November 28 – December 2, 2016 | The Venetian - Las Vegas, NV

Sponsorship OpportunitiesGrow Your Business Cost Effectively and with Ease

Please contact reinvent-sponsorship@amazon.com with questions or click here to request your contract today.

Thank You For Your Interest in

Sponsoring AWS re:Invent 2016.

As a sponsor, you’ll have direct access to 24,000 of the leading cloud technology

customers and partners who are joining us for 3.5 days to participate in 300 sessions,

training bootcamps, hands-on labs, hackathons, health and wellness activities,

networking receptions, and more to gain deeper skills and knowledge of the AWS Cloud.

Each year we look for new ways to enhance our sponsorship packages and incorporate value-added

services and promotional opportunities to help maximize your sponsorship investment. Here’s a snapshot

of what’s new:

• Increased Attendance: Event attendance is expected to reach 24,000++ attendees, up 26% YOY, allowing for

heightened lead generating opportunities.

• Redesigned Floorplan: Expo Hall will be broken into villages with each housing an IoT connected café, highly

engaging activity pavilions, refreshments and evening receptions. Floorplan to be released in June.

• Upleveled Marketing Promotional Opportunities (MPOs): Expanded and enhanced variety of packages and

price points to help increase awareness and lead generation. Options released in May.

• Broadened Sponsorship Tools and Resources: Content specific webinars, best practice toolkits, partner

testimonials, and weekly QA calls to help make execution pain-free and help ensure the strongest ROI.

• Amazon Echo Connected Meeting Rooms: See why ZDNet has rated Amazon Echo a “Perfect 10”. Included

in all sponsor meeting rooms. Amazon Echo connects to the Alexa voice service to play music, control your

smart home, provide information, news, sports scores, weather, and more—instantly. All you have to do is ask.

We’re excited to deliver you with the opportunities to educate, entertain and engage with the best and the

brightest business and IT decision makers, hottest start-ups, and visionary technology leaders. Contact us

today to learn more about the benefits of sponsorship or click here to request your contract today to

reserve your space.

2

Please contact reinvent-sponsorship@amazon.com with questions or click here to request your contract today.

2015 Event Overview

3

19,000+Attendees

13Tracks

280+Sessions

30,000+Keynote Livestream Viewers

from 2 Keynotes delivered by

AWS Executives Andy Jassy

and Werner Vogels

19Pub Crawl

Venues in the

Venetian/Palazzo

re:Play Party

featuring DJ Zedd,

drones, robots,

dodgeball and

more!

Countries Represented

USA

78%International from 80

different countries

22%

Industry

68%Software/Internet,

Business/Consumer

Services, Media/Entertainment

Industries

Company

TypeJob

Role

52%Enterprise

22%Small-Medium Business

10%Startup

7%Public Sector

52%Business and Technical

Decision Maker

41%Developer or Engineer

3%Other

4%Consultant

Please contact reinvent-sponsorship@amazon.com with questions or click here to request your contract today.

2015 Attendee Demographics

2%IT or Technical Executive (Director or Lower)

31%IT or Technical Executive(VP or Higher)

4%Consultant

41%Developer/Engineer

7%Business Executive (Director or Lower)

15%Business Executive

(VP or Higher)

4%Other

Job Role

4

8%1-20 Employees

25%3,501-10,000Employees

8%501-3,500 Employees25%

10,000+ Employees

19%101-500 Employees

15%21-100 Employees

9%Other

10%Startup

22%Small-Medium Business52%

Enterprise

7%Public Sector IndustryCompany Type

Company Size

5%Healthcare & Life

Sciences 9%Business & Consumer Services

8%Financial Services

5%Other

8%Public Sector & Education

11%Media, Entertainment & Leisure

7%Consulting &

Professional Services

47%Software & Internet

Please contact reinvent-sponsorship@amazon.com with questions or click here to request your contract today.

2015 re:Invent Sponsors

More than 345 partners sponsored at re:Invent 2015,

with an average of 507 leads/sponsor (39% YOY

increase).

We have an 85% sponsorship retention rate

demonstrating our commitment to providing you

with the best opportunities to produce a strong ROI.

Shown here is a listing of last year’s Platinum-Diamond

sponsors.

Please contact reinvent-sponsorship@amazon.com with questions or click here to request your contract today.

What Sponsors are Saying

6

This week was simply amazing. We knew it was going to be big,

but there was also a great energy

that really captured the excitement

in what you all are doing. Cloudability

re:Invent is amazing. Each year is

better than the last and we’re really

looking forward to being there next year.

CTERA Networks

Just wanted to extend a personal thanks

for helping us have a successful

show this year at re:Invent 2015. Kudos :)

My team told me the re:play party was

one of the best concerts they’ve been too! Heard lots of positive feedback about

the show in general from attendees on the

floor as well.

Loggly

Datadog

Congrats on an amazing show overall

we had an unforgettable experience. Excited for the next event!

Qubole

Evident.io

re:Invent surpassed all of

our expectations this year.Looking forward to a great 2016.

Sponsoring re:Invent

is a no-brainerfor any company that operates

in the digital world. There is simply

no ecosystem as robust as

the AWS ecosystem.

Please contact reinvent-sponsorship@amazon.com with questions or click here to request your contract today.7

Diamond*$250,000

Platinum*$155,000

Gold Premium* $90,000

Gold$80,000

Silver$40,000

Bronze$20,000

Startup**$12,000

Exh

ibito

r E

lem

en

ts Booth Size (includes complimentary Wi-Fi)30x30

(Premium Location)

20x20

(Premium Location) Co-Branded Alcove

10x20

(Premium Location)

10x10

(Premium Location) 10x10 4x4

Decor Identification Sign Identification SignTurnkey Kiosk, Seating,

Signage, Charging Tables

Pipe, Drape,

Identification Sign

Pipe, Drape,

Identification Sign

Pipe, Drape,

Identification SignTurnkey Kiosk included

Lead Retrieval Devices 3 3 N/A 2 1 1 1

Access to Sponsor-Only Lounge Included Included Included Included Included Included Included

Ability to Participate in Weekly Sponsor Account Management Q&A's Included Included Included Included Included Included Included

(New!) Ability to Access Sponsorship Best Practice Guides and Webinars Included Included Included Included Included Included Included

Con

fere

nce

Pa

sse

s (

Qty

’s) Full Conference Passes 10 5 5 5 3 2 1

Booth Staff Passes 10 7 7 7 5 3 2

Full-Conference Passes Available for Purchase at Discounted Rate 3 3 3 3 3 1 1

Booth Staff Passes Available for Purchase 2 2 2 2 2 2 2

(New!) Speaker Conference Passes Up to 4 Up to 2 Up to 2 - - - -

Mark

eting a

nd

Pro

motion

Ability to Feature Collateral in Sponsor Section of re:Invent Site Included Included Included Included Included - -

Ad in Pre-Event Email Included - - - - - -

Recognition in General Keynotes Included Included Included Included - - -

Promotion on Sponsor Page on re:Invent Site; Social Media Promotion Post-Event Included Included Included Included Included Included Included

Onsite Signage Promotion Included Included Included Included Included Included Included

Advanced Access to Press List Included Included Included Included Included Included -

(New!) Promotion in Mobile App Included Included Included Included Included Included Included

Pre

mie

r M

ark

etin

g

Op

po

rtu

nitie

s

Credit toward Marketing Promotional Opportunities (MPO’s) Included Included - Included - - -

60-minute Sponsor-Led Breakout Session, Recorded and Uploaded to YouTube for

Enhanced Awareness2 1 1 - - - -

VIP Access for Meals Included Included Included Included - - -

Dedicated Meeting Room 1 room (3 days) 1 room (2 days) 1 room (2 days) 1 room (2 days) - - -

Enhanced Sponsorship Account Management Included Included - - - - -

Social Media Inclusion Included - - - - - -

Premium Signage Bundle Included Included - Included - - -

Recognition in Partner Summit Keynote Recognition Included Included Included Included - - -

(New!) AWS Partner Digital Marketing Campaign Inclusion Included - - - - - -

2016 Sponsorship Opportunities

*By Invitation Only

**Startup sponsorships are available as a 1-year opportunity

Click here for full details on each tier and benefitSOLD OUT SOLD OUT SOLD OUT SOLD OUT SOLD OUT SOLD OUT SOLD OUT

At this time, we are completed sold out of all sponsorship tiers. We are currently taking requests for

waitlist for the Bronze tier only. If you would like to be added to this list, please reach out to reinvent-

sponsorship@amazon.com.

Please contact reinvent-sponsorship@amazon.com with questions or click here to request your contract today.

Additional Marketing Opportunities

Marketing Promotional Opportunities (MPOs) are designed to help sponsors

drive incremental traffic and awareness. Whether you’re launching a new

product, announcing a service enhancement or communicating the value of

your consulting services, our marketing opportunities are designed to enhance

your sponsorship investment.

MPO Prospectus is now available!

8

Please contact reinvent-sponsorship@amazon.com with questions or click here to request your contract today.

Ready to Join Us as an AWS re:Invent 2016 Sponsor?

Start My Contract Process

Contact us. We’ll be happy to answer your questions, work with you

on the right sponsorship package to meet your budget and goals,

and prepare a contract for delivery.

Next Steps

9

April • Advance Preview of

re:Invent 2016 Prospectus

Released

• Start Contract Delivery

May• re:Invent 2016 Prospectus Released

• Invoicing Begins

• ERC Site Live

June • Floorplan Live!

• Booth Assignment Begins

• Sponsor Promotion Begins

• MPOs Announced

• re:Invent Sponsor Site Live

July - October• Sponsor Weekly Q&A Calls Begin

(July)

• Sponsor Promotion Continues

• Sponsor Deliverables Due

November• All Invoices Due 11/18

• AWS re:Invent 2016!

November 28-December 2

Sponsorships are reserved for our APN program members. You

can learn more about the benefits of membership and sign up

here (it’s free)! AWS Enterprise Customers that meet a set

criteria are also eligible to participate. Contact reinvent-

sponsorship@amazon.com for details.

November 28 – December 2, 2016 | The Venetian - Las Vegas, NV

THANK YOU!

We Look Forward To Working With You.reinvent-sponsorship@amazon.com