November 17 • CoLab at the Pod€¦ · Check In Begins (closes at 6:45 p.m.) 5:30–6:30 p.m....
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November 17 • CoLab at the Pod
Transcript of November 17 • CoLab at the Pod€¦ · Check In Begins (closes at 6:45 p.m.) 5:30–6:30 p.m....
November 17 • CoLab at the Pod
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TABLE OF CONTENTS
**All information was correct at time of printing. Changes to the program or auction items will be posted on signage and announced. Thank you.
Welcome ........................................................................................ 2
Media Auction Schedule ............................................................. 3
General Auction Information....................................................... 3
Media Auction Sponsors .............................................................. 4
Silent Auction Items ....................................................................... 5
Live Auction Items .........................................................................13
AAFT Leadership ............................................................................17
Welcome and thank you for attending this year’s event. Our annual media auction provides small businesses
and non-profits the opportunity to purchase marketing services and media at highly reduced rates. With your help and the money we raise today, the American Advertising Federation–Tallahassee will be able to provide quality educational programming and scholarships to college students entering the industry. Please enjoy some local brews, food, music, and some additional items for bid that you won’t want to miss!
WELCOME
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SPECIAL THANKS TO THE AAFT MEDIA AUCTION COMMITTEE:Kristine Dobosenski, sociallyloved Blair Gregg, The Taproot AgencyGiavona Williams, GiavonaDesignJulia Causseaux, Lamar Outdoor AdvertisingMichelle Hayes, WTXL ABC 27
MEDIA AUCTION SCHEDULE
Thursday, November 17
5–5:30 p.m. Check In Begins (closes at 6:45 p.m.)
5:30–6:30 p.m. Silent Auction
6:40–7:30 p.m. Live Auction
7:30 p.m. Checkout Begins
*If you are unable to claim your item(s) by end of auction, AAFT will contact you for pick up details.
GENERAL AUCTION INFORMATIONTO BID ON ITEMS:If you would like to bid on silent and/or live auction items, please make sure you have a bidder number, and you have completed a bidder check–in sheet. If you have not done so, your bids will not be accepted.
PAYMENT INFORMATION:We will accept credit card, check, and cash. Receipts will be emailed.
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MEDIA AUCTION SPONSORS
Special thanks to our sponsors for making AAFT’s 2016 Media Auction possible!
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MSL Whiskey House
SILENT AUCTION ITEMS
Custom Designed Social Media Covers ............................................................. 100
Approximate Value: $300Starting Bid: $45
Description: Pick any 3 platforms and Ajuxt will custom design your banners and profile images. Brand consistently and create product awareness will images that stand out.
Regulations, Restrictions, etc: 2 weeks production time.
Two rounds of golf and two large buckets of golf balls ..................................... 101
Approximate Value: $40Starting Bid: $10
Description: 2 Walking, 9 hole, par 3 course
T-shirt & gift certificate........................................................................................... 102
Approximate Value: $45Starting Bid: $10
Description: T-shirt & gift certificate
Regulations, Restrictions, etc: N/A
Gift basket w/ hoodie, tshirt, margarita shaker and dinner for 2 ..................... 103
Approximate Value: $100Starting Bid: $15
Description: Gift basket w/ hoodie, tshirt, margarita shaker and dinner for 2
Regulations, Restrictions, etc: T-shirt/hoodie can be exchanged for different size or style at restaurant
GrassLands Giftbasket ................................................................................... 104
Approximate Value: $45Starting Bid: $10
Description: Includes $30 gift card, a pint glass, a coozie, and a patch
Item Name and Description Item #
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6 month membership ............................................................................................ 105
Approximate Value: $1,200.00Starting Bid: $ $180.00
Description: 6 month membership: Work for yourself, but not by yourself. Featuring professional office amenities and lots of perks; 24/7 facility access, free coffee drinks at our in house coffee bar, 4 hours in private meeting space monthly, 4 free guest passes monthly, access to the color copier & mailing address/package holding
Regulations, Restrictions, etc: All guests must be registered including the times they will be in the space. Access to the Colab booth for a max of 2 hours per day. Must reserve on line.
Free Munch ‘N’ Learn Workshop ......................................................................... 106
Approximate Value: $100Starting Bid: $15
Description: Social media training for Facebook or LinkedIn.
Regulations, Restrictions, etc: Must register online or contact [email protected]
Gift Basket with t-shirt and $50 gift certificate .................................................... 107
Approximate Value: $75Starting Bid: $12
Description: Non-Profit basket with Non-Profits are cool t-shirt and $50 gift certificate to be used for INIE workshops or training.
$50 Gift Card .......................................................................................................... 108
Approximate Value: $50Starting Bid: $10
$50 Gift Card .......................................................................................................... 109
Approximate Value: $50Starting Bid: $10
Item Name and Description Item #
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Two-Night Stay in Orlando .................................................................................... 110
Approximate Value: $500Starting Bid: $75
Description: 1 Complimentary standard room for two nights at the Orlando World Center Marriot.
Regulations, Restrictions, etc: Resort fee will be applied to the reservation. Room reservations are based on availability. Must present certificate at check in.
Consultation and Discount for Promotional Items .............................................. 111
Approximate Value: $150Starting Bid: $25
Description: 1 hour consultation of items specifically geared to enhance brand recognition; 20% off any items purchased up to $500.
Custom Cookies .................................................................................................... 113
Approximate Value: $40Starting Bid: $6
Description: Custom cookies with custom designs in bouquet presentation.
Regulations, Restrictions, etc: Cookies are made with almond extract and may come in to contact with gluten, nuts and dairy.
Guided Segway tour for 2 ................................................................................. 114
Approximate Value: $80Starting Bid: $12
Description: Guided Segway tour for 2 - “West Side Glide”; Approximately 1 hour plus training.
Regulations, Restrictions, etc: Minimum age is 14, weight limit 100-260 pounds. We don’t make you stand on a scale.
Domi Co-Working Punch Card ......................................................................... 115
Approximate Value: $125Starting Bid: $20
Description: Good for 10 Coworking Visits at Domi Station. A visit consists of a single day office visit.
Regulations, Restrictions, etc: Good for one calendar year. Doors are open 8:30-6:00pm
Item Name and Description Item #
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SILENT AUCTION CONTINUED...
$25 Gift Certificates. .............................................................................................. 117a
Approximate Value: $25Starting Bid: $5
Description: $25 Gift Certificates.
Regulations, Restrictions, etc: No cash value, may not receive cash back or tip with certificate.
$25 Gift Certificates. .............................................................................................. 117b
Approximate Value: $25Starting Bid: $5
Description: $25 Gift Certificates.
Regulations, Restrictions, etc: No cash value, may not receive cash back or tip with certificate.
4 tickets to Men’s Basketball Game .................................................................... 118
Approximate Value: $80Starting Bid: $12
Description:4 reserved seats in Club Level for FSU Men’s Basketball game.
Regulations, Restrictions, etc: Any November or December game.
2 tickets to Lang Lang ........................................................................................... 119
Approximate Value: $210Starting Bid: $32
Description: 2 tickets to Lang Lang on February 15, 2017 at 7:30pm at Ruby Diamond Concert Hall
Regulations, Restrictions, etc: Tickets may not be exchanged for other shows or events, no refunds
Two night stay at Four Points by Sheraton Tallahassee Downtown................... 120
Approximate Value: $330Starting Bid: $50
Description: 2 night stay in a standard room with breakfast buffet included on both mornings
Regulations, Restrictions, etc: Must call number on certificate to redeem. Does not include gratuity. Special event dates do not apply
Item Name and Description Item #
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$50 Giftcard and More .......................................................................................... 121
Approximate Value: $150Starting Bid: $25
Description: $50 gift card + himalayan salt tealight candle hosder + eminence oranic skincare set + axios bath salt with young living essential oils
Regulations, Restrictions, etc: Drink your veggies; Breathe your salt; Find your balance!
Production of a :30 PSA ......................................................................................... 122
Approximate Value: $1,750Starting Bid: $263
Description: Production of a :30 PSA, inclusive of 6 hours shooting in a single day, and 4 hours editing.
Regulations, Restrictions, etc: Non-profits / New clients only; Must be an in-town, weekday shoot; Does not include talent, props, etc.
1 hour of classical guitar playing for private event. .......................................... 123
Approximate Value: $150Starting Bid: $25
Description: 1 hour of classical guitar playing for private event by Ben Lougheed. This can be background music, a featured performance at a dinner party or music for a wedding ceremony. Will learn 1 new piece for the event.
Regulations, Restrictions, etc: Concert location must be within 1 hour of Tallahassee
X-Stand Banner with Custom Graphics ............................................................... 126
Approximate Value: $160Starting Bid: $24
Regulations, Restrictions, etc: Return Generic Banner provided to Fast Signs to exchange for your custom banner. No Expiration date.
Jimbo Fisher Signed Football ................................................................................ 127
Approximate Value: $100Starting Bid: $15
Item Name and Description Item #
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SILENT AUCTION CONTINUED...
Old School Tailgate ............................................................................................... 128
Approximate Value: $400Starting Bid: $60
Description: 4 complimentary Old School Tailgate Tickets to Saturday November 26th game against Florida.
Regulations, Restrictions, etc: Tickets do not have any cash value, can not be refunded or exchanged for a different game.
Bootcamp Fitness and Training ............................................................................ 129
Approximate Value: $450Starting Bid: $68
Description: 3 months of Unlimited Bootcamp Classes.
Regulations, Restrictions, etc: Expires 12/31/2017.
Business Coaching ................................................................................................ 130
Approximate Value: $497Starting Bid: $75
Description: Business coaching 2 sessions, 45 minutes in length, client chooses agenda to be addressed, text messaging support for the entire month.
Printing .................................................................................................................... 131
Approximate Value: $475Starting Bid: $72
Description: A thousand postcards 5.75x11.75; two sided; full color; delivered by USPS every door direct mailer
Regulations, Restrictions, etc: Postage not included
Design Services...................................................................................................... 132
Approximate Value: $975Starting Bid: $150
Description: One custom brochure design OR one magazine ad and corresponding billboard.
Regulations, Restrictions, etc: Winner must give at least 4 weeks advanced notice before desired due date.
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Item Name and Description Item #
Judy Micale & Associates, Inc.
Focusing on your strengths
Sign up to become a member, at:
colab.thepodadvertising.com
For Creatives.By Creatives.A full-service ad agency and co-working space all under one roof.
Modular working desks, private offices, free fresh Catalina Coffee, and conference rooms all included with a membership!
You say you had some really great ideas this year?
Put your entries where your mouth is.
Enter by January 12, 2017aaftallahassee.com/addy-awards
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Item Name and Description Item #
LIVE AUCTION ITEMS
4. Broadcast TV and Digital Media ...................................................................... 204
Approximate Value: $2,000
Description: $1500 TV Schedule and $500 digital media.
Regulations, Restrictions, etc: Not Agency Commissionable, can not be used towards existing contracts. Does not include production. Rates will be determined at time of schedule.
TALLAHASSEETHOMASVILLEVALDOSTA
3. Full Page Ad ...................................................................................................... 203
Approximate Value: $1,500
Description: A full page in the 2017 Summer Edition of the sociallyloved LoveBook; blogpage on the loveblog; an hour photo shoot with rights, all design included.
Regulations, Restrictions, etc: No Cash value, category must be available. Subject to page availability. Winner cannot be a current or previous client of sociallyloved
2. Static Billboard .................................................................................................. 202
Approximate Value: $2,175
Description: 1 Static billboard for 4 weeks plus production of (1) 10.6x36 vinyl
Regulations, Restrictions, etc: Location based on available inventory. Can not be resold by agency to customer but agency can use for personal use. Expires 7/31/2017.
1. Logo Design ...................................................................................................... 201
Approximate Value: $8,500
Description: Branding Session & Logo Design: Taproot will conduct a full Discovery Session and design three logo options for the client to select from. A style guide will also be provided, which will dictate proper and improper use of the logo to maintain brand consistency.
Regulations, Restrictions, etc: If any changes are needed following the delivery of the three logo options, they will be billed at $150/hour. Timeline will be based on current production schedule. Expires 11/17/2017.
Item Name and Description Item #
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LIVE AUCTION CONTINUED...
5. 15 Hours of Design Work ................................................................................... 205
Approximate Value: $1,125
Description:15 Hours of design work for any print design project.
Regulations, Restrictions, etc: Only for print work and not digital design work. First time customers only.Printing is not included.
6. Radio package ................................................................................................. 206
Approximate Value: $1,000
Description: Radio Advertising Package: $1000 credit towards radio schedule on 106.1 WQTL The Sound. Value of Package equals (50) :30 second commercials to run best time available.
Regulations, Restrictions, etc: Commercials are run only best time available. Can not be used towards existing contracts. Excludes agencies. Expires 12/31/2017.
7. Digital and Social Media Campaign ............................................................... 207
Approximate Value: $3,000
Description: Digital and Social Media Campaign with Tallahassee, Emerald Coast or 850 Magazine.
Regulations, Restrictions, etc: Ad must be supplied in electronic format, ready to drop. Credit must be used within the year 2017. Certificate may only be used toward future advertising and may not be used as a credit for current contracted agreements. May be used to upgrade size for current advertising.
Item Name and Description Item #
LIVE AUCTION CONTINUED...
8. 20 Hours of Design Work ................................................................................... 207
Approximate Value: $2,000
Description: 20 hours of design work towards any print project.
9. Digital and Print Ad Design ............................................................................... 209
Approximate Value: $3,500
Description: One custom design for print ad (Maximum size 9”x11.75”). One custom design for a digital ad; and the digital ad will be placed on capitalsoup.com for 30 days.
Regulations, Restrictions, etc: New Clients Only. Agencies cannot bid. Limited to two rounds of edits. Printing of the print ad is not included.
10. Tallahassee Media Group Package ............................................................. 210
Approximate Value: $4,548
Description: Tallahassee Media Group Package: 2 quarter page full color ads, 1 homepage high impact sliding billboard
Regulations, Restrictions, etc: Excludes Sunday print edition, all ads are required to run within 1 week, and ads are required to run before December 31, 2017.
11. Broadcast Television Package ...................................................................... 211
Approximate Value: $1,500
Description: Package includes $500 to run on ABC 27, $500 to run on BOUNCE TV and $500 in Digital Impressions.
Regulations, Restrictions, etc: Can not be used towards existing contract. Schedule is based on available inventory, no cash back & no cash value. Expires 6/1/2017.
LIVE AUCTION CONTINUED...
Item Name and Description Item #
12. Radio ................................................................................................................ 212
Approximate Value: $1,000
Description: $1,000 credit towards radio schedule on Cumulus Radio Tallahassee. Advertise on any of their powerful stations:Blazin’ 102.3, Star 98.9, Gulf 104.1, 96.1 Jamz, Heaven 98.3 & Heaven 1410 AM.
Regulations, Restrictions, etc: Advertising schedule is based on current rate card. Expires 12/31/2017.
13. Social Media/Digital Advertising .................................................................. 213
Approximate Value: $2,400
Description: Facebook advertising or google adwords account set up and 3 month plan of action. To Include: business page set up, 3 ads (Including graphics), and a meeting with our google certified digital ad experts to plan targeting and spend strategy for 3 months.
Regulations, Restrictions, etc: Advertising schedule is based on current rate card. Expires 12/31/2017.
14. Sponsor Package for FAMU Basketball ........................................................ 214
Approximate Value: $3,000
Description: Sponsor package for FAMU Basketball: (1) Big board HD monitor graphic w/ PA read per game, 1 radio spot per game, 1 on-site activation during season, 1 pair of Basketball season tickets.
15. Sponsor Package for FAMU Basketball ........................................................ 215
Approximate Value: $1,000
Description: 3 months of advertising on TV Concessions Boards; each ad runs for :12 seconds.
Regulations, Restrictions, etc: Winner cannot be a competitor of an exclusive building partner.
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AAFT LEADERSHIP
OFFICERS
President: Giavona “G” Williams, GiavonaDesign
Treasurer: Julia Causseaux, Lamar Advertising
Secretary: Jenna Sarkissian, Sachs Media Group
AT LARGE DIRECTORS
Immediate Past President: Blair Gregg, Taproot Agency
American Advertising Awards Gala Chairs: Nipa Eason, Carmen Clemente, and Whitney Nunn
BowStern Marketing and Communications
American Advertising Awards Judging/Entry Chair: Giavona “G” Williams, GiavonaDesign
Communications Chair: Jenna Sarkissian, Sachs Media Group
Education Chair: Kristin Carlton, Office of Distance Learning, FSU
Membership Chair: Raquel Simon, BowStern Marketing and Communications
Public Service Chair: Jessica Lowe, Institute for Nonprofit Innovation and Excellence, TCC
Media Auction Chair: Kristine Dobosenski, sociallyloved
Student Representative: Eric Rosenbluth, FSU Ad Club President
YOUR BIDDER NUMBER
