NPC \ RNID Impact Reporting Seminar Slides

8/6/2019 NPC \ RNID Impact Reporting Seminar Slides

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Better impact reporting

An introduction to impact reporting

6 May 2011


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An introduction to impact reporting

08:45 Introduction & context

09:05 Case study

09:25 Discussionbarriers and solutions09:55 Feedback & questions

10:25 Wrap up

10:30 Close


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Introduction & context

About this seminar series

Why does impact reporting matter?

Who are impact reports for? What does good impact reporting look like?

How do we get there from here?


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About this seminar series

Demand for help to improve reporting

Better impact reportingfrom theory to practice

Introduction to impact reporting

Impact reporting and leadership

Impact reporting and communications

Part theorypart case studypart discussion



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Why does impact reporting matter?

The new funding landscape

Public trust & accountability

Managing for greatest impact



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Who are impact reports for?

Funders

Stakeholders & publicOrganisation

Commissioners Trusts & foundations Major donors Other donors

Beneficiaries Volunteers Media etc. Regulators

Trustees Management team Staff



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What does good impact reporting

look like?

A clear narrative for the reader

NPC focuses on five key questions:

1. Whats the problem were trying to tackle?

2. What do we do to address it?

3. What does that achieve?

4. How do we know?5. How are we learning & improving?



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How do we get there from here?

1. Start by reviewing current reporting

2. Identify gaps & areas for improvement

3. Identify/define responsibility for impact reporting4. Plan improvements in building blocks:

1. Strategy clarifying objectives, theory of change

2. Measurement embedding an impact approach

3. Communications reshaping around impact5. Test & learn



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The impact cycle

Strategy

Problem well address

Objectives well achieve

Measure & Analyse

Outcomes

we achieve

Fundraise &

Communicate

Results donors

can achieve

Activities

Outputs

we deliver



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Case study: RNID

Paul Breckell

Managing Director of Corporate Resources


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Lesson 1 The value of story

If we cannot

communicate what we do

effectively, then whatconfidence can anyone

have in the impact we

are really having?

RNID Impact Report


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Lesson 2 Simple and proportionate

What do I need to fly the plane?

Kaplan and Norton

I just keep it simple. Watch the

ball and play it on merit

Sachin Tendulkar

Everything should be made as

simple as possible; but not

simpler

Albert Einstein


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Lesson 3 Link performance

measurement to planning and reporting

Level 1: Annual -

external

Level 2: Annual -

internal

Level 3: Quarterly

Level 4:

Monthly

Level 5:

Ongoing

Impact

report and

annual

report andaccounts

Corporate plan

final performance

report

Top level

KPIs

Monthly reporting

of operational KPIs

Monitoring progress on

personal objectives

through 1:1 meetings

Detailed departmental monitoring

through team meetings etc.

Monthly Management Information

Budget

outturn

report

RAG

analysis

Finance

strategy

update

Cross

department

al working

report


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Lesson 4 Dont be put off because

comparison is difficultBrain Surgery

Immediate

Tangible

Major impact on beneficiaryBut impact on one person at a time

Rocket Science

Long Term

Primary research less tangible

More minor incremental impactBut impact of breakthrough is huge

Mitchell and Webb


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Lesson 5 True accountability

requires engagement

If you want to travel fast

then travel alone, if you

want to travel far then

travel with others

Masai saying


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Lesson 6 Be aware of the pitfalls

lLosing the complex and intangible

can be dangerous

lBeware focus on the measurable

rather than important

lRisks of not respecting the

beneficiary

lContradiction between accountability

and local empowerment

lCultural fit

lMay inhibit open and honest reporting

internal reporting bias

lMay inhibit open and honest reporting

external reporting bias

lCosts of collection can become an

internal industry

not everything that can be counted is important and not

everything that is important can be counted Albert

Einstein


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Discussion:

Better impact reporting

How can you improve your impact reporting?

What are the barriers to better reporting?

What are the (potential) solutions?

Tables grouped around your roles

Management & operations (4 tables)

Fundraising & comms (3 tables) Board & finance (1 table)

Performance, evaluation & research (1 table)


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What are the barriers to better

reporting?

Financially-

focused

reporting

Cultural

Technical

Resource

External

Impact-

focused

reporting


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What next?

Useful resources:

NPCs Talking about results

CFDG/Cass Business SchoolsImpact reporting in the UK charity sector

Forthcoming principles

If you still have questions or issues

Let us know in your feedback forms- Future events youd like to see

- Help you need with your impact cycle

[email protected]

NPC \ RNID Impact Reporting Seminar Slides

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