NPR Listeners' Cyber Shopping Habits

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NPR Listeners' O nline Shopping Habits Fall 2010 Spring 2010 Fall 2009 Spring 2009 % Com p. 59.23 59.45 57.28 55.84 Index 166 169 167 169 % Com p. 43.24 40.75 38.29 37.03 Index 235 229 229 240 % Com p. 8.14 7.85 7.61 6.18 Index 125 130 133 110 % Com p. *1.07 *1.29 *1.74 *2.32 Index *98 *113 *141 *203 % Com p. NA 3.94 NA NA Index NA 121 NA NA % Com p. NA *1.49 *1.2 *0.22 Index NA *120 *126 *45 Source:GfK M RI *low respondentrate,use w ith caution M ade a purchase forpersonal use online in the last30 days Visited Am azon.com in last30 days Visited O verstock.com in the last30 days Visited Shopzilla.com in the last30 days Searched forinform ation abouta producton a Cellular/Mobile Phones/Sm artphones Redeemed a mobile coupon on a Cellular/Mobile Phones/Sm artphones

Transcript of NPR Listeners' Cyber Shopping Habits

Page 1: NPR Listeners' Cyber Shopping Habits

NPR Listeners' Online Shopping Habits

Fall 2010 Spring 2010 Fall 2009 Spring 2009% Comp. 59.23 59.45 57.28 55.84

Index 166 169 167 169

% Comp. 43.24 40.75 38.29 37.03Index 235 229 229 240

% Comp. 8.14 7.85 7.61 6.18

Index 125 130 133 110

% Comp. *1.07 *1.29 *1.74 *2.32Index *98 *113 *141 *203

% Comp. NA 3.94 NA NAIndex NA 121 NA NA

% Comp. NA *1.49 *1.2 *0.22

Index NA *120 *126 *45

Source: GfK MRI

*low respondent rate, use with caution

Made a purchase for personal use online in the last 30 days

Visited Amazon.com in last 30 days

Visited Overstock.com in the last 30 days

Visited Shopzilla.com in the last 30 days

Searched for information about a product on a Cellular/Mobile Phones/Smartphones

Redeemed a mobile coupon on a Cellular/Mobile Phones/Smartphones

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