Digital Advertising 2014

14

VIDEO

1.8 million

DATA

FUEL451YOUR BUSINESS

& YOUR CUSTOMERS

AD NETWORKS &

NEW CUSTOMERS

CUSTOMER DATA

TRACKING

CUSTOM ALGORITHM

OPTIMIZATION

1. Track your customer dataRetarget and then do more by tracking their DATA.

• Onsite activity

• Ads

• Offsite activity

• Devices

• Everything else

You must do more than retarget.

FUEL451

2. Reach new customers Pre-target and target people who MATCH your UNIQUE CUSTOMER ALGORITHM.

• Online ad networks

• Video ad networks

• Mobile ad networks

3. Optimize your advertisingUse technology to AUTOMATE optimization and to make constant and never-ending IMPROVEMENTS.

• Faster decisions

• Easy testing

• Efficient budgeting

marylou@fuel451.com