Attachment - NRC-2020-000076 - Appeal Response to NRC-2019 ...
NRC 2015 EO Briefing.pdf
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Transcript of NRC 2015 EO Briefing.pdf
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CONFIDENTIAL November 24, 2014 1
National Retail Convention and
Retailer Engagement Day
JAN- FEB 2015
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CONFIDENTIAL
THE COMMITTEE
November 24, 2014 2
Steering Committee: GM,DM,OM,Fleet
Manager
Project Leader: Prima
Event Coordinator: Dody Nugraha
Apik
Chrisna
Yuda
Dinda
Moudy
Merchandise Coordinator:
Ela Garini
Travel&Accomodation Coordinator: Mbak J Mbak Flo
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CONFIDENTIAL November 24, 2014 3
Voice of Retail Team
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CONFIDENTIAL
Voice of Retail Team... What Kind of NRC Do You Want? Outbound events and Motivational session from experienced speaker
would love to hear from someone who has gone through similar good to great journey. would love to learn fro the person especially on the day to day challenges and what he/she did to overcome these challenges, and key lessons learned in hindsight.
Motivator, Fun outside/inside activity, komunikatif
- Duration will be 3 nights 4 days - the first 2 night and 2 days we spent for working meeting from morning up to night - the rest 1 night and 2 days for City Tour, travel together for cultural events, bonding as family - less outdoor team building, tired lah ! - motivational speeches : Tung Desem Waringin - dont need plenty of merchandise, just need 1 or 2 memorable merchandise, but excellent quality where people will proudly wear everyday - dont need an expensive hotel. but spend the money in travel together as a team. For example if Jogja, then the whole team watch Ramayana Night Ballet together, or we can simply go and watch theathre/movies together, book the whole theatre and have fun !
Durasi: 3 hari 2 malam Format Acara: Creativity - Mind Mapping - Team Work Fun - Global but Locally adaptable
FUN tapi tetap menginspirasi dan memotivasi. Interactive between speaker and audience, team building, more door prizes pleaseee... :)
Porsi duduk-diam-dengar tidak terlalu banyak.
November 24, 2014 4
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CONFIDENTIAL November 24, 2014 5
National Retail Convention 19 21 JAN 2015
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CONFIDENTIAL
EVENTS OBJECTIVE
November 24, 2014 6
FUN, INSIGHTFUL EVENT THAT APPRECIATES THE HARDWORKS THAT HAS BEEN DONE IN 2014 AND PREPARES RETAIL TEAM FOR 2015 CHALLENGES
ALIGNMENT WITH 2015 VISION : WELCOME TO SHELL
Theme : Transformation, we are shifting internal teams mindset to a be more Sales and Customer Focused.
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CONFIDENTIAL
U/F/D Framework
Understand Where we are in the G2G Journey Celebration and Appreciation of the Team Success We need to understand market has change Customer focus Consequences if we remain as status quo (showing
competitor evolving or good/bad example of evolving company)
We need to change/evolve to beat the competition What will the success looks like
Action Business Plan Cascade to include the current market condition Short Presentation of Good to Great Journey milestone Show Video on companies that goes big or goes bust because
they are not evolving with their customers Team exercise to identify what they can do differently to
enhanced Customer Satisfaction from their Job and how much it will impact to Retail Business (Vol, C5)
Celebration of teem success in Gala Dinner
Feel
Feel Appreciated of the efforts done in 2014 Retail Team has the reason to believe why need to shift to
Customer Focus Retail Team feel they are important piece of the puzzles.
Action Team activity centered around customer focus. Simulation ex:
Build your mini Resto, each team create their own CVP, each team will serve and also feel as customer from other competitor.
Do Retail team will have new perspective on how they do their
Job, everyone is linked to Customer Focus measured by feedback from Post NRC Survey (80% of respondent give positive feedback : min 8/10 score average)
Retail Team is well informed on what is the team progress in 2015
Action External Speaker to motivate or enlighten the team Reflection and Sharing what Team will do differently to link
their job to customer focus Commitment building that can become a reminder upon their
return to their desk Conduct post Event survey as soon as the event ends
Update of Business Progress to be installed in the Retaiil area
November 24, 2014 7
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CONFIDENTIAL
The Gist of the Event
NRC will consist only internal Retail Team, without inviting Business Partners, Retailers, and other external parties.
Team Building activities must be aligned with 2015 flagship program : Welcome to Shell
NRC 2015 will be more modest and not carrying celebration party atmosphere, but more to a changing mindset event.
The NRC will be a 3 days event where we dedicated a full day in Second day for BPC and Action Planning
First Day : Motivation Speaker & Gala Dinner to Celebrate 2014 Milestones
Third Day : Final Recap And Team Building
Participant: max 50 pax ( age range 25-50), Manager to GM level
November 24, 2014 8
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CONFIDENTIAL
Hotel Proposal: Yogyakarta Tentrem Hotel
November 24, 2014 9
PROS:
- Excellent Review of the Hotel
- New Experience
- Attractive Cost
CONS:
- First Time in Yogya, More Challenges as we
are not familiar with the city
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CONFIDENTIAL November 24, 2014 10
Retailer Engagement Day
12 February 2015
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CONFIDENTIAL
EVENTS OBJECTIVE
November 24, 2014 11
FUN, INSIGHTFUL EVENT THAT APPRECIATES THE HARDWORKS THAT HAS BEEN DONE IN 2014 AND PREPARES PARTNERS FOR 2015 CHALLENGES
ALIGNMENT WITH 2015 VISION : WELCOME TO SHELL
Participant : around 80 pax ( 25-50) Manager to GM level.
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CONFIDENTIAL
U/F/D Framework RED
Understand Where we are in the G2G Journey We need to understand market has change Customer
focus We need to change/evolve to beat the competition What Do I need To do next year? Whats in it for me? Celebration and Appreciation of the Team Success
Action Presentation of Good to Great Journey milestone : HSSE
Update, Business Update Welcome to Shell Launch Announcement of Best TM , DM, and Retailers
Feel Feel Appreciated of the efforts done in 2014 Retail er has the reason to believe why need to shift to
Customer Focus Retail er feel they are important piece of the puzzles.
Action Sharing Session of Best Practices from Retailer ( HSSE,
NF, High Scorer in VOC) Team exercise to identify what Retailer can do differently
to enhanced Customer Satisfaction on site operation and the impact to volume
Do Retailer is empowered do go the extra mile to
understand their customer and their needs which is reflected by a minimum of 1 Local Initiative / retailer which will be tracked monthly by TM
Retailer provide feedback on the local initiative conducted and reactions from customer that can be seen through VOC (monthly)
Action External Speaker/Facilitator to motivate or enlighten the
retailers Commitment building that can become a reminder upon
their return to their desk Conduct post Event survey as soon as the event ends Update of initiative progress made by retailers to be
sharef across network. November 24, 2014 12
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CONFIDENTIAL
Proposal Venue : Dharmawangsa Hotel Jakarta
November 24, 2014 13