November 2014 Appsolutely Essential
44
Appsolutely Essen.al November 2014
-
Upload
stefan-rust -
Category
Mobile
-
view
277 -
download
1
Transcript of November 2014 Appsolutely Essential
App-‐solutely Essen.al November 2014
2
Founder & CEO of Exicon 20 Years’ in So?ware, Mobile and
Internet Sun Microsystems, Lucent and Siemens Successfully mobile network to China
Unicom Top 50 Global Mobile Entertainment Chairman Emeritus of MEF Advisor and Mentor
http://www.exiconglobal.com/about-us/
3
Logistics for Apps
API Management
Applica0on Promo0on
Applica0on wholesale distribu0on
App Locker
Applica0on Brief Builder
Developer Resource
Management
Analy0cs & Tracking
http://www.exiconglobal.com/
4
Appcessorize!
5
6
So?ware is ea.ng the world
Market Cap Change in 5 Years in US$ B
+ 4
- 38
+ 427
- 106
+ 71
- 1 - 7
+ 1
1.5
2.5+ 73
- 78
7
Follow @benedictevans
8
Technology is selling to everyone By 2020 80% of the adults on earth will have a smartphone
Source: World Bank, GSMA, a16z
9
Source: Apple, Intel, a16z
A new iPhone CPU has 625 times more transistors than a 1995 Pentium
Everyone has a supercomputer in their pocket
10
Mobile is more important than the desktop
Cannibalizing Desktop as search volumes decline
More than half of Google’s revenue ……
Source: eMarketer
Source: AJ Kobo
11
Source: ComScore, Flurry Analytics
More .me is spent in apps than on all the web
12 Source: Technographics, Forrester
Asia more than anywhere
Device
20
Access40
Locations40
MMSI100
+ + =
“Mobile Mind Shift Index”
13 Source: Gartner, IHS Electronics & Media, ComScore
89% free
2016 2012 2013 2014 2015
Free Downloads Paid-‐for Downloads
2017
95% free
63,985
102,062
268,692
Apps Downloaded in 2014
140,000,000
14
App-‐solutely Essen.al
15
16
17
Source: Forrester
Drama.c enterprise investment in mobile apps
2011 2012 2014
$19B
$69B
$114B
In just 3 years Lead by Marketing & Line of Business
Source: Altimeter
18
Banks
19
Your App-‐investments
22 Total Number of Apps
9 8 + 4 1
20
21
Your App-‐investments
13 Total Number of Apps
3 4 +1 5
22
Auto industry
23
24
For a whole Industry: Automo.ve Or Api-‐fy it at core…
25
For a whole Industry: Automo.ve And then you need to manage Partners & Apps
Applica.ons Partners
26 hCp://www.exiconglobal.com/report-‐download/iot-‐Kmeline
27
28
29
30
Training
31
Efficiencies
Booking Expenses Navigation
Hotel Housekeeping Inventory management
32
33
2013 80 Billion
2016 300 Billion
34
Marketing Budget
IT Budget D&D 20%
50% Global
50% Local
(Marketing + IT budgets) x 20% = D&D = 50% Global + 50% Local
Development & Deployment
35
36
37
38
The Cost Of Poor Performance
DELETING THIS APP? Deleting this app will not
get your points back!
Delete Cancel
39
The Cost Of Poor Performance
40
Web Browser
Native Application
Operating System
Complexity of App Distribu.on & Management
41
Ecosystems infograph
42
For your app Development
Traditional Agency
Legacy IT
Company
43
1. Find the right developer 2. Track accordingly 3. Manage apps the ecosystem 4. Build for iOS first
44
Stefan Rust Founder & CEO | EXICON LogisKcs for your Apps E: [email protected]
www.exiconglobal.com
Sign off page?
