NP PREMIUM · 2020. 3. 3. · NP Premium 1 NP Premium 2 NP Premium 3 Reach 27% 34% 38% OTS 1,7 2,7...
Transcript of NP PREMIUM · 2020. 3. 3. · NP Premium 1 NP Premium 2 NP Premium 3 Reach 27% 34% 38% OTS 1,7 2,7...
NP PREMIUM
NEW
NP PREMIUM
Most Premium context
High affinityon upscale target
Business or Luxury campaign
NP PREMIUM : THE MOST POWERFUL CHOISE TO REACH HIGH PROFILES
7% 5% 6%
13%
22%19%
22%26%25%
21%24%
31%
Soc. Gr. 1-2 Soc. Gr. 1-4 Bachelor,master, doct.
Management(cadres)
Ech
o/T
ijd
NP
Pre
miu
m
NP
+ E
cho
/Tijd
Reach%
Source: CIM Press & Cinema Audience Study 2018-2019, print + pdf
50%
34% 29%
11% 14%
HIGH USE OF DAILIES & WEB IN A PROFESSIONAL CONTEXT…
Executives survey 2015 – Very useful
Use of media types in professional life
Source: Ipsos Connect, Decision maker study 2017
…CONFIRMED BY THE DECISION MAKER STUDY
73% 55% 39% 88%
NP PREMIUM
FORMATS
Art. 250
Art. 500
Art. 600
Art. 1000
Pano
NP 1 NP 2 NP 3
456 000 913 000 1 370 000
Included impressions
Halfpage (desktop)
+IMU (mobile)
NP Premium 1 NP Premium 2 NP Premium 3
Reach 27% 34% 38%
OTS 1,7 2,7 3,5
Sel. 206 196 191
POWERNP PREMIUM
25-65, 1-2Target :
Source: CIM Press 18_19 , CIM Internet Audience January 2019 Estimation % reach print + éditions digitales + web: %
reach audience CIM Presse + (% reach audience CIM Internet Audience x % exclusifs webs CIM Presse) Exclusifs webs =
(Total brand - Paper + Digital) / Web CIM Presse
NP 1 NP 2 NP 3
Art 250 26.000 € 49.000 € 65.000 €
Art 500 38.000 € 71.500 € 93.300 €
Art 600 43.000 € 80.500 € 105.000 €
Art 1000 57.000 € 105.500 € 136.000 €Pano 80.000 € 148.000 € 182.000 €
Incl. Digital: mobile IMU, halfpage
*Net net rates
RATES*
Approval needed from NP team
GET INSPIRED !
GET INSPIRED !
GET INSPIRED !
GET INSPIRED !