November 2012Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 45 minutes each day in November, 10 minutes longer per day than they viewed in October.

90% (3 hrs 22 mins) of this viewing was live with the other 10% (23 mins per day) time shifted.

Children watched TV for 2 hours and 32 minutes each day. 17 minutes of this was time shifted while 2 hours & 15 minutes of their daily viewing was live.

Total Viewing November

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Men 15+ and adults over 55 did the least amount of Timeshifting in November

Average Minutes Viewed DailyNovember 2012

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TAM Ireland subscribing channels reached 88% of adults each week and 93% of housekeepers with kids. 87% of ABC1 adults viewed our

channels each week.

Weekly reach of TAM Ireland subscribing channelsNovember 2012

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial ImpactsNovember 2012

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Commercial impacts remained strong in November

Average Number of Commercial Spots seen per Day November 2012

Audience Average Number of Spots seen per Day

Individuals 4+ 38

Adults 15+ 41

Adults 15-24 32

Adults 15-34 33

Adults 25-44 35

Adults 45+ 49

Adults ABC1 30

Housekeepers 48

HK with Kids 43

Children 23

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

All audiences saw a month on month increase in the no. of spots seen per day

Top 10 Advertisers in NovemberBased on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 PROCTER & GAMBLE IRELAND

2 UNILEVER IRELAND

3 LOREAL

4 RECKITT BENCKISER

5 KELLOGGS COMPANY OF IRELAND

6 LIDL IRELAND GMBH

7 OPEL IRELAND

8 LITTLEWOODS IRELAND

9 TESCO IRELAND

10 MCNEIL CONSUMER HEALTHCARE

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+November 2012

Sky Living +1 Elementary

Sky Atlantic Falcon

Sky 2 Modern Family

MTV New Geordie Shore

Nickelodeon Victorious

Nick Jr Peppa Pig

Comedy Central Jumanji

Comedy Central +1 Friends

Comedy Central Extra The Daily Show

Discovery Wheeler Dealer

E! Entertainment E! News

Universal Law and Order Special Victims Unit

At the Races Breeders Cup

Dave Top Gear

Gold Keeping Up Appearances

Setanta UEFA Europa League 2012/13

RTÉ One The Late Late Toy Show

RTÉ One +1 Faircity

RTÉ Two Guinness Series Live

TV3 The X Factor: The Results

3e I’m a Celebrity Get me Out of Here

TG4 GAA Beo

UTV Downton Abbey

Channel 4 The Inbetweeners Movie

Channel 4+1 Fred Claus (Movie)

E4 The Big Bang Theory

E4+1 The Big Bang Theory

Sky 1 Modern Family

Sky News US Election Results

Sky Sports 1 Live Ford Super Sunday

Sky sports 2 Live Ford Football Special

Sky Sports News Gillette Soccer Saturday

Sky Living Greys Anatomy

Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National