Npd

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  • 1. NEW PRODUCT DEVELOPMENT

2. Converse cafe Gliters games colors cafe Butt er stick Petrole um product 3. BRAND CHOOSEN CONVERSE It is basically a footware brand 4. LOGO TAGLINE SIT DOWN TO TALK 5. PRICING PRICE BUNDLING STRATEGY& BRAND PRICING& multi unit price Menu BEVERAGES Cappuccino 115 ENGLISH TEA 95 EARL grey tea 120 Espresso 105 latte 100 6. PizzA Margarita 250 Pineapple 300 Pepperoni 200 Chicken & mushroom 250 7. PROMOTION TELEVISION COMMERCIALS RADIO PAMPLETS SOCIAL NETWORKING SITES EVENTS PARTIES 8. PLACE SEA SHORES MALLS 9. USPSERVICE WIFI UNIQUE PROJECT ROOM CANDLE LIGHT DINNER UNIQUE MOVIE ROOM WRITING WALLS 10. SEGMENTING GEO DEMOGRAPHIC PSYCOGRAPHIC CONCENTRATED 11. TARGETING YOUTH WORKING CLASS FAMILY & KIDS 12. POSITIONING HIGH CLASS CAFE DIFFERENT FROM EXISTING USING USP 13. Branding PRODUCT NAME