LONDON’S LEADING RESTAURANT & BAR

BUSINESS

“a premium bar & restaurant business built on a pre-booked sales system”

Late Night London

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We have come a long way since

our inception in the eighties.

Novus is built on a bedrock of

large, hugely profitable, cash

rich food and drink businesses.

The way we sell that food and

drink, our complete customer

focus and our love of the new

is what makes us London’s

most successful food and drink

operator.

Operating individually minded

food-based bars across

London.

The Gable, Moorgate

Today

Turnover +£145 million with an enviable balance sheet

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Prime locations and signature

buildings across London so we

can open more premium food

and drink concepts.

All-day trading outlets, from

Gastro bars and restaurants

to fabulous Champagne and

cocktail bars.

with a mixture of ground

floor, basement and 1st floors,

leasehold or freehold, shell or

distressed business considered.

Ambitious expansion plans

5000-12000sqftMulti-floors250-1200 capacity20-25 year leases

Looking for 30 new sites, immediately!

The Sterling, St Mary Axe 06

Our dominance in the

West End and City has not

diluted our thirst for more

and better sites in these

locations. We are also very

keen on securing best sites in

Theatreland, Covent Garden,

Kensington, Piccadilly, Soho

and The City. All locations

considered.

London focussed

Existing Novus Bars

Landmark bars – larger multi-room sites with a late licence.

Premium Champagne & cocktail bars.

Balls Brothers & Exchange bars – Premium Wine bar and Restaurants.

Restaurant bars and Gastro bars, Bespoke restaurants

Potential acquisition opportunity in management’s database

CACI Target area

Source: CACI, DCL – Novus Potential Acquisitions, LEK Analysis

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The

Last

, S

hoe

Lane

We work with some great landlords, Land

Securities, IVG UK, Prudential, Legal &

General, Soho Estates, Crown Estates to

drop a few names, living and thriving in

some of London’s finest landmarks: Gherkin,

Trocadero, Citypoint, Grand Connaught

Rooms, Haymarket House, Cornhill and half

a dozen Grade II listed properties. We have

been trading profitably for over 14 years and

are a solid, resilient tenant.

A safe and experienced operator with a rent roll of £15m

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Our model customer focus is absoluteShe is a twenty nine year old urbanite,

working in town, with a good job,

strong prospects, disposable income

and a willingness to spend it.

We love her dearly and she loves our

energy, our sense of fun and knows she

can rely on us to deliver her occasion,

be it with colleagues for lunch, a catch

up with friends or a rather more high-

octane night out.

We do all of these effortlessly,

having built an operation that is as

comfortable by day as it is after work

and later.

Our customers are resilient and affluent

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80% of profit comes from the central London market

55%of total rethrough abookings

It’s a ga

60% of Christmas sales booked prior to December

% revenue is

h advanced gs

game of percentages

60% of revenue earned before 11pm

£20m in corporate sales per year

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We don’t operate brands we create individual

bespoke places

The

Last

, S

hoe

Lane

On the whole, we don’t

operate brands, we create

individual and bespoke

outlets, unique to the

address it lives at.

We know our customers

want individuality, fun and

a place that they can enjoy

day and night, with friends,

with colleagues.

Bespoke

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Let the numbers sp

£8 to

£140 cocktail price range

1m litres of wine and Champagne enjoyed last year

£17 to

£140 wine price range

peak

72% of drink sales come from premium spirits, cocktails, wine and champagne

£35 to

£6000 Champagne price range

o

0 e

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What makes our business

bounce above other operators

is our unique advantage,

Pre-Booked Sales, or PBS as

we call it.

PBS accounts for a whopping

55% of all customer visits

- that’s over half of all our

customers choosing us over the

competition and booking their

get-together with us.

It is both a huge

re-enforcement of our

operational appeal and a

huge advantage over our

competitors.

Something they have all tried

to copy at some point.

Pre-booked Sales

Pre-Booked Sales account for a

whopping 55% of all customer visits

The Last, Shoe Lane 20

One of life’s ultimate luxuries

is your own space, a place to

go with friends and call it your

own. The Novus business has

been built on this principle,

allowing customers to

pre-book their own space, be

that a table, a luxury booth or

a private dining room.

Private Spaces

The Gable, Moorgate

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44 sites across The City and West End make us London’s most successful premium bar & restaurant business

£22m of food sales per year

85% of revenue comes from affluent 25-35 year olds

360,000 mojitos made and sold last year

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We have a dedicated central

food team, innovating,

tailoring and finessing each

and every menu we offer.

Working with the capital’s very

best butchers and fishmongers

and where possible operate

‘field to fork’ relations with

farmers and growers believing

best ingredients, freshly

cooked create fab flavours.

Serious about food

Some of our outlets are amongst the largest food businesses in the country

The Last, Shoe Lane 26

We love cocktails, ChaSo do ove

ampagne and good wine. er 70% of our customers!

Jewel. Piccadilly

If you want a good drink in London, you should choose to

drink with us. Most of London’s finest do!

360,00 mojitos, over a million litres of wine and

Champagne and the same amount of vodka as 1000 pubs.

With cocktails ranging from a mere £8 up to £140 and

champagne from £35 up to £6000, it can be quite a night!

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80

7070 64 33 20 13 10 9 9 7 5 5 2 2

60

50

40

30

20

10

0

4037 36 27 15 15 11 11 10 9 8 56 55 4

30

20

10

0

Cit

y -

annual

sal

es v

s co

mpet

itors

(£m

)W

est

End -

annual

sal

es v

s co

mpet

itors

(£m

)

Novus figures are for FY12FSource: Sapient

Performance

We know by keeping a customer inspired and constantly

finessing and tailoring operations to suit their lifestyle we stay

way ahead of the competition in terms of innovation and

performance. The numbers do not lie. Judge for yourself

Simple. Brilliant product creates brilliant performance

Jewel, Piccadilly 30

Premium food and drinlove, in locatio

The Sterling, St Mary Axe

ink businesses people ons they love to be in

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novusleisure.com

For further information contact

Kevin Norman

Head of Acquisitions

07568 108168

kevin.norman@novusleisure.com