Now is All the Future that Will Be !
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Transcript of Now is All the Future that Will Be !
Now is all the future that will be
A market researcher’s take…
A few signals…
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The World Is Flat ?
Countries World-Scale Markets
Yes
No
FinlandSwitzerlandSwedenHollandS. KoreaTaiwan
IndiaChinaBrazilRussia?
USAJapanGermany (EC)
?
A View of the World Trade:1993
Countries who are home to World-Class Competitors
No Yes
Countries World-Scale Markets
Yes
No
FinlandSwitzerlandSwedenHollandS. KoreaTaiwan
IndiaChinaBrazil?Russia?
USAJapanGermany (EC)IndiaChina
A View of the World Trade:2005
Countries who are home to World-Class Competitors
No Yes
To Move Or Not to Move……FROM FIRST CURVE TO SECOND CURVE
First Curve Second Curve
MARKET
Capital Knowledge
Producer Consumer
Atlantic Pacific
Japan China
International Trade Electronic Commerce
Computers Internet
Money People
ORGANIZATIONMechanistic Organic
Engineering Ecology
Corporations Individuals and Networks
Horizontal and Vertical Integration Virtual Integration
Business Processes Culture
THE INDIVIDUALHard Work Hyper effectiveness
Security Uncertainty
Current Career Future Career
Faith Hope
Loyalty Courage
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Is There…BOP Fortune ?PPP Market SizeBRIICS + Thailand + Mexico + Turkey 3 billion people, 70% of Developing World $ 12.5 Trillion GDP, 90% of Developing World
10$ 2$ 20Diarrhea Medical
1.8$0.025$0.04-0.05Phone
37$ 0.03$ 1.12Waterm3
5312-18%600-1000%Credit Annual Interest
Poverty Premium
Warden Road
DharaviItemWithin economy
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The Capitalist Manifesto…
Navigate ‘Fuzzy Front End’
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Brands…
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Strategy Into Action…
IsThis Need
Met?
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How to Grow When Markets Don’t Growth Crisis Demand Innovation
Unlock Hidden Assets
• Opportunity SURROUNDING the product, not product improvement
New-gen demand focus generates powerful Opportunities for core product
Combine multiple products / services into more valuable integrated offers
Improvements in customers value chain transmutes into new revenue streams
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…Every Business is Theatre
Core Commodities
High Relevance
Premium PRICING STRATEGY
Low Differentiation
POSITIONED COMPETITIVELY
High Differentiation
Cost Driven
CUSTOMER NEEDS
Low Relevance
Basic Goods
Essential Services
Optimum Experiences
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…Every Business is Theatre
Core Commodities
High Relevance
Premium PRICING STRATEGY
Low Differentiation
POSITIONED COMPETITIVELY
High Differentiation
Cost Driven
CUSTOMER NEEDS
Low Relevance
Basic Goods
Essential Services
Optimum Experiences
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Consumer at the Centre…Truly
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Identities Matter…
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Future Uncertain the ‘new normal’
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Overarching movement…
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Is Yesterday Happening Today?
Across industries…MR today?
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MR Evolution …
Brand Insights (Me)
Consumer Insights (You)
Shopper Insights (FMOT)
Insight today ( Consumer Touch point Journey)
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The Theory That Shook the World
Survival of the Fittest
“Natural Selection is daily…scrutinizing…rejecting bad…adding up good… whenever and wherever opportunity offers…improvement…in relation to…conditions of life”
http://www.amazon.com/gp/product/0517123207/103-1572344-4939802
Pulling the Strands Together…
Into One Broad Weave
Flatter world
People the scarce resource, not capital per se
Information, the critical edge
Rapid Commoditization, the ‘new normal’
Consumer rapidly ,really moving to the Centre
Agility of response key
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MR Opportunity
Profitable niches designed around emergent needs-agile methods, rapid proto-typing
Develop deep delivery expertise/knowledge to leverage globally
Design/experimental skills to return to the fore
Expand products into services
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Epilogue
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