Nurturing The Start Up Company

The Role of the Incubator in Nurturing The Role of the Incubator in Nurturing

Viable Start-up CompaniesViable Start-up Companies

Is there a way to do it right?

Dr. Dan Gelvan14.9.2007

14.9.2007Dr. Dan GelvanMedical Dimensions Ltd.

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Real Goal of the Company?Real Goal of the Company?Commercialize scientific discoveries?

A terrific technological development?

An impressive solution to an annoying medical problem?

Bring new products to the world?

Sell products?

Make money?


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The Answer is:The Answer is:


Growing CompaniesGrowing Companies

Do we really need to nurture the young start-up company?

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The Top-Down ApproachThe Top-Down Approach


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The Structured ApproachThe Structured Approach


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Basic Life of a CompanyBasic Life of a Company

Idea R&D Prototype

Product

Regulatory Approval

Market


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R.I.P.


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The Structured ApproachThe Structured Approach

For your product to make money somebody must:

Like it

Want it

Be allowed to buy it

Be able to pay for it

- good product

- good marketing

- reimbursement

- regulatory approval


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Getting the Product RightGetting the Product Right

Idea

Marketing

Technological development

Prototype

Product

Prod. design

UI

Manufacturing

You are here The Market

Med

ical

adv

isor


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Getting the Product RightGetting the Product Right

Idea

Marketing

Technological development

Prototype

Product

Prod. design

UI

Manufacturing

You are here The Market

Med

ical

adv

isor


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Oops!Oops!

The Market

You are here


NurturingNurturingHow do we nurture the young start-up?

– It is a real company Typically, it has

– No experience– No corporate identity– No corporate culture

Needs – Basic support– Positioning– KIS– Perspective and strategy

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Knowledge Intensive ServicesKnowledge Intensive Services

Incubator level: Deal flow Due Diligence Project evaluation Positioning Strategy

Company level Management Intellectual property Business development Product strategy Regulatory issues Reimbursement Presentations Partnering Investments Exits

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If you ain’t got it – buy it


The Incubator and the TTOThe Incubator and the TTOMany models of cooperation

Passive Active interaction Hyperactive

Create a win-win situationEducate the researcherAttitude and role of the academic

institution

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Motivation!

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The Incubator as a Private InvestorThe Incubator as a Private Investor

Public vs. private?Or nothing at all?Is it good or bad?Does it provide more motivation for the

incubator?

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The Maturing CompanyThe Maturing CompanyChanging needs:

Investors Market issues Advisory boards Regulatory issues Reimbursement Clinical trials Commercial connections Exit

Increasing the odds!19


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Thank you!Thank you!


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Contact InformationContact Information

Dr. Dan GelvanManaging DirectorMedical Dimensions Ltd.Mobile: +972 54 4900 118E-mail: [email protected]

Nurturing The Start Up Company

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