Nuance helps Partners prepare and carry out Seminar events in their region. Nuance Seminars are one of the ways that Nuance actively participates with Partners to promote Nuance products in their own territory.

What are Nuance Seminars?Experience shows that seminars are one of the most ef-ficient ways to generate interest in Nuance solutions.

Nuance Seminars provide a great platform for: • Sales – achieving personal contact with potential cus- tomers and decision makers• Knowledge – meeting managers and IT professionals from the market and learning about their challenges • Marketing – generating interest in Nuance products• Loyalty – meeting with existing customers to nourish and cement relationships • Upselling and cross selling – presenting add-ons and additional products for existing customers

How does it work?• The Partner and their Nuance representative together construct a seminar plan – either ad hoc or as a step within the on-going business plan.• A seminar can be built on any type of concept, theme, or incentive that makes it more attractive.• The seminar’s list of speakers should include actual customers who can testify regarding their positive results and experiences in using the Nuance product.

Nuance Seminars

How does Nuance help?The Partner’s Nuance representative can offer support for the Partner’s seminar activities in the following areas: • Support and advice during planning, concept development, etc. • Providing speakers for presentations of products or technical information• Contentandgraphicsforseminaremailinvita- tions• Web banners advertising the seminar• Seminar landing pages and microsites for inte- gration into the Partner’s website• Pull-up banners, brochures, hand-outs, and other printed promotional materials

Where can I learn more?• Brochure:“NuancePartnerProgram”• Catalogsheets:TheNuancePartnerProgram, Promotional materials, Reseller Loyalty Program.

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