NPC19 Sponsorship Prospectus · Name-Badge Lanyards $20,000 One of the most visible sponsorships!...

Sponsor Levels & Benefits Platinum Level$50,000 +

Gold Level$25,000 to $49,999

Silver Level$10,000 to $24,999

Bronze Level$5,000 to $9,999

Complimentary Conference registration(s) Four (4) Three (3) Two (2) One (1)*

Complimentary ticket(s) to the APA Awards Luncheon

Four (4) Three (3) Two (2) One (1)*

Reserved seat(s) and recognition at Saturday’s Opening Keynote

Four (4) Three (3) Two (2) One (1)*

Complimentary listing in an issue of Planning magazine ü ü ü ü

Logo recognition and link to your webpage on APA’s Conference Sponsor webpage and in the mobile app

ü ü ü ü

Logo recognition on NPC19 homepage ü ü ü

Pre- and post-conference mailing lists ü ü ü ü

Logo recognition at the entrance to the Exhibit Hall ü ü ü ü

Full page ad in the conference issue of Planning magazine ü

Half-page ad in the conference issue of Planning magazine ü

*Not included in sponsorships below $5,000.

SPONSOR NPC19!Join the American Planning Association as a co-host for the entire four-day National Planning Conference in San Francisco at the George R. Moscone Convention Center, April 13-16, 2019. Sponsoring ensures that your company name and logo will be a familiar sight to more than 5,000 conference attendees. Raise your company’s profile in the planning community and receive maximum exposure for your company by becoming a sponsor today.

Questions? Contact Rachel Barkin at

[email protected] or (202) 367-2329. American Planning Association

Making Great Communities Happen

© JasonD

oly/E+/G

ettyImages.com

mailto:rberkin%40townsend-group.com?subject=

APA Community Planning WorkshopsTeam up with APA to support our annual Community Planning Workshop, where NPC attendees do hands-on planning and work with residents and stakeholders on a local issue in the conference host city.

NPC19 will feature two Community Planning Workshops: one focused on educating and engaging local youth in the planning process and a second focused on an active planning project around Oakland’s Lake Merritt BART station. Inquire for details about the workshops and how you can engage with the one that best fits your interests.

APA Tech ZoneThe APA Tech Zone is an interactive space that introduces NPC attendees to emerging technology trends and tools. Act now to secure an exclusive opportunity to be the lead contributor to the APA Tech Zone, with options to showcase your work, partner with APA initiatives, facilitate panel discussions, and more. Inquire for further details and start crafting your custom package.

GIS WorkshopsPartner with APA to offer NPC attendees training in GIS software in a variety of scenarios. These interactive workshops help attendees build valuable skills and offer a great platform for demonstrating your expertise. Inquire to learn more about this opportunity.

Breakfast in the Exhibit Hall$50,000Sponsor a breakfast in the Exhibit Hall to greet attendees at the start of conference Saturday, Sunday, or Monday. • Sponsor logo featured on signage next to each

food station.• Sponsor recognized in the online program,

promotions for the breakfast, and on the NPC19 mobile app.

• Sponsor has the option to distribute branded napkins, plates, and/or coffee cups. Sponsor is responsible for producing and shipping branded accompaniments.

Keynote Sponsorship$50,000Align your brand with NPC19’s messaging by supporting the opening or closing keynote presentation, featuring informative and action-driven speakers selected by APA leaders.• Opportunities are available on Saturday

and Tuesday.• Sponsor recognized in the online program,

promotions for the keynotes, and on the NPC19 mobile app.

• Sponsor logo featured on opening and closing presentation slides.

• Sponsor has the option to introduce the keynote speaker.

Welcome Reception – Bar Sponsor$35,000 Help kick off the 2019 National Planning Conference by sponsoring libations and refreshments at Saturday night’s Welcome Reception.• Sponsor logo featured at satellite bars

throughout the event.• Sponsor logo printed on all drink tickets. Every

attendee receives one ticket with registration.• Sponsor recognized in the online program,

promotions for the event, and on the NPC19 mobile app.

• Sponsor may provide branded cocktail napkins. Sponsor is responsible for producing and shipping branded accompaniments.

Exhibit Hall Happy Hour Bar Sponsor $30,000Be the life of the party by sponsoring libations and refreshments at Monday’s Exhibit Hall Happy Hour.• Sponsor logo featured at satellite bars

throughout the Exhibit Hall.• Sponsor logo printed on all drink tickets. Every

attendee receives one ticket with registration.• Sponsor logo featured on event webpage and

in event promotions.• Sponsor may provide branded cocktail napkins.

Sponsor is responsible for producing and shipping branded accompaniments.

2019 NPC SPONSORSHIP OPTIONS APA National Planning Conference | April 13–16 | San Francisco

Build Your Own Sponsorship:APA offers a variety of pre-fixed sponsorship packages, but also provides the opportunity for you to craft your own sponsorship by choosing the level that best matches your goals. You will receive all associated benefits as a Knowledge Partner or as a Platinum, Gold, Silver or Bronze sponsor. APA is happy to work with you to ensure that you have the presence you are aiming for at the 2019 National Planning Conference.

KNOWLEDGE PARTNERCUSTOM PRICING AND BENEFITS

PLATINUM SPONSORINVESTMENT: $50,000 +

GOLD SPONSORINVESTMENT: $25,000-$49,999




Photo by Riverview Photography


NPC19 Attendee LoungesCustom PricingBrand a space where attendees go to relax, recharge, and continue conversations. APA will work with you to design a custom space that showcases your brand and offers a memorable experience for attendees. Inquire for more information on crafting a custom sponsorship. Options include, but are not limited to:• Ping-pong lounge• Health and wellness/massage lounge• Indoor park lounge• Social media lounge

NPC19 Mobile App$20,000Be the exclusive sponsor of the NPC19 mobile app. Attendees will use it extensively before and during the conference to view their schedules and receive all NPC19 news and updates.• Sponsor logo and ads placed throughout

the mobile app and sponsor featured in all app-related promotions to attendees.

SILVER SPONSORINVESTMENT: $10,000-$24,999

BRONZE SPONSORINVESTMENT: $3,000-$9,999

Exhibitor Meeting RoomCustom Pricing (subject to availability)Secure a private space to host meetings or accommodate your on-site staff members. Inquire for more details on location, pricing, and availability.

NPC19 Networking Receptions Custom PricingCo-host a networking reception with APA. APA will work with you to create a custom branding package that provides recognition at one of NPC’s networking receptions. Receptions are held for a variety of audiences, including, but not limited to:• APA Foundation board members, donors, and

prospective donors; APA leaders; and others• Fellows of the American Institute of Certified

Planners• Student members

Snack Break$8,000 or Two for $15,000Give attendees an afternoon energizer: coffee, popcorn, or another option from APA’s menu.• Sponsor logo featured on signage next to

each break station.• Sponsor recognized in a Snack Break push

notification to attendees via the NPC19 mobile app.

• Sponsor may provide branded napkins or coffee cups. Sponsor is responsible for producing and shipping branded accompaniments.

Chair-Drop Package $8,000 or Two for $12,000Advertise your brand at one or both keynote sessions. APA will help you design and distribute promotional materials to share with NPC19 attendees.• Opportunities are available on Saturday and

Tuesday.• Sponsor is responsible for producing, printing,

and shipping materials to the conference.

Room Keycards$20,000Put your logo in the hands of attendees at official APA conference hotels by featuring your brand directly onto hotel room keycards.• Sponsor logo and artwork featured on one

side of each room key distributed to attendees staying at the APA conference hotels.

Name-Badge Lanyards$20,000One of the most visible sponsorships! Brand the NPC19 lanyards provided to all attendees. Lanyards clip to the badges that open access to all conference sessions and events. • Sponsor logo or company name featured on the

lanyards and lanyard trees placed throughout the convention center.

NPC19 Attendee Wi-Fi$18,000Wi-Fi will be accessible throughout the convention center• Sponsor logo featured on Wi-Fi cards mailed

with registration packets, onsite signage, NPC19 mobile app, and all other Wi-Fi–related promotions to attendees.

Charging Stations: $10,000Help attendees connect with your brand while they power up their electronic devices. APA will help you design a station that recognizes you and shares your message.• Sponsor logo featured on a charging station

located in the Exhibit Hall, located in a high traffic area of the convention center.







Directional Signs Starting at $2,000Help attendees find their way and bring attention to your brand by placing your logo on signage throughout the convention center. APA will work with you to create a custom package of creative designs to place in high-traffic areas. Options include, but are not limited to:• Standing meter boards• Lighted kiosks• Mirror clings• Floor clings• Escalator clings

Sponsor-Designed Signs $2,000A great way to bring eye-level attention to your company or product. APA will produce signs using sponsor logo and artwork and place them in high-traffic areas throughout the convention center, providing high visibility for your support.

Digital Email Ad: $750–$3,000APA continually markets the conference and its benefits to members and registrants. Feature your company in emails sent to all APA members or to conference registrants. Include your ad in this correspondence and let them know you are participating in the premier planning event of the year.• Banner ads: Prominent feature makes your

company’s graphic the first thing people see. $1,000–$3,000

• Text ads: Stand out in the body of the email with highlighted content. $750–$1,500

BRONZE SPONSORINVESTMENT: $3,000-$9,999

NPC19 5K Run and Walk: $5,000Support healthy, fun communities by sponsoring the NPC19 5K Run and Walk around San Francisco. APA will work with you to brand the event and create a memorable experience for you and the attendees.• Sponsor logo featured on event webpage, on-

site signage, and pre-conference promotions.• Option for branded t-shirts.• Option to produce and distribute additional

branded items (towels, water bottles, etc.) (to be approved by APA).

APA Career Zone Headshots$5,000Support career advancement for both emerging and seasoned professionals by sponsoring free headshots for NPC19 attendees in the APA Career Zone, one of the event’s most-visited locations!• Sponsor logo featured on signage at the

headshots location.• Sponsor recognized in pre-conference Career

Zone promotions to attendees.

Conference Help Desk $5,000Place your logo at attendees’ go-to location for information about the conference and their visit to San Francisco. • Sponsor logo featured on one panel of the

booth. Sponsor can design the entire panel or delegate design to APA.







NPC19 Sponsorship Prospectus · Name-Badge Lanyards $20,000 One of the most visible sponsorships!...

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