7/31/2019 NPD by Darshan

1/14

7/31/2019 NPD by Darshan

2/14

Prepared by:Darshan PatelKhushbu ShahMinal KhasatiyaHarshad SutharDivyraj Zala

7/31/2019 NPD by Darshan

3/14

7/31/2019 NPD by Darshan

4/14

Tablet Coating:

Since ages tablets/pills has been the most preferreddosage form to deliver any medically active substance to

human body. These tablets /pills have to be coated forhowever, a number of product are now coated to providesome functional benefits

1. Sugar coating2. Film coating

3. Chockleat coating4. Polymer based coating

7/31/2019 NPD by Darshan

5/14

1. To mask the taste, odour or color of drug.2. To provide physical and chemical protection3. To control release of drug from tablet.4. To protect the drug from the gastric environment of stomach with

an acid resistant enteric coating.

5. Facilitate the swallowing of dosage form.6. Protect the drug from storage environment (Air, moisture and light)7. To incorporate another drug or formula adjuvant in the coating to

avoid chemical incompatibilities.8. Improve the appearance and provide product identity.9. Improve product stability.10. To improve the pharmaceutical elegance by use of special colors and

contrasting printing

7/31/2019 NPD by Darshan

6/14

1) Sugar coating is not applicable for the diabetic medicine.2) Film coating has also lots of disadvantage

Poor film adhesion.

Poor tablet finish due to high viscosity of coating solution.Uneven surface of finish product.Non-uniform color of finished product

3) Chockleat coating is not applied on the tablet for higher sugar patient .4) Polymer based coating is some time gives poor effect due to the

physiological factors of the body5) These all coating methods have a higher disadvantage related to its

prize. In these type of the dosage form prices become very higher due toits ingredient and its production procedure .

7/31/2019 NPD by Darshan

7/14

To overcome these problem of coatings and continuously take a samebenefits new coated tablets are innovated which are known as the

Aqueous Film Coated Tablet.Aqueous film coating is applied as a thin polymeric film to the surface of atablet.(polymer is water.)Film coating can protect the tablet from light, temperature and moisture,

mask undesirable taste or odour, improves the appearance, provide

tablet identity, facilitate swallowing control or modified the release of drug.Aqueous film of oral dosage forms has rapidly replaced solvent-basedcoating for safety, environmental and economic reasons. Since tablet maycontain moisture sensitive drugs or excipients, the use of water raise

concerns about the physical and chemical stability of the coated tablet.

7/31/2019 NPD by Darshan

8/14

.

Minimized weight increasedReduction in processing timesIncreases process efficiency an outputIncreases flexibility in formulationA simplified processAbility to apply to wide range of pharmaceuticaldosage forms (Tablets, Capsules, Powders, Granules,

and Crystal of drugs).

7/31/2019 NPD by Darshan

9/14

Ankleshvar pharmacy companies

This tablet is having more benefits thencurrent tablets

7/31/2019 NPD by Darshan

10/14

Is a high quality tablet at lower cost then othercompetitor so our target are all pharmacy company.

Business to Business

we are ignores the market segment differences andgoes ahead with 1 single product offer for all

segments.

7/31/2019 NPD by Darshan

11/14

Penetration StrategyWide market low cost and high benefits

Tag LineLow cost high benefitsNo sugar in Tablet No diabetes in bodyValue for Money

7/31/2019 NPD by Darshan

12/14

:

: Aqueous Film Coated Tablet.quality HighBenefit High

: Due to the chipper price material use in the production processof coating the prices of the tablets and other suitable dosagesforms are become chipper in compare to the current prices of themedicinal dosage forms.

: These product (Aqueous Film Coated tablet) when comes inmarket, work as a monopolistic in the pharmaceutical field. Not a

specific market are captured by these product but whole worldsmedical field are captured by these product.

: Promotion of the product is by Marketing representativeViral-promotion One business to another business.

7/31/2019 NPD by Darshan

13/14

Chanel Of Distribution

7/31/2019 NPD by Darshan

14/14

Expansion Growth