58 BAYADA: 40 Years of Compassion, Excellence, and Reliability

ABOVE: The BAYADAbility clinical

team members at the New Jersey

Learning Center in 2015. Ann

presented the group with an

award from the Association of

Rehabilitation Nurses (ARN).

BACK ROW: Pamela Soni, Wesley

Trice, Anthony D’Alonzo, Jane

Feldman, Teresa Lee, Beth Taylor,

Charles Veal, LuAnn Trout, Karen

Troy, Marilyn Newton, Lisa Fiore,

Betsy Bates, Carol Bishop, Cristin

Toscano, Mary Ellen Garofalo

MIDDLE ROW: Jessica Rosofsky,

Stacey Rice, Carole McMahon,

Rosemary Beaumont, Andrea Lavoie,

Carmella Love, Maureen Baker,

Cay Ambrose

SEATED: Ellen Wiest, Mark Baiada,

Ann Baiada, Sharon Driscoll

BELOW: Team members lovingly

presented this gavel to their

leader Ann, who likes meetings

to be orderly.

The CRRN will then support the office, client, and family

during the transition home.

Clients benefiting from the program include those with

spinal cord injury, traumatic brain injury, multiple sclerosis,

amyotrophic lateral sclerosis (ALS), muscular dystrophy,

cerebral palsy, orthopedic conditions, amputations, and

congenital abnormalities as well as those with various cata-

strophic illnesses and injuries. BAYADAbility can also benefit

pediatric clients who require changes to their care plan and

equipment due to their growth and development.

As the company has grown, technological advances have

allowed BAYADAbility Nurses to reach far and wide. With mo-

bile devices and video conferencing, CRRNs are now able to

support and consult remotely in areas that do not have a ded-

icated rehab nurse—thus helping even more clients navigate

that complex passage between hospital and home, ensuring a

home life with comfort, independence, and dignity.

Nurse Lisa and “the commercial”The late 1990s also brought a dramatic surge in the public

visibility of BAYADA Nurses. The company produced its first

television commercial, an ad so effective that many viewers

still remember it vividly. Some even think it’s still running.

It’s a wordless drama called “Heroes on the Home Front,”

a phrase that BAYADA trademarked.

The commercial, also known as “The Storm,” opens with

a dark and stormy night. A nameless nurse gets drenched

entering her car, grabs her phone once inside, and tells the

caller she’s on her way. (Keep in mind that mobile phones

were a rarity in the 1990s.) Driving white-knuckled through