Numbers, data, research…. What does it all mean? How does...
Transcript of Numbers, data, research…. What does it all mean? How does...
Research and Financial Aid OutreachResearch and Financial Aid Outreach LaManque 5LaManque 5--1818--0606 11
Numbers, data, research….
What does it all mean?
How does it relate to outreach?
Andrew LaManque, Ph.D.
Institutional Research, De Anza College
Kris Shear
Student Financial Services, Santa Rosa Junior College
Research and Financial Aid OutreachResearch and Financial Aid Outreach LaManque 5LaManque 5--1818--06 De Anza06 De Anza 22
Information that might already Information that might already be available…be available…
• District demographic datagender, ethnicity, unit load, CGPA, total units, first language, ed goal, crossover % with DSPS, Reentry, etc.
• Financial Aid applicants/recipients-same info
• BOG recipients-same info and units waived
• High School pipeline information
• MIS data
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What we wanted to know, and What we wanted to know, and why….why….
• Were there any disproportionate impacts during our “slow” years of processing?
• Where are the poor in our community? Now, and in the future?
• Without driving around & just looking!
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Outreach and Financial AidOutreach and Financial Aid
• Financial Aid Offices are (were) set up to process applications and disburse funds
• Not set up to do
• Research
• Marketing
• Outreach
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BFAP FundingBFAP Funding
• For most colleges, a large increase in funding
•How do you / did you know where to spend it?
•Data can focus efforts and track progress
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De Anza’s Use of BFAPDe Anza’s Use of BFAP• Additional Staffing for New Center
•In-Reach and Outreach
•Development of On-Line BOG Application
•Application and Award Status On-Line
•Self-Help Interactive Multi-media On-Line
•More Bilingual Access Points
•Development of Email Communication Systems (e.g. contacting students that have a balance due)
•Purchase of Media Materials
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De Anza’s De Anza’s Outreach EventsOutreach Events• High school visits
•Classroom presentations
•Personal service
•Follow up on incompletes
•Contact students through referral
•Bilingual Spanish, Vietnamese, Mandarin, and Cantonese
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Data and Outreach for BOG Data and Outreach for BOG
•• Outreach Efforts Can be Better Outreach Efforts Can be Better Targeted If We Know:Targeted If We Know:
Where BOG Students LiveWhere BOG Students LiveWhere Overall College Enrollment Where Overall College Enrollment Comes FromComes FromWhere Low Income Individuals are Where Low Income Individuals are More Likely to Reside in the CountyMore Likely to Reside in the CountyThe Ethnicity of BOG RecipientsThe Ethnicity of BOG Recipients
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Data Sources (Expanded List)Data Sources (Expanded List)
• Quarterly extracts at about the same time
•Number and Amount of Awards
•Unduplicated total financial aid students
•Yearly Demographic Data
•By ethnicity, fulltime status, zip code
•Special Studies
Research and Financial Aid OutreachResearch and Financial Aid Outreach LaManque 5LaManque 5--1818--0606 1010
Example: Quarterly ReportsExample: Quarterly Reports
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Example: Award GroupingsExample: Award Groupings
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Example: Ethnicity #1Example: Ethnicity #1De Anza BOG Recipients by Ethnicity
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Black, Non-Hispanic
Chinese Filipino Mexican Vietnamese White, Non-Hispanic
All Other *Decine tostate
2002 2003 2004 2005
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Example: Ethnicity #2Example: Ethnicity #2
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Example: Ethnicity #3Example: Ethnicity #3De Anza College Aid Status by Ethnicity 2005
(contribution of ethnic group to total)
0%
5%
10%
15%
20%
25%
30%
35%
AfricanAmerican
Asian Decline toState
Filipino Latino Other Vietnamese White
Financial Aid Recipients Did Not Receive Financial Aid Total
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Example: By LocationExample: By Location
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Special Studies Special Studies -- ExamplesExamples
• Persistence
•Surveys of students not completing forms
•IRS Data – recipients by zip code
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Example: PersistenceExample: PersistencePersistence From Fiscal Year to Fiscal Year
De Anza College BOG Recipients and Other Students
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2003 2004 2005
Per
cent
Enr
olle
d th
e P
revi
ous
Fisc
al Y
ear
BOG Recipients Other Students
Note: Does not consider enrollment status, e.g. full / part time enrollment.
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Example: Survey DataExample: Survey Data
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Example: IRS DataExample: IRS DataDe Anza College BOG Recipients as a Percent of
Enrollment in Zip Code Groupings
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
"Low Income" ZIPs "Middle Income" ZIPs "High Income" ZIPs
BO
G R
ecip
ient
s as
% o
f Enr
for t
he A
rea
2002 2003 2004 2005Note: Income groups are defined by college market areas.
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Example: Census DataExample: Census Data% of Santa Clara County Households < $25,000 Income
to De Anza BOG Recipients (2003 Constant Dollars)
0%1%2%3%4%5%6%7%8%9%
10%
2000 (2001-02BOG)
2001 (2002-03BOG)
2002 (2003-04BOG)
2003 (2004-05BOG)
Source: US Census, American Community Survey: www.census.gov/acs/www/Products/Profiles/Chg/2003/ACS/CA.htm
Research and Financial Aid OutreachResearch and Financial Aid Outreach LaManque 5LaManque 5--1818--0606 2121
Examples: SummaryExamples: Summary
•• Recipient Analysis By Zip Code Can Recipient Analysis By Zip Code Can Assist in Identifying How Well You Are Assist in Identifying How Well You Are Serving Your PopulationServing Your Population
•• Multiple Measures Can Better Multiple Measures Can Better Demonstrate the Impact Financial Aid Demonstrate the Impact Financial Aid Outreach Has On Achievement of Outreach Has On Achievement of Campus Access GoalsCampus Access Goals
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Impact of the DataImpact of the Data
• Data / studies taken together lends weight / supports arguments for:
•Better space / location for outreach
•Hiring of bilingual personnel
•Data gives the office a seat at the enrollment management table for overall college efforts
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Questions?Questions?
Andrew LaManque
Supervisor, Institutional Research
De Anza College