NRF 2015
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Transcript of NRF 2015
SEE BY
RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO
THE RECAP – FEBRUARY 2015
AT A GLANCE
THIS IS RETAIL BIG TRENDS
1. Make it personal2. Make it convenient3. Make it real4. Make it social5. Experience is everything
LESSONS LEARNED1. Know your customer2. No inventory3. Real time pricing4. Kill the checkout5. Brick is the new black6. And personalization the
new Omni channel 7. Next step ?
THIS IS RETAIL
#
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Every shopping journey is made ofTOUCHPOINTS
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Shoppers can interact with retailer through
PhysicalDigitalHuman
TOUCHPOINTS
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So what if the POS is in the Pocket ?
Signage
Displays
Shelves
Productinfo Loyalty card
Checkout
Purchase history
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Social
BIG TRENDS
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MAKE IT PERSONAL
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#1
Normal’s 3D Printed Earbuds
These custom-fit, 3D printed earbuds are made to fit each
person to help provide the perfect-feeling listening experience
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#1 MAKE IT PERSONAL
Selfriedges Fragance Lab, UK
In Store ‘Lab’ offers assessment based Fragance
recommendations
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#1 MAKE IT PERSONAL
Sephora Expands Digital Palette with Pantone Color-Matching Technology
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#1 MAKE IT PERSONAL
Target Beauty Concierges
This service provides tips, suggestions, product
recommendations and helpful how-tos across skin care, hair
care and makeup
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#1 MAKE IT PERSONAL
My muesli : your individual organic muesli
The first company globally to offer customized muesli
This concept enable customer to mix their favorite muesli from 80
ingredients
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#1 MAKE IT PERSONAL
MAKE IT CONVENIENT
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#2
The concept : an in-shop meal planner. The working prototype featured recipes on an iPad.
Once a customer chose a recipe, the ingredients needed for the selected meal would be clearly
illuminated by in-shelf LED lighting. Placing all the ingredients on one shelf helped customers reduce
shopping time significantly.
Woolworths is Australia’s largest supermarket chain and is Australia’s Fresh Food People.
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#2 MAKE IT CONVENIENTShopping assistant
The Kroger mobile app puts convenience and
savings at your fingertips !It enables shopper to easily manage their
family's prescriptions (including pets)
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#2 MAKE IT CONVENIENTShopping assistant
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#2 MAKE IT CONVENIENTShopping assistant
Marsh Supermarkets will launch the first-ever Apple Watch iBeacon experience
this spring as part of a bigger commitment to enabling in-store engagement via mobile
devices.
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#2 MAKE IT CONVENIENTEasier access to promotions
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#2 MAKE IT CONVENIENTImage Recognition
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#2 MAKE IT CONVENIENTImage Recognition
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#2 MAKE IT CONVENIENTDelivery Express
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#2 MAKE IT CONVENIENTDelivery Express
Amazon wants to curb warehouse clutter by
installing 3D printers on trucks
Ebay
Live Play allows the audience to shop from their seats
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#2 MAKE IT CONVENIENTeverything shoppable
A shoppable barricade to engage future customers
Interactive “Coming Soon” signs let users shop from unbuilt stores
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#2 MAKE IT CONVENIENTeverything shoppable
LEGO
A vending machine dedicated to the brand in test in Brazil
This solution enables lego to issue coupons
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#2 MAKE IT CONVENIENTeverywhere
Beauty Truck
The Fresh Kiss & Tell truck is parked around various Manhattan
doling out free sugar lip treatments and the chance to win
lots of cool prizes
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#2 MAKE IT CONVENIENTeverywhere
MAKE IT REAL
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#3
VIDEO WALL &
FITTING ROOM&
PAYMENT
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#3 MAKE IT REAL
The MemoMi mirror at the Intel stand lets you try on different colours,
compare two outfits, and see yourself doing a 360 degree turn.
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#5 MAKE IT REAL
DYLAN’S CANDY BAR
A revolutionary interactive technology enabling to track when customers
touch and pick up products, providing valuable insight into shopper behavior and the digital media that affects their
buying decisions.
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#3 MAKE IT REAL
DOVE
At Intel’s booth, a Dove end cap shelf demonstrated how videos can be
shown related to an item a customer picks up
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#2 MAKE IT REAL
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#3 MAKE IT REAL
MAKE IT SOCIAL
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#4
Pizza Mogul is part of Domino’s digital revolution, moving away from being purely a pizza company,
and morphing into a digital retailerThis use of social gamification has given users
control over their experiences, allowing Domino’s most passionate advocates to interact with its brand, promote the brand, and be rewarded
accordingly.
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#4 MAKE IT SOCIAL
Carlsberg's #BarBandits in-pub game
Wifi – Instagram – Digital screen
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#4 MAKE IT SOCIAL
LEGO When the brand become the hub !
LEGO has launched an online platform for those passionate about building LEGO and sharing it with other fans.
Called ReBrick, the social media platform is open for fans ages 13 and
up.
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#4 MAKE IT SOCIAL
SOCIAL MEDIA : THE NEW POS ?
Are social media the futur of retail ?
The challenge both for brands and social media : converting the touchpoint into real purchase
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#4 MAKE IT SOCIAL
EXPERIENCE IS EVERYTHING
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#5
Innovation distinguishes
between a leader and a follower
Steve JOBS
BRAND IS WHO YOU AREPRODUCT IS WHAT YOU SELL
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Chief Experience Officer
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Footwear retailer Uggs is trialling RFID technology in two US stores in a bid to improve engagement
and boost in-store experience.The shopper can also use the touchscreen to
enter their email address, and have a link to the product sent to them so that they can purchase the shoes later if they don’t want to buy in-store.
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#5 EXPERIENCE IS EVERYTHING
Intel has deployed around 50 “Intel Experience” stations at Best Buy
locations across the country, showcasing the complex experiences that can be
built on Intel architecture. On the stand, the team demo’d the “Mix a new beat
with NeYo” station, that allowed visitors to use an Intel-powered 2-in-1 to remix
one of Ne-Yo's songs.
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#5 EXPERIENCE IS EVERYTHING
Cooking a great meal does not get any easier. Each dish comes with pre-packaged high
quality ingredients containing all that you need to prepare a tasty meal. Simply follow the
recipe card included with the package, and anyone can be a great chef tonight to serve
great dishes for yourself and loved ones!How it works:
1. Choose from 14 delicious original dishes2. Place your order before 3pm3. Pick-up from designated pick-up location
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#5 EXPERIENCE IS EVERYTHING
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#5 EXPERIENCE IS EVERYTHING
Asics placed a true ream New York subway in its latest flagship store in
New York
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#5 EXPERIENCE IS EVERYTHING
Uniqlo's partnership with MoMA now extends into the realm of clothing. The first
lineup of SPRZ NY ("Surprise New York") features about 200 items displaying the
works of Andy Warhol, Jean-Michael Basquiat, Keith Haring, Jack Pierson, Jackson Pollack, Lawrence Weiner, Ryan McGinness
and Sarah Morris.In honor of the new collection, this location
remodeled its second floor. The SPRZ NY items are displayed in museum-like glass
displays, with plenty of room for customers to admire the art while they shop.
BucketFeet collaborate with artists from around the world to create apparel & footwear products that stand out and tell a story.
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#5 EXPERIENCE IS EVERYTHING
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#5 EXPERIENCE IS EVERYTHING
Harman’s rich legacy of innovation and design comes
to life in their Flagship that opened Nov 2013. Conceived as a product showroom with
a merchandising strategy focused on consumer
lifestyles - the product is organized by use featuring
interactive touchpoints.
THE APARTMENT by The LineDespite looking like the home of someone extremely cool and annoyingly glamorous, The Apartment is in fact a shop-able boutique. The project was brought to life by fashion stylists Vanessa Traina and Morgan Wendelborn as an extension of their online store The Line.
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#5 EXPERIENCE IS EVERYTHING
Oxfam is trying out a mobile phone scheme called Shelflife that lets customers find out the stories behind second-hand goods it sells.
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#5 EXPERIENCE IS EVERYTHING
FUTURE OF RETAILSelling vs Discovery
Functional vs EmotionalEXPERIENCE IS EVERYTHING
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LESSONS LEARNED
KNOW YOUR CUSTOMER
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# KNOW YOUR CUSTOMER
Supply chain of information ought to enable you to answer the
following questionsWho Why
What Where When How
KNOW YOUR CUSTOMER
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# KNOW YOUR CUSTOMER
DATA ANALYSIS TO PREDICT, NOT JUST REACT
CONSUMER DEMANDE SIGNALS > DATA MANAGEMENT > INSIGHTS > ACTIONS > VALUE
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# KNOW YOUR CUSTOMER
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# KNOW YOUR CUSTOMER
Real-time visibility into your storesI
Gathering data from video using strategically-placed cameras in the store, the VisionPoint Dashboard compiles interactive reports for cloud-based, real-time customer insights. An array of retail analytics such as traffic analysis, age and gender analysis, shopping time, and heatmaps allow merchants to capture shopper interest at every touch point. Combined with contextual data such as POS, retailers can gather information on conversion rate and generate business value.
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# KNOW YOUR CUSTOMER
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# KNOW YOUR CUSTOMERFace recognition technology
The Emotion Sensing demonstration shows how using Emotionally Intelligent Virtual Agents to read emotions during
conversations in a retail setting can have a significant positive effect on customer
satisfaction
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# KNOW YOUR CUSTOMER
Watson’s retail projects both draw and draw on both Big Data and “dark data sources” (blogs, emails, social media, images,
etc.). Watson is also unique in its ability to process not just natural,
but also nuanced, language.
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# KNOW YOUR CUSTOMER
NO INVENTORY
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Offering on demand delivery options that bring products straight
to the customer within a designated time
FRICTIONLESS FULFILLMENT
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# NO INVENTORY
Gap to Test Online Ordering Inside Its Stores
It hopes to merge digital and physical-store shopping
Below, the Architecture of Gap Inc.'s SCMS PO System
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# NO INVENTORY
Diesel is piloting Demandware’s Digital Store Solution (DSS) in its NYC Soho store. If an item is not
available in the store, the associate can order it online on behalf of the
customer.
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# NO INVENTORY
With inventory accuracy achieved by way of item intelligence, retailers can begin to
implement enhanced shopping experiences at all points of the shopper’s
journey. The shopping journey consists of the
following steps: Go Search Learn Try Buy Get
Each step of this journey is a chance for retailers to connect with customers in new
and exciting ways, all while collecting valuable data that drives better business
decisions
INVENTORY ACCURACY
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# NO INVENTORY
REAL TIME PRICING
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RETAIL PRICING CHALLENGE
Retailers have to cope with customers conducting real time
comparison shopping
1. Localized
2. Real time
3. Personalized
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# REAL TIME PRICING
PowershelfAn intelligent shelf enabling store to
manage Prices, Inventory and Promotions
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# REAL TIME PRICING
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# REAL TIME PRICING
Digital signage, real time pricing and more : Indoor Geolocalisation – Merchandising – Loyalty programs …
KILL THE CHECKOUT
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Digimarc® Barcodes significantly reduce the time customers spend in checkout lanes. How? The
package becomes the barcode.
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# KILL THE CHECKOUT
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# KILL THE CHECKOUT
Japanese tech giant Toshiba has revealed a biometric retail solution that simultaneously scans a shopper’s face and all their items at checkout,
potentially reducing transaction times to mere
seconds and kiling the checkout queue.
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# KILL THE CHECKOUT
Apple Pay expanding to thousands of vending machines, parking meters
SOON YOU CAN BUY A COKE FROM A VENDING MACHINE WITH APPLE PAY
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# KILL THE CHECKOUT
BRICK IS THE NEW BLACK
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1. Seamless blending online and offline retail experience
2. Allowing customer to shop where and how they want
3. Online tools are being adopted for in store use
4. Bringing the immediacy of online into brick and mortar world
ONLINE OFFLINE MASHUP
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# BRICK IS THE NEW BLACK
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AND PERSONALIZATION
THE NEW OMNICHANNEL
2015: The Year of On-demand, Personalized
Shopping
GameStop to deploy iBeacon
By moving smartphones close to beacons installed on store shelving, GameStop customers will be able to instantly receive real-time, customized offers via the retailer's app. As a result, customers will be able to receive digital content that is specifically tailored to their areas of interest while shopping inside a physical GameStop store.
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# AND PERSONALIZATION THE NEW OMNICHANEL
Mobile as a customer feedback channel – Solutions to get closer to customers
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# AND PERSONALIZATION THE NEW OMNICHANEL
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NEXT STEP
Stores may have found the vulnerable soft
Tissue of Amazon : Its lack of stores
This is the revenge of the brick
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# NEXT STEP
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# NEXT STEP
Alibaba is testing drones to deliver ginger tea ordered from
its Taobao e-commerce website
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# NEXT STEP
MERCI