most complex things we've ever dealt with," and said it was impossible so far to predict how much oil will eventually leak.
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
coffee cup
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
coffee cup
purchase receipt
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
coffee cup
purchase receipt
atm receipt
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
coffee cup
purchase receipt
atm receipt
bus transfer
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
coffee cup
purchase receipt
atm receipt
bus transfer
fast food wrapper
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
solution
individual ratings
social connections
keywords & news sources
current context
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
Our opportunity is to leverage social connections to find relevant news more efficiently and foster community engagement.
nüs is a news aggregation service that leverages social connections to deliver personalized news from sources around the world to around the corner.
solution
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
THANK YOU
Shelley Evenson Bruce Hanington Parrish Hanna Rick Hoobler Chris Kasabach Chris Pacione Vanessa Sica
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
appendix
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
The Neighborhood Explorer
“I’d like to get settled into my new community and develop a local network.”
Samantha Castro
Age:!24
Education:!BA Communications
Occupation:!Real Estate Agent
Goals• Build strong personal and professional
connections• Be ef!cient & effective at work• Know that she is well-informed• Feel con!dent and professional• Enjoy serendipitous discovery• Consume personally and professionally
relevant news• Connect with the local community• Stay current on market trends• Stay within her limited budget
Questions• How do I get useful content quickly?• How much work do I need to do?• How up-to-date is the content?• Why would I pay for news?• How much will it really cost me?• What’s my monthly payment?
Influencers• Ease of use • Reputation• Social value• Career value• Humor• Cost
News Sources• Facebook• LinkedIn• Yahoo News• Co-workers in Columbus (word-of-mouth)• Friends & family in Pittsburgh (word-of-
mouth, e-mail, phone)
News Consumption Habits• Browses on laptop at home or desktop
computer in the of!ce during brief intervals of down time
• Listens to the morning traf!c and weather report on local radio while driving to work
• Likes consuming lighter news towards the end of the day to unwind.
News Sharing Habits• Prefers sharing funny news with friends via
Facebook and sometimes e-mail
Frustrations• Keeping up with the social network is
important for Samantha’s job, but she gets easily distracted online and can end up wasting time if she’s not mindful.
• She is constantly on the go and has trouble !nding time when she can catch up on personal interests. There’s too much to wade through when she does have time.
• It’s tough to track all her expenses, and some months she overspends.
Samantha graduated a year ago from the University of Pittsburgh with a bachelor degree in Communications and works as a real estate agent in Columbus, OH. She has a cubicle at the of!ce and travels frequently in her car to meet with clients.
Samantha moved from her hometown to start her job, so her core net-work is not as close by as it once was. She spends a lot of time following local news as it helps her connect with issues and activities of interest to her community as well as stay informed on current market trends. She keeps in touch with her family via phone and, less often, via e-mail. She uses Facebook to communicate with her college friends and LinkedIn to foster her business connections.
She has a smartphone, a PC laptop, and a work computer. She gets her news at various points throughout the day when she has down time. She makes $35,000 a year.
tech
nologica
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ncy
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ith te
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news b
reak
s per
day
typica
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urati
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60 min55 min50 min45 min40 min35 min30 min25 min20 min15 min10 min
5 min0 min
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appendix
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
The Concerned Parent
“It’s tough being a single parent, but I’ve got to do everything I can for my son.”
Daniel Gri!ths
Age:!41
Education:!PhD Electrical Engineering
Occupation:!Community College Professor
Goals• Be a good father but also “cool”• Maintain a strong relationship with his son• Keep track of his son’s activities• Make sure Josh gets a top-notch education• Maintain and build professional connections• Stay up to date on technical news• Get tenure
Questions• Can it get me news about my son’s school?• Will it work on my smartphone?• How can I customize it?• How do I share links with other people?• Why would I pay for news?• How much will it really cost me?• Can the whole family use one account?
Influencers• Family relevance• Convenience• Ef!ciency
News Sources• Slashdot.org• NYTimes.com• CNN (television)• People in his department (word-of-mouth
and e-mail)
News Consumption Habits• Checks the morning weather report on his
smartphone when he wakes up• Browses technology and national news on
his desktop computer in the of!ce during lunch
• Catches up with his son in the evening at the dinner table or, if it’s Friday, on the couch with pizza or at a local restaurant
News Sharing Habits• Enjoys discussing technology news with
colleages• Circulates department news via e-mail
Frustrations• There are so many interesting developments
in the world but never enough time to catch up with everything.
• Going through e-mail takes too much time.• Josh’s school doesn’t send home much
information, so Daniel gets most of the school news directly from Josh (at least, what Josh remembers to tell his dad).
Daniel is a 41-year-old community college professor in electrical engi-neering and a single dad to an 8th grader named Josh. He’s not really into online social networks and only has a Facebook account so he can keep an eye on his son’s Wall.
Between work and caring for his son, Daniel has very little free time. He gets most of his news at night watching TV for 20 minutes before he passes out, but he does read technology news and the New York Times online during his lunch break. He aspires to be a good father and main-tain a strong relationship with his son.
He uses a desktop computer in his campus of!ce mainly to create lesson plans and school documents. He recently got a smartphone and is having fun using it and trying out new apps. He makes $52,000 a year. te
chno
logical !
uenc
y
patien
ce w
ith te
chno
logy
news b
reak
s per
day
typica
l bre
ak d
urati
on
60 min55 min50 min45 min40 min35 min30 min25 min20 min15 min10 min
5 min0 min
low
high
low
high
appendix
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nüs website
INFORMATION ARCHITECTURE
nusforyou.com
Recommended nüs
Create Account
Setup Wizard
Login Provider
Profile
My Account
Preferences
Subscription
About
Contact
Terms
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Viewing mode
Share(free content)
Add storySearch Set moodCruise
Rate
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appendix
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
nüs mobile app
INFORMATION ARCHITECTURE
nüs mobile app
Recommended nüs
Login
Viewing mode
Share(free content)
Add storySearch Set moodCruise
Rate
Browse
appendix
Sho Tyz Inc. | Bryan Cheung, Chelsey Delaney, Kelly Nash, Corinna Sherman | 5 May 2010
appendix
shotyz inccorinna
5’1”bryan
5’3”chelsey
5’1”kelly5’3”