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Transcript of Ntu presentation 30 01-12 videos removed
Jan 2011 – present
Currently Regional Account Director, working
on Microsoft, Wunderman Singapore Oct 2010 – Jan 2011
Regional Lead for Nokia, Wunderman SingaporeOct 2009
Changed location from Wunderman UK to Wunderman Singapore
Jul 2006 – Oct 2009
Worked on Nokia, Land Rover and
Ford, Wunderman UK
Jul 2006 – Oct 2009
Travelled loads! Jul 2006
Changed location from Wunderman/Y&R Sydney to Wunderman UK
Nov 2004 – Jul 2006
Worked on Telstra, a range of Government departments, and new business, Wunderman/Y&R Sydney
Feb 2002 – Nov 2004
Joined MLC Graduate Program, my last role
being Advertising Campaign Manager
1999-2002
At uni figuring out what to do?!?!?!
What‟s working in
advertising like?
What are the
career
prospects?
I heard long
hours are
involved, eek!
Where is the industry headed?
What will I do
everyday?
What are the perks of the job?
Are clients mean?
How do I get my
foot in the door?
What types of roles are there in advertising?
A bit about Wunderman….
“What matters today are the digital conversations with and among consumers.”
total # of countries
61total # of offices
145total # of people
6200+
Asia Pacific
14 Countries
29 Offices
1000+ People
North America
2 Countries
36 Offices
2,000+ People
EMEA
36 Countries
66 Offices
2,500+ People
LATAM
9 Countries
14 Offices
700+ People
We work with some of the world’s most admired brands
EMEA/LATAM/APAC
Global
North America
A person living in a city
30 years ago saw up to
2,000 ad messages a
day, compared with up
to 5,000 today.
http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?ei=5094&en=612610efd7f8f6ef&hp=&ex=1168923600&partner=homepage&pagewanted=all
These advertising messages help make us aware, educate us, and help us make….
…about brands, products, services and solutions that meet our needs and wants
The importance of digital
Laptop
Mobile phone
Another mobile
phone
iPod
Plus tablets, netbooks, e-readers, PSPs, and more!
893 million internet users in
APAC (42%
global share)
Another 700 million
Asians are expected
to go online by 2015
With ownership of mobile
devices in the region,
particularly smartphones, set to
surge in the year ahead, this
will have a profound impact on
the digital behaviors of
Southeast Asian consumers
Most Internet users
around the region
access the Internet on a regular basis, the
vast majority at least
several times per
week, if not daily
Tablet ownership is expected to further increase in the year
ahead, in particular in
Malaysia, Singapore and
Thailand
The mobile phone, as a
facilitator of internet access, is very popular across
Southeast Asian markets
Vietnam Internet users spend more time
online than those in Australia, Taiwan &
Japan
The different roles
Key point of contact with the client
Take client
campaign requests and brief the
creative team
Manage relationships with clients and projects end-to-end
Ensure on-time and
on-budget delivery of projects
Take creative briefs and turn them into the „big idea‟
Apply the big idea to different marketing channels – web, mobile,
banners, email, apps, etc
Art Directors and Copywriters will typically work together to come up with the „big idea‟
Build the big idea across the different marketing channels
Ensures technical build is built to standard and is bug-free
Manage financial
reporting
Manages billing and ensuring work
delivered is profitable, together with Account Service
Hello Justin speaking
People in these roles are….
Business, marketing, communications backgrounds
Good time, budget
and project managers
Can work with
different personality types
Strategic thinkers who understand
the clients‟ business
Highly creative
Artistic
Lateral thinkers
Graphic design, communications backgrounds
Technically savvy
Programmers,Coder, IT, even some engineering
backgrounds and experience
Accounting and finance backgrounds
Good with
numbers
Financially savvy
Compliant with Accounting standards and practices
10. You can change someone’s perception and make a real difference in people’s lives, with just one impactful conversation
7. The ongoing professional and career development
Wunderman University
Learning Management System
Digital Deep-Dive sessions
Planning & Analytics ring
New Business Training
WPP Maestro
WPP Mini-MBA
http://www.youtube.com/watch?v=DOutRO62WBw
http://www.youtube.com/watch?v=LzlRguV8NuQ
4. The variety associated with working with the world’s best brands
“I'm never short of things to do here,
and there's a lot to learn from each
project I'm involved in.” ---- Alan Choong, Z Academy Intern-
Junior Designer, Wunderman Singapore“Wunderman has a positive
work and learning
environment topped with
helpful and supportive colleagues. ”
---- Tryphena Luhur, Regional
Network Coordinator,
Wunderman APAC
“My experience and knowledge has
been progressing like a bullet train at
Wunderman. A family oriented office
with a great atmosphere and great
place for career advancement.” ---- Aaron Aw, Digital Producer/
Analyst, Wunderman Singapore
“A unique and enlightening
experience” ---- Haikel Latiff, Regional Knowledge
Coordinator, Wunderman APAC
“There‟s never a shortage of fun, joy
and excitement at Wunderman.” ---- Irene Teo, Human Resource
Manager, Wunderman Singapore
“Life at Wunderman is fun, dynamic
and informal.” ---- Thomas Haugan, Regional Business
Development Coordinator,
Wunderman APAC
“Life at Wunderman for me is an adventure. It‟s fun, it‟s
exciting and more importantly – motivating! Over the
course of 3 years, not only have I learnt a lot but I‟ve
also been given the opportunity to pursue my passion.
Love it!” ---- Mary Chan, Interactive Manager, Wunderman
Singapore
“I wake up (almost) every morning eager to head to office-
this in itself tells a lot about Wunderman. Wunderman helped
me to build my career from an Associate Account Director to
GM. This wouldn‟t have been possible in most other
organizations. Wunderman truly believes in its people and
ensures the right platform is provided to reach their full
potential. People who work in Wunderman tend to develop a
very entrepreneurial spirit. We want the office to succeed not
only as a local market but as a region. Combine all this
aspects of Wunderman and you have a great working
environment with great people. We work hard but enjoy all of
it!
I joined Wunderman not knowing it would be such…but am
blessed to be a part of this huge family!” ---- Nimesh Desai, General Manager, Wunderman Singapore
So why not make it a career for you!
We have two great accredited programs geared to giving you the best experiences and development opportunities to kick-start your career at Wunderman:
– Z Graduate
– Z Academy
Find out more at our booth today