November 2003 Presented to “Commercializing RDF” Semantic Software Solutions for Enterprise Web...
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November 2003 Presented to “Commercializing RDF” Semantic Software Solutions for Enterprise Web Management International World Wide Web Conference 2004
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Transcript of November 2003 Presented to “Commercializing RDF” Semantic Software Solutions for Enterprise Web...
November 2003
Presented to
“Commercializing RDF”
Semantic Software Solutions
for Enterprise WebManagement
International World Wide Web Conference 2004
May 2004
Vision
“Brandsoft believes that RDF is to enterprise software what IP was to networking...
...RDF gives control of data and metadata back to the customer…
...just like IP gave control of the network back to the customer”
Disruptive Technology
May 2004
Business Context
RDF (meta data) based solutions help:
1. enable accountability… so companies can better
execute their business strategies… using their
next generation web site
2. enable computers to perform more of the web,
content administration, and work-flow related
processing…saving time and money
3. CEO and executive team manage a company’s
resources (RDF): people, processes, and systems
across the extended enterprise
RDF + XML
May 2004
Today’s Corporate Web Problem
Resources include people, processes, unstructured and structured data
Governance little or no publishing accountability or controls
Revenue growth misaligned departmental strategies inability to respond quickly to market changes
Cost structure redundant infrastructure resources too many point-product solutions
Web sites: are hard to consistently maintain ….relate….and update content and data…. in a timely cost effective manner…..so … the site(s) do not consistently reflect the latest corporate, brand, and product strategies
Gaining Control
May 2004
Enterprise Web ManagementEnterprise Web Management (EWM)EWM Defined
Process of controlling
and executing publishing
across the extended
enterprise using the
Web as the process
engine
May 2004
Our Solution
Integrated “smart enterprise suite” of
“model driven” software for
Enterprise Web Management
standardization to:- control costs- control publishing- respond to change
May 2004
How Do We Do It - RDF Models
Vocabulary Model
Organization Model
Publishable Object Model
Other Models
May 2004
Benefits To Customers
Ability to “execute” business strategies better by:
collaboration to connect organizations, people,
processes, and content leveraging metadata to drive work-flow, integrate
applications, and manage localized content reducing cost of overall web presence having computers do more of the work improving web visitor experience via:
consistent look, feel, and navigation no dead links cross selling and rendering of related content
May 2004
A Day In The Life…
A day in the life of enterprise users…
managing content and publishing…
to the Web and other areas…
May 2004
Creating Content
Users build content with their tools of choice for publishing to various areasWord, Notepad, Dreamweaver…
Content is stored in the user’s local file system
People may have content authored, contribute, or originate using various tools and processesA day in the life…
Users create static content on a local system for publishing
Email is used to communicate with the desired groups
Users create content with standard tools
May 2004
Marketing Services
Brandsoft Page Publisher
A day in the life…
Brandsoft templates provide publishing controls
Marketing Services uses Brandsoft Page Publisher to build templates which may be ‘locked’
Templates control brand identity, enterprise visual standards, and Web page headers and navigation
May 2004
Process Automation
Brandsoft Process Manager
Brandsoft uses a browser-based forms system to manage adds, changes, and deletes for publishing
Brandsoft Process Manager automates these processes using email notifications and alerts when initiating sign-in to the enterprise home page
A day in the life…
Process Manager’s workflow is controlled via the enterprise Web site and email with entitled sign-in for users involved in the process
Brandsoft Process Manager provides publishing automation
May 2004
Benefits To (ISV) Brandsoft
unique flexible offering: “model driven
software” and “queries” enable application
intelligence and business rules (gained
from RDF models) extend product functionality without
changes in code, thus reducing overall
development costs leveraging metadata to cost effectively
drive integration of disparate third party
applications and services
May 2004
November 2003
Presented to
Thank you!
Frank CarecciaCTO
Brandsoft, [email protected]
408.356.8316
