NSI 2014: Parent Engagement Effect

NAVIANCE SUMMER INSTITUTE 2014 PALM SPRINGS, CALIFORNIA

NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA

The Parent Engagement Effect

Utilizing parent-centric tools and strategies to increase effective use of Naviance by students.

L-Mani S. Viney, Natl. Guide Right Chair, Kappa Alpha Psi

Fraternity, Inc.

Rodney Gore, Natl. Guide Right Vice Chair, Kappa Alpha Psi

Fraternity, Inc.

7/17/2014

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Challenges We Face (Preparing students for college): • Meeting deadlines for documents (college applications, scholarships, etc) • Responding to messages via email • Responding to the last minute “crisis”

• Using Naviance

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Negative Impact: •  Poor/ unrealistic college choices •  College rejection •  Diminished Financial Aid package •  Poor preparation for 12th grade (underclassmen)

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Causes? •  Students no longer utilizing email as main method of communication. (Texting)

•  Short attention span to lengthy messages or tasks sent online

•  Lack of parent involvement

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The Parent Engagement Factor

What we know (Duh!):

Students across all socio economic classes are more prepared for college when there is parental

involvement.

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The Kappa Alpha Psi Parent Engagement Initiative Problem: Student usage of Naviance began to decline as use of text, twitter and instagram becomes more popular means of communication. Solution: Shifted to a more “Parent-Centric” model of using Naviance.

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The Parent-Centric Model: #1. 80% of all communication directed at parents regarding tasks for their children to complete in Naviance. #2. Focus on providing more parent based resources and information as it pertains to college and financial aid planning. #3. Establish a parent resource website within the Naviance pages

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#4. Weekly updates to parents on critical items for completion to parents #5. Development of parent “groups” within Naviance #6. Year-end surveys to parents to determine their needs and how to increase effective use of Naivance

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THE PARENT CENTRIC MODEL

School communicates informa1on and resources to parents

Parents work with student on Naviance ac1vi1es

Student response to tasks, ac1vi1es and deadlines increase

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Email Example

Dear Parents and Leaguers “On Saturday, January 18th at 11am we will be having a special session for all JC Kappa League HS Seniors, Parents AND Returning College Freshman on completing the 2014-2015 FAFSA form. We will ask all parents to please come ready to take notes and ask questions. Our goal is for everyone to have their FAFSA form completed by NEXT Tuesday. ” To start your FAFSA form: https://fafsa.ed.gov/\

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Parent Resource Website: https://connection.naviance.com/family-connection/main/index/view-news/id/53952

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Parent Engagement Effect

Suggestions: #1. Convene a survey or meeting of parents, students & counselors in 9-12 to discuss parent needs and the most effective way of using Naviance. #2. Establish a “Parent Communications” team responsible for developing a parent-centric program for using Naviance and distributing communications on a consistent basis.

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#3. Create a Parent-Centric resource website within Naviance’s Family Connection site of all items and materials for parents to access #4. Develop a series of parent-student activities using Naviance* (consider hosting events at school or using social media platforms such as Ustream or Spreecast)

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I. Discussion/Brain Storm time:

WHAT WORKS FOR YOU? LETS TALK

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Contact information: (Oh yes…THANK YOU!)

L-Mani S. Viney 201-965-8732 [email protected] Rodney Gore [email protected]

www.NatlKappaLeague.org

NSI 2014: Parent Engagement Effect

Education

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