November 6, 2002
Transcript of November 6, 2002
04/11/23
Public Communications & SafetyWorking Group
John Eck, ChairmanNovember 6, 2002
Public Communications & SafetyCharter of the Working Group
• Address a variety of issues relating to public communications and safety in response to physical attacks and natural disasters.
• Study the means by which the government and the media communicate emergency and public safety information to the general population, including but not limited to the Emergency Alert System.
• Consider any special requirements needed to communicate such information to the hearing and visually impaired.
Ensure consistent, reliable and accurate communication
among the Media, Government and the Public When a Public Safety Emergency is Declared
Ensure consistent, reliable and accurate communication
among the Media, Government and the Public When a Public Safety Emergency is Declared
Top-Level Issues
Who is the public?… Everyone, including: Visually Impaired
Hearing Impaired
Non-English speaking
Government is responsible for many key decisions (weather/natural disaster alerts may provide some best practices) Need for a message
What the message is
Who it needs to be delivered to
When it needs to be delivered (perhaps in some prioritized order)
Pre-planning and training of Government, Media and Public is key to effective execution
PC&S Working Group Organization
Govt:MediaGovt:Public Media:Media Media:Public
What is govt’s message to the
public?
How does gov’t get its message to the media?
How do media cooperate?
How does media reach all people?
Broadcast TV
Radio
Cable TV
Web
message EAS
new alternatives
Complexity – Many Different Levels
Broadcast TV
Radio
Cable TV
Web
Situation Crisis?
Government Media
National
Regional
Local
National
Regional
Local
National
Regional
Local
National
Regional
Local
.
.
.
Public
National
State
Local
Many Different Media
Many Different Media
Many levels of Media Reach
Many levels of Media Reach
Many PeopleIncluding:
Visually impairedHearing impairedNon-English sp.
Etc.
Many PeopleIncluding:
Visually impairedHearing impairedNon-English sp.
Etc.
Multi-State
Multi-Jurisdiction
Many Levels of Government
Many Levels of Government
Sub-Committee Leadership
Sub-Committee Chairs
Gov’t : Public Thomas Fitzpatrick (Giuliani Partners)
Gov’t : Media Ann Arnold (Texas Assoc. of Broadcasters)
Media : Media Dave Barrett (Hearst-Argyle)
Media : Public Joe Bruns (WETA) & Mike Starling (NPR)
Disaster Timeline
Timeline approach will help us to define process:what should happen, when it should happen, who should take action
Timeline approach will help us to define process:what should happen, when it should happen, who should take action
Proactive Cooperation of Government and Media
minutes
minutes
minutes
Initial Events May BeRapid & Unpredictable
Homeland Security
Alarm
First Responders
Arrive
Warning or Disaster
occurs
Media Arrive
Govt informed
Govt:Media tasks
Govt:Public tasks
Media:Media tasks
Media: Public tasks
Hurricane
Warning
Amber Alert
Gov’t:Public – Membership
Thomas Fitzpatrick (Chair)Vice PresidentGiuliani Partners
Katherine CondelloVP, Industry Operations CTIA
John FlemingCommunications & Warning OfficerFlorida Division of Emergency Mgmt
Julie MendikDirectorGiuliani Partners
Harlin McEwenChief (Retired)International Chiefs of Police
Andy ScottDirector of EngineeringNCTA
Steve SchmidtChief, Office of Cyber SecurityFEMA
Christine ChenExecutive Director, Organization of Chinese Americans
Joe Hernandez (Facilitator)VP, Security & Crisis ManagementNBC
Gov’t:Public
Nov/Dec 02
Jan – April 03
Jan – April 03
Goal: Identify A Process For Determining and Communicating Emergency Alerts and Information from the Government to the Public
Goal: Identify A Process For Determining and Communicating Emergency Alerts and Information from the Government to the Public
Identify organizations to contact for past events analyses FEMA, Homeland Security, Natiional Weather Service… Local Govt’s regarding hurricane, earthquake & amber alerts
Engage Gov’t & Public Safety groups - case studies “best practices” of effective Government communications Crisis and disaster timeline
Engage Gov’t & Public Safety groups - assess crisis and define communication objectives and strategy “gap analysis”
(No communications, Missed Communications, Inconsistent Message)
Develop a model for defining consistent hazard messages Chart hazard communications at 5 levels of engagement Examine an “all hazards” planning process.
What do citizens need to know?Where should they go?
What should they do or not do?
What do citizens need to know?Where should they go?
What should they do or not do?
Gov’t:Public - Disaster Timeline
Timeline approach will help us to define process:what should happen, when it should happen, who should take action
Timeline approach will help us to define process:what should happen, when it should happen, who should take action
Proactive Cooperation of Government and Media
minutes
minutes
minutes
Initial EventsRapid & Unpredictable
First Responders
Arrive
Warning or Disaster
occurs
Media Arrive
Govt informed
Govt:Media tasks
Govt:Public tasks
Media:Media tasks
Media: Public tasks
Corroboration of Potential Crisis
Assessment – Nat’l / Reg / State
Declaration of Crisis
Instruction to Public
Timing of Ongoing Communications
Homeland Security
Alarm
Hurricane
Warning
Amber Alert
Gov’t:Public
Engage government and public safety groups to participate: Federal Emergency Management Agency US Fire Administration Office of National Preparedness US Department of Health and Human Services
Centers for Disease Control International Association of Chiefs of Police (IACP) International Association of Emergency Managers (IAEM) International Association of Fire Chiefs (IAFC) National Emergency Management Association (NEMA) Major Cities Chiefs’ Association (MCC) National Fire Protection Association (NFPA) National Sheriffs’ Association (NSA)
Govt:Media – Membership
Ann Arnold (Chair)Executive DirectorTexas Association of Broadcasters
Pat GriffsDirector of World Wide StrategyMicrosoft
Frank Lucia Retired OfficerFCC FEMA
David GoodfriendDirector, Legal & Business AffairsEcho Star
Peter FannonVice President Panasonic
Skip PizziManager Media StandardsMicrosoft
Bill PressSVP, OperationsTelemundo Network
Phil StolzSVP Hearst-Argyle Television
Lonna Thompson Associate VP, Strategic AffairsThe Association of Public Television Stations
Lynn YaegerSVP, Corporate CommunicationsTime Warner Cable
Leslie BauerCIORadio One
Janina SajkaDirector, R&DAmerican Foundation for the Blind
Wendell Bailey (Facilitator)Chief TechnologistNBC
Government:Media – Work Plan
Identify current capability problems (EAS) Study enhancements and alternatives and their
application to: national regional local
Meet/interview proponents Follow-ups and clarifications First draft report (distributed by email) Review, comment and iteration Interim Report
Nov 02
Nov-Dec 02
Dec-Jan 03
Feb 03
Mar 03
Apr 03
May 03
Goal: Identify effective Techniques and scenarios for Gov’t to communicate With traditional media and alternative
distribution technologies
Goal: Identify effective Techniques and scenarios for Gov’t to communicate With traditional media and alternative
distribution technologies
Government:Media – Potential Alternatives
New Technology
Infrastructure/interconnections
Change in Current system
Change in regulations
Financial
Other
Example: Make current EAS standard and compulsory across all states and locals
Example: Make current EAS standard and compulsory across all states and locals
Government:Media – Organizations to Contact
FCC
FEMA
Homeland Security
Regional: Emergency organizations
Local: Emergency responders, local officials
Work is in ProgressWork is in Progress
Media:Media – Membership
David Barrett (Chair) President & CEOHearst-Argyle Television, Inc.
Jim Davies Chief EngineerU of Iowa AM&FM
Jack GatesPresident & COONational Captioning Institute
Jennifer McKillop Director of Marketing and Special Projects Cumulus Media
Augie MartinezVP of Eastern OperationsUnivision Robert RossVP East Coast Broadcast OperationsCBS/Viacom
Andrew SetosPresident of EngineeringFox Entertainment Group
Ellen AgressSVP, Deputy General Counsel - CommunicationsNews America Incorporated
Glenn Reitmeier (Facilitator)VP, TechnologyNBC
Media:Media – Work Plan
Identify categories of barriers
Identify representative media organizations national
regional
local
Meet/interview representative media organizations
Follow-ups and clarifications
First draft report (distributed by email)
Review, comment and iteration
Interim Report
Nov 02
Nov-Dec 02
Dec-Jan 03
Feb 03
Mar 03
Apr 03
May 03
Goal: Ensure consistent, coordinated delivery of gov’t message. Identify the barriers to cooperation:
Within a particular media? Across different media?
Goal: Ensure consistent, coordinated delivery of gov’t message. Identify the barriers to cooperation:
Within a particular media? Across different media?
Media:Media – Potential Barriers
Competitive
Infrastructure/interconnections
Technology
Copyright
Other Legal
Financial
Other
Example: What would prevent a local radio station from carrying a government alert message that had been
translated to Spanish by a local TV station? …
Example: What would prevent a local radio station from carrying a government alert message that had been
translated to Spanish by a local TV station? …
Media:Public – Membership
Joe Bruns (Co-Chair)EVP & COOWETA
Mike Starling (Co-Chair)VP of EngineeringNational Public Radio
Preston DavisPresident, Broadcast Operations & EngineeringABC
Cissy Baker Bureau ChiefTribune Broadcasting
Ken DevineVP of EngineeringWNET/13
Alan M. DinsmoreSenior Gov. RelationsAmerican Foundation for the Blind
Ralph JustusVP Technology & StandardsConsumer Electronics Association
Denitza Petrova (Facilitator)Manager, e-Business & MBBNBC
Jim Ewalt VP, Public AffairsNCTA
Susan FoxVP, Government RelationsWalt Disney Company
Al Kenyon SVP Projects and TechClear Channel Radio
Ken DevineVP of EngineeringWNET/13
Shaun Sheehan Vice PresidentTribune
Media:Public – Work Plan
Identify relevant issues
Gather statistics on profile of residents in America
Identify Special needs groups and define requirements
Identify mechanisms by which information can be disseminated
Examine cases and interview media executives at national/ regional/ local level
Follow-ups and clarifications
First draft report/proposal (distributed by email)
Define action plan
Interim Report
Detail process, policy recommendations
Nov 30
Jan 15
Jan 31
Feb 15
Feb 31
Mar 31
Apr 15
May 2003
May 2003- 04
Goal: Ensure Media provides timely, accurate and consistent emergency and action information accessible to all affected people in America
Goal: Ensure Media provides timely, accurate and consistent emergency and action information accessible to all affected people in America
Media:Public – Potential Issues
Accessibility
Competitive
Infrastructure/interconnections
Technology
Legal
Financial
Other
Example: How would we get a message on multiple technologies to reach special needs audiences? …
Example: How would we get a message on multiple technologies to reach special needs audiences? …
BACKUP
Dealing With the Complexity
Organizing and Reporting Use of a Disaster Timeline approach
Consider National, Multi-State, State, Multi-Jurisdictional, Local levels
Consider National, Regional, Local media
Other telecommunications technologies, e.g., cell phones, internet
PC&S will focus on process (what & when) – establish liaison with Communications Infrastructure Working Group on technology (how)
Interim conclusions & recommendations for May 2003 MSRC meeting
Need liason with government Media can amplify, but government sets policy on communicating with people
Need to establish liaison with HLS, FEMA and possibly other agencies
04/11/23
Public Communications & SafetyWorking Group
John Eck, ChairmanNovember 6, 2002