NTA Annual Convention Proposed Format

National Tour AssociationPresentation by NTA Chairman and CEO Michele Michalewicz, CTP, and NTA President Lisa Simon, CTP

Michele Michalewicz, CTPNTA Chairman and CEO

NTA Convention Proposed Format

Lisa Simon, CTPNTA President

NTA Convention Proposed Format

NTA Appointments ROI Formula:Quantity + Quality = More Business

NTA Convention Proposed Format

Why change? You’ve asked for it—NTA is listening.

NTA Convention Proposed Format

Why change?Many NTA tour companies don’t attend convention because …

• It’s the wrong time of year• They “don’t do business that way”• More operators requesting “open books”• More operators coming as “non- participants”

NTA Convention Proposed Format

NTA operators represent:

• Domestic group travel• Independent travel • International inbound business • Global travel • Affinity, niche and special interest travel• Adventure travel • Incentive travel, meetings and events

NTA Convention Proposed Format

They sell to:

• Students/youth• Young adults• Baby boomers• Seniors• Gays, lesbians and heterosexuals• Americans, Canadians• Customers from various nationalities

NTA Convention Proposed Format

Key to Tour Operator Packaging:The Destination

NTA Convention Proposed Format

• Operators package and schedule appointments by destination

• Suppliers and DMOs in pavilions by state, province or country

NTA Convention Proposed Format

NTA Convention Proposed Format

• NTA level playing field: only banner stands or banners in booths

• Sponsors (Silver level or above) could still decorate

• Operator appointments scheduled consecutively within destinations.

• Suggesting 15-minute appointments for more meaningful business

• Operators also have regional “shopping” time

NTA Convention Proposed Format

Jump Start Session

• Suppliers and DMOs preschedule “quick meetings” with operators

• “Speed dating” exchange of business cards, make appointments for later

• Early opportunity for suppliers and DMOs to secure operator appointments.

NTA Convention Proposed Format

Benefits

• Average of 30 appointments with the Jump Start Session and longer appointments

• Each day ends with a “shopping” reception on the floor

NTA Convention Proposed Format

NTA Convention Proposed Format

Next Steps: Give NTA your feedback.

Respond to the survey (look for it in mid-January)

Log on to the NTAonline.com Member ForumsGo to the “New Convention Ideas” discussion

Contact NTA Headquarters at questions@NTAstaff.com

Contact the NTA Board or Meetings and Events CommitteeContact info under “Leadership” at NTAonline.com

NTA Convention Proposed Format