Novartis Brand Essentials Most important aspects of the Novartis corporate brand design at a glance...

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Transcript of Novartis Brand Essentials Most important aspects of the Novartis corporate brand design at a glance...

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  • Novartis Brand Essentials Most important aspects of the Novartis corporate brand design at a glance December 2014 Update Official logos p. 11
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  • 2 | Novartis Brand Essentials | December 2014 | Business Use Only The Novartis brand personality3 Core brand elements Novartis logo11 Internal logos14 Color18 Typography22 Imagery25 Core brand principles Primary white28 Core vertical31 Color/image balance 38 The Novartis look and feel41 Specific media/topics Content pages44 Stationery 45 Visuals (graphs, tables, maps, etc.)46 NBR website access 47 NBR website and hotline48 NBR guidelines at a glance49 Table of contents
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  • 3 | Novartis Brand Essentials | November 2010 | Business Use Only The Novartis brand personality 3
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  • 4 | Novartis Brand Essentials | November 2010 | Business Use Only Patients are the center of our work.
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  • 5 | Novartis Brand Essentials | November 2010 | Business Use Only Our purpose is to care and cure.
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  • 6 | Novartis Brand Essentials | November 2010 | Business Use Only We act responsibly, openly and credibly.
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  • 7 | Novartis Brand Essentials | November 2010 | Business Use Only Innovation meets unmet needs.
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  • 8 | Novartis Brand Essentials | November 2010 | Business Use Only Strong financial performance ensures our ability to care and cure.
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  • Quality is part of everything we do.
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  • 10 | Novartis Brand Essentials | November 2010 | Business Use Only For more information go to NBR Novartis brand Brand personality The Novartis brand personality FocusEssence StyleThemes 10
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  • 11 | Novartis Brand Essentials | November 2010 | Business Use Only The Novartis logos 11
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  • 12 | Novartis Brand Essentials | November 2010 | Business Use Only 12 Logos with descriptors
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  • 13 | Novartis Brand Essentials | November 2010 | Business Use Only Protect our logo: observe minimum space requirement ; do not change logo in any way For more information go to NBR Visual identity & logos Logos 13
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  • 14 | Novartis Brand Essentials | November 2010 | Business Use Only Internal logos 14
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  • 15 | Novartis Brand Essentials | November 2010 | Business Use Only Working on an internal project, campaign or event?
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  • 16 | Novartis Brand Essentials | November 2010 | Business Use Only Use a textual reference instead of creating an internal logo.
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  • 17 | Novartis Brand Essentials | November 2010 | Business Use Only Internal logos only for: Long-term, high-impact initiatives or events with clear benefit to Novartis business and/or reputation. For more information view internal communications style guide on NBR Guidelines & Templates Visual identity & logos Logo guideline
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  • 18 | Novartis Brand Essentials | November 2010 | Business Use Only The Novartis color family
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  • 19 | Novartis Brand Essentials | November 2010 | Business Use Only
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  • 20 | Novartis Brand Essentials | November 2010 | Business Use Only Maroon Red Orange Dark Yellow Bright Yellow Beige Brown White
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  • 21 | Novartis Brand Essentials | November 2010 | Business Use Only Blue is reserved exclusively for the Novartis logo For more information go to NBR Visual identity & logos Colors
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  • 22 | Novartis Brand Essentials | November 2010 | Business Use Only The Novartis fonts 22
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  • 23 | Novartis Brand Essentials | November 2010 | Business Use Only Sabon For captions, call-outs and other decorative text News Gothic MT Preferred typeface For headlines, subheads, body text and more Fonts for print and electronic media For more information go to NBR Visual identity & logos Fonts
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  • 24 | Novartis Brand Essentials | November 2010 | Business Use Only Arial E-mail and MS Office (e.g. PowerPoint) Verdana When News Gothic is not supported by a browser or device version, default to the system font Verdana. Fonts for e-mail, MS Office and back-up* * Due to cost constraints and to be harmonized with News Gothic MT and Sabon as soon as more affordable options become available.
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  • 25 | Novartis Brand Essentials | November 2010 | Business Use Only The Novartis image world 25
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  • 26 | Novartis Brand Essentials | November 2010 | Business Use Only Focus on people
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  • 27 | Novartis Brand Essentials | November 2010 | Business Use Only Warm colors and warm light Out-of-focus background with simple pattern For more information go to NBR Visual identity & logos Images and illustrations
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  • 28 | Novartis Brand Essentials | November 2010 | Business Use Only The Novartis core brand principles Primary white 28
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  • 29 | Novartis Brand Essentials | November 2010 | Business Use Only The most important color is...
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  • 30 | Novartis Brand Essentials | November 2010 | Business Use Only Tip: less is more... White. White should dominate all Novartis communications For more information go to NBR Visual identity & logos Core brand principles
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  • 31 | Novartis Brand Essentials | November 2010 | Business Use Only The Novartis core brand principles Core vertical 31
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  • 32 | Novartis Brand Essentials | November 2010 | Business Use Only
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  • 33 | Novartis Brand Essentials | November 2010 | Business Use Only A core vertical...
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  • 34 | Novartis Brand Essentials | November 2010 | Business Use Only... defines the layout...
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  • 35 | Novartis Brand Essentials | November 2010 | Business Use Only... directing the eye...
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  • 36 | Novartis Brand Essentials | November 2010 | Business Use Only... to the logo
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  • 37 | Novartis Brand Essentials | November 2010 | Business Use Only Tip: follow this principle and the whole layout is set For more information go to NBR Visual identity & logos Core brand principles
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  • 38 | Novartis Brand Essentials | November 2010 | Business Use Only The Novartis core brand principles Color/image balance 38
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  • 39 | Novartis Brand Essentials | November 2010 | Business Use Only Tip: stick to official style color block left, one image right Image area Always more dominant than color block Color block
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  • 40 | Novartis Brand Essentials | November 2010 | Business Use Only For more information go to NBR Visual identity & logos Core brand principles Tip: with more images, ensure vertical emphasis and simplicity less is more Image area Always more dominant than color block Color block
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  • 41 | Novartis Brand Essentials | November 2010 | Business Use Only The Novartis look and feel 41
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  • 42 | Novartis Brand Essentials | November 2010 | Business Use Only Large airport poster Brochure cover AdBrochure content page Internet
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  • 43 | Novartis Brand Essentials | November 2010 | Business Use Only Specific media/topics 43
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  • 44 One design element only inside same publication Brochure content pages: color block or color bar Color block always next to imageOne color bar at top of page For more information go to: NBR Visual identity & logos Core brand principles Tip: decide first color block or color bar
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  • 45 Red-marked areas are fixed Stationery: letter/business card For more information go to: NBR Guidelines and templates Print Tip: official Novartis logos are allowed Official logos logo/name for OTC pending
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  • 46 Individual visuals must be in Novartis look and feel Specific media/topics Visuals For examples go to: NBR Guidelines and templates Print Charts & tables or maps Tip: Novartis colors; solid colors (no gradients), avoid borders
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  • 47 Agencies must register for Novartis Brand Resource (NBR) website; Novartis associates login directly Direct link for Novartis associates Sign-up for externals
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  • 48 For any Novartis corporate brand related questions, refer to the Novartis Brand Resource (NBR) website For guidelines, templates, images, logos, best practices and other corporate brand- related information, visit the NBR website www.novartisbrandresource.com For questions and free design reviews contact the NBR helpline NBR@novartis.com
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  • 49 All Novartis brand guidelines and templates are available on the NBR website The Novartis brand Core principles & elements style guide Quick checklist for applying Novartis corporate design Color/image balance specifications Novartis logo and name guideline Novart