NowWeBike 2015 Report: All Routes Lead To Brussels
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Transcript of NowWeBike 2015 Report: All Routes Lead To Brussels
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NowWeBike 2015: Report
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What was the NowWeBike?Why it was organized?
Participating partners and cities Support given
Results Overall satisfaction and comments
ABOUT NowWeBike
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The NowWeBike is a joint effort between ISCA and MW National Coordinator for Turkey.
Also known as the ‘All routes lead to Brussels’ event, it extends along EuroVelo routes and culminates in a final
celebration in the ‘European capital’ of Brussels. It encourages participation in sport and exercise by attracting citizens to be a part of a pan-European activity that will help
bring the continent together. The planned ride and side events with their strong focus on awareness raising is
designed to positively influence individuals’ decisions about active lifestyles.
WHAT WAS NOWWEBIKE?
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• Raising awareness of the importance of health-enhancing physical activity - HEPA
• Promotion and PR - The project is a perfect backdrop for a comprehensive PR campaign to position the NWM in local, national and European media
• Cross-sector engagement - Cycling has high potential to communicate the important cross-sector aspect of the NWM
• Combining local, national and European - The set-up of the project, allowing both local side events throughout the routes, national kick-off and press events, and the grand European finale in Brussels
• Promoting voluntary activities in sport - The current project will involve volunteers in organising the events. In addition, the member of the cycling team are volunteers.
WHY IT WAS ORGANIZED?
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OVERVIEW OF THE NOWWEBIKE 2015• From 24nd of July to 9th of September
2015 (48 days)
• 12 countries – Turkey, Greece, Bulgaria, Macedonia, Serbia, Croatia, Hungary, Slovakia, Austria, Czech Republic, Germany, Belgium
• 23 side event cities – Kastanies, Bodrum, Mugla, Ortaca, Marmaris, Didim, Izmir, Akhisar, Bursa, Yalova, Istanbul, Svilengrad, Radnevo, Nova Zagora, Thessaloniki, Novi Sad, Osijek, Vienna, Heusden-Zolder, Brussels
• 36 side events
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WHO IS INVOLVED?• ISCA’s marketing team for the design of materials, digital
promotion and the overall coordination of activities
• 3(4) cyclists from ENVERÇEVKO - Energy Efficiency and Environment Protection Association with multiannual experience in recreational biking
• Local organizers/National coordinators for MW – welcoming and organizing the side events in cities
• ISCA PR Team – PR and promotion on national and local level • ISCA, ECF and EuroVelo – coordination of the event
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MAIN ORGANIZER
• ISCA – International Sport and Culture Association Overall coordination, organisation and support to the European Panna Tour 2015.
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PARTNERSEuropean Cyclists' Federation (ECF)
ENVERÇEVKO - Energy Efficiency and Environment Protection Association
EuroVeloIn support of EWoS and #BeActive
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SPONSORS & SUPPORTERS
SponsorsMosso Turkey
Pegasus
&
SupportersDITAB - Tourism union
Izmir Metropolitian MunicipalityBisiklet Gezgini - Bike shop Istanbul
Muğla Metropolitan MunicipalityIn support of EWoS and #BeActive
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SPONSORS & SUPPORTERS
&
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SIDE EVENT ORGANISERS
Municipalities, city councils, civil societies, biking clubs, institutes of public health, sport for all associations
Muğla Governonship, Muğla Metropolitan Municipality, Ortaca City Council, Bodrum Municipality, Nilüfer Municipality, Nilüfer Municipality,
City Council, Kadıköy Municipality, Greenways Social Cooperative Enterprise, Municipality of Thessaloniki, Thessaloniki Tourism and
Marketing Organization, Dot2Dot Social Cooperative Enterprise, Regional Unit of Pella, Athletic Club "Action„, Municipality of Pella, Municipality of
Peonia, Archaeological Museum of Pella, BG Be Active, Svilengrad Municipality, Radnevo Municipality, Nova Zagora Municipality, Cycling
club "Zagorets 1880„, BikeYoga, Radlobby Österreich, Municipality Heusden-Zolder, Selimiye Mosque, The City of Osijek, The Institute of Public Health County of Međimurje, Institute of Public Health Osijek
Baranja County, Novi Sad Cycling Initiative, Cykloklub Slobodní pútnici, Slovak Sport for All Association
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LOCAL PARTNERS
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SUPPORT GIVEN
Digital design and materials for local organizersSocial media coverage #nowwebike
Landing page designated to NowWeBikePR toolkit including press releasePromotional materials - T-shirts
NWB in Belgium (Brussels)
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SUPPORT GIVEN
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SUPPORT GIVEN
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NWB in Serbia
NWB in Greece
NWB in Belgium
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NOWWEBIKE IN NUMBERS quantity Comments
Approximate number of participants
2176
Approximate number of spectators
6095
Number of volunteers 30
Number of side events 30
Number of partners 40
Media response 186 Mentioned on tv, radio, social media, websites…
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NOWWEBIKE IN NUMBERS communication tools quantity Comments
Social media 39 Facebook and TwitterOutdoor banners 55Billboard posters 60
flags 7Roll-up banners 2
Bicycles 4Websites of partners ? No concrete data
T-shirts 1290Caps (hats) 1000
Poster 70Leaflats 100
Certificates 3Route maps 2
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NowWeBike 2016?To be confirmed...