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NSAA Nat ional Convent ion & Tradeshow

JW Mar r iot t Marco Is land Beach Resor t

May 3-6, 2018

NSAA Golf Tournament

New this year, the NSAA golf tourna-ment, sponsored by PistenBully, will be held at Hammock Bay. A short five minute drive from the hotel, Hammock Bay is a par 72 Championship golf course with 18 individual and distinct holes. Designed by Peter Jacobsen and Jim Hardy, the live oak tree-lined fairways and rolling terrain define the course. With plenty of landing area, undulating terrain and Gulf of Mexico breezes, this course will appeal to all levels of golfers. No matter if you are a low-handicap player or are wonder-ing what a ‘handicap’ is, Hammock Bay will make for an enjoyable round of golf and networking.

thank you to our sponsors schedule-at-a-glance

Thursday, May 3, 20187:00a.m. - 6:00p.m. ............... NSAA Registration Open

8:00a.m. - 1:00p.m. ............... NSAA Golf Tournament

9:00a.m. - 4:30p.m. ............... NSAA Committee Meetings

2:00p.m. - 4:45p.m. ............... Arrival Day Programs

5:00p.m. - 5:30p.m. ............... Annual Business Meeting

6:00p.m. - 8:30p.m. ............... Welcome Reception

Friday, May 4, 2018 7:00am - 5:30pm ................... NSAA Registration Open

7:00am - 8:00am ................... Continental Breakfast

8:00am - 9:45am ................... Lifetime Achievement Award/Opening Keynote Address

10:00am - 11:15am .............. Sessions

11:00am - 1:30pm ................. Tradeshow Lunch

1:45pm - 3:00pm.................... Sessions

3:15pm - 4:30pm ...................Sessions

5:00pm - 7:00pm ................... Tradeshow Reception

Saturday, May 5, 20187:00am - 3:00pm ................... NSAA Registration Open

7:30am - 8:15am ................... Continental Breakfast

8:15am - 9:45am ................... Conversion Cup Award/Keynote Address

10:00am - 11:15am .............. Sessions

11:15am - 1:00pm ................ Tradeshow Lunch

1:15pm - 2:30pm ................... Sessions

2:45pm - 4:00pm ................... Sessions

4:00pm - 5:30pm ................... Awards Reception

5:30pm - 8:30pm ................... Beach Activities and Sunset Shindig

Sunday, May 6, 20188:00am - 10:00am ................ Departure Breakfast

Gold accesso – Your All-in-One-SolutionAXESS – RFID Designed for North American ResortsDoppelmayr – Upholding a Tradition of Excellence for 125 YearsEPR Properties – A Proven Partner in Ski Resort Financingflaik – Smart Ski School Management ToolsHead – Committed to ConversionHKD Snowmakers – Economic Solutions, Innovative TechnologyInntopia – The Leader in Marketing, Commerce, and Intelligence for ResortsLeitner-Poma of America – We Move PeopleLiftopia – #1 in Online Lift Ticket SalesMountainGuard – Insuring the Success of the Mountain Resort IndustryPistenBully – The Number One Around the GlobePRINOTH – For Perfect PistesSafehold Special Risk – Celebrating over 50 years in Partnership with the Ski IndustrySkiData – One Step Ahead! Skytrac – Our Legacy at WorkSMI SnowMakers – Smarter SnowTechnoAlpin USA – The Snow ExpertsUltra-tech™ Lighting – Light Up Your Profits

SilverActive Interest Media Mountain Group – First Chair to Last CallADG – Building the Attractions that Make the Most of Your MountainAllOver Media Mountain Group – Solutions That Grow RevenueConcierge by Foodbuy – Fortune 100 Purchasing Power for your ResortElan/Alpina Sports – Always Good TimesEntegra Procurement Services – Purchasing that FitsLumiplan – Real-Time Digital Signage, Skier Flow Management and Interactive AppsMountain Uniforms – Custom Built for the IndustryPNP Supply – Simplicity. Strength. Longevity. Success.Snomax – For Positive Effects on Operating Costs and the EnvironmentTRI – Payment Processing SolutionsWiegand Sports GmbH – Experience the Best Wintersteiger – Innovative Solutions for Rentals, Repairs and Lockers.XINSURANCE - New Strategy and Approach to Business and Specialty Insurance

BronzeBurton – Proudly Supporting Snowboarding at Resorts for Over 40 YearsThe Cawley Company – Where the Best Names are Seen CIEE – The Premier Sponsor of the J1 Work & Travel Visa ProgramCWA – Your Best Choice in CabinsDemacLenko – The Future of SnowFATZER Wire Ropes – Swiss Quality for the USAMeter Treater, Inc. – Quality Surge Protection Devices Since 1986mSnow – Summer Tubing Lanes with Banked Turns, Rollers, and Revenue ONIGA – Warmth from WithinSE Group – The Value of ExperienceSitour USA – The Leader in Resort Signage

Let’s support those who support the industry

Our generous sponsors allow their support to be reinvested back into programs that benefit

the entire industry.

Flaik: Better Data, Better Ski Schools? Challenges & Opportunities for Real Time Data-Driven Decision MakingSteve Kenny, CEO, flaik

We’ve all heard the promises that big data will make our businesses better. Better data = better

decisions = better lessons = good times for everyone. But how do we move past this awkward

stage where we get overwhelmed with raw data or are delivered sanitized post-season reports

when you can no longer change the outcome? How do we find insights in the data that can

support us in making better decisions in real time? What is the difference between high level

vanity data that just makes us feel good and data that is actually useful and actionable? And

what kind of questions would really help us to answer with data anyway? Come help us explore

these questions.

4:00 – 4:45

Ecommerce Funnel: Weather Variability, Consumer Confidence and Pricing PowerEvan Reece, CEO, Liftopia

Liftopia will first take a look back at trends and data from the 17/18 season. We will then

discuss the long term impact of increased weather variability/climate change on pricing power

and how to manage consumer confidence shifts within overall pricing strategy.

Transaction Resources, Inc.: CardDog’s Secure Payment Solution for Credit Card ProcessingJack Waller, CTO, TRI; David Frick, President, TRI

CardDog’s Argos is revolutionizing payment processing in the ski industry. You will learn how

Argos works with End to End Encryption and Tokenization in Pin Pads integrated to your ticketing

system. Furthermore, learn how this drastically reduces your company’s chance of a credit card

data breach and the scope of work required to be PCI DSS compliant. We will review the

numerous online reports and tools available for financial management and reconciliation. Argos

has integrated with top ticketing systems in the ski industry; we will cover those along with future

integrations. We look forward to seeing you at our session!

Thursday, May 3, 2017Sponsors providing insights and expertise on their products and services.(Please note supplier members from competing companies must ask permission from the presenter

before attending.)

2:00 – 2:45

What’s New from InntopiaTrevor Crist, CEO, Inntopia

After acquiring Ryan Solutions and DestiMetrics in 2016, 2017 was followed by record growth

and lots of exciting developments with the product and team. Come learn about the latest

features and services from the integrated platforms, as well as the combined vision for the future

and how that’s shaping up.

Wintersteiger: The Future of RentalWes Price, Sales Manager

The future is here! Wintersteiger’s future of rental concept integrates new technology into a

largely automated Rental process. This newly introduced concept features systems and products

which will reduce cycle times, increase guest experience and improve overall profits for any

slope side rental shop

3:00 – 3:45

An accesso UpdateMark Danemann, President, accesso Siriusware

Join accesso for an update on new enhancements to their accesso Siriusware and accesso

Passport solutions built specifically for the mountain resort industry. From award-winning

eCommerce to all the essential features you’ll need for every point-of-sale throughout your

mountain resort, accesso has you covered!

These topics and more will be discussed in a session designed both for existing and potential users.

As always you will have an opportunity to bring up site-specific topics and general questions.

arrival day programs

The Future of Growth – A Conversation There are many different programs out there that promote the growth of skiing and riding. Each plays

a role in this growth, whether by generating awareness, creating opportunity, driving increased

participation, or focusing in on lifelong conversion. While each of these activities provides value, no

one program can do all of these things well. This session will discuss the importance of these various

initiatives, highlight how they work together, and where your area can fit in.

It Starts at the Top – Building a Culture of SafetyIt may sound cliché, but safety really does start at the top. Areas that have distinguished themselves

as champions of employee safety are reducing the frequency and severity of employee injuries, the

length of time away, and the costs of these injuries to the employee and the business. Much more

than fighting to reduce your workers’ compensation costs through rules and regulations, effective

area safety programs promote trained, healthy employees and healthy work environments, which

are proven to reduce costs. To get buy-in across all departments and at all levels requires an

invested leadership team that lives and breathes safety. Our panel of area general managers and

presidents will share their experiences with how they’ve managed to develop a culture of safety

throughout their organization.

The HR Implications of Tax Reform Highlighted by new tax reform, the climate and landscape for businesses have evolved, laying

new foundations that may affect resort pay polices and decision making. For many areas, recent

tax reforms may provide opportunities for improvement throughout the operation, including compen-

sation issues that have compounded over the years. In this follow-up to the 2015 annual meeting

session and the corresponding NSAA Journal article, “Compensation: Remaining Competitive in a

Sea of Wage Pressures,” this session will present resort successes, continued opportunities, and

general manager testimonials and suggestions to help you plan, communicate, and manage what

is your single greatest business expense: the investment in your people.

Curt Steinhorst is on a mission to rescue us from our distracted selves. Having spent years studying the impact of tech on human behavior, Curt founded Focuswise, a consultancy that equips organizations to overcome the distinct challenges of the constantly-connected workplace. As a millennial who was diagnosed with ADD as a child, Curt knows intimately the challenges companies face in keeping the attention of today’s distracted workforce and customer. He is a leading voice on strategic communication, speaking to everyone from global

leadership associations and nonprofits to Fortune 100 companies. He has coached executives, TV personalities, and well-known professional athletes

on how to effectively communicate and create focus when they speak to audiences, lead their employees, and engage their customers.

Curt is the author of the Amazon bestselling book Can I Have Your Attention? Inspiring Better Work Habits, Focusing Your Team, and Getting Stuff Done in the Constantly Connected Workplace, published October 2017 (John Wiley & Sons).

keynote speakers

Eric Schrenberg

Curt Steinhorst

sample sessions

Eric Schurenberg is the president and editor-in-chief of Inc., the 35-year- old brand that is the most trusted source of information and inspiration for entrepreneurs. Eric joined Inc. in late 2011 and was named president in late 2013. Since then, the brand has been nominated for three national magazine awards, and in fact won the 2014 award for general excellence. Before joining Inc., Eric was the founding editor of CBS MoneyWatch.com and the editor in chief of BNET.com; the sites together won more than a dozen awards for design and journalism during his tenure. Prior to that, Eric was the managing editor of Money Magazine, which won the Henry Luce award for service journalism in all four years it was eligible. Other roles inside and out of journalism include deputy editor at Business 2.0, assistant managing editor at Fortune, and vice- president at Goldman Sachs. As a writer, he is a winner of a Loeb Award and a National Magazine Award. He is an occasional talking head on MSNBC’s Your Business, CNBC, Fox Business, CNN, The Today Show, The Early Show, Marketplace Radio and Good Morning America.

NSAA’s Kottke End of Season Survey – Insights & Analysis One of the most inexhaustible topics in our industry is data—its importance, its value (figuratively and

financially), and its use as a business tool. The 2017-18 season marks the 39th year for NSAA’s

Kottke End of Season Survey, which measures and tracks the area metrics most important to under-

standing emerging trends in the industry. When you talk about value, the Kottke is one of the pillars

of NSAA research providing credible business intelligence to help areas make thoughtful strategic

decisions. Dave Belin, director of consulting services for RRC Associates, will summarize the preliminary

results and provide an analysis of the past season, giving you insights you can’t get anywhere else.

Embracing Community Programs – How & Why These Diverse Areas are Investing in Bringing Kids to the Snow Community programs come in all shapes and sizes. Just as unique are the challenges

that must be overcome for the programs to be successful. Between transportation,

chaperones, equipment, tickets, and lessons, the issues are real for the group and

for the area that they are working with. Not to be deterred, each of the areas

represented on this panel have figured out how to make these programs

work—for themselves and for the kids they serve. The panel will discuss why

these programs are valuable and what it’s taken to get them off the ground

and growing. Across the board, these areas are taking the long view,

investing time and resources now to actively develop future generations of

skiers and riders from their local and regional communities.

The Future of Leadership – Strategies to Develop, Engage & Retain the Leaders of Tomorrow The ski industry is experiencing change like never before: new technology and

digital capabilities; increasing sophistication and competition; market consolidation;

retirement of senior leaders; globalization; and the growing complexity of the operating

environment, particularly in the face of climate change. This is accompanied by generational

shifts and the management challenges that go along with these. All of these factors mean that

the way we develop, engage, and retain our future leaders must change to help them ensure they

have the necessary knowledge, skills, and support to be effective senior managers. Join Mark Gasta

and Natalie Ooi from Colorado State University’s Ski Area Management Program as they talk about

current trends in leadership development, and share insights and examples of how to cultivate indus-

try leaders in what is an increasingly complex and uncertain operating environment.

Learning to Thrive: How 3 Resorts are Using Omni-Channel Marketing to Grow Year RoundGrowing your business means more than just bringing your loyal customers back each year, it requires

a steady stream of new customers. This panel discussion will explore how resorts are using an om-

ni-channel marketing strategy to not only reach their current customers with a stronger, more personal-

ized message but to also expand and reach a new audience. From digital to direct mail, these resorts

are using innovative ideas and strategies to engage and excite a new crowd.

sample sessions cont.

ski area registration fees

accommodationsJW MARRIOTT MARCO ISLAND BEACH RESORT400 South Collier Boulevard, Marco Island, Florida 341452, 39-394-2511

Fee (U.S. $) On/Before April 19, 2018 After April 19, 2018

Member $ 800 $900

Non-Member $1,000 $1,100

The Spouse/Companion Program $ 300 $300

Golf Tournament $ 200 $200

• Advertising, Marketing, Public Relations & Research

• Architectural Design & Resort Planning

• Communications Systems

• Computer Systems, Hardware & Software

• Consulting Services

• Consumer Equipment/Rental Manufacturers

• Education/Training Services

• Electrical/Mechanical Products & Services

• Engineering & Design Services

• Equipment Brokerage & Leasing

• Facility Products & Services

• Fences, Nets, & Barriers

• Financial Services

• Floor/Deck Coverings & Surfaces

• Food & Beverage Equipment, Supplies & Services

• Human Resource Services

• Indoor/Outdoor Rack Systems

• Insurance

• Lift Components, Drives, Manufacturers, Supplies & Services

• Maps, Trail Guides, Brochures

• Photo ID Equipment, Supplies & Services

• Publications

• Racing & Competition Supplies, Instructional Programs

• Safety Products & Equipment

• Security Lockers & Systems

• Signs – Informational, Mountain Advertising & Trail Marking

• Ski Report/Weather Services

• Ski & Snowboard Manufacturers

• Snowgrooming Equipment, Manufacturers, Parts & Service

• Snowmaking Components, Design, Products, Services & Systems

• Summer Recreation Equipment & Services

• Ticketing Systems, Supplies & Software

• Travel Services

• Uniform Design & Sales

• Wire Rope Sales & Service

Ski area personnel and other attendees will have the opportunity to visit our

Tradeshow and check out the latest supplier offerings while also grabbing lunch,

dinner, and a few cocktails. This relaxed, fun setting is a great way to get

up to speed on what’s new and noteworthy from industry suppliers.

Set on three miles of private white sand beach on the Gulf of Mexico, the JW Marriott Marco Island Beach Resort offers a haven of waterfront tranquility. Enjoy the benefits of the resort’s $320 million renovation, with everything from luxurious accommodations to completely new event space, to ten superb restaurants that cater to every taste. Refresh and rejuvenate at the Spa by JW® or play a round on the two private 18-hole championship golf courses. Make a splash in one of three resort swimming pools or enjoy drinks in a beachfront cabana. Experience endless opportunities for relaxation and fun with kayaks, wave runners, sailboats and activities designed to awaken the senses, delight the spirit and calm the soul. The new JW Marriott Marco Island offers a new dimension in luxury, and more ways than ever to work and play in paradise.

Tradeshow

volleyball tournament / final night party NSAA will cap off this year’s convention with a combination beach party and volleyball tournament on one of the

most spectacular beaches in the country. This will be an evening you won’t want to miss.