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PROYECTOINTERNACIONALIZACIO

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Vision: Manizales University will be reo!nize" nationally an" internationally #Latin A$eria%

O&&ort'nities:(rowt) o* st'"ents intereste" in st'"yin! Mar+etin!,,-.es+to&-Esta"/stia Mera"eoen Colo$bia,&&t0

1ten!)ts 2ea+nesses

3i!) o$$it$ent o* t)e

boar" o* .iretors

Lack of information to makedecisions.

http://var/www/apps/conversion/tmp/Desktop/Estad%C3%ADstica%20Mercadeo%20en%20Colombia.pptxhttp://var/www/apps/conversion/tmp/Desktop/Estad%C3%ADstica%20Mercadeo%20en%20Colombia.pptxhttp://var/www/apps/conversion/tmp/Desktop/Estad%C3%ADstica%20Mercadeo%20en%20Colombia.pptxhttp://var/www/apps/conversion/tmp/Desktop/Estad%C3%ADstica%20Mercadeo%20en%20Colombia.pptxhttp://var/www/apps/conversion/tmp/Desktop/Estad%C3%ADstica%20Mercadeo%20en%20Colombia.pptxhttp://var/www/apps/conversion/tmp/Desktop/Estad%C3%ADstica%20Mercadeo%20en%20Colombia.pptx

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Internationalizing the National and International Marketingcurriculum rogram of the !ni"ersity of Manizales in a ma#imum

eriod of $ years

%urriculum

&esearch

'eaching

Mobility

Institutional

()%*N+ L,N-!,-)

To improve the

program`s international

research capacity in 5

years

Developing

Professors teaching

skills to

internationalize thecurriculum in 2

years

Design a recognized mobility

programm in the National andInternational arketing career in

! year

"ommitment of

Directors in the

achievement of the

internationalization

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Instit'tional Tea)in! Resear) Mobility

A)ievin!'n"erstan"in! o*t)e $o"el by t)eators,

Imlementingtwo sub/ectstaught in )nglishLanguage in themarketingrogram0 in a

eriod of time oftwo years

'raining 2 fulltimerofessors at theh+ le"el half ofthe training in%olombia and theother half abroad.

Mobility o* 456o* t)e w)ole&o&'lation o* o'rMar+etin!st'"ents in a&erio" o* ti$e o*

t)ree years,

Co$$it at leasttwo C)a$&ions int)e &roess,

Imro"ing threesyllabus underinternationalization conditions in aeriod of time ofa year.

7 Presentationsyearly in"i8erentinternationalevents#Pro*essors an"st'"ents%,

U&"ate t)e&rotools o*se'rity *or*orei!ners in a&erio" o* ti$e o*t)ree $ont)s,

%reating an )nglishrogram for students0that make themachie"e a high le"elof cometence of thelanguage as are4uirement ofgraduation.

5a"ing aforeignerrofessorteaching in threedi6erent grousduring 7"e years.

%reate a researchline in Marketingwith the,dministration+octoraderogramm

Mobility o* 956o* t)e w)ole&o&'lation o* o'rMar+etin!st'"ents in a&erio" o* ti$e o*t)ree years,

Establis) a&er$anent a!en"aoninternationalizationo* t)e 'rri'l'$ int)e ore 'rri'l'$o$$ittee,

%reating a&esearch line onMarketing.

O&en 7 alls #oneyearly% in or"erto allow o'rst'"ents belon!to t)e resear)!ro'&s bein!traine" tobeo$e &art o*internationalnetwor+s o*resear),

8udget lanning for 9riting 2 cotutored

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$

POR UE INTERNACIONALIZAR

or 4ue nuestros rogramas deben generar cometencias laborales a nuestrosestudiantes0 como la multiculturalidad0 segundo idioma y ensamiento global0

"ariables 4ue generan calidad rofesional en el siglo ::I.

'e Internaionalizar

)l rograma de Mercadeo Nacional e InternacionalInternaionalizar el 'rr/'lo "el &ro!ra$a

$era"eo "e la 'niversi"a" "e Manizalesen 'n &lazo $;0i$o "e < a=os

Conte0to :

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CURRICULO

IN1TITUCIONAL,&'I%I,%In de un rograma de ingles ?A crBditos@ 4ue incremente el

ni"el de su7ciencia ?3 meses@- ,genda ermanente de internacionalizaci>n comitB central

currCculo ?1 aDo@-

+eterminar en un eriodo de dos meses un resuuesto de $ aDosara sustentar el roceso de internacionalizaci>n- Me/orar la cometiti"idad del rograma ? 3aDos@- 1 N!)E* %!&&I%!L* IN')&N,%I*N,LI=,+* ?$ aDos@