NS PORTFOLIO (reduced)

NADA SHALABY

D E S I G N P O R T F O L I O

PERSONAL DATA PROFESSIONAL EXPERIENCE

Nada Shalaby Current: Sardenya 69, 08018,Barcelona, Spain Other:497 Choeifat St. New Cairo, Cairo, Egypt. T:+201004666559 T: +34636163761 E: [email protected] Website: na0sh.carbonmade.com. Nationality: Egyptian Date of birth:21/1/1989 Languages: English- Fluent (written &spoken) Arabic- Native language. French- Fair Spanish -Fair

My Objective is to work in an environment that is visually stimulating, constantly challenging, within a team that is dynamic and active and to utilize all of my abilities in a space that is both creative and diverse Handling Residential, Commercial &

hospitality projects. Tasks include attending client meetings in order to get a sense of the clients taste and direction. Developing Mood Boards and preliminary sketches. Communicating the design aspects with the technical department/ drafters. Drawings of furniture detailing. Choosing Materials (Finishing/floorings/paints/fabrics). Furniture layouts. Contacting suppliers and contractors. Collecting quotations, B.O.Qs and suppliers offers for our commercial projects. Site visits and inspections. Furniture/Material shopping for clients.

Alchemy Design Studio March2012-June2012

Design Assistant.

Home Concept (American Furniture & Ralph Lauren Home)May 2011- September 2011

Display & Design Manager.

Awesome Magazine. August 2010- March 2011

Graphic Designer.

Masters Degree

Advanced Architecture.Institute of Advacned Architecture of Catalonya.September 2014- February 2016

Studied Advanced Architecture researching territorial, architectural and parametric design operations for the production of Self-sufficient Habitats.

Awards: ECOLOGY AND DESIGN AWARDFor the Project METHLABStudio: Design With Nature 2015

Workshops:Green School - Bamboo Building workshop (Bali 2015)Robotics Workshop (Barcelona 2015)

Bachelors Degree

Interior Design & Scenography. Faculty of Fine Arts. Helwan University. September 2005- August 2010

Studied Interior Design with a minor inTheatre, Sets & Costume Design. Graduation Project:16th century interiors, architectureand costumes (Theatre implementation The Merchant of Veniceby William Shakespeare).

Program Skills

Microsoft Office (Expert) Photoshop (Expert)Illustrator (Expert)Indesign (Expert) Autocad. (Expert)Sketchup. (Expert)Rhin03D (Begginer)

Fabrication Skills

Carpentry power tools. Laser Cutting.Milling Machine.Vaccum Sealer.

Design Point Interiors & ArchitectureJune 2012 - March 2014

Project Manager.

Freelance Interior DesignerSeptember 2011- January 2012

Designing Gates Interiors. March 2011- May 2011

Junior Interior Designer/Drafter.

Handling Residential projects. Developing Mood Boards and preliminary sketches. Drawings of furniture detailing. Choosing Materials (Finishing/floorings/paints/fabrics). Furniture layouts. Contacting suppliers and contractors. Developing quotations & FF&Es. Site visits and inspections. Furniture/Material shopping for clients.

Developing design concepts and furniture layouts for various small residential & commercial projects. Detailed drawings & site supervision.

Visual Merchandizing & decorating the showrooms across Cairo and Alexandria to develop a unified look and identity in order to further facilitate the shopping process for the customers & sales representatives of the company.

Handling Residential projects. Researching/ furniture detailing. Material selection. Furniture layouts. Contacting suppliers and contractors. Shopping for clients.

Working to a brief agreed with the client, creative director or account manager. To develop creative ideas and concepts, choosing the appropriate media and style to meet the clients objectives. Presenting finalized ideas and concepts to clients or account managers. Working with a wide range of media, including photography and computer-aided design. Proofreading to produce accurate and high-quality work; contributing ideas and artwork to the overall brief; demonstrating illustrative skills with rough sketches; working on layouts and art working pages ready for print.

TABLE OF CONTENTS

ADVANCED ARCHITECTURE OPEN THESIS FABRICATION

01.DIGITAL URBAN ORCHARD02. FUSTA ROBOTICA

ADVANCED ARCHITECTURE MASTERS PROJECTS

03. METHLAB04. HACKING TORRE BARO

BUILDING & FABRICATION

05. ARCUS V06. DWN STRUCTURES (BALI VS.VALLDAURA)

INTERIOR DESIGNPROFESSIONAL WORK

07. ITALIAN RESTAURANT08. S.I. HOTEL ROOM09. VIP BEACH CABINS10. PRIVATE RESIDENCE

FURNITURE DESIGN

11. ENTERTAINMENT UNIT

GRAPHIC DESIGNPROFESSIONAL WORK

12. SAHEL MAPS13. MOSAIC EP

ART PROJECTS

14. STREET ART15. ILLUSTRATIONS16. PAINTINGS17. DRAWINGS

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01DIGITAL URBAN ORCHARD


Real Night time ImageReal Day time Image

Brief

Faculty: Areti Markopoulou, Alex Dubor,Silvia Brandi,

Djordje Stanojevic

Coordinator: Maria Kuptsova

Students: Mohamad Mahdi Najafi, Fathimah Sujna Shakir, Nada

Shalaby, Monish Siri purapu, Ji Won Jun, Josep Alcover

Llubia, Yanna Haddad, Andrea Quartara, Angelo Figliola.

Year: 2015/2016

This Pavilion is the prototype of a new form of urban agriculture based on aquaponics: a symbiotic system where breeding fish is combined with the soilless cultivation of plants and vegetables.

The design of the pavilion has been optimized in order to maximize the solar exposition of the plants, both on the surface and on the interior of the pavilion. The first phase of construction consisted in the robotic fabrication of the structure out of 1680 sticks of wood during 60 hours of robotic fabrication. The fabrication protocol of this pavilion is a developed on the previous OTF Pavilion Fusta Robotica.

This projects has been developed with the collaboration of MEREFSA and WINDMILL.

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Fabrication & Assembly

The images provided demonstrate the full fabrication process of the pavillion. The wooden structure stacked pieace by piece with a programmed robotic arm that captures each piece, cutting it at the desired angle then mounting it in the correct postion. This process of stacking has been further demonstrated in the Fusta Robotica Pavillion.

The protective skin is then laser cut according to the structure design and then welded according to the numbers engraved on each piace.The completion of said skin will be later fitted with responsive inflatable silicone pieces that will aid at controling the micro climate through ventillation and containment of the inside air.

Fabrication process (FabLab) Assembly Process (IaaC Roof top)

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Whats Next?

During the following phases of the construction, the pavilion will be complemented by a transparent protective skin self responding to the internal and external environmental conditions and the integration of the farming products with plants and fish.

OTF 2015-16Urban Orchard


Final Rneder of Interior Space Final Renders of Skin

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Design Parameters & EnviromentalAnalysis

The teams initial target is to design a coherent structure informed by 3 main parameters:1-A functioning urban orchard that is 2-robotically fabricated accompanied by a 3-responsive skin that performs ventillation and containment of the micro climate.

The following steps were to conduct an enviromental analysis of the site (IaaC roof top- Barcelona) along with a study of planting systems suitable for the design at hand. This research ventured into the types of plants and seasons most feasable for the design and the different ways to experiment with a smaller scale prototype to collect initial data.


PROPOSAL3 MAIN TOPICS

URBAN ORCHARD. GROW PLANTS

ROBOTIC FABRICATION. WOOD

RESPONSIVE SKIN. PERFORMANCE


OPTIMAL GROWTH CONDITIONS

VS

AVERAGE SEASONAL CONDITIONS IN BARCELONA


GREEN HOUSEPERFORMANCE

TEMPERATUREHUMIDITY

LIGHT

WATER

PARAMETERS ACTIONS SKIN PERFORMANCE

VENTILATION / SEALED SPACE

OPEN / CLOSE SKINSHADING / TRANSPARENCY

RAIN WATER / COVERED


C

15h

26C

11h

18

ext

int

basil

mint

strawberry

parsley

tomato

peppers

eggplant

beans/peas

cucumber

lettuce - mix salad

swiss chardleafy crops

vine crops

herbs

full sun

partial shade at high T

upside down tolerant crops


OPTIMAL GROWTHCONDITIONS

SUMMER

FALL

WINTER

69 10 25 10

night/daytime optimal temperature & light

75 16 87 9

73 14 38 9

% days mm kts

% days mm kts

% days mm kts

AVERAGE SEASONAL CONDITIONS

Barcelona. Spain

C

15h

26C

11h

18

21C

11h

21C

13h

12

14C

10h

14C

14h

5

ext

int

extext

ext

int

int

basil

mint

strawberry

parsley

tomato

peppers

eggplant

beans/peas

cucumber

lettuce - mix salad


vine crops

herbs

full sun




winter & springINSULATION

summerVENTILATION


OPTIMAL GROWTHCONDITIONS

SUMMER

FALL

WINTER

SPRING

69 10 25 10

night/daytime optimal temperature & light

75 16 87 9

73 14 38 9

72 15 37 10

% days mm kts

% days mm kts

% days mm kts

% days mm kts

AVERAGE SEASONAL CONDITIONS

Barcelona. Spain

C

15h

26C

11h

18

21C

11h

21C

13h

12

14C

10h

14

17C

13h

179C

11h

C

14h

5

9

ext

int

extext

ext

ext

int

int

int

basil

mint

strawberry

parsley

tomato

peppers

eggplant

beans/peas

cucumber

lettuce - mix salad


vine crops

herbs

full sun




winter & springINSULATION

summerVENTILATION



Parameters for Design Barcelona Weather Information

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Aquaponics Conditions & DesignParametersAccording to research, traditional soil based farming requires large land area, contains soil born diseases and requires a heavy use of pesticides. Which ultimately harms the enviroment and has a negative impact causing soil erosion. As apposed to soil-less farming as it saves space, has higher yeilds, uses less water and eliminates the need for pesticides. There are many types of soil farming today, for this project we selected Aquaponics, as it yeidls not just food from plant farming but also from fish farming. Making it suitable to accomlpish a closed cycle.

Upon deciding which type of fish would be most suitable for the conditions at hand, it was decided to use Nile Tilapia as it can tolerate a wide variety of water quality conditions and has a fast growth rate which will also speed the growth of the plants.

Aquaponic Conditions:Minimum Temperature: 10C to 11C.Optimum Temperature: 23 C to 29C.PH range: 6.5 - 8.Light: 18 hrs per day.Disolved Oxygen Content: above 3ppm.Purchase Weight of Tilapia: 2g.Harvest Weight: 650- 800g at 6 months age.

In this small scale prototype. We chose gold fish to conduct our experiment. A small aquarium fit with all the equipment mimicing an actual full scale aquaponic system. One tank would be for the 9 goldfish with a water filter collecting the excrements (fertilizer) passing it to the second tank that contains the plastic cups filled with seeds (plants). Then another tube passing by the clean water to the fish tank to control amonia levels for the fish enviroment.Basil and lettuce were selected for this experiment.


AQUAPONICEXPERIMENTFISH TANK


makes the waste water rich in nutrients.

2. This water is then pumped

of plants.

3. Micro-bacteria convert the waste nutrients into helpful nutrients. The roots absorb these nutrients, thereby purifying the water.

4. This water is then pumped

process continues in this cycle

AQUAPONIC SYSTEM


AQUAPONICEXPERIMENT


AQUAPONICEXPERIMENT


AQUAPONICEXPERIMENT


AQUAPONICEXPERIMENT


AQUAPONICEXPERIMENT OTF 2015-16

Urban Orchard

AQUAPONICEXPERIMENT


AQUAPONICEXPERIMENT


AQUAPONICEXPERIMENT


AQUAPONICEXPERIMENT


AQUAPONICEXPERIMENT


AQUAPONIC CYCLE


AQUAPONICEXPERIMENTTYPES OF PLANTS


Feeding rate ratio obtained fromRMIT PhD thesis by Wilson LennardAquaponic System Design Parameters

What is the area required for a given number of plants?

AQUAPONIC DESIGN PARAMETERS

01 02 03 04 05

06 07 08 09 10

Aquaponics System Design

Aquaponics System Design Plant Type Selection Growth Rate Progress Evaluation

Aquaponics System prototypeMetabolic Diagram Orchard Requirements

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02FUSTA ROBOTICA

Brief

Faculty: Areti Markopoulou, Alex Dubor,Silvia Brandi,

Djordje Stanojevic


Students: Mohamad Mahdi Najafi, Fathimah Sujna Shakir, Nada

Shalaby, Monish Siri purapu, Ji Won Jun, Josep Alcover

Llubia, Yanna Haddad, Andrea Quartara, Angelo Figliola.

Year: 2015/2016

Fusta Robtica is a research project realized as part of the Open Thesis Fabrication 2015.

IaaC OTF 2015 Fusta Robtica is an experimental project that proposes to overcome the challenges of building with Catalan wood structurally unsound and highly deformable through the application of parametric design and robotic fabrication processes.

Real Day time Images Real Day time Images

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0304 01

Fabrication Process

Robotic technology is applied to the design and installation of a one-to-one scale prototype entirely made of timber, achieving a parametrically controlled structural system.Catalan wood has the virtue of being a low-impact, Zero Kilometre material, however due to its tendency to warp while drying, it is solely used for palettes. The challenge of Fusta Robtica is to build a stable, large-scale prototype using this wood.To overcome the limits of the material, green wood has been used to construct a redundant structure, capable of absorbing the deformations produced when drying.The use of the robotic system ensures maximum precision and optimization of a complex construction process, an achievement that lays the ground work to revalue this building technique, usually discarded because of the manufacture and assembly costs.

02FUSTA ROBOTICA The design solution is based on incorporating

thin pieces, as well as several diverse typologies of joints and triangulations, implemented through digital computation. The fabrication is done with a robotic arm, allowing to automate the assembly process as well as reducing any manual workload.

05 06 07

02

Diagram of Robotic Arm Movement Diagram of Stacking steps

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03METHLAB ORGANIC WASTE

ANAEROBICDIGESTOR

FERTILIZR

FOOD PRODUCTION

WORM

SOILREMEDIATION

PNEUMATIC MOTION

PRESSURIZED GAS

METHANECUS WORMACUS an autonomous worm like structure powered by methane gas pressure. It aims at digging through shallow top soil whilst dispersing the slurry (anearobic digestion by product) which is often used as a natural fertilizer. Through studies of movement, it was discovered that the structure needed to be cylinderical, incased in various tube like muscles that would alternate in extraction and contraction resulting in simple movements and directionality.With another main tube going all the way through the worm with openings at the tip to disperse the fertilizing material.

Brief

AWARDS: ECOLOGY AND DESIGN AWARDStudio: Design With Nature 2015

Faculty: Javier Pena, Rodrigo Rubio, Oriol Carrasco

Students: Phili p Serif ,Yasmin Hamza, Nada Shalaby, Giuseppe

di Domenico

Year: 2015

This project aims at investigating the possibilities of creating autonomous earthworms powered by methane gas pressure. These worms would aid at remediating the soil, through digging and dispersing of nutrients obtained through the anaerobic digestion of food waste.By looking at previous works relating to soft robotics, an inspiration towards creating an automonous earthworm arose. This inspiration lead to an in-depth research into biomimicry and pneumatic movement. As shown below, an investigation towards pressure, movement and inflation/deflation is demonstrated. This line of on-going investigation lead to a mimicry of earthworms in function, movement and form. Moreover, a reflection towards the concept of a small organism that is essential to the survival of its ecosystm, forming a complete metabolic cycle.

Conceptual Render Diagram of Process & Concept

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TP

PS

PS

PS

TP

TP

DM

TP

TP

TP

TP

PI

TP

IAAC

VALLDAURA

Food waste is collected in numerous tanks connected to the pneumatic earthworms that penetrate the soil through a period of time, slowly remediating the soil in said areas. These tanks would also be powered by solar energy for operation, collection of soil information and maintaining optimum temperature for the anaerobic digestion process. Ultimately this vision aims at soil conservation and remediation by substituting the impact of modern day heavy machinery used in agriculture.

03METHLAB

Design Process & Impact Analysis

GRASSLAND

SCRUBS

AGRICULTURE AREA

RIPARIAN WOODLAND URBAN GREEN

OAK WOODLAND

CAMPUS LOCATIONS

MAQUIS GARRIGUE

POINTS OF INTEREST

INTERVENTION

MIXED WOODLAND

COLLECTION POINTS

ph level : 5.5-7

ph level : 6.1-7.8

ph level : 3.6-7.5

ph level : 7.5

ph level : 5-6.5 ph level : 5.2-7.2

ph level : 5.5-6

ph level : 6-6.8

Earthworm Detail

Solar Panel

Anaerobic digestor tank

Arduino controls

8 SOLENOID VALVE

METHANEOUTLET

7 METHANEINLET

ARDUINO BOARD

TEMPERATURESENSOR

METHANESENSOR

By selecting designated points of collection throughout Collserola Natural Park as points of interest and placing anaerobic digestion tanks. These food waste tanks are then connected to the pneumatic earthworms that penetrate the soil through a period of time slowly remediating the soil in said areas. These tanks would also be powered by solar energy for operation, collection of soil information and maintaining optimum temperature for the anaerobic digestion process. Ultimately this vision aims at soil conservation and remediation by substituting the impact of modern day heavy machinery used in agriculture.

COLLSEROLA TERRITORIAL MAPFUTURE ESTIMATED IMPACT

Diagram of Biodigester

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03METHLAB

Plan View static

Plan View

Plan View

2 muscles semi-inflated/semi-pressured 2 muscles inflated/pressured all (4) , muscles inflated/pressured

1

2

3

Extrusions along drill tip to allow for drilling motion (aiding digging effectiveness).

E.

F.

2. Holes one tier out present opportunities for the wormto carry 2 varieties of nutrient/agent or receive further materialfrom the surface via tubes.3. The final tier of holes present opportunities for sensors to be mounted (gathering information on the soil; pH, nutrient levels).

C.

D.

A.

B.

Part 1 Muscle systemWhen under pressure (filled with methane),forces respective side outward.Tubes leading to surface supplymethane.

Part 2 Muscle systemWhen under pressure (filled with methane),forces respective side outward.Tubes leading to surface supply methane.

A + B separated into 2 sections to allow for 360 degree movement. Allows for body to give direction on drillhead.

Drill tip. Holes set up in levels.1. Holes closest to tip administer pH alteringagents (i.e sulfur, limestone). Connected to storage tanks.

Continuous helix allowing for flexibility as well as a riblike structure shielding the inner functionalities.

Flexible containers (i.e latex, silicone). Storage for nutrient/agent. Connecting tubes to drill tip, as well as surface.

Details of Muscular Movement Details of Protoype Functions

The prototype proposal of the worm follows several natural precedents occurring in nature, more specifically in actual earthworms. Movement is controlled through a series of muscles. These chambers are then pressurized. Through the change in pressure, inflation and deflation occurs, expanding and contracting the muscle. The introduction of gas into these chambers corresponds with the directionality of the actual worm. When inflated the chambers take on the properties of a rigid structure, fixing that specific section underground and providing an effective point of leverage. This then allows the worm to anchor itself, aiding in changes of direction.

Design Process of Methane Worm

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03METHLAB

Furthermore the series of muscles is aligned radially along an exterior carapace, following the principles of a helix. These four sets of muscles combine to form somewhat of a drill, and once pressure is introduced will promote spiraling motions, alleviating the difficulty of subterranean movement.Storage compartments for the nutrients are found inside the worm. These nutrients are delivered through perforations in the drill head, also through pressure. The pressure for locomotion is directed from the surface, along a series of tubes, leading to the rear of the worm. These then pass through the interior to the respective organ.The body or carapace brings these elements together to form an undulating organic structure, much like that of a worm.

Secondary Tubes, bringing additionalnutrients/water, tothe delivery unit. Primary Tubes,

bringing nutrients/water,to the delivery unit.

Storage chambers,maluable notrigid. Containingnutrients/water.Primary remediationstorage method.

Methane Chambers,Fill and pressurise toprovide potentialenergy, resulting inkinetic energy when under sufficient pressure.

Chambers split into sets to allow for varying degrees of movement, as well as a greater amount of possibilities.

Tube for refilling of the main storage container.

Small tubes,Used to inflatepressurise radialchambers.

InflatedContracted

DeflatedExtended

Delivery Cavities,located on the rigiddrill bit. Delivers remediation materials.3 sets of holes allow for3 different typesof remediation and/orother opportunities.

Blades on drill head,follow identical helix angleof the radial inflation chambers.Encourages twisting/drillingmotion.

Methane

Soil Remediation Measures (nutrients, water etc.)

Cut

Remediation measure delivery

Diagram of Worm Functions Final Detail of Worm Movement

Design Process of Methane Worm

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04HACKING TORRE BARO

Final Render

Brief

Faculty: Edoard Cabbay, Rodrigo Aguirre


Students: Nada Shalaby, Yasmin Hamza, Hashem Jouka,

Salvador Martinez

Year: 2014

A study of the orography, the elevated terrain of Torre Baro. The Orographic precipitation, also known as relief precipitation, is generated by a forced upward movement of air upon encountering a physiographic upland. This is resulted by the anabatic or upward vertical propagation of warm moist air up an orographic slope caused by daytime heating of the mountain barrier surface. By adding isolation to the surface to create a controlled directional flow of moisture and heat, enablng the typography to act as a machineless greenhouse.

Form Finding Process

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Enviromental & Structural Analysis

Using tensile structures in the Form finding process enables flexibility and free manipulation of spaces to hack the terrain. In this case, forming an entirely new typography of its own providing the necessary structure for movement of air, humidity and water. These elements are essential for the greenhouse to function in a harmonious manner without the aid of any mechanical elements.


5m 10m 25m0m

Torre Bar - Energy DistrictIAAC fall 2014

Environmental Analysis

Solar Radiation DiagramHighestMediumLowest

5m 10m 25m0m

Torre Bar - Energy DistrictIAAC fall 2014

Environmental Anlaysis

Wind Deflection DiagramWind Direction

Environmental Analysis (Wind) Environmental Analysis (Solar) Concept Diagram

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GRAFTING

BUDDING

Bark Graft

Cleft Graft

T Budding

Chip Budding

Whip and Tongue Graft

Form + FunctionPlant Propagation Diagrams

Basic translation of Geometry formed by the structure in the form finding process into function and versatility.

Planting System

The concept of Propagation is dominent in this project. Consequently, the use of propagation for plants, a method of Horticultural Cloning using precise cutting techniques. Further exploration of these methods have been proven highly productive for commercial agriculture of various types of produce. This project will demonstrate the integration of propagating plants, natural elements and form to hack nature.


Rendered Section of Typography

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05ARCUS V

Brief

Faculty: Silvia Brandi


Students: Nada Shalaby,Shreyas More, Alessia Tosetto, Ahn Vu,

Ninada Bhaktavatsala Kashyap

Year: 2015

This seminars main focus was the design development and fabrication of 1:1 scale prototypes that react in tension and compression. These structures need to be simple, light and able to be accompanied with a form of tensile material.

In this prototype we chose to use thin continuous beams of plywood of 5mm thickness and a width of 5cm.The desing consists of 5 independant componenets that form a semi sphereical structure when attached together at the bottom.

The joints as demonstrated in the images are non static, movable to keep a factor of adjustability to the structure, making it flexible, movable and postively resposive to pressure factors.

Real Image of Final Structure ( 5 compnents) Real Image of Single Component Movable Joints

Small scale Protoype of Single Component

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06DWN STRUCTURES : BALI

VS.VALLDAURA

Bamboo Building Workshop : Bali 2015

Tools used:

Brief

Faculty: Javier Pena, Rodrigo Rubio, Oriol Carrasco

Students: Phili p Serif ,Yasmin Hamza, Nada Shalaby, Giuseppe

di Domenico,Samuel Shapiro, Ekaterina Levkina,

Francesco Maria Massetti, Silvia Oliva Marco,Neel Kaul,

Feli pe Agudelo Jaramillo, Shashank Shahabadi, Maria

Alexandra Polyakova, Wilton Neves ,Raissa Paz Pertierra

Year: 2015

The intention of these 2 seperate structures were to go back to the basics of strructural building and to explore the ancient methods of Bamboo building hands on, then later try to implement these methods into buidling modern ephemeral structures. In these two experiences we experiment with basic tools of shaping, cutting and building the basic skeleton of a typical bamboo house.

After this experimentation we chose our second site in our ValldauraLabs Campus in Colserola natural park, Barcelona. The terraces in the typorgaphy posed as a challenge for building a stable structure to house all of the groups projects. But with computational tools and our previous building experience the structure building was a success, a biodigerstor and a vertical garden were integrated under the structure and a protective skin will be fitted in a later stage.

DWN Experimental Structure: Valldaura 2015

INTERIOR DESIGN

07ITALIAN RESTAURANT

Position in Project: Project Manager/ Design Assistant

Year: 2012/2013

Assinged as project manager for the Hotel Sharming Inn, the hotel required designs for all spaces including restaurants, rooms, lobby area and outdoor designs. One of which is the italian restaurant , a signature restaurant located in the vicinity of the lobby. The client gave our office the freedom with the design concept so long as it is a durable design that can wistand the usage of a busy hotel holding a sum of 500 rooms.

Floor plan Concept Sketch

Brief

Final Renders

INTERIOR DESIGN

Concept


Year: 2012/2013

The concept was simple Italian. With accents of exposed brick walls and all white marble.Lighting was a very important aspect of the design. Adopting the more is more concept of over accessorizing with hanging chandeliers with different diameters and also subtle spot lighitng. As for the enterance, a small podium and a platform for some illuminating accessories and clay pots giving it a real homey italian feel.

Finished Project

07ITALIAN RESTAURANT

Finished Project

INTERIOR DESIGN

08S.I. HOTEL ROOM


Year: 2012/2013

Hotel Sharming Inn , a 4 star hotel located in the beautiful red sea beach front city a few hours away from Cairo. The client requested a budget friendly rennovation for the existing rooms using all the existing furniture as much as possible.

Floor Plan

Front Elevation

Concept

Final Renderings

INTERIOR DESIGN

Finished Project


Year: 2012/2013

Being it a rennovation and not a brand new design, the process was a great challenge . However, it was certain that the direction will be contemporary modern and execution friendly.

Execution

08S.I. HOTEL ROOM

Finished Project

INTERIOR DESIGN

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09VIP BEACH CABINS

Concept


Year: 2013

A previous client of the office, Sensatori hotel, one of the most exclusive resorts in Sharm el Sheikhs secluded Sharks bay . A very scenic location with luxiorius facilities. The client requested a design for a private beach area for the hotels most exclusive clients. The design had to be functional, comfortable and provide privacy for each guest. Provided with a deck for tanning, a seating area inside with a TV, Mini bar and a safe for the guests belongings. Also the design has to be adaptable for night time use, for dinner or drinks services if demanded.

Master layout

Floor plan

1st revision Renderings Final Renderings

Final Execution

INTERIOR DESIGN

10PRIVATE RESIDENCE

NOTES : PROJECT NAME :

ALL DIMENSION SHOULD BE Design PointINTERIORS & ARCHITECTURE

VERIFIED BY CONTRACTORSRECEPTION Elevation

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P:\K-R021-Mr. Sherif Sersy\DWG\Mr. Sherif Sersi .dwg, 25-Jul-13 3:40:19 PM


Year: 2013/2014

A subtle middle ground between classic and midcentury modern. A classic ceiling medallion has been the inspiration for this apparmtent. Making the crowned jewl of the space to be specifically the reception area. The client requested a new take on the classic, prefering gold accents and luxiourious colors. The decision to go bold and masculine, with a light feminine touch was not a hard one to make. To develope this look combining earth tones and gold accents, straight lines and edgy architecture was the way to go.

The clients main requests were to provide space for a living area, a bar and a spacious dining area. With an entertainment unit that is the focal point of the room. Also designing a bar that could function as a beautiful design element and as storage space. With a freedom of selection of artwork style and sizes. Using earth tones, golds, black and dark colors to excentuate the mid century modern feel.

Claddings Elevation TV Unit Claddings Elevation

Bar Details

Final RenderingsFloor plan Concept Sketches

Concept

NOTES : PROJECT NAME :

ALL DIMENSION SHOULD BE Design PointINTERIORS & ARCHITECTURE

VERIFIED BY CONTRACTORSTv Unit Elevation

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FURNITURE DESIGN

11ENTERTAINMENT UNIT

Concept


Year: 2013

The clients extremely ecentric and contemporary taste has dominated the entire residence. And this feel could not stop at the family living room. For this space the client demanded something unique and modern. The entertainment unit being the focal point of the rooms design. I chose to go for an asymetrical design with bold angles yet maximize storage area. Keeping in mind a color scheme that is not overpowering as to not distract from the original design.

Concept Sketch Detailed Drawings

FURNITURE DESIGN

11ENTERTAINMENT UNIT

Execution


Year: 2013

The unit ended up being a complex piece and the execution was challenging hence the many adjustments from concept to execution. Also the request to incorporate a fire place was an extremely diffuclt task. Thankfully working with the expert team executing the unit made this an exceptional piece

Workshop Final Render

GRAPHIC DESIGN

Logo

Cover Art Development

Logo Color Scheme

First Draft Cover Final Print

12 SAHEL MAPS

Concept

Position in Project: Lead Designer

Year: 2011

The idea was to create a map of the northern coast of Egypt also known as al sahel alshamaly . An area where most egyptians flock to in the summer to escape the city. For the past 20 years the real estate boom has taken over the area creating a long coast of exclusive resorts . F.E.D publishings saw an opportunity for creating a guide containing all resort, facilities , hospitals locations and emegency contacts exisiting in the area. Giving the brochure a n atractive summer appealing - design and a colorful directory. The logo was inspired byan umbrella that resembles the arabic letter h which looks like a number 7 , incorporating it into the title sa7el maps.

DirectoryGeneral Services

Sianco Maintenance Services:

24 Hour service all over North Coast 010-6681842018-1078883 046-4107507

Hot Line : 19994Legal Endorsement Oce :Hammam Village046-4750601

Water Company for North Coast: 046-4062069Hot Line : 125

GRAPHIC DESIGN

Final Print DevelopmentPattern Development

Logo

Final Print13 MOSAIC EP

Concept

Position in Project: Lead Designer

Year: 2011

This project in particular combined more than one aspect any artist must appreciate, complex patterns, music relevance and pop colors. put that in the mix with some ethnic patterns and you have PROJECT MOSAIC . An EP collaboration of egpitan electronic musicians on one CD . The client wanted something close to home yet fresh and speaks to complex visuals and relates to the music. To develope this concept I combined and layered patterns above patterns inspired from islamic architactural details and played with the transperancies and color blending options . For the logo there was a preferance to this particular font by the client which married the whole theme together.

ART PROJECTS

14STREET ART

Brief

My fascination with street art has always been present ever since I discovered its existence, when I was growing up the idea of having art in the strrets was almost none existent, its basically something I have only seen through movies or in my travels.This came as an advantage for me since laws against street art were almost nonexistent at the time I started experimenting with it. However, the revolution introduced the art violently into the streets of cairo and the laws were no longer so overlooked. In the breif times I got to practice it , these are samples of my work.

15GRAPHIC ILLUSTRATIONS

Brief

When I started experimenting with graphic design as an artform I strated realizing the type of endlessly elaborate medium it is, and in my spare time I would try to play with all the brushes and layers, the possibilites were endless and my drawing tablet became my new toy, the most interesting topic for me to explore were portraits. Simply because feautures are much more expressive in this void that is a lifeless computer.

ART PROJECTS

16PAINTINGS

ART PROJECTS

17DRAWINGS

D E S I G N P O R T F O L I O

NS PORTFOLIO (reduced)

Documents

Transcript of NS PORTFOLIO (reduced)